{"id":7924,"date":"2024-08-01T09:36:18","date_gmt":"2024-08-01T07:36:18","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7924"},"modified":"2024-08-01T10:17:01","modified_gmt":"2024-08-01T08:17:01","slug":"rewarding-tips-to-boost-your-voucher-strategy","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/rewarding-tips-to-boost-your-voucher-strategy\/","title":{"rendered":"Zlep\u0161ete strategii voucher\u016f a zvy\u0161te svoje ROI"},"content":{"rendered":"

Pro zv\u00fd\u0161en\u00ed ROI a udr\u017een\u00ed z\u00e1kazn\u00edk\u016f je t\u0159eba nau\u010dit se syst\u00e9mu odm\u011bn. Vouchery, kupony nebo slevy jsou pro marketing z\u00e1sadn\u00ed a v\u00e1\u0161 \u00fasp\u011bch \u010dasto z\u00e1vis\u00ed na tom, jak dob\u0159e je budete vyu\u017e\u00edvat. Projd\u011bte si s CareCloud osv\u011bd\u010den\u00e9 postupy a prom\u011b\u0148te svou zna\u010dku v nezastaviteln\u00fd magnet na zisk.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

RETENCE Z\u00c1KAZN\u00cdK\u016e, VOUCHER ZA VOUCHEREM<\/p>\n\n\n\n

Lid\u00e9 miluj\u00ed odm\u011bny. Odv\u011bk\u00e9 incentivy jako kupony a vouchery p\u0159edstavuj\u00ed jednoduch\u00fd a elegantn\u00ed zp\u016fsob, jak p\u0159il\u00e1kat z\u00e1kazn\u00edky k va\u0161\u00ed zna\u010dce. Z\u00e1rove\u0148 spolehliv\u011b zvy\u0161uj\u00ed prodeje, ROI a upev\u0148uj\u00ed loajalitu va\u0161ich z\u00e1kazn\u00edk\u016f. Podle spole\u010dnosti Statista v\u00edce ne\u017e 90 % spot\u0159ebitel\u016f hled\u00e1 p\u0159ed n\u00e1kupem kup\u00f3n nebo slevu: Touha po v\u00fdhodn\u00e9m a chytr\u00e9m n\u00e1kupu je siln\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edv.<\/p>\n\n\n\n

Pouk\u00e1zky mohou b\u00fdt zahrnuty do t\u00e9m\u011b\u0159 ka\u017ed\u00e9ho kroku z\u00e1kaznick\u00e9 cesty. Mohou b\u00fdt distribuov\u00e1ny z\u00e1vratnou rychlost\u00ed a personalizov\u00e1ny pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka. Doby, kdy se nic netu\u0161\u00edc\u00edm z\u00e1kazn\u00edk\u016fm pos\u00edlaly kupony fyzicky po\u0161tou, jsou pry\u010d. Poj\u010fme tedy posunout strategii odm\u011bn na vy\u0161\u0161\u00ed \u00farove\u0148!<\/p>\n\n\n\n

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  1. LEAD MAGNET <\/li>\n<\/ol>\n\n\n\n

    Jedn\u00e1 se o jednu z nejz\u00e1kladn\u011bj\u0161\u00edch strategi\u00ed pro za\u010d\u00ednaj\u00edc\u00ed e-shopy a solidn\u00ed odrazov\u00fd m\u016fstek pro retail. Pouk\u00e1zky mohou b\u00fdt skv\u011bl\u00fdm pomocn\u00edkem p\u0159i sb\u011bru cenn\u00fdch dat o z\u00e1kazn\u00edc\u00edch nebo z\u00edsk\u00e1v\u00e1n\u00ed lead\u016f. P\u0159idejte vyskakovac\u00ed okna, kter\u00e1 se na webu aktivuj\u00ed v\u017edy, kdy\u017e na n\u011bm potenci\u00e1ln\u00ed kupuj\u00edc\u00ed str\u00e1v\u00ed n\u011bjak\u00fd \u010das. Abyste z\u00edskali alespo\u0148 e-mailovou adresu, mus\u00edte za to n\u011bco d\u00e1t. Desetiprocentn\u00ed sleva nebo doprava zdarma p\u0159i prvn\u00edm n\u00e1kupu by m\u011bly sta\u010dit. <\/p>\n\n\n\n

