{"id":7807,"date":"2024-06-20T09:24:10","date_gmt":"2024-06-20T07:24:10","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7807"},"modified":"2024-07-09T15:48:22","modified_gmt":"2024-07-09T13:48:22","slug":"beyond-the-e-mail-employ-other-channels-to-drive-retention","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/beyond-the-e-mail-employ-other-channels-to-drive-retention\/","title":{"rendered":"E-mailem to za\u010d\u00edn\u00e1: Vyu\u017eijte dal\u0161\u00ed kan\u00e1ly k podpo\u0159e retence"},"content":{"rendered":"

Objevte nov\u00e9 zp\u016fsoby, jak zapojit z\u00e1kazn\u00edky. Pou\u017eijte CDP & CRM CareCloud ke komunikaci skrz v\u00edcero kan\u00e1l\u016f: push notifikace, WhatsApp, Viber, SMS a dal\u0161\u00ed. E-mail zdaleka nen\u00ed jedinou mo\u017enost\u00ed \u2013 oslovte z\u00e1kazn\u00edky tam, kde tr\u00e1v\u00ed \u010das, a prudce zvy\u0161te sv\u00e9 p\u0159\u00edjmy.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

ROZ\u0160I\u0158TE SV\u016eJ DOSAH<\/p>\n\n\n\n

Emailing je skv\u011bl\u00fd: stoj\u00ed m\u00e1lo pen\u011bz, m\u00e1 \u0161irok\u00fd dosah a podporuje ohromn\u00e9 mno\u017estv\u00ed vzor\u016f a form\u00e1t\u016f. M\u00e1 v\u0161ak tak\u00e9 n\u00edzkou m\u00edru otev\u0159en\u00ed, ni\u017e\u0161\u00ed konverzn\u00ed pom\u011br a zna\u010dn\u00e9 probl\u00e9my s optimalizac\u00ed. Podniky, kter\u00e9 cht\u011bj\u00ed zv\u00fd\u0161it sv\u00e9 p\u0159\u00edjmy, by m\u011bly roz\u0161\u00ed\u0159it pole p\u016fsobnosti.<\/p>\n\n\n\n

Modern\u00ed marketingov\u00e9 n\u00e1stroje jako CDP na\u0161t\u011bst\u00ed umo\u017e\u0148uj\u00ed komunikaci nap\u0159\u00ed\u010d r\u016fzn\u00fdmi kan\u00e1ly, z nich\u017e ka\u017ed\u00fd m\u00e1 sv\u00e9 specifick\u00e9 v\u00fdhody. Zvy\u0161te zapojen\u00ed z\u00e1kazn\u00edk\u016f a konverzi t\u00edm, \u017ee budete vyu\u017e\u00edvat v\u00edce propojen\u00fdch kan\u00e1l\u016f: Oslovte z\u00e1kazn\u00edky, kdekoliv to jde.<\/p>\n\n\n\n

SMS A JEJICH OBROVSK\u00dd POTENCI\u00c1L<\/p>\n\n\n\n

M\u00e1te v \u00famyslu p\u0159edstavit lukrativn\u00ed nab\u00eddky nebo propagaci nov\u00fdch produkt\u016f? Pak zajist\u011bte, aby je va\u0161i z\u00e1kazn\u00edci v p\u0159epln\u011bn\u00e9 e-mailov\u00e9 schr\u00e1nce nep\u0159ehl\u00e9dli. SMS je d\u016fv\u011bryhodn\u00e1, i kdy\u017e trochu n\u00e1kladn\u00e1 metoda.\u00a0<\/p>\n\n\n\n

Navzdory vy\u0161\u0161\u00edm n\u00e1klad\u016fm jsou v\u0161ak \u010d\u00edsla SMS marketingu v\u00edce ne\u017e atraktivn\u00ed. Srovn\u00e1n\u00ed jej\u00edho p\u016fsobiv\u00e9ho 19% CTR se 4% CTR u e-mailu hovo\u0159\u00ed za v\u0161e, ale samotn\u00e1 t\u00e9m\u011b\u0159 100% m\u00edra otev\u0159en\u00ed \u010din\u00ed z SMS siln\u00fd marketingov\u00fd n\u00e1stroj.<\/p>\n\n\n\n

