{"id":7963,"date":"2024-08-13T10:44:57","date_gmt":"2024-08-13T08:44:57","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7963"},"modified":"2024-08-13T10:44:57","modified_gmt":"2024-08-13T08:44:57","slug":"why-customers-unsubscribe-from-your-newsletters","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/why-customers-unsubscribe-from-your-newsletters\/","title":{"rendered":"4 d\u016fvody, pro\u010d se z\u00e1kazn\u00edci odhla\u0161uj\u00ed z va\u0161ich newsletter\u016f"},"content":{"rendered":"

Newslettery jsou skv\u011bl\u00fdm zp\u016fsobem, jak budovat vztah se z\u00e1kazn\u00edky. Jen\u017ee co d\u011blat, kdy\u017e se p\u0159\u00edli\u0161 mnoho z\u00e1kazn\u00edk\u016f za\u010dne odhla\u0161ovat? P\u0159e\u010dt\u011bte si tento \u010dl\u00e1nek a zjist\u011bte \u010dty\u0159i nej\u010dast\u011bj\u0161\u00ed d\u016fvody, pro\u010d va\u0161i z\u00e1kazn\u00edci mohou m\u00edt tendenci se odhla\u0161ovat.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CO SE D\u011aJE<\/p>\n\n\n\n

Nemus\u00edte se b\u00e1t: Je norm\u00e1ln\u00ed, \u017ee se z\u00e1kazn\u00edci \u010das od \u010dasu z newsletter\u016f odhl\u00e1s\u00ed. Pokud se ale po\u010det odhl\u00e1\u0161en\u00ed st\u00e1le zvy\u0161uje, m\u016f\u017ee to signalizovat probl\u00e9m ve va\u0161\u00ed komunikaci se z\u00e1kazn\u00edky. Obecn\u00e1 m\u00edra odhl\u00e1\u0161en\u00ed pro jednu emailovou kampa\u0148 je 0,26 %; pokud je m\u00edra ni\u017e\u0161\u00ed ne\u017e 0,5 %, je to v po\u0159\u00e1dku, ale pokud je vy\u0161\u0161\u00ed, je pot\u0159eba zjistit, co se d\u011bje.<\/p>\n\n\n\n

P\u0158\u00cdLI\u0160 MNOHO E-MAIL\u016e<\/p>\n\n\n\n

Prvn\u00edm d\u016fvodem, pro\u010d se z\u00e1kazn\u00edci odhla\u0161uj\u00ed, je p\u0159\u00edli\u0161 mnoho marketingov\u00fdch e-mail\u016f. Podle statistik si 53 % spot\u0159ebitel\u016f mysl\u00ed, \u017ee dost\u00e1vaj\u00ed od firem p\u0159\u00edli\u0161 mnoho e-mail\u016f, a pouze 44 % \u0159\u00edk\u00e1, \u017ee po\u010det e-mail\u016f je vhodn\u00fd. Jak vid\u00edte, nen\u00ed snadn\u00e9 uspokojit v\u0161echny z\u00e1kazn\u00edky.<\/p>\n\n\n\n

Najd\u011bte rovnov\u00e1hu. Za\u010dn\u011bte s daty z p\u0159edchoz\u00edch marketingov\u00fdch kampan\u00ed a analyzujte je. Pot\u00e9 prove\u010fte A\/B testy, abyste zjistili, co va\u0161i z\u00e1kazn\u00edci preferuj\u00ed. Jakmile budete zn\u00e1t preference sv\u00fdch z\u00e1kazn\u00edk\u016f, m\u016f\u017eete segmentovat sv\u00e9 publikum a pos\u00edlat emaily v p\u0159ijateln\u00e9 frekvenci. CareCloud m\u00e1 aplikace jako Anal\u00fdzy & Reporting, kde najdete v\u0161echna pot\u0159ebn\u00e1 data. Publikum si n\u00e1sledn\u011b vytvo\u0159\u00edte v aplikaci Kampan\u011b & C\u00edlov\u00e9 skupiny.<\/p>\n\n\n\n

PROBL\u00c9MY SE ZOBRAZEN\u00cdM<\/p>\n\n\n\n

Nen\u00ed nic hor\u0161\u00edho, ne\u017e kdy\u017e z\u00e1kazn\u00edk nem\u016f\u017ee otev\u0159\u00edt e-mail nebo se mu zobraz\u00ed \u0161patn\u011b. V dne\u0161n\u00ed dob\u011b v\u011bt\u0161ina lid\u00ed otev\u00edr\u00e1 e-maily na sv\u00fdch mobiln\u00edch telefonech. Podle statistik a\u017e 81 % spot\u0159ebitel\u016f, co\u017e je dost. Probl\u00e9m v\u0161ak je, \u017ee pouze 20 % e-mail\u016f je optimalizov\u00e1no pro telefony.<\/p>\n\n\n\n

