{"id":7230,"date":"2023-12-22T11:24:39","date_gmt":"2023-12-22T10:24:39","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=7230"},"modified":"2024-05-28T15:42:06","modified_gmt":"2024-05-28T13:42:06","slug":"how-to-increase-customer-lifetime-value-with-carecloud","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/how-to-increase-customer-lifetime-value-with-carecloud\/","title":{"rendered":"Zvy\u0161te pomoc\u00ed CareCloud va\u0161i CLV"},"content":{"rendered":"<p class=\"blogperex\">Celo\u017eivotn\u00ed hodnota z\u00e1kazn\u00edka (CLV) je jedna z nejd\u016fle\u017eit\u011bj\u0161\u00edch marketingov\u00fdch metrik. CareCloud v\u00e1m ji pom\u016f\u017ee zv\u00fd\u0161it efektivn\u00edm emailingem, segmentac\u00ed a aplikac\u00ed na z\u00e1kaznick\u00e9 programy. Cesta za ziskem za\u010d\u00edn\u00e1 prvn\u00edm krokem!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/12\/dreamstime_xl_197767494-1024x683.jpg\" alt=\"\" class=\"wp-image-7231\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/12\/dreamstime_xl_197767494-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/12\/dreamstime_xl_197767494-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/12\/dreamstime_xl_197767494-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/12\/dreamstime_xl_197767494-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/12\/dreamstime_xl_197767494-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/12\/dreamstime_xl_197767494-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly\">CLV vs CAC<\/p>\n\n\n\n<p class=\"blogodstavec\">V\u011bcn\u00fd zp\u016fsob, jak vyhodnotit \u00fasp\u011bch businessu spo\u010d\u00edv\u00e1 v porovn\u00e1n\u00ed Customer Acquisition Cost (CAC, \u010desky \u201cn\u00e1klady na akvizici z\u00e1kazn\u00edka\u201d) a CLV (Customer Lifetime Value, \u201ccelo\u017eivotn\u00ed hodnota z\u00e1kazn\u00edka\u201d). Prvn\u00ed jmenovan\u00e1 metrika ud\u00e1v\u00e1 cenu za z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka, druh\u00e1 vypo\u010d\u00edt\u00e1v\u00e1, kolik v\u00fdnos\u016f vygeneruje z\u00e1kazn\u00edk po celou svoji interakci s dan\u00fdm podnikem.<\/p>\n\n\n\n<p class=\"blogodstavec\">P\u0159ibli\u017en\u00fd pom\u011br CLV : CAC pro ziskov\u00fd podnik \u010din\u00ed t\u0159i ku jedn\u00e9, jak p\u00ed\u0161e churnzero.com. B\u011b\u017en\u00e1 praxe pro sn\u00ed\u017een\u00ed CAC je za\u0159\u00edznut\u00ed marketingov\u00fdch n\u00e1klad\u016f, ale teprve aktivn\u00edm r\u016fstem CLV napln\u00edte potenci\u00e1l va\u0161eho marketingu, ani\u017e byste omezovali prost\u0159edky. Retence z\u00e1kazn\u00edka stoj\u00ed drasticky m\u00e9n\u011b, ne\u017e z\u00edsk\u00e1v\u00e1n\u00ed nov\u00e9ho.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">CDP &amp; CRM CareCloud v\u00e1m umo\u017en\u00ed nejen vyhodnocovat CLV a p\u0159idru\u017een\u00e9 metriky, ale nav\u00edc p\u0159\u00edmo optimalizovat marketing skrz plej\u00e1du dal\u0161\u00edch funkcionalit.&nbsp;<\/p>\n\n\n\n<p class=\"nadpismaly\">KL\u00cd\u010cOV\u00c9 METRIKY<\/p>\n\n\n\n<p class=\"blogodstavec\">Zp\u016fsob\u016f, jak vypo\u010d\u00edtat CLV, je mnoho, nicm\u00e9n\u011b v\u017edy se t\u00fdkaj\u00ed t\u011bchto t\u0159\u00ed metrik: <strong>Pr\u016fm\u011brn\u00e1 \u00fatrata, \u010cetnost n\u00e1kup\u016f a Churn Rate.<\/strong> A\u017e na posledn\u00ed jmenovanou (kterou chcete m\u00edt co nejni\u017e\u0161\u00ed) mus\u00edte zvy\u0161ovat tyto metriky.