{"id":6929,"date":"2023-10-23T11:17:00","date_gmt":"2023-10-23T09:17:00","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=6929"},"modified":"2024-12-23T00:26:01","modified_gmt":"2024-12-22T23:26:01","slug":"carecloud-is-the-best-cdp-for-the-pharma-industry-heres-why","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/carecloud-is-the-best-cdp-for-the-pharma-industry-heres-why\/","title":{"rendered":"CareCloud jako ide\u00e1ln\u00ed CDP pro farmacii. Zjist\u011bte pro\u010d."},"content":{"rendered":"<p class=\"blogperex\">S 15 lety zku\u0161enost\u00ed a tis\u00edci implementovan\u00fdmi l\u00e9k\u00e1rnami po cel\u00e9 EU je CDP &amp; CRM CareCloud prokazateln\u011b perfektn\u00edm \u0159e\u0161en\u00edm pro farmacii. Tato platforma je p\u0159\u00edmo nastavena na pot\u0159eby l\u00e9k\u00e1rn\u00edk\u016f i farmaceutick\u00fdch e-shop\u016f: zvl\u00e1d\u00e1 recepty, kontraindikace i r\u016fzn\u00e9 farmaceutick\u00e9 p\u0159edpisy. K tomu je nav\u00edc p\u0159izp\u016fsobena v\u0161em legislativ\u00e1m a obchodn\u00edm uspo\u0159\u00e1d\u00e1n\u00edm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/10\/national-cancer-institute-cw2Zn2ZQ9YQ-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-6930\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/10\/national-cancer-institute-cw2Zn2ZQ9YQ-unsplash-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/10\/national-cancer-institute-cw2Zn2ZQ9YQ-unsplash-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/10\/national-cancer-institute-cw2Zn2ZQ9YQ-unsplash-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/10\/national-cancer-institute-cw2Zn2ZQ9YQ-unsplash-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/10\/national-cancer-institute-cw2Zn2ZQ9YQ-unsplash-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/10\/national-cancer-institute-cw2Zn2ZQ9YQ-unsplash-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly\">CARECLOUD M\u00c1 FARMACII V MAL\u00cdKU<\/p>\n\n\n\n<p class=\"blogodstavec\">Co maj\u00ed spole\u010dn\u00e9ho tis\u00edce l\u00e9k\u00e1ren po cel\u00e9 EU? Pou\u017e\u00edvaj\u00ed CDP &amp; CRM CareCloud. S desetilet\u00edmi zku\u0161enost\u00ed v oblasti farmaceutick\u00e9ho pr\u016fmyslu se platforma CareCloud dokonale p\u0159izp\u016fsobila tomuto odv\u011btv\u00ed a rok od roku se zlep\u0161uje. Pod\u00edvejme se, co stoj\u00ed za jej\u00edm \u00fasp\u011bchem.<\/p>\n\n\n\n<p class=\"nadpismaly\">KL\u00cd\u010cOV\u00c9 PRVKY CARECLOUD<\/p>\n\n\n\n<p class=\"blogodstavec\">Zpracov\u00e1n\u00ed z\u00e1kaznick\u00fdch dat a jejich management pat\u0159\u00ed ve farmaceutick\u00e9m pr\u016fmyslu k obzvl\u00e1\u0161t\u011b citliv\u00fdm t\u00e9mat\u016fm. Pr\u00e1v\u011b proto si CareCloud zakl\u00e1d\u00e1 na tvorb\u011b bezpe\u010dn\u00e9ho a multifunk\u010dn\u00edho prost\u0159ed\u00ed.<\/p>\n\n\n\n<ul class=\"blogodstavec wp-block-list\">\n<li>Tato platforma nab\u00edz\u00ed kompletn\u00ed bezpe\u010dnost dat a ochranu soukrom\u00ed, co\u017e jsou na\u0161e nejvy\u0161\u0161\u00ed priority. Data neopust\u00ed EU a nejsou sd\u00edlena s \u017e\u00e1dnou t\u0159et\u00ed stranou. Ka\u017ed\u00e1 l\u00e9k\u00e1rna m\u00e1 nav\u00edc k dispozici kompletn\u00ed sadu n\u00e1stroj\u016f souvisej\u00edc\u00edch s GDPR.\u00a0\u00a0<\/li>\n\n\n\n<li>Zvy\u0161te zapojen\u00ed z\u00e1kazn\u00edk\u016f a sni\u017ete pracovn\u00ed zat\u00ed\u017een\u00ed automatizac\u00ed marketingov\u00e9 komunikace, segmentac\u00ed z\u00e1kazn\u00edk\u016f nebo spr\u00e1vou v\u011brnostn\u00edch program\u016f. V\u0161echny tyto funkcionality CareCloud nab\u00edz\u00ed.