{"id":7856,"date":"2024-07-11T09:01:07","date_gmt":"2024-07-11T07:01:07","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7856"},"modified":"2024-07-11T09:01:08","modified_gmt":"2024-07-11T07:01:08","slug":"write-the-perfect-email-subject-to-engage-customers","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/write-the-perfect-email-subject-to-engage-customers\/","title":{"rendered":"Napi\u0161te p\u0159edm\u011bt e-mailu, kter\u00fd zaujme"},"content":{"rendered":"

Na p\u0159edm\u011btu e-mailu ve skute\u010dnosti z\u00e1le\u017e\u00ed je\u0161t\u011b v\u00edce ne\u017e na obsahu. Va\u0161e e-maily mus\u00ed okam\u017eit\u011b vyniknout, aby je z\u00e1kazn\u00edci otev\u00edrali i nad\u00e1le. \u0158i\u010fte se t\u011bmito z\u00e1kladn\u00edmi tipy pro tvorbu p\u0159edm\u011bt\u016f, aby va\u0161e kampan\u011b nep\u0159i\u0161ly nazmar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

NA P\u0158EDM\u011aTU Z\u00c1LE\u017d\u00cd<\/p>\n\n\n\n

Pokud od e-mailingu chcete vysokou m\u00edru konverze, m\u011bli byste p\u0159edm\u011btu v\u011bnovat velk\u00e9 \u00fasil\u00ed. T\u011blo e-mailu m\u016f\u017ee b\u00fdt skv\u011ble napsan\u00e9, optimalizovan\u00e9 pro tmav\u00fd re\u017eim nebo vizu\u00e1ln\u011b ohromuj\u00edc\u00ed, ale \u0161ance na \u00fasp\u011bch v\u017edy za\u010d\u00edn\u00e1 pr\u00e1v\u011b u p\u0159edm\u011btu.<\/p>\n\n\n\n

Tato kl\u00ed\u010dov\u00e1 \u010d\u00e1st e-mailu p\u0159il\u00e1k\u00e1 a probud\u00ed aktivitu z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed si na jeho z\u00e1klad\u011b e-mail otev\u0159ou. V p\u0159epln\u011bn\u00fdch schr\u00e1nk\u00e1ch p\u0159\u00edjemc\u016f se ale mus\u00ed v\u00e1\u0161 p\u0159edm\u011bt vyj\u00edmat, proto si na n\u011bm dejte po\u0159\u00e1dn\u011b z\u00e1le\u017eet.<\/p>\n\n\n\n

Z\u00c1KLADY PSAN\u00cd P\u0158EDM\u011aTU<\/p>\n\n\n\n

Pokud chcete, aby v\u00e1\u0161 p\u0159edm\u011bt vynikl mezi stovkami dal\u0161\u00edch, \u0159i\u010fte se n\u00e1sleduj\u00edc\u00edmi tipy.<\/p>\n\n\n\n

