{"id":7463,"date":"2024-02-29T11:04:14","date_gmt":"2024-02-29T10:04:14","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7463"},"modified":"2024-05-28T15:35:04","modified_gmt":"2024-05-28T13:35:04","slug":"automation-workflow-find-out-how-it-works","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/automation-workflow-find-out-how-it-works\/","title":{"rendered":"Automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159e: Zjist\u011bte, jak funguj\u00ed"},"content":{"rendered":"<p class=\"blogperex\">Jak sn\u00ed\u017eit pracovn\u00ed z\u00e1t\u011b\u017e a zv\u00fd\u0161it prodeje? Za\u010dn\u011bte pou\u017e\u00edvat Automatizaci marketingu a nechte syst\u00e9m pracovat za v\u00e1s. Nejd\u0159\u00edve je v\u0161ak pot\u0159eba pochopit logiku sc\u00e9n\u00e1\u0159\u016f. Zjist\u011bte, jak automatizovan\u00e9 sc\u00e9n\u00e1\u0159e mohou prosp\u011bt va\u0161emu podnik\u00e1n\u00ed a spokojenosti z\u00e1kazn\u00edk\u016f. Zvy\u0161te svou produktivitu na novou \u00farove\u0148.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/Marketing-Automation-funkce-1024x682.jpg\" alt=\"\" class=\"wp-image-7464\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/Marketing-Automation-funkce-1024x682.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/Marketing-Automation-funkce-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/Marketing-Automation-funkce-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/Marketing-Automation-funkce-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/Marketing-Automation-funkce-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/Marketing-Automation-funkce-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly\">POZNEJTE SC\u00c9N\u00c1\u0158E<\/p>\n\n\n\n<p class=\"blogodstavec\">Sc\u00e9n\u00e1\u0159 je \u00fast\u0159edn\u00edm prvkem marketingov\u00e9 automatizace. Jedn\u00e1 se o proces, kter\u00fd prov\u00e1d\u00ed automatickou pr\u00e1ci za v\u00e1s, jako nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Komunikaci s va\u0161imi z\u00e1kazn\u00edky (nebo zam\u011bstnanci) prost\u0159ednictv\u00edm emailu, SMS nebo push notifikac\u00ed.<\/li>\n\n\n\n<li class=\"blogodstavec\">Filtrov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f do segment\u016f.<\/li>\n\n\n\n<li class=\"blogodstavec\">P\u0159id\u011blov\u00e1n\u00ed poukaz\u016f, odm\u011bn nebo v\u011brnostn\u00edch bod\u016f z\u00e1kazn\u00edkovi.<\/li>\n\n\n\n<li class=\"blogodstavec\">Spou\u0161t\u011bn\u00ed dal\u0161\u00edch ud\u00e1lost\u00ed a webhook\u016f pro dal\u0161\u00ed pou\u017eit\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Nechte sc\u00e9n\u00e1\u0159 komunikovat s ka\u017ed\u00fdm z\u00e1kazn\u00edkem individu\u00e1ln\u011b \u2013 r\u016fzn\u00fd \u010das pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka, r\u016fzn\u00e9 typy e-mail\u016f a personalizovan\u00fd obsah \u2013 aby se zv\u00fd\u0161ila spokojenost va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec\">Sc\u00e9n\u00e1\u0159 m\u016f\u017ee za\u010d\u00edt dv\u011bma r\u016fzn\u00fdmi zp\u016fsoby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Automaticky, ka\u017ed\u00fd den\/t\u00fdden\/m\u011bs\u00edc \u2013 nap\u0159\u00edklad narozeninov\u00fd sc\u00e9n\u00e1\u0159 se spou\u0161t\u00ed ka\u017ed\u00fd den, najde z\u00e1kazn\u00edky s narozeninami v ten den a po\u0161le jim email\/SMS se slevov\u00fdm poukazem.<\/li>\n\n\n\n<li class=\"blogodstavec\">S ud\u00e1lost\u00ed - sc\u00e9n\u00e1\u0159 se spust\u00ed, jakmile z\u00e1kazn\u00edk provede ur\u010ditou akci, nap\u0159\u00edklad kdy\u017e se z\u00e1kazn\u00edk zaregistruje do v\u011brnostn\u00edho programu.<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly\">V\u00ddHODY&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>Sn\u00ed\u017e\u00edte riziko chyb<\/strong> &#8211; there is a chance an employee can make some mistakes from time to time. Workflow doesn&#8217;t make mistakes; it doesn&#8217;t sleep or have a bad day.<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>Z\u00edsk\u00e1te v\u011brn\u00e9 z\u00e1kazn\u00edky<\/strong> \u2013 zam\u011bstnanci mohou ob\u010das ud\u011blat chybu. Sc\u00e9n\u00e1\u0159e chyby ned\u011blaj\u00ed, nesp\u00ed ani nemaj\u00ed \u0161patn\u00fd den.