{"id":6974,"date":"2023-11-09T09:10:22","date_gmt":"2023-11-09T08:10:22","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=6974"},"modified":"2024-05-28T15:31:12","modified_gmt":"2024-05-28T13:31:12","slug":"become-the-king-of-abandoned-cart-automation","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/become-the-king-of-abandoned-cart-automation\/","title":{"rendered":"Tvo\u0159te mistrovsk\u00e9 automatizace na opu\u0161t\u011bn\u00e9 ko\u0161\u00edky"},"content":{"rendered":"

Prom\u011b\u0148te oby\u010dejn\u00fd marketingov\u00fd proces v o\u017eivova\u010d n\u00e1kup\u016f. Pomoc\u00ed n\u00e1stroj\u016f personalizace a automatizace na platform\u011b CDP & CRM CareCloud m\u016f\u017eete tvo\u0159it pokro\u010dil\u00e9 notifikace o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku s omnichannel logikou.<\/p>\n\n\n\n

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OPU\u0160T\u011aN\u00dd KO\u0160\u00cdK JE\u0160T\u011a NEZNAMEN\u00c1 KONEC!<\/p>\n\n\n\n

Ka\u017ed\u00fd e-shop\u00e1\u0159 \u010di market\u00e9r zn\u00e1 zpr\u00e1vy o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku. \u010casto jsou sou\u010d\u00e1st\u00ed trivi\u00e1ln\u00edch automatiza\u010dn\u00edch sc\u00e9n\u00e1\u0159\u016f bez personalizace, hlub\u0161\u00ed logiky \u010di jak\u00e9koliv invence. Av\u0161ak i v t\u011bchto notifikac\u00edch d\u0159\u00edm\u00e1 skryt\u00fd potenci\u00e1l na zv\u00fd\u0161en\u00ed konverz\u00ed a celkov\u00e9 \u00fatraty, kter\u00fd jen \u010dek\u00e1, a\u017e se ho chop\u00edte.<\/p>\n\n\n\n

Dle Baymard Institute kon\u010d\u00ed v pr\u016fm\u011bru 70 % n\u00e1kupn\u00edch ko\u0161\u00edk\u016f opu\u0161t\u011bn\u00fdch. K tomu je nav\u00edc v sou\u010dasnosti m\u00edra konverze u zpr\u00e1v o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku n\u011bco m\u00e1lo p\u0159es 10 %. Rozhodn\u011b je tedy prostor pro zlep\u0161en\u00ed, \u017ee? D\u00edky CDP & CRM CareCloud s jej\u00edmi automatiza\u010dn\u00edmi a datosb\u011brn\u00fdmi mo\u017enostmi lze posunout z\u00e1chranu ko\u0161\u00edk\u016f na novou \u00farove\u0148.<\/p>\n\n\n\n

Z\u00c1KAZNICK\u00c1 DATA JSOU KL\u00cd\u010cOV\u00c1<\/p>\n\n\n\n

Nejd\u016fle\u017eit\u011bj\u0161\u00edm marketingov\u00fdm \u201eaktivem\u201c sou\u010dasnosti jsou z\u00e1kaznick\u00e1 data, jeliko\u017e poh\u00e1n\u011bj\u00ed personalizaci, automatizaci a anal\u00fdzu. Tato data, mezi n\u011b\u017e pat\u0159\u00ed profilov\u00e1, transak\u010dn\u00ed, \u010di komunika\u010dn\u00ed data, mohou b\u00fdt kl\u00ed\u010dem ke zlep\u0161en\u00ed va\u0161ich e-mail\u016f o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku.<\/p>\n\n\n\n

Transak\u010dn\u00ed data nap\u0159\u00edklad poh\u00e1n\u011bj\u00ed RFM segmentaci, kter\u00e1 automaticky t\u0159\u00edd\u00ed z\u00e1kazn\u00edky dle \u010dasu od posledn\u00edho n\u00e1kupu, frekvence n\u00e1kup\u016f a utracen\u00e9 \u010d\u00e1stky. Tyto segmenty bezpe\u010dn\u011b identifikuj\u00ed nov\u00e9, loaj\u00e1ln\u00ed \u010di t\u0159eba ztracen\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n