<\/li>\n\n\n\n<li>Vytv\u00e1\u0159ejte vlastn\u00ed omnichannel kampan\u011b, abyste motivovali sv\u00e9 z\u00e1kazn\u00edky relevantn\u00edmi nab\u00eddkami. Mo\u017enosti personalizace \u010di t\u0159eba produktov\u00e1 doporu\u010den\u00ed (poh\u00e1n\u011bn\u00e1 um\u011blou inteligenc\u00ed) mohou v\u00fdznamn\u011b zlep\u0161it m\u00edru konverze a retence.\u00a0<\/li>\n\n\n\n<li>Vytv\u00e1\u0159ejte a spravujte v\u011brnostn\u00ed programy. S CareCloud m\u016f\u017eete vyv\u00e1\u0159et z\u00e1kaznick\u00e9 programy dle va\u0161ich specifikac\u00ed. V\u011brnostn\u00ed body, \u00farovn\u011b \u010dlenstv\u00ed, personalizovan\u00e9 v\u00fdhody a dal\u0161\u00ed odm\u011bny jsou pouze \u0161pi\u010dka ledovce.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec\">Pokud ji\u017e m\u00e1te n\u011bkter\u00e9 z uveden\u00fdch funkcionalit v samostatn\u00fdch syst\u00e9mech, nevad\u00ed. Zvolte si pouze ty aplikace, kter\u00e9 jsou pro va\u0161i zna\u010dku nezbytn\u00e9. CareCloud lze integrovat prakticky s jak\u00fdmkoli syst\u00e9mem a rozhran\u00edm, v\u010detn\u011b kiosk\u016f v l\u00e9k\u00e1rn\u011b.<\/p>\n\n\n\n<p class=\"nadpismaly\">JEDNODUCHOST A KOMFORT<\/p>\n\n\n\n<p class=\"blogodstavec\">Kdy\u017e se \u0159ekne CareCloud, jako prvn\u00ed v\u00e1s napadnou \"sjednocen\u00e1 z\u00e1kaznick\u00e1 data\". Spr\u00e1va v\u0161ech va\u0161ich komunika\u010dn\u00edch kan\u00e1l\u016f a syst\u00e9m\u016f na jednom m\u00edst\u011b sni\u017euje administrativn\u00ed n\u00e1klady a t\u00e9m\u011b\u0159 eliminuje lidsk\u00e9 chyby. Dny, kdy data z e-shopu neodpov\u00eddala t\u011bm z v\u011brnostn\u00edho programu nebo pokladny, jsou pry\u010d.<\/p>\n\n\n\n<p class=\"blogodstavec\">Co se t\u00fd\u010de implementace a u\u017e\u00edv\u00e1n\u00ed CDP, poskytuje CareCloud podrobn\u00fd n\u00e1vod a dokumentaci API. Jako bonus dod\u00e1v\u00e1 platforma va\u0161emu podniku p\u0159ep\u0159ipraven\u00e9 automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159e k okam\u017eit\u00e9mu vyu\u017eit\u00ed. A proto\u017ee CareCloud vyv\u00edj\u00ed \u0159e\u0161en\u00ed pro farmacie ji\u017e p\u0159es 15 let, bude odpov\u00eddat va\u0161\u00edm pot\u0159eb\u00e1m.<\/p>\n\n\n\n<p class=\"nadpismaly\">SPECIFICK\u00c9 N\u00c1STROJE PRO FARMACII<\/p>\n\n\n\n<p class=\"blogodstavec\">Pokud jde o objedn\u00e1vky a rezervace Click &amp; Collect, nab\u00edz\u00ed CareCloud mnoho funkc\u00ed. Varuje nap\u0159\u00edklad automaticky z\u00e1kazn\u00edky p\u0159ed kontraindikacemi, a to jak v l\u00e9k\u00e1rn\u011b, tak v e-shopu. D\u00e1le t\u0159eba na z\u00e1klad\u011b dostupn\u00fdch z\u00e1kaznick\u00fdch dat (n\u00e1kupn\u00ed chov\u00e1n\u00ed nebo demografie) doporu\u010duje nejvhodn\u011bj\u0161\u00ed produkty. V\u0161e automaticky a bez probl\u00e9m\u016f.<\/p>\n\n\n\n<p class=\"nadpismaly\">CARECLOUD PRO V\u0160ECHNY L\u00c9K\u00c1RNY<\/p>\n\n\n\n<p class=\"blogodstavec\">CareCloud je ji\u017e dlouhou \u0159\u00e1dku let pr\u016fb\u011b\u017en\u011b testov\u00e1n po cel\u00e9 EU, kde z n\u00ed t\u011b\u017e\u00ed tis\u00edce spokojen\u00fdch klient\u016f. Tato platforma je p\u0159ipravena na jakoukoli legislativu, v\u010detn\u011b specifick\u00fdch GDPR z\u00e1kon\u016f pro jednotliv\u00e9 zem\u011b, stejn\u011b tak i na dan\u00e9 regulace farmaceutick\u00e9ho pr\u016fmyslu.<\/p>\n\n\n\n<p class=\"blogodstavec\">Tot\u00e9\u017e plat\u00ed pro obchodn\u00ed uspo\u0159\u00e1d\u00e1n\u00ed. A\u0165 u\u017e va\u0161e l\u00e9k\u00e1rensk\u00e1 s\u00ed\u0165 zahrnuje pouze vlastn\u00ed l\u00e9k\u00e1rny, fran\u0161\u00edzy, fran\u0161\u00edzov\u00e9 \u0159et\u011bzce nebo farmaceutick\u00e9 koalice, CareCloud v\u00e1m vych\u00e1z\u00ed vst\u0159\u00edc. Snadno m\u016f\u017eete upravit, kdo m\u00e1 p\u0159\u00edstup k jak\u00fdm dat\u016fm. Bezpe\u010dnost dat je jedn\u00edm z na\u0161ich hlavn\u00edch c\u00edl\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec\">Platforma CareCloud je za \u00fa\u010delem kredibility pravideln\u011b auditov\u00e1na pro compliance kvality a je tak\u00e9 hrd\u00fdm dr\u017eitelem certifikac\u00ed ISO 9001 (Syst\u00e9m managementu kvality), 27001 (Standard pro bezpe\u010dnost informac\u00ed) a 20000 (Management IT slu\u017eeb).