<\/p>\n\n\n\n<p class=\"blogodstavec\">CDP &amp; CRM CareCloud v\u00e1m umo\u017en\u00ed nejen vyhodnocovat CLV a p\u0159idru\u017een\u00e9 metriky, ale nav\u00edc p\u0159\u00edmo optimalizovat marketing skrz plej\u00e1du dal\u0161\u00edch funkcionalit.<\/p>\n\n\n\n<p class=\"nadpismaly\">PR\u016eM\u011aRN\u00c1 \u00daTRATA<\/p>\n\n\n\n<p class=\"blogodstavec\">Zv\u00fd\u0161it pr\u016fm\u011brnou \u010d\u00e1stku, kterou u v\u00e1s z\u00e1kazn\u00edci utrat\u00ed, lze pomoc\u00ed relevantn\u00edch produktov\u00fdch doporu\u010den\u00ed a odm\u011bn z v\u011brnostn\u00edho programu. Pro tyto \u00fa\u010dely je platforma CareCloud jako stvo\u0159en\u00e1 \u2013 vyu\u017eijte jej\u00ed aplikace na design emailingu a spr\u00e1vu z\u00e1kaznick\u00e9ho programu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Rozes\u00edlejte akce na produktov\u00e9 bal\u00ed\u010dky pomoc\u00ed emailov\u00fdch kampan\u00ed.<\/strong> T\u00edm v\u00fdrazn\u011b podpo\u0159\u00edte cross-selling.&nbsp;<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>P\u0159idejte produktov\u00e9 doporu\u010den\u00ed poh\u00e1n\u011bn\u00e9 AI do c\u00edlen\u00fdch kampan\u00ed \u010di newsletter\u016f.<\/strong> A\u0165 u\u017e propagujete ur\u010dit\u00fd produkt \u010di jen chcete udr\u017eet z\u00e1kazn\u00edky v obraze, relevantn\u00ed nab\u00eddka nav\u00edc je dok\u00e1\u017ee zna\u010dn\u011b motivovat ke koupi.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Odm\u011b\u0148te z\u00e1kazn\u00edky v\u011brnostn\u00edmi body za n\u00e1kup.<\/strong> Najd\u011bte perfektn\u00ed balanc mezi motivac\u00ed z\u00e1kazn\u00edka a dosa\u017eitelnost\u00ed odm\u011bn. Podle Loyalty Magazine 45 % z\u00e1kazn\u00edk\u016f odm\u00edt\u00e1 v\u011brnostn\u00ed program kv\u016fli tomu, \u017ee z\u00edskat odm\u011bny je p\u0159\u00edli\u0161 zdlouhav\u00fd proces. M\u011bjte to na pam\u011bti.<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly\">\u010cETNOST N\u00c1KUP\u016e<\/p>\n\n\n\n<p class=\"blogodstavec\">Abyste zajistili neust\u00e1l\u00fd cash flow, z\u00e1kazn\u00edci mus\u00ed nakupovat \u010dast\u011bji (nejen v\u00edc). Proto je nezbytn\u00e9 zoptimalizovat komunikaci a zapojen\u00ed z\u00e1kazn\u00edka. Aplikace Z\u00e1kazn\u00edk 360 v\u00e1m prop\u016fj\u010d\u00ed spolu s pokro\u010dil\u00fdmi segmenta\u010dn\u00edmi n\u00e1stroji k\u00fd\u017een\u00e9 v\u00fdhody.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\"><strong>Optimalizujte komunikaci s ka\u017ed\u00fdm z\u00e1kazn\u00edkem<\/strong>. Ve sjednocen\u00e9m profilu dohled\u00e1te informace o preferenc\u00edch, n\u00e1kupn\u00edch zvyc\u00edch \u010di v\u011brnostn\u00edch aktivit\u00e1ch. Na z\u00e1klad\u011b t\u011bchto poznatk\u016f m\u016f\u017eete upravit spole\u010dnou komunikaci.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Vytv\u00e1\u0159ejte z\u00e1kaznick\u00e9 segmenty a zdokonalte va\u0161\u00ed marketingovou strategii<\/strong>. Nen\u00ed nic jednodu\u0161\u0161\u00edho, ne\u017e si pomoc\u00ed RFM segmentace rozli\u0161it z\u00e1kazn\u00edky, kte\u0159\u00ed jsou \u201cAt Risk\u201d (na v\u00e1\u017ek\u00e1ch) \u010di \u201cNeed Attention\u201d (pot\u0159ebuj\u00ed pozornost). Pomoc\u00ed relevantn\u00ed komunikace m\u016f\u017eete znovu nastartovat jejich aktivitu.