{"id":7727,"date":"2024-06-03T11:02:17","date_gmt":"2024-06-03T09:02:17","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7727"},"modified":"2024-06-19T13:04:49","modified_gmt":"2024-06-19T11:04:49","slug":"drive-conversion-and-retention-with-drip-campaigns","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/drive-conversion-and-retention-with-drip-campaigns\/","title":{"rendered":"Posilte konverze a retenci pomoc\u00ed drip kampan\u00ed"},"content":{"rendered":"<p class=\"blogperex\">Drip kampan\u011b jsou nezbytn\u00fdm n\u00e1strojem pro zv\u00fd\u0161en\u00ed m\u00edry konverze a retence. Motivuj\u00ed k prvn\u00edmu n\u00e1kupu a nav\u00edc udr\u017euj\u00ed v\u011brn\u00e9 z\u00e1kazn\u00edky. Projd\u011bte si z\u00e1klady drip kampan\u00ed s pomoc\u00ed platformy CareCloud.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/06\/drip_campaign-1-1024x576.jpg\" alt=\"\" class=\"wp-image-7728\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/06\/drip_campaign-1-1024x576.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/06\/drip_campaign-1-300x169.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/06\/drip_campaign-1-768x432.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/06\/drip_campaign-1-1536x864.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/06\/drip_campaign-1-2048x1153.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/06\/drip_campaign-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly\">DRIP KAMPAN\u011a V KOSTCE<\/p>\n\n\n\n<p class=\"blogodstavec\">A\u0165 u\u017e prod\u00e1v\u00e1te kosmetiku, oble\u010den\u00ed nebo elektroniku, mus\u00edte neust\u00e1le motivovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Nesm\u00edte tla\u010dit na pilu p\u0159\u00edli\u0161 brzy, ale postupn\u011b jim p\u0159edstavit v\u00e1\u0161 unik\u00e1tn\u00ed produkt \u010di slu\u017ebu. Stru\u010dn\u011b \u0159e\u010deno, poskytn\u011bte poutavou drip kampa\u0148. A kdy\u017e u\u017e se z\u00e1kazn\u00edci p\u0159ihl\u00e1sili k odb\u011bru marketingov\u00e9 komunikace, je jen na v\u00e1s, abyste je oslnili.<\/p>\n\n\n\n<p class=\"blogodstavec\">Drip kampa\u0148 je s\u00e9rie automatizovan\u00fdch zpr\u00e1v s nastaven\u00fdm sc\u00e9n\u00e1\u0159em, kter\u00e1 postupn\u011b seznamuje z\u00e1kazn\u00edky s va\u0161\u00ed zna\u010dkou a produkty. Kone\u010dn\u00fdm c\u00edlem je obvykle prvn\u00ed n\u00e1kup. Jen\u017ee usilovat pouze o rychl\u00fd v\u00fdd\u011blek je na sou\u010dasn\u00e9m trhu zam\u011b\u0159en\u00e9m na retenci st\u011b\u017e\u00ed \u017eivotaschopn\u00e9. Proto, p\u0159i spr\u00e1vn\u00e9m vyu\u017eit\u00ed, zvy\u0161uj\u00ed drip kampan\u011b retenci a nav\u00edc buduj\u00ed reputaci zna\u010dky.&nbsp;<\/p>\n\n\n\n<p class=\"nadpismaly\">JE \u010cAS SE P\u0158EDSTAVIT<\/p>\n\n\n\n<p class=\"blogodstavec\">Ide\u00e1ln\u011b za\u010dn\u011bte s drip marketingem skrze uv\u00edtac\u00ed\/onboarding e-mail, kter\u00fd z\u00e1kazn\u00edk\u016fm p\u0159edstav\u00ed v\u00e1\u0161 produkt. Vzhledem k tomu, \u017ee se z\u00e1kazn\u00edci pr\u00e1v\u011b p\u0159ihl\u00e1sili k odb\u011bru va\u0161\u00ed marketingov\u00e9 komunikace, je nejlep\u0161\u00ed kout \u017eelezo, dokud je \u017ehav\u00e9, tj. dokud maj\u00ed va\u0161i zna\u010dku na mysli.<\/p>\n\n\n\n<p class=\"blogodstavec\">Vytvo\u0159te automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159, kter\u00fd zah\u00e1j\u00edte uv\u00edtac\u00ed zpr\u00e1vou a po 5 dnech za\u0161lete p\u0159\u00edb\u011bh o produktu, p\u0159edstav\u00edte pozad\u00ed v\u00fdroby, ambasadory zna\u010dky nebo recenze renomovan\u00fdch \u010dasopis\u016f. Pot\u00e9, po dal\u0161\u00edm obdob\u00ed 2-3 dn\u016f, za\u0161lete dal\u0161\u00ed poutavou zpr\u00e1vu, nap\u0159. jak v\u00e1\u0161 produkt vypad\u00e1 v akci.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">P\u0159i t\u0159et\u00ed zpr\u00e1v\u011b va\u0161i z\u00e1kazn\u00edci nakoup\u00ed nebo budou o koupi siln\u011b uva\u017eovat. Pokud se tak nestane, m\u016f\u017eete poslat z\u00e1v\u011bre\u010dnou zpr\u00e1vu s lukrativn\u00edm, \u010dasov\u011b omezen\u00fdm voucherem. Nezapome\u0148te z\u00e1kazn\u00edky upozornit, kdy platnost voucheru vypr\u0161\u00ed: vyu\u017eijte urgence a FOMO!