{"id":7587,"date":"2024-04-25T09:32:51","date_gmt":"2024-04-25T07:32:51","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7587"},"modified":"2024-05-28T22:02:28","modified_gmt":"2024-05-28T20:02:28","slug":"sms-campaigns-are-on-the-rise-make-sure-you-dont-miss-them","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/sms-campaigns-are-on-the-rise-make-sure-you-dont-miss-them\/","title":{"rendered":"SMS kampan\u011b jsou na vzestupu; nenechte si to uj\u00edt"},"content":{"rendered":"<p class=\"blogperex\">SMS zpr\u00e1vy maj\u00ed vy\u0161\u0161\u00ed m\u00edru otev\u0159en\u00ed ne\u017e e-maily. Zjist\u011bte v\u0161e, co pot\u0159ebujete v\u011bd\u011bt o SMS kampan\u00edch \u2013 jejich v\u00fdhody a nejlep\u0161\u00ed praktiky nezbytn\u00e9 pro \u00fasp\u011bch. Pos\u00edl\u00e1n\u00ed e-mailov\u00fdch kampan\u00ed je klasick\u00fd proces, tak pro\u010d nezkusit SMS?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/04\/dreamstime_xl_131230916-1024x683.jpg\" alt=\"\" class=\"wp-image-7588\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/04\/dreamstime_xl_131230916-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/04\/dreamstime_xl_131230916-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/04\/dreamstime_xl_131230916-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/04\/dreamstime_xl_131230916-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/04\/dreamstime_xl_131230916-2048x1366.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/04\/dreamstime_xl_131230916-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly\">V\u00ddHODY SMS KAMPAN\u011a<\/p>\n\n\n\n<p class=\"blogodstavec\">Z\u00e1kazn\u00edci si sp\u00ed\u0161e p\u0159e\u010dtou SMS ne\u017e e-mail. Podle statistik CDP m\u00e1 e-mailov\u00e1 zpr\u00e1va pr\u016fm\u011brnou m\u00edru prokliku 4 %, zat\u00edmco textov\u00e1 zpr\u00e1va a\u017e 19 %, co\u017e zvy\u0161uje \u0161ance, \u017ee si z\u00e1kazn\u00edci zakoup\u00ed propagovan\u00fd produkt nebo slu\u017ebu.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Nejv\u011bt\u0161\u00ed v\u00fdhodou SMS marketingu je, \u017ee z\u00e1kazn\u00edci zpr\u00e1vu v\u017edy obdr\u017e\u00ed. Z\u00e1kazn\u00edci jsou p\u0159ehlceni e-maily, ale s textov\u00fdmi zpr\u00e1vami je to jin\u00e9, proto\u017ee v\u011bt\u0161ina spole\u010dnost\u00ed SMS marketing st\u00e1le nevyu\u017e\u00edv\u00e1. SMS kampan\u011b byly kdysi na vrcholu, ale po p\u0159\u00edchodu e-mailu ustoupily do pozad\u00ed. Ov\u0161em, od roku 2020 mobiln\u00ed marketing znovu roste a o\u010dek\u00e1v\u00e1 se dal\u0161\u00ed r\u016fst, tak nezme\u0161kejte tuto p\u0159\u00edle\u017eitost.<\/p>\n\n\n\n<p class=\"blogodstavec\">Stejn\u011b jako e-mailov\u00fd marketing, i SMS marketing m\u00e1 sv\u00e9 nejlep\u0161\u00ed praktiky. Nau\u010dte se zaujmout z\u00e1kazn\u00edka jednou zpr\u00e1vou.<\/p>\n\n\n\n<p class=\"nadpismaly\">CO V\u017dDY FUNGUJE A CO POT\u0158EBUJETE K \u00daSP\u011aCHU<\/p>\n\n\n\n<p class=\"blogodstavec\">P\u0159ed zah\u00e1jen\u00edm SMS kampan\u011b je t\u0159eba definovat c\u00edle, kter\u00e9 budou dosa\u017eiteln\u00e9, ale hlavn\u011b m\u011b\u0159iteln\u00e9, nap\u0159\u00edklad zv\u00fd\u0161en\u00ed objemu n\u00e1kup\u016f z\u00e1kazn\u00edk\u016f, po\u010det uplatn\u011bn\u00fdch voucher\u016f nebo n\u00e1v\u0161t\u011bvn\u00edk\u016f v obchod\u011b.