{"id":7521,"date":"2024-04-11T09:49:40","date_gmt":"2024-04-11T07:49:40","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7521"},"modified":"2024-05-28T21:58:54","modified_gmt":"2024-05-28T19:58:54","slug":"the-way-to-customers-hearts-leads-through-nurture-campaigns","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/the-way-to-customers-hearts-leads-through-nurture-campaigns\/","title":{"rendered":"Cesta k z\u00e1kazn\u00edkovi vede skrz nurture kampan\u011b"},"content":{"rendered":"

Jak vyhov\u011bt z\u00e1kaznick\u00fdm pot\u0159eb\u00e1m a z\u00e1rove\u0148 zvy\u0161ovat obraty? Pomoc\u00ed tzv. \u201cnurture\u201d kampan\u00ed. S nimi lze reagovat na z\u00e1kazn\u00edka, zlep\u0161it \u0161ance na konverzi a postupn\u011b budovat celo\u017eivotn\u00ed hodnotu z\u00e1kazn\u00edka (CLV).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

NEPONECHEJTE NIC N\u00c1HOD\u011a<\/p>\n\n\n\n

V dne\u0161n\u00edm p\u0159epln\u011bn\u00e9m trhu je z\u00e1kaznick\u00e1 spokojenost na prvn\u00edm m\u00edst\u011b marketingov\u00fdch i obchodn\u00edch strategi\u00ed. K maxim\u00e1ln\u00ed CLV, konverz\u00edm a z\u00e1kaznick\u00e9 v\u011brnosti mus\u00edte poskytnout excelentn\u00ed komunikaci a engagement.<\/p>\n\n\n\n

A p\u0159esn\u011b k t\u011bmto c\u00edl\u016fm sm\u011b\u0159uj\u00ed nurture kampan\u011b. Kl\u00ed\u010dov\u00fdm znakem t\u011bchto kampan\u00ed je toti\u017e reagov\u00e1n\u00ed <\/em>na z\u00e1kazn\u00edkovy akce. Na rozd\u00edl od v\u011bt\u0161iny marketingov\u00fdch aktivit jsou nurture kampan\u011b zcela zam\u011b\u0159eny na z\u00e1kazn\u00edka, nicm\u00e9n\u011b pom\u00e1haj\u00ed optimalizovat m\u00edry konverze.<\/p>\n\n\n\n

Abyste v\u0161ak vyu\u017eili tyto kampan\u011b naplno, je t\u0159eba splnit dva p\u0159edpoklady: obstarejte si syst\u00e9m na spr\u00e1vu z\u00e1kaznick\u00fdch dat (ide\u00e1ln\u011b Customer Data Platform, CDP) a tak\u00e9 automatiza\u010dn\u00ed n\u00e1stroj. Prvn\u00ed jmenovan\u00fd zajist\u00ed vhled do z\u00e1kaznick\u00e9ho chov\u00e1n\u00ed a hlavn\u011b data, kter\u00e1 jsou n\u00e1sledn\u011b vyu\u017eita v automatiza\u010dn\u00edch sc\u00e9n\u00e1\u0159\u00edch. Pokud chcete oboje najednou, zvolte si CDP & CRM CareCloud.<\/p>\n\n\n\n

POSKYTN\u011aTE P\u0158\u00cdNOS Z\u00c1KAZN\u00cdK\u016eM<\/p>\n\n\n\n

A\u010d jsou n\u00e1sleduj\u00edc\u00ed sc\u00e9n\u00e1\u0159e v podstat\u011b trivi\u00e1ln\u00ed, je t\u0159eba je neust\u00e1le optimalizovat. K tomu nejl\u00e9pe poslou\u017e\u00ed star\u00e9 dobr\u00e9 A\/B testov\u00e1n\u00ed.<\/p>\n\n\n\n

P\u0159\u00e1n\u00ed k narozenin\u00e1m<\/strong> \u2013 Tato z\u00e1kladn\u00ed nurture kampa\u0148 je skv\u011bl\u00fdm za\u010d\u00e1tkem, obzvl\u00e1\u0161\u0165 s p\u0159idanou slevou \u010di relevantn\u00edm produktov\u00fdm doporu\u010den\u00edm. Podobu narozeninov\u00e9ho \u201cdaru\u201d m\u016f\u017eete vyhodnotit pomoc\u00ed RFM segmentace, demografick\u00fdch dat \u010di nap\u0159. aplikace AI Recommendation Engine od CareCloud. <\/p>\n\n\n\n

Nab\u00eddn\u011bte \u010dasov\u011b limitovanou nab\u00eddku a n\u00e1sledn\u011b po\u0161lete i p\u0159ipom\u00ednku k vyu\u017eit\u00ed nab\u00eddky, kdy\u017e bude z\u00e1kazn\u00edk v\u00e1hat s n\u00e1kupem. V CareCloud m\u016f\u017eete nejen nav\u00e1zat s\u00e9rii email\u016f v jednom sc\u00e9n\u00e1\u0159i, ale i rozes\u00edlat kampan\u011b pomoc\u00ed SMS, Viber, WhatsApp \u010di push notifikac\u00ed.<\/p>\n\n\n\n