<\/li>\n\n\n\n<li class=\"blogodstavec\"><strong>Vyu\u017eijte v\u0161ech dostupn\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f a p\u0159idejte exkluzivn\u00ed limitovan\u00e9 nab\u00eddky<\/strong>. Email u\u017e nevl\u00e1dne marketingovou komunikaci s\u00e1m: Vyu\u017eijte SMS, Viber, WhatsApp \u010di push notifikace. Vybudujte propojen\u00e9 omnichannel strategie a zn\u00e1sobte v\u00e1\u0161 dosah.<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly\">CHURN RATE<\/p>\n\n\n\n<p class=\"blogodstavec\">Tato metrika (n\u011bkdy p\u0159ekl\u00e1d\u00e1no jako \u201cm\u00edra odlivu\u201d) ud\u00e1v\u00e1 ztr\u00e1tu z\u00e1kazn\u00edk\u016f v ur\u010dit\u00e9m \u010dasov\u00e9m rozmez\u00ed. Jako market\u00e9r se mus\u00edte sna\u017eit udr\u017eet tuto metriku co nejni\u017e\u0161\u00ed, proto\u017ee je p\u0159\u00edm\u00fdm opakem retence. Dobr\u00e1 zpr\u00e1va je, \u017ee v\u00e1m dob\u0159e poslou\u017e\u00ed stejn\u00e9 taktiky jako u p\u0159edchoz\u00edch dvou metrik. Je v\u0161ak z\u00e1hodno je\u0161t\u011b zd\u016fraznit, \u017ee mus\u00edte pe\u010dliv\u011b budovat z\u00e1kaznickou v\u011brnost.<\/p>\n\n\n\n<p class=\"blogodstavec\">Personalizujte, anga\u017eujte a odm\u011b\u0148ujte v\u011brn\u00e9 z\u00e1kazn\u00edky. Vybudujte pro n\u011b zaj\u00edmav\u00fd program, kter\u00fd je nad\u00e1le motivuje k n\u00e1kup\u016fm a k tomu roz\u0161i\u0159uje pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce. Stejn\u011b kl\u00ed\u010dov\u00e9 je naslouchat: rozes\u00edlejte NPS dotazn\u00edky a komunikujte se z\u00e1kazn\u00edky p\u0159\u00edmo. Na z\u00e1klad\u011b zp\u011btn\u00e9 vazby pot\u00e9 vylep\u0161ete va\u0161i slu\u017ebu.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Je nasnad\u011b inspirovat se konkurenc\u00ed (zvl\u00e1\u0161\u0165, pokud se j\u00ed da\u0159\u00ed), ale je to pr\u00e1v\u011b hlas va\u0161ich z\u00e1kazn\u00edk\u016f, kter\u00fd pova\u017eujte za bernou minci.<\/p>\n\n\n\n<p class=\"nadpismaly\">ODHALTE POTENCI\u00c1L VA\u0160ICH Z\u00c1KAZN\u00cdK\u016e<\/p>\n\n\n\n<p class=\"blogodstavec\">Nen\u00ed lep\u0161\u00edho n\u00e1stroje na r\u016fst CLV, ne\u017e platforma CareCloud. A\u0165 jde o kampan\u011b, segmentace \u010di automatizace, ka\u017ed\u00e1 z jejich aplikac\u00ed v\u00e1s dovede k zisku.\u00a0<\/p>\n\n\n\n<p class=\"blogodstavec\">V\u00fd\u0161e uveden\u00e9 tipy slou\u017e\u00ed hlavn\u011b jako odrazov\u00e9 m\u016fstky k je\u0161t\u011b z\u00e1sadn\u011bj\u0161\u00edmu know-how, kter\u00e9 na sv\u00e9 cest\u011b za maxim\u00e1ln\u00ed CLV ji\u017e brzy odhal\u00edte. CareCloud v\u00e1m na t\u00e9to cest\u011b bude po boku!<\/p>\n\n\n\n<p class=\"blogodstavec\">Nenechejte si ut\u00e9ct zisky. Spojte s\u00edly s CareCloud ji\u017e te\u010f!<\/p>\n\n\n<div class=\"fl-builder-content fl-builder-content-7643 fl-builder-template fl-builder-row-template fl-builder-global-templates-locked\" data-post-id=\"7643\"><section class=\"fl-row fl-row-full-width fl-row-bg-photo fl-node-1zwmlb9ciphs fl-row-default-height fl-row-align-center fl-row-bg-overlay\" data-node=\"1zwmlb9ciphs\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t<div class=\"fl-row-content fl-row-fixed-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-dpqrg4tezbcy\" data-node=\"dpqrg4tezbcy\">\n\t\t\t<div class=\"fl-col fl-node-i90f8muy5ta4 fl-col-bg-color\" data-node=\"i90f8muy5ta4\">\n\t<div class=\"fl-col-content fl-node-content\"><div class=\"fl-module fl-module-heading fl-node-bde2zjary5ih fl-animation fl-fade-in\" data-node=\"bde2zjary5ih\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h4 