<\/p>\n\n\n\n<p class=\"blogodstavec\">Jako ka\u017ed\u00e1 jin\u00e1 marketingov\u00e1 kampa\u0148, i SMS kampa\u0148 mus\u00ed z\u00e1kazn\u00edk\u016fm p\u0159in\u00e1\u0161et hodnotu (hlavn\u011b nesm\u00ed vypadat jako spam). Zde jsou typy kampan\u00ed, kter\u00e9 jsou pro textov\u00e9 zpr\u00e1vy jako stvo\u0159en\u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Speci\u00e1ln\u00ed nab\u00eddky zalo\u017een\u00e9 na historii n\u00e1kup\u016f z\u00e1kazn\u00edka<\/li>\n\n\n\n<li class=\"blogodstavec\">\u010casov\u011b omezen\u00e9 nab\u00eddky<\/li>\n\n\n\n<li class=\"blogodstavec\">Informace o v\u011brnostn\u00edm programu<\/li>\n\n\n\n<li class=\"blogodstavec\">P\u0159edstaven\u00ed nov\u00e9ho produktu nebo slu\u017eby<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Bez marketingov\u00e9 platformy nen\u00ed mo\u017en\u00e9 vytvo\u0159it \u00fasp\u011b\u0161nou SMS kampa\u0148. Ale jak vybrat tu spr\u00e1vnou platformu? Zde jsou nezbytn\u00e9 funkce, kter\u00e9 pot\u0159ebujete k dosa\u017een\u00ed \u00fasp\u011bchu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Automatick\u00e9 odes\u00edl\u00e1n\u00ed \u2013 Pou\u017e\u00edv\u00e1n\u00ed sc\u00e9n\u00e1\u0159\u016f zv\u00fd\u0161\u00ed produktivitu a sn\u00ed\u017e\u00ed pracovn\u00ed z\u00e1t\u011b\u017e. Jakmile je sc\u00e9n\u00e1\u0159 navr\u017een, funguje automaticky bez va\u0161eho z\u00e1sahu a odes\u00edl\u00e1 textov\u00e9 zpr\u00e1vy ve spr\u00e1vn\u00fd \u010das ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi individu\u00e1ln\u011b.<\/li>\n\n\n\n<li class=\"blogodstavec\">A\/B testov\u00e1n\u00ed \u2013 Abyste v\u011bd\u011bli, co u va\u0161ich z\u00e1kazn\u00edk\u016f funguje a co ne, mus\u00edte nejprve prov\u00e9st A\/B testov\u00e1n\u00ed. D\u00edky tomu budete sv\u00fdm z\u00e1kazn\u00edk\u016fm pos\u00edlat pouze relevantn\u00ed obsah.<\/li>\n\n\n\n<li class=\"blogodstavec\">Anal\u00fdzy a reporty \u2013 Jak jsme ji\u017e zm\u00ednili, je pot\u0159eba definovat m\u011b\u0159iteln\u00e9 c\u00edle. M\u011bjte p\u0159ehled o sv\u00fdch kampan\u00edch a zjist\u011bte, zda byly \u00fasp\u011b\u0161n\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly\">DOPL\u0147TE SVOU STRATEGII<\/p>\n\n\n\n<p class=\"blogodstavec\">Even though we talked about messages sent through SMS, some platforms send messages through WhatsApp or Viber as well. The only downside of&nbsp; SMS messages is that they are costly. Therefore, make sure to keep an eye on the ratio between the costs and the effect of SMS marketing and use SMS only when it\u00b4s potentially profitable. Whatsapp and Viber serve as way cheaper alternatives.&nbsp;<\/p>\n\n\n\n<p class=\"nadpismaly\">INTUITIVN\u00cd SMS DESIGNER OD CARECLOUD<\/p>\n\n\n\n<p class=\"blogodstavec\">Join CareCloud and start using the Campaign &amp; Audiences app with an intuitive SMS designer. Here, you can design your perfect text messages. Use the Marketing Automation app to send messages automatically at the right time to every individual customer. Check the results in the Analysis &amp; Reporting app, where you find the most needed dashboards to see if you achieve your targets.<\/p>","protected":false},"excerpt":{"rendered":"<p>SMS messages have a higher open rate than emails. Learn everything you need to know about SMS campaigns \u2013 the benefits and the best practices necessary for success. Sending email campaigns is a classic process, so why not try SMS? THE BENEFITS OF THE SMS CAMPAIGN Customers are more likely to open an SMS than&hellip;<\/p>","protected":false},"author":10,"featured_media":7588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,20],"class_list":["post-7587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7587"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7587\/revisions"}],"predecessor-version":[{"id":7721,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7587\/revisions\/7721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7588"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}