      \n
    1. \u010cASOV\u011a OMEZEN\u00c9 ODM\u011aNY<\/li>\n<\/ol>\n\n\n\n

      Nic nevytv\u00e1\u0159\u00ed pocit nal\u00e9havosti v\u00edce ne\u017e \u010dasov\u011b omezen\u00e9 nab\u00eddky. P\u0159i vytv\u00e1\u0159en\u00ed odm\u011bn v r\u00e1mci automatiza\u010dn\u00edch sc\u00e9n\u00e1\u0159\u016f v\u017edy nastavte vhodn\u00e9 datum vypr\u0161en\u00ed platnosti, abyste z\u00e1kazn\u00edkovi poskytli dostatek \u010dasu reagovat, ale z\u00e1rove\u0148 v n\u011bm vyvolali pocit nap\u011bt\u00ed. FOMO (strach z prome\u0161k\u00e1n\u00ed) je marketingovou st\u00e1lic\u00ed.<\/p>\n\n\n\n

      CareCloud umo\u017e\u0148uje nastavit vlastn\u00ed \u010dasov\u011b omezenou odm\u011bnu, kter\u00e1 se automaticky spust\u00ed po jej\u00edm p\u0159id\u011blen\u00ed. Nav\u00edc m\u016f\u017eete nastartovat jednoduchou automatizaci, kter\u00e1 z\u00e1kazn\u00edky upozorn\u00ed v\u010das p\u0159ed vypr\u0161en\u00edm odm\u011bny. <\/p>\n\n\n\n

        \n
      1. UDR\u017dUJTE HODNOTU<\/li>\n<\/ol>\n\n\n\n

        Vouchery \u00fa\u010dinn\u011b motivuj\u00ed k n\u00e1kupu, ale m\u011bly by z\u00e1rove\u0148 p\u0159in\u00e1\u0161et p\u0159idanou hodnotu. Pokud je budete rozd\u00e1vat jako bonb\u00f3ny, brzy za\u010dnou ztr\u00e1cet na v\u00fdznamu a va\u0161e zna\u010dka bude p\u016fsobit lacin\u011b. <\/p>\n\n\n\n

        M\u00edsto toho, abyste ka\u017ed\u00e9 \u00fater\u00fd poskytovali hromadnou slevu 5 %, zkuste vy\u0161\u0161\u00ed a ojedin\u011blej\u0161\u00ed odm\u011bny. Je pravda, \u017ee riskujete p\u0159\u00edliv jednor\u00e1zov\u00fdch kupuj\u00edc\u00edch a mo\u017en\u00e1 i ni\u017e\u0161\u00ed v\u00fdnos z kampan\u011b, ale ti z\u00e1kazn\u00edci, kte\u0159\u00ed z\u016fstanou v\u011brn\u00ed, jsou pro v\u00e1\u0161 obrat kl\u00ed\u010dov\u00ed. Myslete na celek \u2013 retence se v\u017edy vyplat\u00ed v\u00edce ne\u017e neust\u00e1l\u00e1 akvizice z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

        Odm\u011bny pravideln\u011b obm\u011b\u0148ujte. Prvn\u00ed t\u00fdden nab\u00eddn\u011bte 8% slevu na jeden typ produkt, druh\u00fd t\u00fdden 15% slevu na konkr\u00e9tn\u00ed zna\u010dku a t\u0159et\u00ed t\u00fdden roze\u0161lete 25% slevu na kombinaci dvou produkt\u016f.<\/p>\n\n\n\n

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        1. SEGMENTUJTE PUBLIKUM<\/li>\n<\/ol>\n\n\n\n

