{"id":7835,"date":"2024-07-01T00:39:11","date_gmt":"2024-06-30T22:39:11","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7835"},"modified":"2024-07-09T15:44:03","modified_gmt":"2024-07-09T13:44:03","slug":"emotional-intelligence-find-out-how-to-use-it-in-marketing","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/emotional-intelligence-find-out-how-to-use-it-in-marketing\/","title":{"rendered":"Emo\u010dn\u00ed inteligence: jak ji vyu\u017e\u00edt v marketingu"},"content":{"rendered":"<p class=\"blogperex\">Vyu\u017eijte s\u00edlu emo\u010dn\u00ed inteligence k intenzivn\u011bj\u0161\u00edmu spojen\u00ed se sv\u00fdmi z\u00e1kazn\u00edky a zlep\u0161en\u00ed sv\u00e9 marketingov\u00e9 strategie. Z\u00edsk\u00e1te tak p\u0159ehled o jejich emoc\u00edch, kter\u00e9 m\u016f\u017eete efektivn\u011b integrovat do sv\u00fdch kampan\u00ed pro maxim\u00e1ln\u00ed zapojen\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/07\/emocni-inteligence-v-marketingu-1024x683.jpg\" alt=\"\" class=\"wp-image-7836\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/07\/emocni-inteligence-v-marketingu-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/07\/emocni-inteligence-v-marketingu-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/07\/emocni-inteligence-v-marketingu-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/07\/emocni-inteligence-v-marketingu-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/07\/emocni-inteligence-v-marketingu-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/07\/emocni-inteligence-v-marketingu-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly\">CO JE TO EMO\u010cN\u00cd INTELIGENCE?<\/p>\n\n\n\n<p class=\"blogodstavec\">Ka\u017ed\u00fd den za\u017e\u00edv\u00e1me r\u016fzn\u00e9 emoce. Jak na n\u011b reagujeme, p\u0159isp\u00edv\u00e1 k na\u0161\u00ed emo\u010dn\u00ed inteligenci. Jde o rozpozn\u00e1v\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed a \u0159\u00edzen\u00ed sv\u00fdch emoc\u00ed. Ale jak to ovliv\u0148uje marketing?<\/p>\n\n\n\n<p class=\"blogodstavec\">Z\u00e1kazn\u00edci maj\u00ed tendenci nakupovat na z\u00e1klad\u011b sv\u00fdch emoc\u00ed \u2013 up\u0159ednost\u0148uj\u00ed n\u00e1kup od zna\u010dky, kter\u00e1 sd\u00edl\u00ed stejn\u00e9 hodnoty, jako je charita, ekologie a \u017eivotn\u00ed prost\u0159ed\u00ed, a d\u016fv\u011b\u0159uj\u00ed zna\u010dce, kter\u00e1 jim pos\u00edl\u00e1 e-maily, se kter\u00fdmi se mohou ztoto\u017enit. D\u00edky emo\u010dn\u00ed inteligenci v marketingu m\u016f\u017eete zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161it sv\u00e9 prodeje. Poj\u010fme se pod\u00edvat, jak na to.<\/p>\n\n\n\n<p class=\"nadpismaly\">JAK TO M\u016e\u017dETE VYU\u017d\u00cdT VE SV\u00c9M MARKETINGU?<\/p>\n\n\n\n<p class=\"blogodstavec\">Marketing s vyu\u017eit\u00edm emo\u010dn\u00ed inteligence je p\u0159\u00edstup, kter\u00fd buduje d\u016fv\u011bru se z\u00e1kazn\u00edky prost\u0159ednictv\u00edm empatie a snahy pochopit jejich hodnoty.<\/p>\n\n\n\n<p class=\"blogodstavec\">Emo\u010dn\u00ed inteligence v marketingu zahrnuje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Poznejte sv\u00e9 z\u00e1kazn\u00edky \u2013 marketing s vyu\u017eit\u00edm emo\u010dn\u00ed inteligence je zalo\u017een na pochopen\u00ed hodnot a priorit va\u0161\u00ed c\u00edlov\u00e9 skupiny. Abyste objevili jejich hodnoty, oslovujte a hovo\u0159te se sv\u00fdmi z\u00e1kazn\u00edky o soci\u00e1ln\u00edch a environment\u00e1ln\u00edch ot\u00e1zk\u00e1ch.<\/li>\n\n\n\n<li class=\"blogodstavec\">P\u0159izp\u016fsobte a vytvo\u0159te obsah, kter\u00fd emocion\u00e1ln\u011b rezonuje \u2013 navrhn\u011bte komunika\u010dn\u00ed strategii kolem emocion\u00e1ln\u00edch hodnot, nap\u0159\u00edklad, \u017ee v\u00e1\u0161 produkt byl vyroben ekologicky \u0161etrn\u00fdm zp\u016fsobem nebo podle principu fair trade, nebyl testov\u00e1n na zv\u00ed\u0159atech nebo \u017ee je vegansk\u00fd. P\u0159izp\u016fsobte sv\u016fj obsah, aby se shodoval s mor\u00e1ln\u00edm kodexem z\u00e1kazn\u00edk\u016f v ka\u017ed\u00e9 komunikaci.<\/li>\n\n\n\n<li class=\"blogodstavec\">P\u0159izp\u016fsobte se zp\u011btn\u00e9 vazb\u011b z\u00e1kazn\u00edk\u016f \u2013 bu\u010fte otev\u0159en\u00ed zp\u011btn\u00e9 vazb\u011b, aktivn\u011b naslouchejte sv\u00fdm z\u00e1kazn\u00edk\u016fm, pochopte jejich emoce a vyu\u017eijte je k vylep\u0161en\u00ed sv\u00e9 zna\u010dky.