{"id":8197,"date":"2024-10-30T23:02:29","date_gmt":"2024-10-30T22:02:29","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=8197"},"modified":"2024-10-30T23:02:30","modified_gmt":"2024-10-30T22:02:30","slug":"why-the-correct-timing-of-emails-is-an-absolute-necessity","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/why-the-correct-timing-of-emails-is-an-absolute-necessity\/","title":{"rendered":"Zjist\u011bte, jak spr\u00e1vn\u011b na\u010dasovat e-mailov\u00e9 kampan\u011b"},"content":{"rendered":"<p class=\"blogperex\">Co m\u016f\u017eete ud\u011blat, aby z\u00e1kazn\u00edci otev\u0159eli pr\u00e1v\u011b v\u00e1\u0161 e-mail? Ka\u017ed\u00fd \u0159\u00edk\u00e1, \u017ee nejd\u016fle\u017eit\u011bj\u0161\u00ed je zaj\u00edmav\u00fd obsah, ale spr\u00e1vn\u00e9 na\u010dasov\u00e1n\u00ed m\u00e1 tak\u00e9 obrovsk\u00fd vliv.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/10\/dreamstime_l_104376106-1-1024x683.jpg\" alt=\"\" class=\"wp-image-8202\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/10\/dreamstime_l_104376106-1-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/10\/dreamstime_l_104376106-1-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/10\/dreamstime_l_104376106-1-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/10\/dreamstime_l_104376106-1-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/10\/dreamstime_l_104376106-1-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/10\/dreamstime_l_104376106-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">OPTIMALIZUJTE NA\u010cASOV\u00c1N\u00cd E-MAIL\u016e PRO VY\u0160\u0160\u00cd ZAPOJEN\u00cd<\/p>\n\n\n\n<p class=\"blogodstavec\">E-mail marketing je mocn\u00fd n\u00e1stroj, kter\u00fd spojuje zna\u010dky s jejich z\u00e1kazn\u00edky. Je ov\u0161em pot\u0159eba testovat ka\u017ed\u00fd aspekt e-mailu. Mnoho spole\u010dnost\u00ed v\u0161ak zapom\u00edn\u00e1 testovat spr\u00e1vn\u00fd \u010das odesl\u00e1n\u00ed, kter\u00fd je d\u016fle\u017eit\u00fd k tomu, aby z\u00e1kazn\u00edci na\u0161li v\u00e1\u0161 e-mail na vrchu jejich p\u0159epln\u011bn\u00fdch schr\u00e1nek.<\/p>\n\n\n\n<p class=\"blogodstavec\">Zvy\u0161te m\u00edru prokliku a open rate t\u00edm, \u017ee budete e-maily pos\u00edlat v optim\u00e1ln\u00edch \u010dasech, kdy se z\u00e1kazn\u00edci nejsp\u00ed\u0161e zapoj\u00ed. Bu\u010fte v\u0161ak opatrn\u00ed, proto\u017ee v\u00fdchoz\u00ed nastaven\u00ed Apple automaticky otev\u00edr\u00e1 e-maily u\u017e ve chv\u00edli, kdy p\u0159ijdou, co\u017e zna\u010dn\u011b ovlivn\u00ed m\u011b\u0159en\u00ed t\u011bchto metrik.<\/p>\n\n\n\n<p class=\"blogodstavec\">Zvy\u0161te aktivitu sv\u00e9ho publika. Kdy\u017e zaujmete v\u00edce z\u00e1kazn\u00edk\u016f ve spr\u00e1vn\u00fd \u010das, m\u00e1te vy\u0161\u0161\u00ed \u0161anci je pov\u00fd\u0161it na plat\u00edc\u00ed z\u00e1kazn\u00edky, pos\u00edlit s nimi dlouhodob\u00e9 vztahy a zv\u00fd\u0161it tak prodeje.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TIPY PRO OPTIM\u00c1LN\u00cd NA\u010cASOV\u00c1N\u00cd<\/p>\n\n\n\n<p class=\"blogodstavec\">V\u00fdb\u011br spr\u00e1vn\u00e9ho na\u010dasov\u00e1n\u00ed by nem\u011bl b\u00fdt jen v\u00fdst\u0159el do tmy. Zde je n\u011bkolik v\u011bc\u00ed, kter\u00e9 mus\u00edte promyslet.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Pracovn\u00ed dny \u2013 studie ukazuj\u00ed, \u017ee pracovn\u00ed dny jsou pro zas\u00edl\u00e1n\u00ed marketingov\u00fdch email\u016f lep\u0161\u00ed. Nejlep\u0161\u00ed v\u00fdsledky maj\u00ed \u00faterky, st\u0159edy a \u010dtvrtky.<\/li>\n\n\n\n<li class=\"blogodstavec\">R\u00e1no nebo odpoledne \u2013 zva\u017ete, co je lep\u0161\u00ed pro va\u0161i zna\u010dku, ale hlavn\u011b pro va\u0161e z\u00e1kazn\u00edky. Nicm\u00e9n\u011b, podle studi\u00ed je nejlep\u0161\u00ed pos\u00edlat emaily mezi 9-12 hodinou a pot\u00e9 mezi 13-15 hodinou.