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">PODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-heading fl-node-fqcg09l45stw fl-animation fl-fade-in\" data-node=\"fqcg09l45stw\" data-animation-delay=\"\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h2 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">Program podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-4rs81uhtpxov fl-animation fl-fade-in\" data-node=\"4rs81uhtpxov\" data-animation-delay=\"\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p><em>Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-photo fl-node-exm0uzwf45tp fl-animation fl-fade-in funded-by-eu-en\" data-node=\"exm0uzwf45tp\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-left\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"fl-photo-img wp-image-7638 size-full\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU.png\" alt=\"EN_financovano_EU\" itemprop=\"image\" height=\"328\" width=\"1260\" title=\"EN_financovano_EU\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU.png 1260w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-300x78.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-1024x267.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-768x200.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-18x5.png 18w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-photo fl-node-yglkq5msvctz fl-animation fl-fade-in funded-by-eu-cz\" data-node=\"yglkq5msvctz\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-left\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"fl-photo-img wp-image-7639 size-full\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU.png\" alt=\"CZ_financovano_EU\" itemprop=\"image\" height=\"1142\" width=\"3575\" title=\"CZ_financovano_EU\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU.png 3575w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-300x96.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-1024x327.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-768x245.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-1536x491.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-2048x654.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-18x6.png 18w\" sizes=\"auto, (max-width: 3575px) 100vw, 3575px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Customer Lifetime Value is one of the most important metrics to measure the success of a business. CareCloud can help you increase it with its emailing, segmentation, and loyalty apps. The road to profit lies before you. Make the first step! CLV vs CAC A practical way to evaluate a business\u2019s success is by comparing&hellip;<\/p>","protected":false},"author":9,"featured_media":7231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[21,18,13,17,20],"class_list":["post-7230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-analysis","tag-automation","tag-emailing","tag-loyalty","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=7230"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7230\/revisions"}],"predecessor-version":[{"id":7719,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/7230\/revisions\/7719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7231"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=7230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=7230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=7230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}