{"id":7624,"date":"2024-05-09T13:42:10","date_gmt":"2024-05-09T11:42:10","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7624"},"modified":"2024-05-09T13:52:42","modified_gmt":"2024-05-09T11:52:42","slug":"automation-mistakes-that-kill-profit","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/automation-mistakes-that-kill-profit\/","title":{"rendered":"Chyby v automatizaci, kter\u00e9 v\u00e1s budou st\u00e1t zisky"},"content":{"rendered":"

A\u010dkoliv automatizace v\u00fdrazn\u011b uleh\u010duje market\u00e9r\u016fm pr\u00e1ci, i u n\u00ed m\u016f\u017ee doj\u00edt k z\u00e1sadn\u00edm chyb\u00e1m. V \u010dl\u00e1nku se do\u010dtete o b\u011b\u017en\u00fdch omylech, se kter\u00fdmi se lze u automatizace setkat.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

AUTOMATIZACE M\u00c1 V\u017dDY NAVRCH, ALE\u2026<\/p>\n\n\n\n

Z\u0159\u00eddka se na trhu objev\u00ed n\u00e1stroj, kter\u00fd naprosto zm\u011bn\u00ed marketing. A p\u0159eci, automatizace razantn\u011b sni\u017euje objem pr\u00e1ce zat\u00edmco strm\u011b navy\u0161uje obraty, zapojen\u00ed z\u00e1kazn\u00edka a retenci.<\/p>\n\n\n\n

Ka\u017ed\u00fd market\u00e9r ji rychle uchop\u00ed, ale ne v\u017edy k n\u00ed p\u0159istupuje spr\u00e1vn\u011b. Poj\u010fme se dostat automatizaci na kloub!<\/p>\n\n\n\n

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  1. OBAVY ZE SELH\u00c1N\u00cd<\/li>\n<\/ol>\n\n\n\n

    Prvn\u00ed chyba m\u00e1 co do\u010din\u011bn\u00ed s p\u0159edsudkem n\u011bkter\u00fdch market\u00e9r\u016f, \u017ee automatizace nedok\u00e1\u017ee dostate\u010dn\u011b zaktivovat z\u00e1kazn\u00edky. V jejich o\u010d\u00edch automatizovan\u00e9 procesy akor\u00e1t pos\u00edlaj\u00ed z\u00e1kazn\u00edkovi \u0161patnou zpr\u00e1vu v nevhodn\u00fd \u010das. Je ale t\u0159eba m\u00edt na pam\u011bti, \u017ee automatizace nesm\u00edte<\/em> m\u00edsto market\u00e9r\u016f.<\/p>\n\n\n\n

    Pokud n\u011bjak\u00fdm omylem \u010di p\u0159ehl\u00e9dnut\u00edm nastane chyba, sta\u010d\u00ed se pou\u010dit a j\u00edt d\u00e1le. V\u00fdhody automatizace toti\u017e v\u017edy p\u0159ed\u010d\u00ed jej\u00ed nedostatky. Jste-li na pochyb\u00e1ch, v\u011bzte, \u017ee konkurence z automatizaci t\u011b\u017e\u00ed, zat\u00edmco v\u00e1h\u00e1te. V\u0161echna kreativn\u00ed \u010dinnost je na v\u00e1s \u2013 tak pro\u010d se po\u0159\u00e1d tr\u00e1pit s repetitivn\u00edmi \u00falohami?<\/p>\n\n\n\n

      \n
    1. NEDOSTATEK PL\u00c1NOV\u00c1N\u00cd<\/li>\n<\/ol>\n\n\n\n

      I kdy\u017e to s automatizac\u00ed mysl\u00edte v\u00e1\u017en\u011b, pop\u0159em\u00fd\u0161lejte o tom, jak v\u00e1m dok\u00e1\u017ee pomoci te\u010f a jak v budoucnu. P\u0159i v\u00fdb\u011bru automatiza\u010dn\u00edch n\u00e1stroj\u016f vyb\u00edrejte dle jejich rozsahu a mo\u017enost\u00ed. Spou\u0161t\u011bn\u00ed nov\u00e9ho syst\u00e9mu bude velmi n\u00e1kladn\u00e9 a zdlouhav\u00e9, a\u017e zjist\u00edte, \u017ee v\u00e1m sou\u010dasn\u00fd n\u00e1stroj ji\u017e neposta\u010d\u00ed.<\/p>\n\n\n\n

      Na\u0161e Automatizace marketingu v\u00e1m dovol\u00ed tvo\u0159it libovoln\u00e9 sc\u00e9n\u00e1\u0159e v p\u0159ehledn\u00e9m rozhran\u00ed. K tomu aplikace podporuje rozes\u00edlku nap\u0159\u00ed\u010d kan\u00e1ly jako email, SMS, Viber, WhatsApp a dal\u0161\u00ed. <\/p>\n\n\n\n

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      1. AUTOMATIZACE NEN\u00cd V\u0160EL\u00c9K<\/li>\n<\/ol>\n\n\n\n