<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly\">DOPAD NA Z\u00c1KAZN\u00cdKY<\/p>\n\n\n\n<p class=\"blogodstavec\">Ale pro\u010d maj\u00ed emoce takov\u00fd dopad na z\u00e1kaznickou zku\u0161enost? Proto\u017ee si z\u00e1kazn\u00edci  p\u0159i interakci se zna\u010dkou podv\u011bdom\u011b kladou n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Jak se ke mn\u011b zna\u010dka bude chovat?<\/li>\n\n\n\n<li class=\"blogodstavec\">Po\u0161kod\u00ed m\u016fj n\u00e1kup \u017eivotn\u00ed prost\u0159ed\u00ed?<\/li>\n\n\n\n<li class=\"blogodstavec\">Podporuji zna\u010dku se stejn\u00fdmi hodnotami?<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Ka\u017ed\u00fd z\u00e1kazn\u00edk m\u00e1 p\u0159ed n\u00e1kupem o\u010dek\u00e1v\u00e1n\u00ed. Pozorn\u011b naslouchejte tomu, co z\u00e1kazn\u00edci \u0159\u00edkaj\u00ed, a prove\u010fte zm\u011bny, abyste z\u00e1kazn\u00edk\u016fm dop\u0159\u00e1li ten nejlep\u0161\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek. Zde jsou n\u011bkter\u00e9 v\u00fdhody emo\u010dn\u00ed inteligence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Siln\u00e9 emocion\u00e1ln\u00ed spojen\u00ed \u2013 pochopen\u00ed emo\u010dn\u00ed inteligence z\u00e1kazn\u00edk\u016f pom\u00e1h\u00e1 market\u00e9r\u016fm spojit se s jejich hodnotami.<\/li>\n\n\n\n<li class=\"blogodstavec\">Zlep\u0161en\u00ed z\u00e1kaznick\u00e9 loajality \u2013 kdy\u017e z\u00e1kazn\u00edci c\u00edt\u00ed, \u017ee zna\u010dka je ch\u00e1pe a z\u00e1le\u017e\u00ed j\u00ed na nich, z\u016fstanou j\u00ed v\u011brn\u00ed. Podle PwC je 65 % z\u00e1kazn\u00edk\u016f ovlivn\u011bno pozitivn\u00edmi zku\u0161enostmi se zna\u010dkou sp\u00ed\u0161e ne\u017e tradi\u010dn\u00edmi reklamami. Emo\u010dn\u00ed inteligence pom\u00e1h\u00e1 budovat d\u016fv\u011bru a dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edky.&nbsp;<\/li>\n\n\n\n<li class=\"blogodstavec\">Zlep\u0161en\u00ed d\u016fv\u011bry a d\u016fv\u011bryhodnosti - zna\u010dky, kter\u00e9 vyu\u017e\u00edvaj\u00ed emo\u010dn\u00ed inteligenci, jsou vn\u00edm\u00e1ny jako transparentn\u00ed, poctiv\u00e9 a empatick\u00e9; d\u00edky tomu jsou pro z\u00e1kazn\u00edky d\u016fv\u011bryhodn\u011bj\u0161\u00ed. Asi 88 % z\u00e1kazn\u00edk\u016f bere v potaz autenti\u010dnost p\u0159i v\u00fdb\u011bru zna\u010dky, kterou podpo\u0159\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Nyn\u00ed, kdy\u017e v\u00edme v\u0161e o emo\u010dn\u00ed inteligenci v marketingu, m\u016f\u017eeme p\u0159ej\u00edt k praktick\u00e9 \u010d\u00e1sti \u2013 jak ji vyu\u017e\u00edt.<\/p>\n\n\n\n<p class=\"nadpismaly\">SPOJTE SVOU ZNA\u010cKU S CDP<\/p>\n\n\n\n<p class=\"blogodstavec\">Spojen\u00ed CDP (Customer Data Platform) s va\u0161\u00ed zna\u010dkou vytvo\u0159\u00ed mocn\u00fd n\u00e1stroj k pochopen\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f a zlep\u0161en\u00ed va\u0161ich marketingov\u00fdch strategi\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">S pomoc\u00ed CDP m\u016f\u017eete sb\u00edrat z\u00e1kaznick\u00e1 data v re\u00e1ln\u00e9m \u010dase. Vyu\u017eijte NPS a shroma\u017e\u010fujte data o emo\u010dn\u00ed inteligenci v jedn\u00e9 z\u00e1kaznick\u00e9 datab\u00e1zi, abyste pochopili, jak z\u00e1kazn\u00edci vn\u00edmaj\u00ed v\u00e1\u0161 produkt, slu\u017ebu a zna\u010dku.<\/p>\n\n\n\n<p class=\"blogodstavec\">Vyu\u017eijte s\u00edlu personalizace. Recommendation Engine od CareCloud je v\u0161estrann\u00fd n\u00e1stroj, kter\u00fd doporu\u010d\u00ed ten spr\u00e1vn\u00fd produkt tomu spr\u00e1vn\u00e9mu z\u00e1kazn\u00edkovi na z\u00e1klad\u011b z\u00e1kaznick\u00fdch dat a historie n\u00e1kup\u016f.<\/p>\n\n\n\n<p class=\"nadpismaly\">SPR\u00c1VN\u00c9 CDP<\/p>\n\n\n\n<p class=\"blogodstavec\">P\u0159ipojte se k platform\u011b CareCloud a za\u010dn\u011bte vyu\u017e\u00edvat CDP s dal\u0161\u00edmi \u00fa\u017easn\u00fdmi aplikacemi, kter\u00e9 sn\u00ed\u017e\u00ed va\u0161e n\u00e1klady a zv\u00fd\u0161\u00ed tr\u017eby. Sb\u00edrejte data v re\u00e1ln\u00e9m \u010dase v aplikaci Z\u00e1kazn\u00edk 360, segmentujte sv\u00e9 z\u00e1kazn\u00edky a snadno vytv\u00e1\u0159ejte marketingov\u00e9 kampan\u011b s aplikac\u00ed Kampan\u011b &amp; C\u00edlov\u00e9 skupiny. Automatizace marketingu pak kampa\u0148 automaticky ode\u0161le bez va\u0161eho z\u00e1sahu a aplikace Anal\u00fdzy &amp; Reporting v\u00e1m uk\u00e1\u017ee, zda byla kampa\u0148 \u00fasp\u011b\u0161n\u00e1. To v\u0161e a je\u0161t\u011b mnohem v\u00edce z\u00edsk\u00e1te s CareCloud.