          Tohle je lah\u016fdka. Distribuci odm\u011bn m\u016f\u017eete snadno p\u0159izp\u016fsobit podle segment\u016f z\u00e1kazn\u00edk\u016f. Rozs\u00e1hl\u00e9 mo\u017enosti platformy CareCloud v\u00e1m umo\u017en\u00ed vyu\u017e\u00edt ve\u0161ker\u00e1 z\u00e1kaznick\u00e1 data: historii n\u00e1kup\u016f, aktivitu v e-shopu, obsah ko\u0161\u00edku i demografick\u00e9 \u00fadaje. Chcete-li \u201co\u017eivit\u201d ztracen\u00e9 z\u00e1kazn\u00edky nebo si zajistit v\u011brnost t\u011bch potenci\u00e1ln\u00edch, pou\u017eijte RFM segmentaci. Doby plo\u0161n\u00e9ho bombardov\u00e1n\u00ed vouchery jsou pry\u010d!<\/p>\n\n\n\n

          CareCloud m\u00e1 ve sv\u00e9 datab\u00e1zi p\u0159edp\u0159ipraven\u00fd sc\u00e9n\u00e1\u0159, kter\u00fd roze\u0161le odm\u011bny po prvn\u00edm n\u00e1kupu. V retailu m\u016f\u017eete segmentovat sv\u00e9 publikum podle v\u011bku a rozes\u00edlat slevy na r\u016fzn\u00e9 produktov\u00e9 \u0159ady, kter\u00e9 uspokoj\u00ed ka\u017ed\u00fd segment. Pokud m\u00e1te z\u00e1kazn\u00edka, kter\u00fd \u010dasto kupuje tri\u010dka Nike, jist\u011b ocen\u00ed exkluzivn\u00ed 10% slevu na tuto zna\u010dku sp\u00ed\u0161e ne\u017e na boty Salomon. Ka\u017ed\u00e9mu podle jeho gusta.<\/p>\n\n\n\n

            \n
          1. AUTOMATIZACE NAP\u0158\u00cd\u010c KAN\u00c1LY<\/li>\n<\/ol>\n\n\n\n

            I kdy\u017e je e-mail st\u00e1le nejpou\u017e\u00edvan\u011bj\u0161\u00edm kan\u00e1lem, pouk\u00e1zky lze zas\u00edlat pomoc\u00ed SMS, push notifikac\u00ed, WhatsApp nebo Viber. Jak ale obsluhovat v\u0161echny kan\u00e1ly najednou? Nechte to na automatizaci.<\/p>\n\n\n\n

            Nastaven\u00edm mno\u017estv\u00ed u\u017eite\u010dn\u00fdch sc\u00e9n\u00e1\u0159\u016f (a vyu\u017eit\u00edm v\u00fd\u0161e zm\u00edn\u011bn\u00e9 segmentace) m\u016f\u017eete automaticky reagovat na aktivitu z\u00e1kazn\u00edk\u016f, a\u0165 u\u017e jde o n\u00e1kup nebo \u0161patn\u00e9 hodnocen\u00ed. M\u016f\u017eete uklidnit neklidn\u00e9 z\u00e1kazn\u00edky, odm\u011bnit nov\u011b p\u0159\u00edchoz\u00ed nebo automaticky vystup\u0148ovat komunikaci tak, abyste z\u00e1kazn\u00edka oslovili.<\/p>\n\n\n\n

              \n
            1. NASTAVEN\u00cd Z\u00c1KAZNICK\u00c9HO PROGRAMU<\/li>\n<\/ol>\n\n\n\n

              Vouchery pat\u0159\u00ed neodmysliteln\u011b k v\u011brnostn\u00edm program\u016fm ji\u017e od jejich po\u010d\u00e1tk\u016f. A\u0165 u\u017e se jedn\u00e1 o \u00farovn\u011b \u010dlenstv\u00ed, program s p\u0159edplatn\u00fdm nebo jednoduch\u00fd bodov\u00fd syst\u00e9m, nezapome\u0148te pravideln\u011b odm\u011b\u0148ovat v\u011brnost sv\u00fdch z\u00e1kazn\u00edk\u016f. Narozeninov\u00e1 pouk\u00e1zka je jen zah\u0159\u00edvac\u00ed kolo. D\u00edky sesb\u00edran\u00fdm z\u00e1kaznick\u00fdm dat\u016fm m\u016f\u017eete snadno ur\u010dit obl\u00edben\u00e9 produkty a vyhov\u011bt z\u00e1jm\u016fm v\u011brn\u00fdch z\u00e1kazn\u00edk\u016f. Pokud m\u00e1 z\u00e1kazn\u00edk r\u00e1d detektivky, nezapome\u0148te mu nap\u0159. rok po registraci ve v\u011brnostn\u00edm programu poslat 20% slevu na nejnov\u011bj\u0161\u00ed severskou krimi.<\/p>\n\n\n\n