        I navzdory sv\u00fdm v\u00fdhod\u00e1m automatizace nedok\u00e1\u017ee nahradit lidsk\u00fd aspekt. Automatizujte opakuj\u00edc\u00ed se procesy, ale z\u016fsta\u0148te i tak kreativn\u00ed. Automatizace sama marketing nespas\u00ed, je \u201cpouze\u201d n\u00e1strojem pro jeho zjednodu\u0161en\u00ed. Podoba, koncept a \u00fasp\u011bch sc\u00e9n\u00e1\u0159\u016f je jen na v\u00e1s.<\/p>\n\n\n\n

        P\u0159istupujte k tvorb\u011b sc\u00e9n\u00e1\u0159\u016fm s kreativitou, jakou v\u011bnujete sv\u00fdm kampan\u00edm. Vyu\u017e\u00edvejte poznatk\u016f z\u00e1kaznick\u00fdch dat, abyste optimalizovali \u010dasy rozes\u00edlky \u010di preferovan\u00e9 komunika\u010dn\u00ed kan\u00e1ly. A kdy\u017e budete ze za\u010d\u00e1tku bezradn\u00ed, za\u010dn\u011bte s p\u0159ednastaven\u00fdmi sc\u00e9n\u00e1\u0159i, kter\u00e9 jsou sou\u010d\u00e1st\u00ed CareCloud platformy. Poslou\u017e\u00ed jako ide\u00e1ln\u00ed v\u00fdchoz\u00ed bod pro je\u0161t\u011b \u00fa\u010dinn\u011bj\u0161\u00ed sc\u00e9n\u00e1\u0159e. <\/p>\n\n\n\n

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        1. NE\u010cINNOST PO PO\u010c\u00c1TE\u010cN\u00cdM \u00daSP\u011aCHU<\/li>\n<\/ol>\n\n\n\n

          Nenechte se op\u00edt brzk\u00fdm v\u00edt\u011bzstv\u00edm. \u00dasp\u011bch lze udr\u017eet pouze neust\u00e1l\u00fdm zdokonalov\u00e1n\u00edm. Neust\u00e1le analyzujte v\u00fdsledky va\u0161ich sc\u00e9n\u00e1\u0159\u016f, aktualizujte ty zastaral\u00e9 a vyv\u00edjejte nov\u00e9. Stagnac\u00ed p\u0159ich\u00e1z\u00edte o zisk. <\/p>\n\n\n\n

          Sepisujte dokumentaci v\u0161ech \u00fasp\u011b\u0161n\u00fdch sc\u00e9n\u00e1\u0159\u016f pro p\u0159\u00edpad fluktuace zam\u011bstnanc\u016f. Krom\u011b popisu postupu se v dokumentaci sna\u017ete odpov\u011bd\u011bt na kl\u00ed\u010dov\u00e9 ot\u00e1zky. Pro\u010d tento sc\u00e9n\u00e1\u0159 usp\u011bl? Jak\u00e9 byly st\u011b\u017eejn\u00ed kroky? Co to vypov\u00edd\u00e1 o z\u00e1kaznick\u00fdch tendenc\u00edch? T\u00edmto zp\u016fsobem uchov\u00e1te pot\u0159ebn\u00e9 know-how, kter\u00e9 nav\u00edc posune va\u0161e dal\u0161\u00ed sc\u00e9n\u00e1\u0159e.<\/p>\n\n\n\n

          VYU\u017dIJTE AUTOMATIZACI NAPLNO<\/p>\n\n\n\n

          Pokud si p\u0159ejete zv\u00fd\u0161it obraty a upevnit z\u00e1kaznickou v\u011brnost, p\u0159ipojte se k CDP & CRM CareCloud. Mezi jej\u00ed aplikace pat\u0159\u00ed v\u00fdkonn\u00e1 Automatizace marketingu, pomoc\u00ed n\u00ed\u017e m\u016f\u017eete reagovat na jakoukoliv z\u00e1kaznickou ud\u00e1lost a tvo\u0159it v\u0161estrann\u00e9 sc\u00e9n\u00e1\u0159e v intuitivn\u00edm rozhran\u00ed.<\/p>\n\n\n\n

          Chybovat je lidsk\u00e9. P\u0159esn\u011b proto existuje automatizace.<\/p>","protected":false},"excerpt":{"rendered":"

          Automation makes marketers\u2019 lives a lot easier. Nevertheless, even this excellent marketing tool can turn sour when mismanaged. The article will cover common mistakes encountered when dealing with automation. MAKE NO MISTAKE, AUTOMATION RULES! Few digital tools have completely transformed marketing like automation. When used well, it substantially decreases workload while supercharging your revenue, customer…<\/p>","protected":false},"author":9,"featured_media":7632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[21,18,20],"class_list":["post-7624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-analysis","tag-automation","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7624"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7624\/revisions"}],"predecessor-version":[{"id":7633,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7624\/revisions\/7633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7632"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}