    \n
  1. D\u00e9lka textu <\/strong>\u2013 v drtiv\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f sta\u010d\u00ed 3-6 slov. Cokoli nav\u00edc by mohlo zpr\u00e1vu p\u0159\u00edli\u0161 nat\u00e1hnout a odradit \u010dten\u00e1\u0159e. Pou\u017e\u00edvejte dynamick\u00e1, aktiva\u010dn\u00ed slovesa (\"nau\u010dte se, vyu\u017eijte, chopte se\"), chytr\u00e9 slovn\u00ed h\u0159\u00ed\u010dky a srozumiteln\u00fd jazyk, abyste z\u00e1kazn\u00edky zaujali. V\u017edy nav\u00edc myslete na optimalizaci pro mobiln\u00ed za\u0159\u00edzen\u00ed a zkontrolujte, zda se p\u0159edm\u011bt zobrazuje na obrazovce cel\u00fd.<\/li>\n\n\n\n
  2. V\u00fdznam<\/strong> \u2013 Nemus\u00edte obs\u00e1hnout cel\u00e9 t\u00e9ma e-mailu do n\u011bkolika slov, zbytek nechte pre-headeru. Va\u0161\u00edm \u00fakolem je vytvo\u0159it magnet, kter\u00fd p\u0159it\u00e1hne \u010dten\u00e1\u0159e zrovna k va\u0161emu e-mailu.<\/li>\n\n\n\n
  3. Emoji a speci\u00e1ln\u00ed znaky <\/strong>\u2013 o jejich pou\u017e\u00edv\u00e1n\u00ed se vedou divok\u00e9 debaty. Pro jistotu bu\u010fte velmi opatrn\u00ed a nepou\u017e\u00edvejte v\u00edce ne\u017e jeden speci\u00e1ln\u00ed symbol; z\u00e1rove\u0148 je v\u017edy m\u011bjte relevantn\u00ed k t\u00e9matu. Dob\u0159e pou\u017eit\u00e9 emoji dok\u00e1\u017e\u00ed vizu\u00e1ln\u011b uv\u00e9st do t\u00e9matu e-mailu a roz\u0161\u00ed\u0159it jej. Nap\u0159\u00edklad vlo\u017eit \"srd\u00ed\u010dkov\u00fd\" emotikon do kampan\u011b Black Friday ned\u00e1v\u00e1 moc smysl a m\u016f\u017ee akor\u00e1t ma\u0159it va\u0161e snahy.<\/li>\n\n\n\n
  4. Reputace odes\u00edlatele<\/strong> \u2013 poskytovatel\u00e9 e-mailov\u00fdch slu\u017eeb jsou s ka\u017ed\u00fdm rokem vn\u00edmav\u011bj\u0161\u00ed a p\u0159\u00edsn\u011bj\u0161\u00ed ohledn\u011b spamu a p\u0159edm\u011bty jsou obzvl\u00e1\u0161t\u011b choulostiv\u00fdm t\u00e9matem. Omezte vyk\u0159i\u010dn\u00edky na minimum a vyhn\u011bte se typick\u00fdm spamov\u00fdm p\u0159edm\u011bt\u016fm typu \"Vyhrajte cenu zdarma!!!\" nebo \"Z\u00edskejte 95% slevu na ve\u0161ker\u00fd sortiment!!!\".\u00a0<\/li>\n\n\n\n
  5. Optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/strong> \u2013 tohoto bodu jsme se ji\u017e dotkli. V\u017edy testujte sv\u00e9 p\u0159edm\u011bty na mobiln\u00edch za\u0159\u00edzen\u00edch. Jak v\u00edte, e-maily se dnes v\u011bt\u0161inou \u010dtou na mobiln\u00edch telefonech, proto na to myslete.<\/li>\n\n\n\n
  6. Emo\u010dn\u00ed vazba<\/strong> \u2013 Je nezbytn\u00e9 nav\u00e1zat se z\u00e1kazn\u00edky emocion\u00e1ln\u00ed kontakt. Najd\u011bte ten spr\u00e1vn\u00fd t\u00f3n, kter\u00fdm budete se sv\u00fdmi z\u00e1kazn\u00edky komunikovat. Bu\u010fte vtipn\u00ed, drz\u00ed nebo minimalisti\u010dt\u00ed: prost\u011b se dosta\u0148te na stejnou vlnu, jako va\u0161i \u010dten\u00e1\u0159i\/z\u00e1kazn\u00edci. Pokud si ov\u0161em nejste jisti v kramflec\u00edch, prov\u00e1d\u011bjte A\/B testy pro ka\u017ed\u00fd v\u00fdstup, abyste upevnili va\u0161i komunikaci a vyhnuli se zbyte\u010dn\u00fdm chyb\u00e1m.<\/li>\n<\/ol>\n\n\n\n

    DOBR\u00dd P\u0158EDM\u011aT VEDE KE KONVERZI<\/p>\n\n\n\n

    Jak je vid\u011bt, i optimalizace p\u0159edm\u011btu by vydala p\u0159inejmen\u0161\u00edm na malou knihu. A\u010dkoliv se d\u00e1 j\u00edt je\u0161t\u011b hloub\u011bji, tyto tipy mapuj\u00ed oblasti, na kter\u00e9 je t\u0159eba se p\u0159i textaci p\u0159edm\u011btu zam\u011b\u0159it. I ty nejkreativn\u011bj\u0161\u00ed mozky ale n\u011bkdy pot\u0159ebuj\u00ed trochu pomoci nav\u00edc, proto vyzkou\u0161ejte CDP & CRM CareCloud.<\/p>\n\n\n\n

    Tato platforma poskytne v\u0161e podstatn\u00e9 pro exceletn\u00ed e-mailing: designer \u0161ablon, automatick\u00e9 A\/B testov\u00e1n\u00ed \u010di nap\u0159. pokro\u010dilou analytiku. Vy se pak m\u016f\u017eete soust\u0159edit hlavn\u011b na vynikaj\u00edc\u00ed obsah. Tak u\u017e se na to vrhn\u011bte!<\/p>","protected":false},"excerpt":{"rendered":"

    Subject lines actually matter more than content. Your emails need to stand out immediately so that customers keep opening them. Follow these basic tips for creating subject lines to ensure your campaigns won\u2019t go to waste. SUBJECT RULES You should respect the subject line if you expect great conversion rates from emailing. The email\u2019s body…<\/p>","protected":false},"author":9,"featured_media":7857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[13],"class_list":["post-7856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-emailing"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7856"}],"version-history":[{"count":1,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7856\/revisions"}],"predecessor-version":[{"id":7858,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7856\/revisions\/7858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7857"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}