Pou\u017e\u00edvejte je pro transak\u010dn\u00ed zpr\u00e1vy, \u010dasov\u011b omezen\u00e9 (24hodinov\u00e9) nab\u00eddky, propaga\u010dn\u00ed zpr\u00e1vy nebo zpr\u00e1vy o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku (p\u0159i velk\u00fdch n\u00e1kupech). Zapojte SMS do sv\u00fdch automatiza\u010dn\u00edch sc\u00e9n\u00e1\u0159\u016f a personalizujte je, abyste dos\u00e1hli bonusov\u00fdch p\u0159\u00edjm\u016f.<\/p>\n\n\n\n

Mezi osv\u011bd\u010den\u00e9 postupy pat\u0159\u00ed co nejkrat\u0161\u00ed a nej\u00fadern\u011bj\u0161\u00ed text. Nezapome\u0148te tak\u00e9 z\u00e1kazn\u00edk\u016fm poskytnout snadn\u00fd zp\u016fsob, jak se pomoc\u00ed odkazu z t\u011bchto zpr\u00e1v odhl\u00e1sit. V textu tak\u00e9 ihned identifikujte svou zna\u010dku: po\u010d\u00edtejte s t\u00edm, \u017ee va\u0161e \u010d\u00edslo bude zpo\u010d\u00e1tku pro z\u00e1kazn\u00edky nezn\u00e1m\u00e9.<\/p>\n\n\n\n

PUSH NOTIFIKACE  <\/p>\n\n\n\n

Je libo dal\u0161\u00ed kan\u00e1l s v\u00edce ne\u017e 90% m\u00edrou otev\u0159en\u00ed a ohromnou efektivitou? Push notifikace sice vy\u017eaduj\u00ed, aby si z\u00e1kazn\u00edci nainstalovali va\u0161i aplikaci, ale jakmile tak u\u010din\u00ed, va\u0161e zapojen\u00ed a konverze vylet\u00ed do stratosf\u00e9ry! I kdy\u017e jsou notifikace sp\u00ed\u0161e informativn\u00ed, mohou se klidn\u011b st\u00e1t i marketingov\u00fdm hitem, zejm\u00e9na pokud jsou kr\u00e1tk\u00e1 a v\u00fdsti\u017en\u00e1 (maxim\u00e1ln\u011b 10 slov).<\/p>\n\n\n\n

Pou\u017eijte push notifikace k zas\u00edl\u00e1n\u00ed upozorn\u011bn\u00ed na 24hodinov\u00e9 omezen\u00e9 promo akce a sledujte, jak v\u00e1m porostou konverze! Nab\u00eddn\u011bte relevantn\u00ed a p\u0159esn\u00e9 doporu\u010den\u00ed produktu, abyste budovali loajalitu sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Snad nejv\u011bt\u0161\u00ed s\u00edla push notifikac\u00ed spo\u010d\u00edv\u00e1 v taktik\u00e1ch op\u011btovn\u00e9ho zapojen\u00ed z\u00e1kazn\u00edk\u016f, jako je nap\u0159\u00edklad upozorn\u011bn\u00ed na op\u011btovn\u00e9 naskladn\u011bn\u00ed, aktualizace z\u00e1sob nebo z\u00e1kaznick\u00e9ho programu, a p\u0159edev\u0161\u00edm zpr\u00e1va o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku. O\u017eiven\u00ed n\u00e1kupu by m\u011bl m\u00edt na pam\u011bti ka\u017ed\u00fd market\u00e9r, proto\u017ee t\u00e9m\u011b\u0159 70 % online n\u00e1kup\u016f nen\u00ed dokon\u010deno.<\/p>\n\n\n\n

D\u00e1vejte si tak\u00e9 pozor na opt-in, kter\u00fd funguje odli\u0161n\u011b v syst\u00e9mech iOS a Android: V prvn\u00edm p\u0159\u00edpad\u011b mus\u00ed z\u00e1kazn\u00edci souhlasit se zas\u00edl\u00e1n\u00edm notifikace, zat\u00edmco v druh\u00e9m p\u0159\u00edpad\u011b se zas\u00edlaj\u00ed automaticky po instalaci aplikac\u00ed. Nicm\u00e9n\u011b v p\u0159\u00edpad\u011b syst\u00e9mu iOS budou va\u0161e ozn\u00e1men\u00ed zaru\u010den\u011b efektivn\u00ed, proto\u017ee je z\u00e1kazn\u00edci sami vyhled\u00e1vaj\u00ed.<\/p>\n\n\n\n

VIBER A WHATSAPP \u2013 NASTALA \u00c9RA CHATOVAC\u00cdCH APLIKAC\u00cd<\/p>\n\n\n\n