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"fl-builder-content fl-builder-content-7643 fl-builder-template fl-builder-row-template fl-builder-global-templates-locked\" data-post-id=\"7643\"><section class=\"fl-row fl-row-full-width fl-row-bg-photo fl-node-1zwmlb9ciphs fl-row-default-height fl-row-align-center fl-row-bg-overlay\" data-node=\"1zwmlb9ciphs\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t<div class=\"fl-row-content fl-row-fixed-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-dpqrg4tezbcy\" data-node=\"dpqrg4tezbcy\">\n\t\t\t<div class=\"fl-col fl-node-i90f8muy5ta4 fl-col-bg-color\" data-node=\"i90f8muy5ta4\">\n\t<div class=\"fl-col-content fl-node-content\"><div class=\"fl-module fl-module-heading fl-node-bde2zjary5ih fl-animation fl-fade-in\" data-node=\"bde2zjary5ih\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h4 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">PODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-heading fl-node-fqcg09l45stw fl-animation fl-fade-in\" data-node=\"fqcg09l45stw\" data-animation-delay=\"\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h2 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">Program podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-4rs81uhtpxov fl-animation fl-fade-in\" data-node=\"4rs81uhtpxov\" data-animation-delay=\"\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p><em>Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-photo fl-node-exm0uzwf45tp fl-animation fl-fade-in funded-by-eu-en\" data-node=\"exm0uzwf45tp\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-left\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"fl-photo-img wp-image-7638 size-full\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU.png\" alt=\"EN_financovano_EU\" itemprop=\"image\" height=\"328\" width=\"1260\" title=\"EN_financovano_EU\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU.png 1260w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-300x78.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-1024x267.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-768x200.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-18x5.png 18w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-photo fl-node-yglkq5msvctz fl-animation fl-fade-in funded-by-eu-cz\" data-node=\"yglkq5msvctz\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-left\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"fl-photo-img wp-image-7639 size-full\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU.png\" alt=\"CZ_financovano_EU\" itemprop=\"image\" height=\"1142\" width=\"3575\" title=\"CZ_financovano_EU\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU.png 3575w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-300x96.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-1024x327.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-768x245.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-1536x491.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-2048x654.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-18x6.png 18w\" sizes=\"auto, (max-width: 3575px) 100vw, 3575px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Harness the power of emotional intelligence to connect deeply with your customers and enhance your marketing strategy. Gain insights into their emotions and integrate them effectively into your campaigns for maximum impact and engagement. WHAT IS EMOTIONAL INTELLIGENCE? We all have different kinds of emotions every day. How you react to them contributes to your&hellip;<\/p>","protected":false},"author":10,"featured_media":7836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,26,13],"class_list":["post-7835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-customer-data","tag-emailing"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7835"}],"version-history":[{"count":2,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7835\/revisions"}],"predecessor-version":[{"id":7842,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7835\/revisions\/7842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7836"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}