{"id":6936,"date":"2023-10-26T10:45:11","date_gmt":"2023-10-26T08:45:11","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=6936"},"modified":"2023-10-26T11:21:09","modified_gmt":"2023-10-26T09:21:09","slug":"retention-marketing-why-is-it-so-important-for-your-business","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/retention-marketing-why-is-it-so-important-for-your-business\/","title":{"rendered":"Reten\u010dn\u00ed marketing: Pro\u010d je tak d\u016fle\u017eit\u00fd pro va\u0161e podnik\u00e1n\u00ed"},"content":{"rendered":"

M\u00edt loaj\u00e1ln\u00ed z\u00e1kazn\u00edky, kte\u0159\u00ed se k v\u00e1m vracej\u00ed a opakovan\u011b nakupuj\u00ed, je d\u016fle\u017eit\u00e9 pro ka\u017ed\u00fd business. Zjist\u011bte, jak v\u00e1m s t\u00edm m\u016f\u017ee pomoci retence z\u00e1kazn\u00edk\u016f, jak ji vypo\u010d\u00edtat a jak\u00e9 aktivity v\u00e1m pomohou s reten\u010dn\u00edm marketingem nejv\u00edce.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

CO JE RETEN\u010cN\u00cd MARKETING?<\/p>\n\n\n\n

Retence je procento z\u00e1kazn\u00edk\u016f, kter\u00e9 u v\u00e1s z\u016fstane po ur\u010dit\u00e9 \u010dasov\u00e9 obdob\u00ed. \u010c\u00edm vy\u0161\u0161\u00ed je m\u00edra z\u00e1kaznick\u00e9 retence, t\u00edm l\u00e9pe pro va\u0161i spole\u010dnost \u2013 znamen\u00e1 to, \u017ee se z\u00e1kazn\u00edci r\u00e1di vracej\u00ed a opakovan\u011b nakupuj\u00ed. To tak\u00e9 ovliv\u0148uje, kolik m\u016f\u017ee va\u0161e spole\u010dnost vyd\u011blat od ka\u017ed\u00e9ho jednotliv\u00e9ho z\u00e1kazn\u00edka.<\/p>\n\n\n\n

Pro v\u00fdpo\u010det m\u00edry retence je pot\u0159eba vyd\u011blit celkov\u00fd po\u010det z\u00e1kazn\u00edk\u016f s nov\u00fdmi z\u00e1kazn\u00edky za obdob\u00ed, kter\u00e9 sledujete.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nemus\u00edte se b\u00e1t, \u017ee byste to museli po\u010d\u00edtat sami. Platforma CareCloud m\u00e1 aplikaci Anal\u00fdzy & Reporting, kde najdete p\u0159ehledn\u00fd graf zobrazuj\u00edc\u00ed m\u00edru z\u00e1kaznick\u00e9 retence.<\/p>\n\n\n\n

Reten\u010dn\u00ed marketing je soubor aktivit zam\u011b\u0159en\u00fdch na udr\u017een\u00ed odch\u00e1zej\u00edc\u00edch z\u00e1kazn\u00edk\u016f, zv\u00fd\u0161en\u00ed jejich loajality a odstran\u011bn\u00ed p\u0159\u00ed\u010din jejich nespokojenosti. C\u00edlem je sn\u00ed\u017eit odchod va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

PROAKTIVN\u00cd A REAKTIVN\u00cd RETENCE<\/p>\n\n\n\n

Proaktivn\u00ed retence je zalo\u017eena na p\u00e9\u010di o z\u00e1kazn\u00edky. Nejlep\u0161\u00ed proaktivn\u00ed strategi\u00ed je nab\u00eddnout bezkonkuren\u010dn\u00ed n\u00e1kupn\u00ed z\u00e1\u017eitek a vytvo\u0159it skv\u011blou z\u00e1kaznickou slu\u017ebu. Pou\u017eijte platformu CareCloud a poskytn\u011bte sv\u00fdm z\u00e1kazn\u00edk\u016fm slu\u017eby, kter\u00e9 o\u010dek\u00e1vaj\u00ed. Sb\u00edrejte data a pos\u00edlejte personalizovan\u00e9 nab\u00eddky v ten spr\u00e1vn\u00fd \u010das d\u00edky automatizovan\u00fdm sc\u00e9n\u00e1\u0159\u016fm.<\/p>\n\n\n\n

Ov\u0161em s reaktivn\u00ed retenc\u00ed je to jin\u00e9. Za\u010d\u00edn\u00e1 tehdy, kdy\u017e je zde riziko, \u017ee z\u00e1kazn\u00edk m\u016f\u017ee odej\u00edt. Nap\u0159\u00edklad kdy\u017e nap\u00ed\u0161e \u0161patnou recenzi, zru\u0161\u00ed sv\u016fj n\u00e1kup, dlouho nenakoupil nebo se dostane do segmentu \u201eOhro\u017een\u00fdch z\u00e1kazn\u00edk\u016f\u201c. Reten\u010dn\u00ed marketing m\u00e1 za c\u00edl p\u0159im\u011bt z\u00e1kazn\u00edka, aby se vr\u00e1til. Nap\u0159\u00edklad posl\u00e1n\u00edm omluvn\u00e9ho emailu se speci\u00e1ln\u00ed nab\u00eddkou a slevou.<\/p>\n\n\n\n

JAK M\u016e\u017dETE BUDOVAT SILN\u00c9 VZTAHY SE Z\u00c1KAZN\u00cdKY<\/p>\n\n\n\n

Existuje mnoho zp\u016fsob\u016f, jak m\u016f\u017eete zlep\u0161it sv\u016fj vztah se z\u00e1kazn\u00edky. Zde jsou ty, kter\u00e9 v\u017edy funguj\u00ed.<\/p>\n\n\n\n

