{"id":7338,"date":"2024-02-01T10:17:19","date_gmt":"2024-02-01T09:17:19","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7338"},"modified":"2024-02-01T10:17:20","modified_gmt":"2024-02-01T09:17:20","slug":"dark-mode-the-dreaded-spectre-of-the-emailing-world","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/dark-mode-the-dreaded-spectre-of-the-emailing-world\/","title":{"rendered":"Dark Mode: D\u011bsiv\u00fd p\u0159\u00edzrak sv\u011bta emailingu"},"content":{"rendered":"

V marketingov\u00e9m sv\u011bt\u011b je emailing na vrcholu, ale jsou v\u011bci, na kter\u00e9 si mus\u00edte d\u00e1t pozor. V tomto \u010dl\u00e1nku zjist\u00edte v\u0161e, co pot\u0159ebujete v\u011bd\u011bt o Dark Modu - pro\u010d je tak roz\u0161\u00ed\u0159en\u00fd v e-mailech, rizika s n\u00edm spojen\u00e1 a mnohem v\u00edc.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

POPULARITA DARK MODE<\/p>\n\n\n\n

Dark Mode (\"Tmav\u00fd re\u017eim\") je nastaven\u00ed displeje pro u\u017eivatelsk\u00e1 rozhran\u00ed s jasn\u00fdm textem na tmav\u00e9m pozad\u00ed. V emailingu byl dark mode poprv\u00e9 pou\u017eit v roce 2018 spole\u010dnost\u00ed Apple, a o rok pozd\u011bji jej za\u010dala pou\u017e\u00edvat i spole\u010dnost Google.<\/p>\n\n\n\n

Dark Mode je u\u017eite\u010dn\u00fd zejm\u00e9na pro pr\u00e1ci v noci, proto\u017ee minimalizuje modr\u00e9 sv\u011btlo, kter\u00e9 zna\u010dn\u011b ovliv\u0148uje va\u0161e o\u010di. Nav\u00edc \u0161et\u0159\u00ed baterii va\u0161eho po\u010d\u00edta\u010de nebo telefonu.<\/p>\n\n\n\n

Dnes v\u011bt\u0161ina emailov\u00fdch aplikac\u00ed pou\u017e\u00edv\u00e1 tmav\u00fd re\u017eim b\u011b\u017en\u011b, ov\u0161em n\u011bkter\u00e9 je nemus\u00ed pou\u017e\u00edvat spr\u00e1vn\u011b. Emailov\u00ed klienti jako Apple Mail zobrazuj\u00ed emaily stejn\u011b, a\u0165 u\u017e je emailov\u00e1 schr\u00e1nka nastavena na sv\u011btl\u00fd, nebo na tmav\u00fd re\u017eim. <\/p>\n\n\n\n

Na druhou stranu, aplikace jako Gmail Android a Outlook p\u0159ep\u00ednaj\u00ed mezi sv\u011btl\u00fdm a tmav\u00fdm re\u017eimem na z\u00e1klad\u011b barevn\u00e9ho sch\u00e9matu. Jin\u00e9 aplikace zase tmav\u00fd re\u017eim nerespektuj\u00ed a barvy pouze invertuj\u00ed (Gmail iOs App, Outlook 2019 pro Windows).<\/p>\n\n\n\n

NA CO SI D\u00c1T POZOR<\/p>\n\n\n\n

Aby emaily vypadaly podle va\u0161ich p\u0159edstav, mus\u00edte si d\u00e1vat pozor na tyto v\u011bci:<\/p>\n\n\n\n

    \n
  1. Transparentn\u00ed PNG<\/li>\n<\/ol>\n\n\n\n

    Neboli obr\u00e1zky bez pozad\u00ed. Pr\u016fhledn\u00e9 pozad\u00ed zajist\u00ed, \u017ee kolem obr\u00e1zku nebude b\u00edl\u00e9 pozad\u00ed, jakmile \u010dten\u00e1\u0159 p\u0159epne email do tmav\u00e9ho re\u017eimu.<\/p>\n\n\n\n

      \n
    1. Pr\u016fsvitn\u00fd obrys tmav\u00e9ho textu<\/li>\n<\/ol>\n\n\n\n

      Pokud m\u00e1te text ve va\u0161em logu, m\u016f\u017ee se st\u00e1t, \u017ee v tmav\u00e9m re\u017eimu zmiz\u00ed. P\u0159idejte obrys kolem b\u00edl\u00fdch prvk\u016f, aby byl text viditeln\u00fd. Av\u0161ak, aby obrys vypadal dob\u0159e, mus\u00edte b\u00fdt opatrn\u00ed. Dal\u0161\u00ed mo\u017enost\u00ed je vyu\u017eit\u00ed loga s barevn\u00fdm pozad\u00edm, kde se inverze nemus\u00edte b\u00e1t.<\/p>\n\n\n\n