<\/li>\n\n\n\n<li class=\"blogodstavec\">Vyzkou\u0161ejte osv\u011bd\u010den\u00e9 postupy \u2013 prozkoumejte, co funguje u podobn\u00fdch podnik\u016f, jako je ten v\u00e1\u0161. Jedn\u00e1 se o dobr\u00fd v\u00fdchoz\u00ed bod.\u00a0<\/li>\n\n\n\n<li class=\"blogodstavec\">Jasn\u00e9 c\u00edle \u2013 jako ka\u017ed\u00e1 jin\u00e1 kampa\u0148, i e-mailov\u00e9 kampan\u011b s nimi mus\u00ed b\u00fdt v souladu.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">To ov\u0161em nen\u00ed v\u0161e. Dal\u0161\u00ed v\u011bc, co mus\u00edte ud\u011blat pro nastaven\u00ed spr\u00e1vn\u00e9ho \u010dasu rozes\u00edlky je A\/B testov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TESTOV\u00c1N\u00cd JE Z\u00c1KLAD<\/p>\n\n\n\n<p class=\"blogodstavec\">Zajist\u011bte optim\u00e1ln\u00ed na\u010dasov\u00e1n\u00ed a vyhn\u011bte se zbyte\u010dn\u00e9 z\u00e1t\u011b\u017ei. Ka\u017ed\u00fd m\u00e1me jin\u00e9 preference, proto je A\/B testov\u00e1n\u00ed alfou a omegou e-mailov\u00e9ho marketingu.<\/p>\n\n\n\n<p class=\"blogodstavec\">A\/B testov\u00e1n\u00ed rozd\u011bl\u00ed va\u0161e publikum a otestuje r\u016fzn\u00e9 \u010dasy odesl\u00e1n\u00ed. Nastavte dv\u011b skupiny z\u00e1kazn\u00edk\u016f a sledujte, v jak\u00fd \u010das nejl\u00e9pe zareaguj\u00ed. Vyu\u017eijte automatizovan\u00e9 A\/B testov\u00e1n\u00ed od CareCloud, kter\u00e9 cel\u00fd proces je\u0161t\u011b v\u00edce zjednodu\u0161\u00ed. S platformou CareCloud sta\u010d\u00ed nastavit po\u010det p\u0159\u00edjemc\u016f a \u010das odesl\u00e1n\u00ed, a syst\u00e9m se postar\u00e1 o zbytek.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">MODERN\u00cd P\u0158\u00cdSTUP K MARKETINGU<\/p>\n\n\n\n<p class=\"blogodstavec\">Nab\u00edz\u00edme \u0159e\u0161en\u00ed, kter\u00e9 v\u00e1m e-mailing usnadn\u00ed - aplikace Automatizace marketingu od CDP &amp; CRM CareCloud ode\u0161le e-maily automaticky bez nutnosti manu\u00e1ln\u00ed rozes\u00edlky. Na\u0161e automatick\u00e9 A\/B testov\u00e1n\u00ed v\u00e1m pot\u00e9 dovol\u00ed kampan\u011b je\u0161t\u011b v\u00edce optimalizovat. <\/p>\n\n\n\n<p class=\"blogodstavec\">Shroma\u017e\u010fujte z\u00e1kaznick\u00e1 data ze v\u0161ech kontaktn\u00edch bod\u016f se z\u00e1kazn\u00edkem a m\u011bjte p\u0159ehled o t\u011bch nejlep\u0161\u00edch \u010dasech pro odesl\u00e1n\u00ed va\u0161\u00ed emailov\u00e9 komunikace. Sni\u017ete sv\u00e9 n\u00e1klady a pracovn\u00ed z\u00e1t\u011b\u017e pomoc\u00ed platformy CareCloud.<\/p>","protected":false},"excerpt":{"rendered":"<p>How can you ensure your email will be the one that customers read? Apart from exciting content, the right timing makes a huge difference. Learn to plan email marketing with CareCloud. OPTIMIZE EMAIL TIMING FOR ENGAGEMENT Email marketing is a powerful tool that connects brands with their customers. Still, every aspect of email needs to&hellip;<\/p>","protected":false},"author":10,"featured_media":8200,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,13],"class_list":["post-8197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-emailing"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=8197"}],"version-history":[{"count":2,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8197\/revisions"}],"predecessor-version":[{"id":8203,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/8197\/revisions\/8203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/8200"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=8197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=8197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=8197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}