{"id":7360,"date":"2024-02-14T08:33:07","date_gmt":"2024-02-14T07:33:07","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7360"},"modified":"2024-07-11T09:36:50","modified_gmt":"2024-07-11T07:36:50","slug":"navigate-through-customer-programs-with-carecloud","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/navigate-through-customer-programs-with-carecloud\/","title":{"rendered":"Objevte z\u00e1kaznick\u00e9 programy s CareCloud"},"content":{"rendered":"<p class=\"blogperex\">Z\u00e1kaznick\u00e9 \u010di \u201cv\u011brnostn\u00ed\u201d programy za\u017e\u00edvaj\u00ed comeback, jeliko\u017e p\u0159estavuj\u00ed ide\u00e1ln\u00ed n\u00e1stroj ke sb\u011bru z\u00e1kaznick\u00fdch dat a budov\u00e1n\u00ed zna\u010dky. V\u00fdb\u011br spr\u00e1vn\u00e9ho programu je pro podnik kl\u00ed\u010dov\u00fd, chce-li naplno budovat v\u011brnost. \u010cl\u00e1nek p\u0159edstav\u00ed t\u0159i nejb\u011b\u017en\u011bj\u0161\u00ed typy, spolu s cenn\u00fdmi p\u0159\u00edklady z praxe.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/types_of_loyalty-2-1024x683.jpg\" alt=\"\" class=\"wp-image-7361\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/types_of_loyalty-2-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/types_of_loyalty-2-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/types_of_loyalty-2-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/types_of_loyalty-2-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/types_of_loyalty-2-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/02\/types_of_loyalty-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly\">Z\u00c1KAZNICK\u00c9 PROGRAMY SE VRACEJ\u00cd<\/p>\n\n\n\n<p class=\"blogodstavec\">S p\u0159\u00edklonem k personalizaci a omnichannel strategii p\u0159i\u0161el v marketingu zlom, d\u00edky kter\u00e9mu se objevily nov\u00e9 p\u0159\u00edle\u017eitosti, ale i starosti s t\u00edm spojen\u00e9. Aby se toti\u017e zachoval individu\u00e1ln\u00ed p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm, jsou pot\u0159eba jejich data. Ov\u0161em s ka\u017edou dal\u0161\u00ed regulac\u00ed ohledn\u011b osobn\u00edch \u00fadaj\u016f jsou tato z\u00e1kaznick\u00e1 data \u010d\u00edm d\u00e1l h\u016f\u0159e dostupn\u00e1.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">V reakci na p\u0159\u00edsn\u011bj\u0161\u00ed legislativu proto znovu povstaly z\u00e1kaznick\u00e9 programy. D\u0159\u00edve p\u0159ehl\u00ed\u017een\u00e1 marketingov\u00e1 aktivita se toti\u017e znenad\u00e1n\u00ed stala optim\u00e1ln\u00edm zp\u016fsobem, jak sb\u00edrat z\u00e1kaznick\u00e1 data. Jedin\u011b s t\u011bmito daty lze poh\u00e1n\u011bt automatizaci a personalizaci.<\/p>\n\n\n\n<p class=\"blogodstavec\">Besides increasing retention, they help solidify your brand identity. According to Zippia.com, the average customer spends 20% more as a loyalty program member.\u00a0<\/p>\n\n\n\n<p class=\"blogodstavec\">Mezi z\u00e1kaznick\u00fdmi programy rozezn\u00e1v\u00e1me t\u0159i z\u00e1kladn\u00ed typy. Poj\u010fme se na n\u011b pod\u00edvat.<\/p>\n\n\n\n<p class=\"nadpismaly\">BODOV\u00dd PROGRAM<\/p>\n\n\n\n<p class=\"blogodstavec\">V tomto sch\u00e9matu z\u00edsk\u00e1v\u00e1 z\u00e1kazn\u00edk body za ur\u010ditou akci (nej\u010dast\u011bji n\u00e1kup, ale i promo \u010di napsanou recenzi). Tento p\u0159\u00edmo\u010dar\u00fd koncept nicm\u00e9n\u011b st\u00e1le nach\u00e1z\u00ed sv\u00e9 uplatn\u011bn\u00ed a pom\u00e1h\u00e1 mimo jin\u00e9 i \u00fa\u010dinn\u011b zvy\u0161ovat pr\u016fm\u011brnou \u00fatratu.