Chatovac\u00ed aplikace berou sv\u011bt marketingu \u00fatokem, proto byste nem\u011bli me\u0161kat. M\u00edra jejich otev\u0159en\u00ed se vyrovn\u00e1 SMS a jejich pou\u017e\u00edv\u00e1n\u00ed je velmi roz\u0161\u00ed\u0159en\u00e9 (WhatsApp je nejpou\u017e\u00edvan\u011bj\u0161\u00ed aplikac\u00ed pro zas\u00edl\u00e1n\u00ed zpr\u00e1v a Viber dos\u00e1hl v roce 2022 podle spole\u010dnosti Rakuten Inc. 1,3 miliardy u\u017eivatel\u016f).<\/p>\n\n\n\n

Ob\u011b chatovac\u00ed aplikace jsou ide\u00e1ln\u00edmi platformami pro vlastn\u00ed reklamy a propagaci produkt\u016f. Viber se m\u016f\u017ee pochlubit 25% m\u00edrou prokliku a WhatsApp si udr\u017euje 15 %, co\u017e jsou v obou p\u0159\u00edpadech p\u016fsobiv\u00e1 \u010d\u00edsla. Tyto aplikace jsou cenov\u011b dostupn\u011bj\u0161\u00ed ne\u017e SMS a maj\u00ed t\u00e9m\u011b\u0159 stejn\u00fd dosah. Jejich skute\u010dn\u00fd potenci\u00e1l v\u0161ak spo\u010d\u00edv\u00e1 v chatbotech, kter\u00e9 jsou ide\u00e1ln\u00ed pro propagaci produkt\u016f nebo z\u00e1kaznick\u00fd servis.<\/p>\n\n\n\n

A\u010dkoliv byly d\u0159\u00edve \u201cbezzub\u00e9\u201d, nyn\u00ed mohou chatovac\u00ed aplikace u\u017eivatele prov\u00e9st celou z\u00e1kaznickou cestou, od f\u00e1ze uv\u011bdom\u011bn\u00ed a\u017e po retargeting. Nap\u0159\u00edklad chatboti WhatsApp maj\u00ed 28% m\u00edru konverze.<\/p>\n\n\n\n

CARECLOUD V\u00c1M OTEV\u00cdR\u00c1 DVE\u0158E<\/p>\n\n\n\n

A\u0165 u\u017e se rozhodnete p\u0159idat jeden komunika\u010dn\u00ed kan\u00e1l, nebo v\u0161echny, budete pot\u0159ebovat dv\u011b v\u011bci: platformu, ze kter\u00e9 budete komunikaci pos\u00edlat, a spoustu z\u00e1kaznick\u00fdch dat. Na\u0161t\u011bst\u00ed v\u00e1m CDP & CRM CareCloud dok\u00e1\u017ee zajistit oboj\u00ed.<\/p>\n\n\n\n

CareCloud jako platforma pro z\u00e1kaznick\u00e1 data automaticky sb\u00edr\u00e1 data ze v\u0161ech integrovan\u00fdch touchpoint\u016f (od webov\u00fdch str\u00e1nek po pokladn\u00ed syst\u00e9my), \u010dist\u00ed je a standardizuje pro dal\u0161\u00ed vyu\u017eit\u00ed v kampan\u00edch, automatizaci nebo z\u00e1kaznick\u00fdch programech.<\/p>\n\n\n\n

CareCloud aplikace Kampan\u011b & C\u00edlov\u00e9 skupiny nav\u00edc umo\u017e\u0148uje zas\u00edlat personalizovan\u00e9 zpr\u00e1vy prost\u0159ednictv\u00edm v\u0161ech v\u00fd\u0161e uveden\u00fdch kan\u00e1l\u016f. Br\u00e1ny k vy\u0161\u0161\u00edm tr\u017eb\u00e1m a konverz\u00edm jsou doko\u0159\u00e1n. Sta\u010d\u00ed jen proj\u00edt.<\/p>","protected":false},"excerpt":{"rendered":"

Explore new ways to engage customers. Use CDP & CRM CareCloud to send communication across multiple channels: push notifications, WhatsApp, Viber, SMS, and more. Email is far from the only option \u2013 reach customers on channels they use every day and skyrocket your revenue. SCALE YOUR BUSINESS WITH ADDITIONAL CHANNELS Emailing is great: it costs…<\/p>","protected":false},"author":9,"featured_media":7808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[13,20],"class_list":["post-7807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-emailing","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7807"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7807\/revisions"}],"predecessor-version":[{"id":7844,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7807\/revisions\/7844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7808"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}