Za\u010dn\u011bte vytv\u00e1\u0159et marketingov\u00e9 kampan\u011b pro mobiln\u00ed telefony. V CareCloud designeru e-mail\u016f m\u016f\u017eete vid\u011bt, jak bude v\u00e1\u0161 e-mail vypadat na po\u010d\u00edta\u010di a na telefonu. Dal\u0161\u00ed d\u016fle\u017eitou v\u011bc\u00ed je nezapomenout testovat sv\u00e9 emaily p\u0159ed jejich odesl\u00e1n\u00edm.\u00a0<\/p>\n\n\n\n

Testujte emaily na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch, proto\u017ee ka\u017ed\u00fd e-mailov\u00fd klient je jin\u00fd, tak\u017ee se ujist\u011bte, \u017ee va\u0161e e-maily vypadaj\u00ed dob\u0159e bez ohledu na to, kde je p\u0159\u00edjemce otev\u0159e.<\/p>\n\n\n\n

OBSAH NEZAUJME<\/p>\n\n\n\n

Ka\u017ed\u00fd z\u00e1kazn\u00edk je jin\u00fd, tak\u017ee nem\u016f\u017eete vyhov\u011bt v\u0161em. Ale 56 % z\u00e1kazn\u00edk\u016f se n\u011bkdy odhl\u00e1s\u00ed z newsletter\u016f, proto\u017ee pro n\u011b obsah nen\u00ed zaj\u00edmav\u00fd.<\/p>\n\n\n\n

Z\u00edskejte zp\u011btnou vazbu od sv\u00fdch z\u00e1kazn\u00edk\u016f pomoc\u00ed pr\u016fzkumu a zjist\u011bte, co cht\u011bj\u00ed. Um\u00edst\u011bte z\u00e1kazn\u00edky do segment\u016f a vytvo\u0159te zaj\u00edmav\u00fd obsah pro konkr\u00e9tn\u00ed skupinu. I kdy\u017e to zn\u00ed jako hodn\u011b pr\u00e1ce, odm\u011bnou budou loaj\u00e1ln\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed se r\u00e1di vracej\u00ed.<\/p>\n\n\n\n

N\u00c1TLAK NA N\u00c1KUP<\/p>\n\n\n\n

Nikdo nechce dost\u00e1vat e-maily, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed jen v\u00fdzvu k n\u00e1kupu; takov\u00e9 e-maily nemaj\u00ed \u017e\u00e1dnou p\u0159idanou hodnotu. Z\u00e1kazn\u00edky tyto e-maily brzy unav\u00ed. A\u017e 69 % spot\u0159ebitel\u016f uvedlo, \u017ee se ob\u010das odhl\u00e1s\u00ed z newsletteru, proto\u017ee jsou p\u0159\u00edli\u0161 propaga\u010dn\u00ed.<\/p>\n\n\n\n

Ide\u00e1ln\u00ed pom\u011br je, \u017ee 80 % va\u0161ich e-mail\u016f by m\u011blo nab\u00edzet p\u0159idanou hodnotu, a pouze 20 % by m\u011blo obsahovat nab\u00eddky produkt\u016f a slu\u017eeb.<\/p>\n\n\n\n

\u0158E\u0160EN\u00cd JE NA DOSAH<\/p>\n\n\n\n

Vytv\u00e1\u0159ejte \u00fa\u017easn\u00e9 marketingov\u00e9 kampan\u011b na jedn\u00e9 platform\u011b. Platforma CDP & CRM CareCloud nab\u00edz\u00ed aplikace, kter\u00e9 v\u0161e zjednodu\u0161\u00ed a sn\u00ed\u017e\u00ed va\u0161i pracovn\u00ed z\u00e1t\u011b\u017e. Pou\u017eijte aplikaci Kampan\u011b & C\u00edlov\u00e9 skupiny k rozd\u011blen\u00ed publika do skupin a navrhov\u00e1n\u00ed va\u0161ich e-mail\u016f. Aplikace Automatizace marketingu po\u0161le kampa\u0148 automaticky bez va\u0161eho z\u00e1sahu. Nakonec nastavte a sledujte v\u00fdsledky v aplikaci Anal\u00fdzy & Reporting.<\/p>","protected":false},"excerpt":{"rendered":"

Newsletters are a great way to connect with your customers, but what do you do when too many customers start unsubscribing? Read this article to learn the most common motives your customers might have. WHAT IS HAPPENING Don’t worry; it’s normal for customers to unsubscribe from newsletters, but if they unsubscribe too much, there might…<\/p>","protected":false},"author":10,"featured_media":7964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[21,13],"class_list":["post-7963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-analysis","tag-emailing"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7963"}],"version-history":[{"count":1,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7963\/revisions"}],"predecessor-version":[{"id":7965,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7963\/revisions\/7965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7964"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}