Z\u00e1kazn\u00edk \u201e\u0160ampion\u201c nap\u0159\u00edklad utr\u00e1c\u00ed hodn\u011b a \u010dasto. Proto\u017ee je oddan\u00fd va\u0161\u00ed zna\u010dce, ani mu nemus\u00edte zpr\u00e1vu o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku zas\u00edlat. Nakonec u v\u00e1s stejn\u011b brzy nakoup\u00ed, tak\u017ee by mu podobn\u00e1 komunikace mohla p\u0159ij\u00edt otravn\u00e1. V aplikaci Automatizace marketingu m\u016f\u017eete snadno nastavit podm\u00ednku, kter\u00e1 sc\u00e9n\u00e1\u0159 vypne, pokud se z\u00e1kazn\u00edk stane \u0160ampionem. <\/p>\n\n\n\n

Pak tu ale m\u00e1me z\u00e1kazn\u00edka typu \u201eNelze ztratit\u201c, kter\u00fd nakupuje ve velk\u00e9m, ale za\u010d\u00edn\u00e1 ztr\u00e1cet frekvenci. V tomto p\u0159\u00edpad\u011b m\u016f\u017eete do zpr\u00e1vy o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku p\u0159idat l\u00e1kavou motivaci - t\u0159eba v\u00fdraznou slevu. I kdybyste u tohoto konkr\u00e9tn\u00edho n\u00e1kupu zaznamenali ztr\u00e1tu, udr\u017een\u00ed z\u00e1kazn\u00edka se z dlouhodob\u00e9ho hlediska vyplat\u00ed v\u00edce. <\/p>\n\n\n\n

D\u00edky RFM jednodu\u0161e v\u00edte, jak perspektivn\u00ed je ka\u017ed\u00fd z\u00e1kazn\u00edk pro va\u0161i firmu. P\u0159idejte do sc\u00e9n\u00e1\u0159e dle pot\u0159eby motiva\u010dn\u00ed voucher a markantn\u011b tak zvy\u0161te \u0161ance na z\u00e1chranu opu\u0161t\u011bn\u00e9ho ko\u0161\u00edku. Sc\u00e9n\u00e1\u0159e si takto m\u016f\u017eete poupravit pro ka\u017ed\u00fd z RFM segment\u016f. <\/p>\n\n\n\n

VYSTUP\u0147UJTE ZPR\u00c1VY<\/p>\n\n\n\n

D\u016fle\u017eitou dovednost\u00ed ohledn\u011b z\u00e1chrany ko\u0161\u00edku je v\u011bd\u011bt, kam a\u017e m\u016f\u017eete zaj\u00edt a p\u0159esto usp\u011bt. S automatizac\u00ed od CareCloud nav\u00edc m\u016f\u017eete vyu\u017e\u00edt omnichannel logiku a pos\u00edlat zpr\u00e1vy v\u00edce kan\u00e1ly.<\/p>\n\n\n\n

Vybudujte v automatiza\u010dn\u00edch sc\u00e9n\u00e1\u0159\u00edch posloupnost zpr\u00e1v a pob\u00eddek. P\u0159\u00edklad: Z\u00e1kazn\u00edk zanechal opu\u0161t\u011bn\u00fd ko\u0161\u00edk. Pokud si p\u0159e\u010dte v\u00e1\u0161 e-mail, ale nenakoup\u00ed, motivujte ho k dokon\u010den\u00ed n\u00e1kupu dal\u0161\u00edm e-mailem, nyn\u00ed s 10% slevou na n\u00e1kup. Nastavte mezi zpr\u00e1vami \u010dekac\u00ed \u00fasek (v z\u00e1vislosti na va\u0161em produktu), t\u0159eba jeden den, a pot\u00e9 ode\u0161lete dal\u0161\u00ed e-mail, nyn\u00ed v\u0161ak s exkluzivn\u00ed, \u010dasov\u011b omezenou slevou. <\/p>\n\n\n\n

T\u00edmto zp\u016fsobem m\u016f\u017eete vystup\u0148ovat zpr\u00e1vy s rostouc\u00ed motivac\u00ed. V dal\u0161\u00ed zpr\u00e1v\u011b nap\u0159\u00edklad nab\u00eddn\u011bte doru\u010den\u00ed zbo\u017e\u00ed zdarma nebo i d\u00e1rek zdarma. Pokud tak budete \u010dinit systematicky, z\u00e1kazn\u00edk nakonec n\u00e1kup dokon\u010d\u00ed. Ide\u00e1ln\u00ed rozsah sc\u00e9n\u00e1\u0159e jsou 3 a\u017e 4 \u00farovn\u011b, p\u0159\u00edpadn\u011b v\u00edce v z\u00e1vislosti na produktu. Statistika z Klavyio ukazuje, \u017ee zas\u00edl\u00e1n\u00ed v\u00edce e-mail\u016f ne\u0161kod\u00ed m\u00ed\u0159e otev\u0159en\u00ed ani m\u00ed\u0159e kliknut\u00ed: optim\u00e1ln\u00ed jsou 3 e-maily.<\/p>\n\n\n\n

