{"id":7492,"date":"2024-03-28T10:04:59","date_gmt":"2024-03-28T09:04:59","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7492"},"modified":"2024-12-23T00:38:19","modified_gmt":"2024-12-22T23:38:19","slug":"retention-strategies-show-your-customers-its-worth-sticking-around","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/retention-strategies-show-your-customers-its-worth-sticking-around\/","title":{"rendered":"Reten\u010dn\u00ed strategie: Uka\u017ete sv\u00fdm z\u00e1kazn\u00edk\u016fm, \u017ee stoj\u00ed za to z\u016fstat"},"content":{"rendered":"

V dne\u0161n\u00ed dob\u011b pln\u00e9 mo\u017enost\u00ed je udr\u017eet si loaj\u00e1ln\u00ed z\u00e1kazn\u00edky t\u011b\u017e\u0161\u00ed ne\u017e kdy jindy. Uka\u017ete sv\u00fdm z\u00e1kazn\u00edk\u016fm, \u017ee jsou pro v\u00e1s d\u016fle\u017eit\u00ed. Zde je p\u011bt strategi\u00ed, kter\u00e9 v\u00e1m pomohou budovat dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edky.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

UDR\u017dUJTE KONTAKT<\/p>\n\n\n\n

Pokud nechcete po n\u00e1kupu upadnout u z\u00e1kazn\u00edk\u016f v zapomn\u011bn\u00ed, konzistentn\u00ed komunikace je kl\u00ed\u010dov\u00e1. Pos\u00edlejte sv\u00fdm z\u00e1kazn\u00edk\u016fm newslettery se zaj\u00edmav\u00fdmi tipy, \u010dasov\u011b omezen\u00fdmi nab\u00eddkami nebo drip kampan\u011b. <\/p>\n\n\n\n

Navrhn\u011bte automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159, kter\u00fd bude pos\u00edlat emaily bez va\u0161eho p\u0159i\u010din\u011bn\u00ed, nebo si vyberte p\u0159edp\u0159ipraven\u00fd sc\u00e9n\u00e1\u0159 z CDP & CRM CareCloud, nap\u0159\u00edklad sc\u00e9n\u00e1\u0159 zp\u011btn\u00e9 vazby po n\u00e1kupu. Po ka\u017ed\u00e9m n\u00e1kupu sc\u00e9n\u00e1\u0159 po\u010dk\u00e1 deset dn\u00ed a po\u0161le zp\u011btnou vazbu a email\/SMS s voucherem.<\/p>\n\n\n\n

Uka\u017ete tak sv\u00fdm z\u00e1kazn\u00edk\u016fm, \u017ee si jejich zp\u011btn\u00e9 vazby v\u00e1\u017e\u00edte. Podle statistik CareCloud tento jednoduch\u00fd sc\u00e9n\u00e1\u0159 generuje pr\u016fm\u011brn\u011b 740 zp\u011btn\u00fdch vazeb z 3500 prodej\u016f.<\/p>\n\n\n\n

NASLOUCHEJTE ZP\u011aTN\u00c9 VAZB\u011a Z\u00c1KAZN\u00cdK\u016e<\/p>\n\n\n\n

Ka\u017ed\u00e1 zna\u010dka dost\u00e1v\u00e1 pozitivn\u00ed i negativn\u00ed zp\u011btnou vazbu ohledn\u011b sv\u00fdch produkt\u016f nebo celkov\u00e9ho v\u00fdkonu spole\u010dnosti. Kl\u00ed\u010dov\u00fd rozd\u00edl spo\u010d\u00edv\u00e1 v tom, jak na zp\u011btnou vazbu reagujete. Jednou z mo\u017enost\u00ed je ignorovat zp\u011btnou vazbu a udr\u017eovat status quo. Alternativn\u011b m\u016f\u017eete aktivn\u011b zp\u011btnou vazbu sb\u00edrat, analyzovat a vyu\u017e\u00edvat jako inspiraci pro neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed.<\/p>\n\n\n\n

Reagujte na zp\u011btnou vazbu z\u00e1kazn\u00edk\u016f co nejv\u00edce. Vyu\u017eijte automatizaci od CareCloud, kter\u00e1 bude reagovat na z\u00e1kladn\u00ed zp\u011btnou vazbu sama a filtrovat ty, kter\u00e9 pot\u0159ebuj\u00ed va\u0161i pozornost.<\/p>\n\n\n\n

BUDUJTE VZTAHY<\/p>\n\n\n\n

Vyu\u017eijte s\u00edlu z\u00e1kaznick\u00fdch dat pro segmentaci, personalizaci a c\u00edlen\u00ed marketingov\u00fdch kampan\u00ed. Nepos\u00edlejte emaily s nerelevantn\u00edmi nab\u00eddkami a pos\u00edlejte z\u00e1kazn\u00edk\u016fm pouze nab\u00eddky, kter\u00e9 je zaj\u00edmaj\u00ed.<\/p>\n\n\n\n