Pod\u011bkov\u00e1n\u00ed za n\u00e1kup <\/strong>\u2013 S touto jednoduchou a p\u0159itom efektivn\u00ed automatizac\u00ed vyj\u00e1d\u0159\u00edte vd\u011bk za mimo\u0159\u00e1dn\u00fd n\u00e1kup, a\u0165 u\u017e za prvn\u00ed \u010di t\u0159eba des\u00e1t\u00fd. Valn\u00e1 v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f ocen\u00ed tuto pozornost, kter\u00e1 skv\u011ble zvy\u0161uje zapojen\u00ed z\u00e1kazn\u00edka a upev\u0148uje v\u011brnost. Je vhodn\u00e9 personalizovat samotn\u00e9 zpr\u00e1vy a k tomu p\u0159idat produktov\u00e9 doporu\u010den\u00ed.<\/p>\n\n\n\n

U t\u011bchto sc\u00e9n\u00e1\u0159\u016f dbejte na spr\u00e1vn\u00e9 na\u010dasov\u00e1n\u00ed. Rozhodn\u011b zpr\u00e1vu za\u0161lete b\u011bhem prvn\u00edch t\u0159\u00ed dn\u016f od n\u00e1kupu, aby v\u00e1s z\u00e1kazn\u00edk st\u00e1le bral na v\u011bdom\u00ed.<\/p>\n\n\n\n

Follow-up po n\u00e1kupu <\/strong>\u2013 S t\u00edmto sc\u00e9n\u00e1\u0159em d\u00e1te v\u017edy najevo, \u017ee si v\u00e1\u017e\u00edte z\u00e1kazn\u00edkovy n\u00e1klonosti a pen\u011bz. Sou\u010d\u00e1st\u00ed t\u00e9to komplexn\u011bj\u0161\u00ed automatizace jsou u\u017eite\u010dn\u00e9 zdroje jako tipy a triky, n\u00e1vody na pou\u017eit\u00ed produktu \u010di nab\u00eddky relevatn\u00edch dopl\u0148k\u016f. Poskytn\u011bte z\u00e1kazn\u00edkovi p\u0159idanou hodnotu a budujte vz\u00e1jemn\u011b vztah.<\/p>\n\n\n\n

Koupil si u v\u00e1s z\u00e1kazn\u00edk novou vrta\u010dku? Po\u0161lete mu stru\u010dn\u00fd n\u00e1vod na pou\u017eit\u00ed, pod\u011blte se o tipy na \u00fadr\u017ebu \u010di nab\u00eddn\u011bte r\u016fzn\u00e9 druhy kompatibiln\u00edch n\u00e1stavc\u016f. P\u0159iho\u010fte k tomu p\u0159\u00e1telskou slevu na hmo\u017edinky a m\u00e1te o v\u011brnost postar\u00e1no.<\/p>\n\n\n\n

Netla\u010dte na pilu a sp\u00ed\u0161e se zam\u011b\u0159te na slu\u017ebu z\u00e1kazn\u00edkovi ne\u017e na rychl\u00fd zisk. P\u0159esn\u011b tak si z\u00edsk\u00e1te jejich n\u00e1klonnost a oblibu. Pro nezbytn\u00e9 poznatky \u010derpejte ze z\u00e1kaznick\u00fdch dat (demografick\u00fdch, transak\u010dn\u00edch) a produktov\u00fdch specifikac\u00ed.<\/p>\n\n\n\n

PE\u010cE O Z\u00c1KAZN\u00cdKA ZNAMEN\u00c1 ZISK<\/p>\n\n\n\n

Pokud c\u00edl\u00edte na vy\u0161\u0161\u00ed obraty, konverze \u010di zapojen\u00ed z\u00e1kazn\u00edka, za\u0159a\u010fte nurture kampan\u011b do va\u0161\u00ed marketingov\u00e9 strategie. Modern\u00ed CDP jako CareCloud nav\u00edc umo\u017en\u00ed tyto kampan\u011b personalizovat a nav\u00e1zat do automatiza\u010dn\u00edch sc\u00e9n\u00e1\u0159\u016f.<\/p>\n\n\n\n

Abyste mohli z\u00e1kazn\u00edkovi co nejl\u00e9pe poslou\u017eit, mus\u00edte o n\u011bm m\u00edt komplexn\u00ed p\u0159ehled. Vyu\u017eijte mo\u017enosti platformy CareCloud k co nejefektivn\u011bj\u0161\u00edmu sb\u011bru z\u00e1kaznick\u00fdch dat a nava\u017ete prvot\u0159\u00eddn\u00ed komunikac\u00ed. S CareCloud dostanete k va\u0161im slu\u017eb\u00e1m kompletn\u00ed \u0159e\u0161en\u00ed digit\u00e1ln\u00edho marketingu.<\/p>\n\n\n

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\n\t\tPODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n
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\n\t\tProgram podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n
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Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t\t\t\"EN_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n
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\n\t\t\t\t\"CZ_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

A nurture campaign is one of the most efficient ways of serving customer\u2019s needs while growing revenue. React to customer\u2019s actions and develop ways to increase loyalty, conversion, and CLV. EVERY OPTION EXPLORED Let\u2019s face it: customer satisfaction is the number one item on your marketing agenda, especially in today\u2019s competitive market. To maximize CLV,…<\/p>","protected":false},"author":9,"featured_media":7522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,26,13,20],"class_list":["post-7521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-customer-data","tag-emailing","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7521"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7521\/revisions"}],"predecessor-version":[{"id":7720,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7521\/revisions\/7720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7522"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}