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Z\u00e1kazn\u00edci mohou nabyt\u00e9 body vym\u011bnit za slevu s t\u00edm, \u017ee ka\u017ed\u00fd bod reprezentuje pen\u011b\u017en\u00ed hodnotu. D\u00e1le je lze vyu\u017e\u00edt k v\u00fdm\u011bn\u011b za unik\u00e1tn\u00ed produkty \u010di dodate\u010dn\u00e9 slu\u017eby. P\u0159i v\u00fdvoji t\u011bchto program\u016f m\u011bjte na pam\u011bti tyto c\u00edle: p\u0159\u00edmo\u010darost, jednoduchost a transparentnost.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Zna\u010dka outdoorov\u00e9ho oble\u010den\u00ed North Face st\u00e1le funguje na jednoduch\u00e9m, av\u0161ak funk\u010dn\u00edm bodov\u00e9m syst\u00e9mu, kter\u00fd navrch ohrom\u00ed nab\u00eddkou odm\u011bn. S n\u00e1vratnost\u00ed a\u017e 12,5 % nab\u00edz\u00ed tento \u201cVIPeak\u201d program plej\u00e1du cenn\u00fdch d\u00e1rk\u016f, nav\u00edc v p\u0159ehledn\u00e9 a jednoduch\u00e9 struktu\u0159e.&nbsp;<\/p>\n\n\n\n<p class=\"nadpismaly\">V\u00cdCE\u00daROV\u0147OV\u00dd PROGRAM<\/p>\n\n\n\n<p class=\"blogodstavec\">Z\u00e1kladem tohoto sch\u00e9matu jsou rozd\u00edln\u00e9 \u00farovn\u011b \u010dlenstv\u00ed. \u010c\u00edm v\u00edce z\u00e1kazn\u00edk kupuje \u010di z\u00edsk\u00e1v\u00e1 body, t\u00edm vy\u0161\u0161\u00ed \u00farove\u0148 postupn\u011b m\u00e1 a t\u00edm lep\u0161\u00ed odm\u011bny dost\u00e1v\u00e1. Hlavn\u00edm plusem tohoto programu je z\u00e1kaznick\u00e9 zapojen\u00ed \u2013 \u010d\u00edm d\u00e1le z\u00e1kazn\u00edk postoup\u00ed, t\u00edm v\u011bt\u0161\u00ed status bude m\u00edt. Ka\u017ed\u00fd z\u016fstane u t\u00e9 zna\u010dky, kter\u00e1 si ho v\u00e1\u017e\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">Za \u00fa\u010delem v\u011bt\u0161\u00edho zapojen\u00ed p\u0159id\u00e1vaj\u00ed zna\u010dky do sv\u00e9ho programu gamifikaci. A\u0165 u\u017e jsou to li\u0161ty postupu, v\u00fdzvy \u010di tabulky \u00fasp\u011bch\u016f, tyto prvky probouz\u00ed z\u00e1kazn\u00edk\u016fv z\u00e1jem a motivuj\u00ed je k k interakci s va\u0161\u00edm brandem.<\/p>\n\n\n\n<p class=\"blogodstavec\">Skv\u011bl\u00fdm p\u0159\u00edkladem programu s \u00farovn\u011bmi v\u011brnosti je s\u00ed\u0165 hotel\u016f Marriott, kter\u00e1 na z\u00e1klad\u011b po\u010dtu pobyt\u016f v ur\u010dit\u00e9m \u010dasov\u00e9m rozmez\u00ed p\u0159id\u011bl\u00ed hostovi jednu z a\u017e p\u011bti \u00farovn\u00ed. Na vy\u0161\u0161\u00edch \u00farovn\u00edch mohou z\u00e1kazn\u00edci z\u00edskat unik\u00e1tn\u00ed odm\u011bny jako rychlej\u0161\u00ed wi-fi \u010di pozd\u011bj\u0161\u00ed check out.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Dle dat Kalibri Labs, v roce 2019 zv\u00fd\u0161ili Marriott Hotels po\u010det opakovan\u00fdch z\u00e1kazn\u00edk\u016f o 62 %, pr\u00e1v\u011b po implementaci v\u011brnostn\u00edho programu.<\/p>\n\n\n\n<p class=\"nadpismaly\">PROGRAM S P\u0158EDPLATN\u00ddM<\/p>\n\n\n\n<p class=\"blogodstavec\">Na rozd\u00edl od ostatn\u00edch typ\u016f jde tento program opa\u010dn\u00fdm sm\u011brem: z\u00e1kazn\u00edci plat\u00ed v\u00e1m za m\u011bs\u00ed\u010dn\u00ed \u010di ro\u010dn\u00ed \u010dlenstv\u00ed. V\u00fdm\u011bnou za to v\u0161ak dostanou tu nejvy\u0161\u0161\u00ed mo\u017enou p\u00e9\u010di a exkluzivn\u00ed odm\u011bny. Slevami a dopravou zdarma to teprve za\u010d\u00edn\u00e1. T\u00edmto sch\u00e9matem zna\u010dky m\u00ed\u0159\u00ed zejm\u00e9na na z\u00e1kazn\u00edky s nejv\u011bt\u0161\u00edm potenci\u00e1lem a hodnotou.<\/p>\n\n\n\n<p class=\"blogodstavec\">Registrovan\u00ed u\u017eivatel\u00e9 jsou nejen aktivn\u011bj\u0161\u00ed, ale z\u00e1rove\u0148 v\u00edce nakupuj\u00ed, proto\u017ee cht\u011bj\u00ed, aby se jim \u010dlenstv\u00ed vyplatilo. To tak\u00e9 dokazuj\u00ed statistiky od McKinsey, kter\u00e1 hl\u00e1s\u00ed, \u017ee 60 % z\u00e1kazn\u00edk\u016f s p\u0159edplatn\u00fdm nakupuje v\u00edce.