<\/p>\n\n\n\n<p class=\"nadpismaly\">N\u00c1KUPEM ZA\u010c\u00cdN\u00c1ME&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">D\u00e1le m\u016f\u017eete zas\u00edlat s\u00e9rie n\u00e1vod\u016f, kter\u00e9 \u0161\u00ed\u0159\u00ed pov\u011bdom\u00ed o zna\u010dce a poskytuj\u00ed praktick\u00e9 rady. Pokud prod\u00e1v\u00e1te kosmetiku, rozes\u00edlejte make-up tutori\u00e1ly, p\u0159idejte doporu\u010den\u00ed produktu nebo se pod\u011blte o tipy na to, jak\u00e9 produkty funguj\u00ed na dan\u00fd typ pleti. Z\u00e1kazn\u00edci budou m\u00edt pocit, \u017ee je o n\u011b postar\u00e1no a \u017ee jim rozum\u00edte, zat\u00edmco se stanete v odv\u011btv\u00ed autoritou, nikoliv jen prodejcem.<\/p>\n\n\n\n<p class=\"nadpismaly\">JAK V\u00c1M POM\u016e\u017dE CDP?<\/p>\n\n\n\n<p class=\"blogodstavec\">Abyste z drip kampan\u00ed vyt\u011b\u017eili maximum, budete pot\u0159ebovat v\u00fdkonn\u00fd n\u00e1stroj pro zpracov\u00e1n\u00ed z\u00e1kaznick\u00fdch dat: nejlep\u0161\u00ed volbou je CDP (Customer Data Platform). Krom\u011b mo\u017enost\u00ed shroma\u017e\u010fov\u00e1n\u00ed a spr\u00e1vy z\u00e1kaznick\u00fdch dat se v CDP &amp; CRM CareCloud nach\u00e1z\u00ed paleta u\u017eite\u010dn\u00fdch aplikac\u00ed, kter\u00e9 budete m\u00edt k dispozici.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Segmentace v CareCloud<\/strong> v\u00e1m umo\u017en\u00ed rozd\u011blit z\u00e1kazn\u00edky do skupin podle jejich demografick\u00fdch, transak\u010dn\u00edch, behavior\u00e1ln\u00edch a komunika\u010dn\u00edch dat. Vyu\u017eijte je k personalizaci obsahu a lep\u0161\u00edmu na\u010dasov\u00e1n\u00ed zpr\u00e1v.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Zabudovan\u00e1 automatizace <\/strong>v CareCloud v\u00e1m umo\u017en\u00ed vytv\u00e1\u0159et komplexn\u00ed sc\u00e9n\u00e1\u0159e. Podporuje tak\u00e9 zas\u00edl\u00e1n\u00ed na v\u00edce komunika\u010dn\u00edch kan\u00e1l\u016f. Up\u0159ednost\u0148uje z\u00e1kazn\u00edk SMS p\u0159ed e-mailem? Bez obav, za\u0161lete mu textovku. Krom\u011b e-mailu a SMS podporuje CareCloud tak\u00e9 Viber, WhatsApp a push notifikace.<\/li>\n\n\n\n<li class=\"blogodstavec\">Nev\u00edte, jak za\u010d\u00edt s automatizac\u00ed? CareCloud obsahuje <strong>sb\u00edrku p\u0159ednastaven\u00fdch sc\u00e9n\u00e1\u0159\u016f<\/strong> , abyste mohli ihned nastartovat v\u00e1\u0161 marketing. Samoz\u0159ejm\u011b, i drip kampa\u0148 je jedn\u00edm z t\u011bchto sc\u00e9n\u00e1\u0159\u016f. Nechte se inspirovat a vyv\u00edjejte st\u00e1le lep\u0161\u00ed sc\u00e9n\u00e1\u0159e!<\/li>\n\n\n\n<li class=\"blogodstavec\">P\u0159ich\u00e1z\u00edte na kloub drip kampan\u00edm? Pou\u017eijte aplikaci CareCloud <strong>Anal\u00fdzy &amp; Reporting<\/strong> a zjist\u011bte, jak dob\u0159e si vedete. Z\u00edskan\u00e9 poznatky vyu\u017eijte k vylad\u011bn\u00ed a zdokonalen\u00ed sv\u00fdch kampan\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">S platformou CareCloud budete m\u00edt k dispozici v\u0161echny marketingov\u00e9 n\u00e1stroje k vytv\u00e1\u0159en\u00ed drip kampan\u00ed, kter\u00e9 vyst\u0159el\u00ed va\u0161i m\u00edru konverze nahoru. Poj\u010fme spole\u010dn\u011b tvo\u0159it klenoty marketingu!<\/p>","protected":false},"excerpt":{"rendered":"<p>Drip campaigns are a must-have to grow conversion and retention rates. They motivate the first purchase and can even lead customers to loyalty. Take a tour through drip campaign basics with CareCloud as your guide. DRIP CAMPAIGNS FUNDAMENTALS Whether you sell beauty products, fashion, or electronics products, you must patiently motivate potential customers. You can\u2019t&hellip;<\/p>","protected":false},"author":9,"featured_media":7728,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,13,17,20,22],"class_list":["post-7727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-emailing","tag-loyalty","tag-omnichannel","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7727"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7727\/revisions"}],"predecessor-version":[{"id":7774,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7727\/revisions\/7774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7728"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}