{"id":7674,"date":"2024-05-23T09:47:32","date_gmt":"2024-05-23T07:47:32","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7674"},"modified":"2024-05-28T22:16:16","modified_gmt":"2024-05-28T20:16:16","slug":"unlock-the-power-of-single-customer-view-with-cdp","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/unlock-the-power-of-single-customer-view-with-cdp\/","title":{"rendered":"Odhalte s\u00edlu Jednotn\u00e9ho pohledu na z\u00e1kazn\u00edka s CDP"},"content":{"rendered":"<p class=\"blogperex\">Boj o z\u00e1kazn\u00edky je t\u011b\u017ek\u00fd. Jedn\u00edm z mo\u017en\u00fdch zp\u016fsob\u016f, jak zv\u00edt\u011bzit, je komplexn\u00ed pohled na z\u00e1kazn\u00edky d\u00edky dat\u016fm z r\u016fzn\u00fdch kontaktn\u00edch bod\u016f se z\u00e1kazn\u00edkem \u2013 online i offline, a d\u00edky tomu vytvo\u0159it personalizovan\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/dreamstime_xl_50836969-1024x683.jpg\" alt=\"\" class=\"wp-image-7676\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/dreamstime_xl_50836969-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/dreamstime_xl_50836969-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/dreamstime_xl_50836969-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/dreamstime_xl_50836969-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/dreamstime_xl_50836969-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/dreamstime_xl_50836969-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly\">NEJLEP\u0160\u00cd VYHR\u00c1V\u00c1<\/p>\n\n\n\n<p class=\"blogodstavec\">Jednotn\u00fd pohled na z\u00e1kazn\u00edka je strategick\u00fd p\u0159\u00edstup ke sb\u011bru a zpracov\u00e1n\u00ed z\u00e1kaznick\u00fdch dat, v\u010detn\u011b historie n\u00e1kup\u016f, aktivity na webu a doporu\u010den\u00ed produkt\u016f. Pochopte n\u00e1kupn\u00ed chov\u00e1n\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"nadpismaly\">DATA, KTER\u00c1 POT\u0158EBUJETE, A JEJICH V\u00ddHODY<\/p>\n\n\n\n<p class=\"blogodstavec\">Nejd\u0159\u00edve je t\u0159eba shrom\u00e1\u017edit z\u00e1kaznick\u00e1 data o n\u00e1kupn\u00edm chov\u00e1n\u00ed, jako je jejich pr\u016fm\u011brn\u00e1 \u00fatrata, obl\u00edben\u00fd \u017e\u00e1nr knih nebo film\u016f, \u010di velikost oble\u010den\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">Jakmile za\u010dnete data sb\u00edrat a vyu\u017e\u00edvat, l\u00e9pe sv\u00e9 z\u00e1kazn\u00edky pochop\u00edte a m\u016f\u017eete jim nab\u00eddnout relevantn\u00ed produktov\u00e9 nab\u00eddky. Knihy Dobrovsk\u00fd sb\u00edraj\u00ed data, jako je obl\u00edben\u00fd \u017e\u00e1nr a autor nebo preferovan\u00fd obchod, a d\u00edky tomu mohou nab\u00eddnout z\u00e1kazn\u00edk\u016fm knihy, kter\u00e9 maj\u00ed r\u00e1di. Zlep\u0161ete z\u00e1kaznick\u00fd z\u00e1\u017eitek i vztahy se z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p class=\"blogodstavec\">Z\u00e1kazn\u00edci, kte\u0159\u00ed se c\u00edt\u00ed pochopeni, budou s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed interagovat s va\u0161\u00ed zna\u010dkou, nap\u0159\u00edklad zas\u00edl\u00e1n\u00edm zp\u011btn\u00e9 vazby nebo \u010dten\u00edm va\u0161ich email\u016f. To je extr\u00e9mn\u011b d\u016fle\u017eit\u00e9 nap\u0159\u00edklad pro m\u00f3dn\u00ed zna\u010dky. M\u00edt zp\u011btnou vazbu na to, jak oble\u010den\u00ed sed\u00ed, je k nezaplacen\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">A kone\u010dn\u011b, d\u00edky re\u00e1ln\u00fdm dat\u016fm m\u016f\u017eete segmentovat z\u00e1kazn\u00edky, vytv\u00e1\u0159et personalizovan\u00e9 marketingov\u00e9 kampan\u011b a c\u00edlit na spr\u00e1vn\u00e9 publikum. To sni\u017euje n\u00e1klady na marketing a sou\u010dasn\u011b zvy\u0161uje m\u00edru konverze.<\/p>\n\n\n\n<p class=\"nadpismaly\">ROLE CDP<\/p>\n\n\n\n<p class=\"blogodstavec\">Vytvo\u0159en\u00ed Jednotn\u00e9ho pohledu na z\u00e1kazn\u00edka vy\u017eaduje technologick\u00e9 \u0159e\u0161en\u00ed: Customer Data Platform (CDP).<\/p>\n\n\n\n<p class=\"blogodstavec\">CDP je software, kter\u00fd shroma\u017e\u010fuje data ze v\u0161ech z\u00e1kaznick\u00fdch kontaktn\u00edch bod\u016f \u2013 online i offline. Integrujte sv\u016fj e-shop, POS syst\u00e9m a mobiln\u00ed aplikaci \u2013 analyzujte ka\u017edou informaci, abyste pochopili n\u00e1kupn\u00ed chov\u00e1n\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec\">Jak CDP pom\u00e1h\u00e1 s Jednotn\u00fdm pohledem na z\u00e1kazn\u00edka?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Integrace dat<\/strong>: CDP se integruje do r\u016fzn\u00fdch kan\u00e1l\u016f (e-shop, POS atd.).&nbsp;<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>\u010ci\u0161t\u011bn\u00ed a obohacov\u00e1n\u00ed dat<\/strong>: opravuje nekonzistentn\u00ed data, tak\u017ee va\u0161e datab\u00e1ze je neust\u00e1le aktualizov\u00e1na.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Aktualizace v re\u00e1ln\u00e9m \u010dase<\/strong>: pot\u0159eby z\u00e1kazn\u00edk\u016f se neust\u00e1le m\u011bn\u00ed, tak\u017ee shroma\u017e\u010fov\u00e1n\u00ed dat do CDP udr\u017euje z\u00e1kaznickou datab\u00e1zi aktu\u00e1ln\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">V\u00fdb\u011br spr\u00e1vn\u00e9 Customer Data Platformy m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00fd. P\u0159ipojte se k CDP &amp; CRM CareCloud a vytvo\u0159te nejlep\u0161\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek pro va\u0161e z\u00e1kazn\u00edky. Vyu\u017eijte aplikace jako Kampan\u011b &amp; C\u00edlov\u00e9 skupiny, Automatizace marketingu nebo Anal\u00fdzy &amp; Reporting. \u00dasp\u011bch je jen jednu platformu daleko.<\/p>","protected":false},"excerpt":{"rendered":"<p>The fight for customers is fierce. One of the possible ways to win is through a comprehensive view of customers thanks to data from multiple customer touchpoints \u2013 online &amp; offline to create a personalized shopping experience. THE BETTER ONE WINS Single Customer View is a strategic approach to collecting and processing customer data, including&hellip;<\/p>","protected":false},"author":10,"featured_media":7676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[26,25],"class_list":["post-7674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-customer-data","tag-integration"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7674"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7674\/revisions"}],"predecessor-version":[{"id":7722,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7674\/revisions\/7722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7676"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}