                \n
              1. KDO M\u00c1 PO\u0158\u00c1D MYSLET NA PDF?<\/li>\n<\/ol>\n\n\n\n

                Doba tisknuteln\u00fdch kup\u00f3n\u016f se ch\u00fdl\u00ed ke konci. M\u00e1lokdo se zaj\u00edm\u00e1 o to, zda je n\u011b\u010d\u00ed voucher ve fyzick\u00e9 podob\u011b: d\u016fle\u017eit\u00e1 je nab\u00eddka samotn\u00e1! CareCloud umo\u017e\u0148uje automaticky p\u0159i\u0159adit odm\u011bny k jednotliv\u00fdm n\u00e1kup\u016fm (p\u0159i spln\u011bn\u00ed p\u0159edpoklad\u016f); p\u0159\u00edpadn\u011b m\u016f\u017eete pos\u00edlat QR k\u00f3dy nebo jednoduch\u00e9 slevov\u00e9 k\u00f3dy prost\u0159ednictv\u00edm e-mailu, SMS, push notifikac\u00ed \u010di nap\u0159. PassMachine. <\/p>\n\n\n\n

                Jakoukoli aktivitu z\u00e1kazn\u00edka m\u016f\u017eete odm\u011bnit a vouchery distribuovat prost\u0159ednictv\u00edm automatizace. Odm\u011b\u0148te odb\u011br newsletteru, ur\u010dit\u00fd objem n\u00e1kupu, danou kombinaci produkt\u016f atd. Typy odm\u011bn sahaj\u00ed od procentu\u00e1ln\u00edch slev, v\u011brnostn\u00edch bod\u016f, pouk\u00e1zek, v\u011brnostn\u00edch karet a dopravy zdarma a\u017e po v\u010dasn\u00fd p\u0159\u00edstup k exkluzivn\u00edm produktov\u00fdm \u0159ad\u00e1m. CareCloud v\u00ed, jak na odm\u011bny: byl pro to stvo\u0159en.<\/p>\n\n\n\n

                ODM\u011aNY JSOU NA\u0160\u00cd SPECIALITOU<\/p>\n\n\n\n

                M\u00edt automatizaci, design\u00e9r kampan\u00ed a spr\u00e1vu odm\u011bn v jednom bal\u00ed\u010dku zn\u00ed skv\u011ble, \u017ee? Dv\u011b desetilet\u00ed zku\u0161enost\u00ed s v\u011brnostn\u00edmi programy a digit\u00e1ln\u00edm marketingem jsou zn\u00e1t, a p\u0159esn\u011b to tvo\u0159\u00ed z\u00e1zem\u00ed na\u0161\u00ed platformy. S platformou CareCloud se stanete nezpochybniteln\u00fdm mistrem kup\u00f3n\u016f. P\u0159idejte se k n\u00e1m a sledujte, jak va\u0161e prodeje a retence raketov\u011b narostou!<\/p>","protected":false},"excerpt":{"rendered":"

                To drive ROI and retention properly, you need to master customer rewards. Vouchers, coupons, or discounts are essential to marketing, and your success often depends on how well you employ them. Learn the best practices with CareCloud and transform your brand into an unstoppable customer magnet. WINNING OVER CUSTOMERS, ONE VOUCHER AT A TIME People…<\/p>","protected":false},"author":9,"featured_media":7926,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,13,17,20],"class_list":["post-7924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-emailing","tag-loyalty","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7924"}],"version-history":[{"count":2,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7924\/revisions"}],"predecessor-version":[{"id":7929,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7924\/revisions\/7929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7926"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}