  1. Vytvo\u0159te siln\u00fd onboardingov\u00fd z\u00e1\u017eitek \u2013 prvn\u00ed dojem je opravdu d\u016fle\u017eit\u00fd, zejm\u00e9na p\u0159i n\u00e1kupu, tak\u017ee se ujist\u011bte, \u017ee u v\u00e1s bude bezchybn\u00fd. Navrhn\u011bte automatizovan\u00fd sc\u00e9n\u00e1\u0159 s dob\u0159e vybran\u00fdmi emailov\u00fdmi spou\u0161t\u011b\u010di a n\u00e1sledn\u00fdmi zpr\u00e1vami.<\/li>
  2. Poskytn\u011bte personalizovan\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek \u2013 \u017e\u00e1dn\u00ed dva z\u00e1kazn\u00edci nejsou stejn\u00ed. Pos\u00edlejte personalizovan\u00e9 nab\u00eddky ka\u017ed\u00e9mu jednotlivci. D\u00edky tomu budou z\u00e1kazn\u00edci ochotn\u011bj\u0161\u00ed nakupovat.<\/li>
  3. Budujte d\u016fv\u011bru se z\u00e1kazn\u00edky \u2013 80 % z\u00e1kazn\u00edk\u016f uv\u00e1d\u00ed, \u017ee p\u0159i rozhodov\u00e1n\u00ed o n\u00e1kupu je d\u016fv\u011bra kl\u00ed\u010dov\u00fdm faktorem.<\/li><\/ol>\n\n\n\n

    PROGRAM Z\u00c1KAZNICK\u00c9 RETENCE<\/p>\n\n\n\n

    Program z\u00e1kaznick\u00e9 retence je navr\u017een tak, aby pos\u00edlil v\u011brnost z\u00e1kazn\u00edk\u016f. Existuje mnoho typ\u016f program\u016f, kter\u00e9 mohou pomoci zv\u00fd\u0161it z\u00e1kaznickou loajalitu, ale nyn\u00ed se pod\u00edv\u00e1me na v\u011brnostn\u00ed programy.<\/p>\n\n\n\n

    I kdy\u017e je d\u016fle\u017eit\u00e9 se zam\u011b\u0159it na odch\u00e1zej\u00edc\u00ed z\u00e1kazn\u00edky, nesm\u00edme zapom\u00ednat na na\u0161e st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky. Vytvo\u0159te v\u011brnostn\u00ed program a odm\u011b\u0148ujte sv\u00e9 v\u011brn\u00e9 z\u00e1kazn\u00edky \u2013 \u010d\u00edm v\u00edce budou nakupovat, t\u00edm lep\u0161\u00ed odm\u011bny z\u00edsk\u00e1vaj\u00ed.<\/p>\n\n\n\n

    Mnoho spole\u010dnost\u00ed pou\u017e\u00edv\u00e1 bodov\u00fd syst\u00e9m. Poka\u017ed\u00e9, kdy\u017e z\u00e1kazn\u00edk nakoup\u00ed, z\u00edsk\u00e1v\u00e1 body. \u010c\u00edm v\u011bt\u0161\u00ed n\u00e1kup, t\u00edm v\u00edce bod\u016f z\u00edsk\u00e1. Jakmile z\u00e1kazn\u00edk nasb\u00edr\u00e1 dostatek bod\u016f, m\u016f\u017ee nap\u0159\u00edklad z\u00edskat slevov\u00fd poukaz.<\/p>\n\n\n\n

    Dal\u0161\u00edm mo\u017en\u00fdm zp\u016fsobem je pou\u017e\u00edt program s \u00farovn\u011bmi \u010dlenstv\u00ed. Funguje stejn\u011b jako bodov\u00fd syst\u00e9m jen s t\u00edm rozd\u00edlem, \u017ee pokud z\u00e1kazn\u00edci nakupuj\u00ed v\u00edce, z\u00edsk\u00e1vaj\u00ed vy\u0161\u0161\u00ed \u00farovn\u011b \u010dlenstv\u00ed a s t\u00edm samoz\u0159ejm\u011b spojen\u00e9 lep\u0161\u00ed v\u00fdhody (nap\u0159. slevy nebo d\u00e1rky za n\u00e1kup).<\/p>\n\n\n\n

    S POMOC\u00cd PLATFORMY CARECLOUD<\/p>\n\n\n\n

    Vytv\u00e1\u0159ejte ten nejlep\u0161\u00ed reten\u010dn\u00ed marketing s CDP a CRM CareCloud. Navrhn\u011bte si vlastn\u00ed v\u011brnostn\u00ed program a dejte sv\u00fdm z\u00e1kazn\u00edk\u016fm pocit, \u017ee v\u00e1m na nich z\u00e1le\u017e\u00ed. Automatizovan\u00e9 sc\u00e9n\u00e1\u0159e v\u00e1m umo\u017en\u00ed segmentovat z\u00e1kazn\u00edky a pos\u00edlat personalizovan\u00e9 marketingov\u00e9 kampan\u011b v ten spr\u00e1vn\u00fd \u010das.<\/p>","protected":false},"excerpt":{"rendered":"

    Having loyal customers who return to your store and purchase again is crucial. Learn how customer retention can help you with it, how to calculate it, and which activities can help with retention marketing the most. WHAT IS RETENTION MARKETING? Retention is the percentage of customers that stay with you for a time period. The…<\/p>","protected":false},"author":10,"featured_media":6937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[21,17],"class_list":["post-6936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-analysis","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=6936"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6936\/revisions"}],"predecessor-version":[{"id":6948,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6936\/revisions\/6948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/6937"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=6936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=6936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=6936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}