<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>Sn\u00ed\u017e\u00edte n\u00e1klady<\/strong> \u2013 nepl\u00fdtvejte \u010dasem sv\u00fdch zam\u011bstnanc\u016f. Jakmile je sc\u00e9n\u00e1\u0159 nastaven, pracuje automaticky bez va\u0161\u00ed intervence a vy se m\u016f\u017eete soust\u0159edit na strategii a kreativn\u00ed \u00fakoly.<\/p>\n\n\n\n<p class=\"nadpismaly\">POCHOPTE LOGIKU SC\u00c9N\u00c1\u0158\u016e<\/p>\n\n\n\n<p class=\"blogodstavec\">Ka\u017ed\u00e9 sc\u00e9n\u00e1\u0159 mus\u00ed m\u00edt Oper\u00e1tory a Akce. Oper\u00e1to\u0159i pom\u00e1haj\u00ed nastavit \u010dasov\u00e1n\u00ed sc\u00e9n\u00e1\u0159e. Pou\u017eijte oper\u00e1tory k nastaven\u00ed podm\u00ednek v\u011btven\u00ed sc\u00e9n\u00e1\u0159\u016f, \u010dekac\u00edch uzl\u016f, A\/B testu nebo rozd\u011blen\u00ed z\u00e1kazn\u00edk\u016f.\u00a0<\/p>\n\n\n\n<p class=\"blogodstavec\">Na druhou stranu, Akce jsou kroky sc\u00e9n\u00e1\u0159e, kter\u00e9 vykon\u00e1vaj\u00ed tu danou akci. D\u00edky ak\u010dn\u00edm uzl\u016fm m\u016f\u017ee syst\u00e9m poslat email nebo SMS, p\u0159id\u011blit voucher z\u00e1kazn\u00edkovi nebo p\u0159idat z\u00e1kazn\u00edky do segment\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec\">Uve\u010fme si p\u0159\u00edklad. P\u0159edstavte si, \u017ee prod\u00e1v\u00e1te vitam\u00edny, kter\u00e9 si va\u0161i z\u00e1kazn\u00edci pot\u0159ebuj\u00ed koupit ka\u017ed\u00fd m\u011bs\u00edc. Zajist\u011bte, \u017ee z\u00e1kazn\u00edk znovu nakoup\u00ed od va\u0161\u00ed zna\u010dky, nastaven\u00edm sc\u00e9n\u00e1\u0159 \u201cPravideln\u00fd (30denn\u00ed) n\u00e1kup\u201d, kter\u00fd p\u0159ivede z\u00e1kazn\u00edka zp\u011bt.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Sc\u00e9n\u00e1\u0159 za\u010d\u00edn\u00e1 ve chv\u00edli proveden\u00ed jak\u00e9hokoliv n\u00e1kupu. Nejprve ur\u010d\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed koupili vitam\u00edny s 30denn\u00edm balen\u00edm. N\u00e1sledn\u011b sc\u00e9n\u00e1\u0159 \u010dek\u00e1 25 dn\u00ed a pot\u00e9 zkontroluje, zda z\u00e1kazn\u00edk zakoupil vitam\u00edny znovu. Pokud ne, automatizace marketingu po\u0161le z\u00e1kazn\u00edkovi email \u201e\u010cas znovu nakoupit\u201c a \u010dek\u00e1 dal\u0161\u00ed t\u0159i dny.<\/p>\n\n\n\n<p class=\"blogodstavec\">Nastav\u00edme podm\u00ednku, kter\u00e1 znovu zkontroluje, zda z\u00e1kazn\u00edk koupil dan\u00e9 vitam\u00edny. Pokud ano, sc\u00e9n\u00e1\u0159 kon\u010d\u00ed. V p\u0159\u00edpad\u011b, \u017ee z\u00e1kazn\u00edk st\u00e1le nekoupil, syst\u00e9m p\u0159id\u011bl\u00ed slevov\u00fd voucher a po\u0161le ho z\u00e1kazn\u00edkovi e-mailem. Posledn\u00edm krokem je zkontrolovat telefonn\u00ed \u010d\u00edslo a pokusit se kontaktovat z\u00e1kazn\u00edka prost\u0159ednictv\u00edm SMS.<\/p>\n\n\n\n<p class=\"nadpismaly\">P\u0158ICH\u00c1Z\u00cd CARECLOUD!<\/p>\n\n\n\n<p class=\"blogodstavec\">P\u0159ipojte se k CDP &amp; CRM CareCloud a za\u010dn\u011bte pou\u017e\u00edvat p\u0159ednastaven\u00e9 sc\u00e9n\u00e1\u0159e nebo si vytvo\u0159te vlastn\u00ed sc\u00e9n\u00e1\u0159. Mo\u017enosti jsou nekone\u010dn\u00e9 \u2013 od snadn\u00e9ho sc\u00e9n\u00e1\u0159e a\u017e po slo\u017eit\u011bj\u0161\u00ed. CareCloud m\u00e1 tak\u00e9 manu\u00e1l, s kter\u00fdm se nikdy neztrat\u00edte.<\/p>","protected":false},"excerpt":{"rendered":"<p>What is the way to reduce your workload and boost your sales? Start using Marketing Automation and let the system do the work for you. First, you need to understand the logic of a workflow. Find out how automatic workflows benefit your business and customer satisfaction. Increase your productivity to the next level. GET TO&hellip;<\/p>","protected":false},"author":10,"featured_media":7464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18],"class_list":["post-7463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7463"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7463\/revisions"}],"predecessor-version":[{"id":7715,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7463\/revisions\/7715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7464"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}