CareCloud AI Recommendation Engine p\u0159i\u0159ad\u00ed spr\u00e1vn\u00e9 produkty t\u011bm spr\u00e1vn\u00fdm z\u00e1kazn\u00edk\u016fm d\u00edky shrom\u00e1\u017ed\u011bn\u00fdm dat\u016fm. Aplikujte to ve sv\u00fdch marketingov\u00fdch emailech jako jednu z mnoha mo\u017enost\u00ed personalizace.\u00a0<\/p>\n\n\n\n

Zjist\u011bte, kdo jsou va\u0161i nejlep\u0161\u00ed z\u00e1kazn\u00edci. Pou\u017eijte RFM segmentaci, kter\u00e1 vyb\u00edr\u00e1 z\u00e1kazn\u00edky podle frekvence n\u00e1kup\u016f, uplynul\u00e9 doby od posledn\u00edho n\u00e1kupu a celkov\u00e9 \u00fatrat\u011b. Ka\u017ed\u00fd segment pot\u0159ebuje r\u016fzn\u00e9 nab\u00eddky \u2013 po\u0161lete sv\u00fdm \u201c\u0160ampi\u00f3n\u201d z\u00e1kazn\u00edk\u016fm nab\u00eddky na nov\u00e9 produkty a skupin\u011b \u201cPot\u0159ebuje pozornost\u201d \u010dasov\u011b omezenou nab\u00eddku. Vyu\u017eijte tipy CareCloud, jak spr\u00e1vn\u011b pracovat s ka\u017edou skupinou.<\/p>\n\n\n\n

ZAUJM\u011aTE<\/p>\n\n\n\n

Vytv\u00e1\u0159ejte obsah, kter\u00fd bude rezonovat s va\u0161imi z\u00e1kazn\u00edky. Pi\u0161te blogov\u00e9 p\u0159\u00edsp\u011bvky nebo pos\u00edlejte newslettery \u2013 mo\u017enost\u00ed je mnoho. Pouze 20 % va\u0161\u00ed komunikace by ov\u0161em m\u011blo prod\u00e1vat produkty. <\/p>\n\n\n\n

Zjist\u011bte, co va\u0161e z\u00e1kazn\u00edky zaj\u00edm\u00e1, a p\u0159izp\u016fsobte tomu obsah. Nev\u00edte, jak\u00fd typ obsahu je nejlep\u0161\u00ed? Vyu\u017eijte A\/B testov\u00e1n\u00ed, dokud nenajdete ten nejefektivn\u011bj\u0161\u00ed obsah.<\/p>\n\n\n\n

PRO\u010c BY Z\u00c1KAZN\u00cdCI M\u011aLI Z\u016eSTAT?<\/p>\n\n\n\n

Online sv\u011bt je pln\u00fd zna\u010dek s podobn\u00fdmi produkty. Dejte sv\u00fdm z\u00e1kazn\u00edk\u016fm d\u016fvod z\u016fstat \u2013 V\u011aRNOSTN\u00cd PROGRAM.<\/p>\n\n\n\n

Vytvo\u0159te v\u011brnostn\u00ed program, kter\u00fd si va\u0161i z\u00e1kazn\u00edci zamiluj\u00ed a hlavn\u011b odm\u011b\u0148ujte sv\u00e9 z\u00e1kazn\u00edky za \u010dast\u00e9 interakce s va\u0161\u00ed zna\u010dkou. Dejte sv\u00fdm z\u00e1kazn\u00edk\u016fm slevu za velk\u00fd n\u00e1kup nebo vyu\u017eijte statusy \u010dlenstv\u00ed. Volba je na v\u00e1s.<\/p>\n\n\n\n

P\u0159ipojte se k CDP & CRM CareCloud a za\u010dn\u011bte vyu\u017e\u00edvat tyto reten\u010dn\u00ed strategie ihned. Rozd\u011blujte sv\u00e9 z\u00e1kazn\u00edky, navrhujte personalizovan\u00e9 marketingov\u00e9 emaily a pos\u00edlejte je automaticky d\u00edky sc\u00e9n\u00e1\u0159\u016fm. S CareCloud m\u016f\u017eete tak\u00e9 vytvo\u0159it v\u011brnostn\u00ed program, kter\u00fd odpov\u00edd\u00e1 va\u0161\u00ed zna\u010dce.<\/p>\n\n\n\n

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\n\t\tPODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n
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\n\t\tProgram podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n
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Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t\t\t\"EN_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n
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\n\t\t\t\t\"CZ_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

With so many possibilities, keeping customers loyal to your brand has never been harder. Show your customers they are important to your brand. Here are five strategies with examples that will help you build long-term relationships with customers. KEEP IN TOUCH Consistent communication is key if you don’t want to fall into oblivion right after…<\/p>","protected":false},"author":10,"featured_media":7493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,26,17],"class_list":["post-7492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-customer-data","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7492"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7492\/revisions"}],"predecessor-version":[{"id":8283,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7492\/revisions\/8283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7493"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}