        \n
      1. K\u00f3dov\u00e1n\u00ed<\/li>\n<\/ol>\n\n\n\n

        Jedin\u00fd zp\u016fsob, jak m\u016f\u017eete kontrolovat zp\u016fsob zobrazen\u00ed emailu v tmav\u00e9m re\u017eimu, je za pomoc\u00ed k\u00f3dov\u00e1n\u00ed. D\u00edky tomu emailov\u00e9 aplikace rozpoznaj\u00ed, \u017ee se jedn\u00e1 o verzi pro tmav\u00fd re\u017eim. CareCloud designer m\u00e1 tmav\u00fd re\u017eim nastaven\u00fd jako v\u00fdchoz\u00ed, ale pokud s n\u00edm chcete pracovat v\u00edce, mus\u00ed se to prov\u00e9st p\u0159ed k\u00f3d. K\u00f3dov\u00e1n\u00ed m\u016f\u017ee vypadat takto:<\/p>\n\n\n\n

        <meta name=\u2019\u2019supported-color-schemes\u2019\u2019 content=\u2019\u2019light><\/p>\n\n\n\n

        <meta name=\u2019\u2019supported-color-schemes\u2019\u2019 content=\u2019\u2019light dark\u2019\u2019><\/p>\n\n\n\n

        Testuj, testuj, testuj\u2026<\/p>\n\n\n\n

        Podle statistik spole\u010dnosti Litmus uvedlo 70% respondent\u016f, \u017ee pokud u\u017eivatel vyu\u017e\u00edv\u00e1 v\u00fdchoz\u00ed re\u017eim, emaily by m\u011bly b\u00fdt odesl\u00e1ny ve stejn\u00e9m re\u017eimu. Pou\u017eit\u00ed pouze jednoho re\u017eimu nen\u00ed dostate\u010dn\u00e9 pro v\u011bt\u0161inu z\u00e1kazn\u00edk\u016f, zejm\u00e9na pro ty se zrakov\u00fdmi poruchami.<\/p>\n\n\n\n

        Testov\u00e1n\u00ed email\u016f je alfa a omega tmav\u00e9ho re\u017eimu. Ne\u017e tedy ode\u0161lete email z\u00e1kazn\u00edk\u016fm, po\u0161lete ho sami sob\u011b, abyste vid\u011bli, jak bude vypadat. Testujte jak sv\u011btl\u00fd, tak tmav\u00fd re\u017eim, ide\u00e1ln\u011b na v\u00edce emailov\u00fdch aplikac\u00ed.<\/p>\n\n\n\n

        OPTIMALIZACE KAMPAN\u011a S CARECLOUD<\/p>\n\n\n\n

        Platforma CareCloud nab\u00edz\u00ed email designer, kde m\u016f\u017eete navrhnout email od z\u00e1kladu nebo pou\u017e\u00edt ji\u017e vytvo\u0159enou \u0161ablonu. Tmav\u00fd re\u017eim je na platform\u011b CareCloud automaticky povolen a podle test\u016f funguje naprosto skv\u011ble.<\/p>\n\n\n\n

        Zkontrolujte si vzhled emailu v n\u00e1hledu emailu, kde zkontrolujete jak vzhled pro po\u010d\u00edta\u010d, tak pro mobiln\u00ed telefon. Nakonec vyu\u017eijte mo\u017enost testov\u00e1n\u00ed, kdy email po\u0161lete sami sob\u011b.<\/p>\n\n\n\n

        Pokud si nebudete v\u011bd\u011bt rady, v CareCloud manu\u00e1lu najdete v\u0161echny pot\u0159ebn\u00e9 informace.<\/p>\n\n\n\n

        <\/p>","protected":false},"excerpt":{"rendered":"

        Emailing is at the top of the marketing world these days, but there are things that you need to watch out for. Below, you will find everything you need to know about Dark Mode \u2013 why it is so prevalent in emails, the risks involved, and much more. WHY IS DARK MODE SO POPULAR Dark…<\/p>","protected":false},"author":10,"featured_media":7341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[13],"class_list":["post-7338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-emailing"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7338"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7338\/revisions"}],"predecessor-version":[{"id":7346,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7338\/revisions\/7346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7341"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}