D\u00e1le lze roz\u0161\u00ed\u0159it komunika\u010dn\u00ed kan\u00e1ly. Pokud 2 odeslan\u00e9 e-maily nepomohou, vyu\u017eijte push notifikace, kter\u00e9 maj\u00ed t\u00e9m\u011b\u0159 stoprocentn\u00ed m\u00edru otev\u0159en\u00ed. Oslovte sv\u00e9 z\u00e1kazn\u00edky tam, kde tr\u00e1v\u00ed voln\u00fd \u010das: WhatsApp a Viber jsou k tomu ide\u00e1ln\u00ed. A\u010dkoliv jsou SMS pom\u011brn\u011b drah\u00e9, jako posledn\u00ed mo\u017enost funguj\u00ed v\u00fdte\u010dn\u011b, zvl\u00e1\u0161t\u011b pokud za to z\u00e1kazn\u00edk stoj\u00ed (nap\u0159., obsah ko\u0161\u00edku je zna\u010dn\u00fd nebo RFM shled\u00e1, \u017ee z\u00e1kazn\u00edk je perspektivn\u00ed).<\/p>\n\n\n\n

I kdy\u017e jsou sc\u00e9n\u00e1\u0159e slo\u017eit\u011bj\u0161\u00ed, nemus\u00ed b\u00fdt nutn\u011b skli\u010duj\u00edc\u00ed. D\u00edky snadno uchopiteln\u00fdm funkc\u00edm a praktick\u00e9mu interface Automatizace marketingu se brzy nau\u010d\u00edte, jak \u00fa\u010dinn\u011b zachra\u0148ovat ko\u0161\u00edky.<\/p>\n\n\n\n

JDEME DO HLOUBKY<\/p>\n\n\n\n

Jde v\u00e1m z toho hlava kolem? To bylo v\u0161ak jen zah\u0159\u00edvac\u00ed kolo. Zat\u00edm jsme se zab\u00fdvali rozvr\u017een\u00edm a podm\u00ednkami sc\u00e9n\u00e1\u0159e. Te\u010f jsou na \u0159ad\u011b zpr\u00e1vy samotn\u00e9.<\/p>\n\n\n\n

Pomoc\u00ed personalizace a AI doporu\u010dovac\u00edho syst\u00e9mu platformy CareCloud m\u016f\u017eete vkl\u00e1dat produktov\u00e9 nab\u00eddky na m\u00edru p\u0159\u00edmo do zpr\u00e1v. Jednodu\u0161e vlo\u017ete do designu kampan\u011b blok s Recommendation Engine a nastavte dal\u0161\u00ed atributy, chcete-li specifikovat sortiment (nap\u0159. s cenov\u00fdm omezen\u00edm). <\/p>\n\n\n\n

V automatizaci lze reagovat i na obsah ko\u0161\u00edku: doporu\u010dovac\u00ed syst\u00e9m m\u016f\u017ee nab\u00eddnout levn\u011bj\u0161\u00ed alternativy k nedokon\u010den\u00e9 objedn\u00e1vce nebo naopak navrhnout upselling, kter\u00fd by zv\u00fd\u0161il hodnotu n\u00e1kupu. Z\u00e1le\u017e\u00ed jen na va\u0161ich specifikac\u00edch. <\/p>\n\n\n\n

Vytvo\u0159te pocit nal\u00e9havosti a vlo\u017ete \u010dasov\u011b omezenou exkluzivitu, abyste z\u00e1kazn\u00edka d\u00e1le motivovali. Pozor tak\u00e9 na zm\u011bny v samotn\u00e9m ko\u0161\u00edku: nastavte podm\u00ednku, aby sleva fungovala pouze na p\u016fvodn\u00ed n\u00e1kup. <\/p>\n\n\n\n

NEZAPOM\u00cdNEJTE NA KAMENN\u00c9 PRODEJNY<\/p>\n\n\n\n

P\u0159edstavte si z\u00e1kazn\u00edka, kter\u00fd si pohodln\u011b prohl\u00ed\u017e\u00ed e-shop a pln\u00ed ko\u0161\u00edk, ale nepl\u00e1nuje nakoupit online. Nechce toti\u017e platit dal\u0161\u00ed n\u00e1klady jako nap\u0159\u00edklad dopravu (dle Baymard Institute hlavn\u00ed d\u016fvod opu\u0161t\u011bn\u00fdch ko\u0161\u00edk\u016f). Z\u00e1kazn\u00edk pot\u00e9 nakonec nakoup\u00ed ve va\u0161em fyzick\u00e9m obchod\u011b pobl\u00ed\u017e.<\/p>\n\n\n\n