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Jist\u011b v\u00e1s nep\u0159ekvap\u00ed, \u017ee kr\u00e1lem programu s p\u0159edplatn\u00fdm je Amazon Prime. Za p\u00e1r euro m\u011bs\u00ed\u010dn\u011b dostane ka\u017ed\u00fd \u010dlen obrovsk\u00fd bal\u00ed\u010dek bonus\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Dopravu zdarma<\/li>\n\n\n\n<li class=\"blogodstavec\">P\u0159ednostn\u00ed p\u0159\u00edstup ke speci\u00e1ln\u00edm nab\u00eddk\u00e1m<\/li>\n\n\n\n<li class=\"blogodstavec\">Neust\u00e1le rostouc\u00ed streamovac\u00ed platformu plnou origin\u00e1ln\u00ed filmov\u00e9 a seri\u00e1lov\u00e9 produkce<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Jedn\u00edm z v\u00fdborn\u00fdch tah\u00e1k\u016f pro \u010dlenstv\u00ed je tak\u00e9 mo\u017enost expresn\u00ed dopravy produkt\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"nadpismaly\">VYU\u017dIJTE Z\u00c1KAZNICK\u00c9 PROGRAMY<\/p>\n\n\n\n<p class=\"blogodstavec\">T\u0159i v\u00fd\u0161e uveden\u00e9 typy z\u00e1kaznick\u00fdch program\u016f se mezi sebou \u010dasto m\u00eds\u00ed \u010di kombinuj\u00ed, nicm\u00e9n\u011b tvo\u0159\u00ed absolutn\u00ed z\u00e1klad, se kter\u00fdm budete pracovat.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Bu\u010fte obez\u0159etn\u00ed: jakmile m\u00e1te kamenn\u00e9 prodejny, mus\u00edte vymyslet, jak je za\u0159adit do va\u0161eho z\u00e1kaznick\u00e9ho programu. Vymyslete a komunikujte, jak motivovat z\u00e1kazn\u00edky k dal\u0161\u00edm n\u00e1v\u0161t\u011bv\u00e1m: cash-back, slevy pro \u010dleny \u010di exkluzivn\u00ed produkty. P\u0159edstavivosti se meze nekladou.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pokud p\u0159em\u00fd\u0161l\u00edte o z\u00e1kaznick\u00e9m programu, pom\u016f\u017ee v\u00e1m CDP &amp; CRM CareCloud. Tato platforma z\u00e1kaznick\u00fdch dat je jako stvo\u0159en\u00e1 pro z\u00e1bavn\u00ed pr\u016fmysl, pohostinstv\u00ed, e-commerce \u010di farmacii. Jej\u00edm z\u00e1kladem je hlavn\u011b spr\u00e1va z\u00e1kaznick\u00fdch dat, ale dok\u00e1\u017ee mnohem v\u00edce.<\/p>\n\n\n\n<p class=\"blogodstavec\">Mezi jej\u00ed neoceniteln\u00e9 aplikace toti\u017e pat\u0159\u00ed kompletn\u00ed management loajality, kde m\u016f\u017eete vytv\u00e1\u0159et, vyv\u00edjet a spravovat v\u00e1\u0161 vysn\u011bn\u00fd program. P\u0159idejte se k elitn\u00ed klientele, mezi n\u00ed\u017e pat\u0159\u00ed Volkswagen, Benu, GOPASS a dal\u0161\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Budujte pevn\u00e9 vztahy se z\u00e1kazn\u00edky pomoc\u00ed CareCloud.<\/p>","protected":false},"excerpt":{"rendered":"<p>Customer or &#8220;loyalty&#8221; programs undergo revival as an ideal way to collect customer data and build brand identity. Choosing the right type of customer program is crucial to reap the benefits it provides. This article will explore three main types while offering shining examples of each. Loyalty awaits. CUSTOMER PROGRAMS GET ANOTHER CHANCE The major&hellip;<\/p>","protected":false},"author":9,"featured_media":7361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[26,17,22],"class_list":["post-7360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-customer-data","tag-loyalty","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7360"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7360\/revisions"}],"predecessor-version":[{"id":7860,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7360\/revisions\/7860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7361"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}