D\u00edky integrace POS syst\u00e9m\u016f s CareCloud okam\u017eit\u011b v\u00edte, \u017ee z\u00e1kazn\u00edk nakoupil offline, tak\u017ee nen\u00ed d\u016fvod ho druh\u00fd den bombardovat e-maily o tom, \u017ee nedokon\u010dil n\u00e1kup online. V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017eete jednoduchou podm\u00ednkou nastavit vypnut\u00ed sc\u00e9n\u00e1\u0159e.<\/p>\n\n\n\n

Pokud v\u0161ak z\u00e1kazn\u00edk nenakoupil a vy disponujete informac\u00ed o jeho po\u0161tovn\u00edm sm\u011brovac\u00edm \u010d\u00edsle, m\u016f\u017eete do struktury sc\u00e9n\u00e1\u0159e vlo\u017eit mal\u00fd blok informuj\u00edc\u00ed z\u00e1kazn\u00edka o dostupnosti produktu v nejbli\u017e\u0161\u00ed prodejn\u011b (t\u0159eba ve druh\u00e9m e-mailu). Bez pr\u016ftah\u016f a n\u00e1klad\u016f na doru\u010den\u00ed m\u016f\u017eete nakonec n\u00e1kup zachr\u00e1nit. V\u0161ichni si p\u0159ijdou na sv\u00e9.  <\/p>\n\n\n\n

AUTOMATIZUJTE S CARECLOUD<\/p>\n\n\n\n

Navrhnout sc\u00e9n\u00e1\u0159 se v\u0161emi v\u00fd\u0161e uveden\u00fdmi postupy by bylo p\u0159inejmen\u0161\u00edm slo\u017eit\u00e9. Jako \u00favod do pokro\u010dil\u00fdch mo\u017enost\u00ed automatiza\u010dn\u00ed logiky v\u0161ak tyto tipy posta\u010d\u00ed. CDP & CRM CareCloud toti\u017e obsahuje nes\u010detn\u00e1 mno\u017estv\u00ed event\u016f a vlastnost\u00ed, kter\u00e9 lze nav\u00e1zat do uzl\u016f sc\u00e9n\u00e1\u0159e. <\/p>\n\n\n\n

P\u0159\u00edmo na platform\u011b CareCloud se nav\u00edc nach\u00e1z\u00ed p\u0159edp\u0159ipraven\u00e9 \u201cout-of-the-box\u201d sc\u00e9n\u00e1\u0159e, kter\u00e9 lze okam\u017eit\u011b uv\u00e9st do provozu. Stanou se dokonal\u00fdm odrazov\u00fdm m\u016fstkem pro slo\u017eit\u011bj\u0161\u00ed sc\u00e9n\u00e1\u0159e, u\u017e dle va\u0161\u00ed re\u017eie. Automatizovat chyt\u0159e se vypl\u00e1c\u00ed.<\/p>\n\n\n\n

Vyu\u017eijte s\u00edlu z\u00e1kaznick\u00fdch dat a vytvo\u0159te optim\u00e1ln\u00ed sc\u00e9n\u00e1\u0159 p\u0159esn\u011b dle va\u0161eho businessu. Integrujte CareCloud do v\u0161ech sv\u00fdch syst\u00e9m\u016f a udr\u017eujte relevantn\u00ed komunikaci se z\u00e1kazn\u00edky. <\/p>\n\n\n\n

Prom\u011b\u0148te trivi\u00e1ln\u00ed automatizace v um\u011bn\u00ed pomoc\u00ed CareCloud!<\/p>\n\n\n

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\n\t\tPODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n
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\n\t\tProgram podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n
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Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\t\t\t\"CZ_financovano_EU\"\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>\n\n\n\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Transform one of the most common marketing processes into a purchase-saving powerhouse. Using CDP & CRM CareCloud\u2019s state-of-the-art automation capabilities, email campaign designer, and customer data collection, you can design abandoned cart messages with personalized, omnichannel logic. ABANDONED CART RETURNS, STRONGER THAN EVER Anyone working in e-commerce or marketing knows their abandoned cart messages. Oftentimes…<\/p>","protected":false},"author":9,"featured_media":7031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,26,14],"class_list":["post-6974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-customer-data","tag-e-commerce"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=6974"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6974\/revisions"}],"predecessor-version":[{"id":7711,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6974\/revisions\/7711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/7031"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=6974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=6974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=6974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}