<\/p>\n\n\n\n<p class=\"nadpismaly\">BEZCHYBN\u00c1 Z\u00c1KAZNICK\u00c1 INTERAKCE<\/p>\n\n\n\n<p class=\"blogodstavec\">Pharma retail has been with CareCloud for a long time, and we cherish and respect it from day one. Thousands of pharmacies depend on our system to be the best solution for them: we will not relent in the pursuit of brilliance. If you operate in the pharmacy business and would consider a CDP solution to remarkably enrich your customer interactions and build revenue, look no further.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"fl-builder-content fl-builder-content-7643 fl-builder-template fl-builder-row-template fl-builder-global-templates-locked\" data-post-id=\"7643\"><section class=\"fl-row fl-row-full-width fl-row-bg-photo fl-node-1zwmlb9ciphs fl-row-default-height fl-row-align-center fl-row-bg-overlay\" data-node=\"1zwmlb9ciphs\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t<div class=\"fl-row-content fl-row-fixed-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-dpqrg4tezbcy\" data-node=\"dpqrg4tezbcy\">\n\t\t\t<div class=\"fl-col fl-node-i90f8muy5ta4 fl-col-bg-color\" data-node=\"i90f8muy5ta4\">\n\t<div class=\"fl-col-content fl-node-content\"><div class=\"fl-module fl-module-heading fl-node-bde2zjary5ih fl-animation fl-fade-in\" data-node=\"bde2zjary5ih\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h4 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">PODPORA Z EVROPSK\u00c9 UNIE<\/span>\n\t<\/h4>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-heading fl-node-fqcg09l45stw fl-animation fl-fade-in\" data-node=\"fqcg09l45stw\" data-animation-delay=\"\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h2 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">Program podpory AI technologi\u00ed<\/span>\n\t<\/h2>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-4rs81uhtpxov fl-animation fl-fade-in\" data-node=\"4rs81uhtpxov\" data-animation-delay=\"\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p><em>Spole\u010dnost Cortex, a.s. realizuje projekt Inovace Customer Data Platformy za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed, reg. \u010d. FX05030120_7895 jeho\u017e c\u00edlem je inovace slu\u017eeb a inovace produktu. Tento projekt je realizov\u00e1n v r\u00e1mci programu The Country for the Future Ministerstva pr\u016fmyslu a obchodu a spolufinancov\u00e1n z prost\u0159edk\u016f Evropsk\u00e9 Unie v r\u00e1mci NEXT GENERATION EU.<\/em><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-photo fl-node-exm0uzwf45tp fl-animation fl-fade-in funded-by-eu-en\" data-node=\"exm0uzwf45tp\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-left\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"fl-photo-img wp-image-7638 size-full\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU.png\" alt=\"EN_financovano_EU\" itemprop=\"image\" height=\"328\" width=\"1260\" title=\"EN_financovano_EU\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU.png 1260w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-300x78.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-1024x267.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-768x200.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/EN_financovano_EU-18x5.png 18w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-photo fl-node-yglkq5msvctz fl-animation fl-fade-in funded-by-eu-cz\" data-node=\"yglkq5msvctz\" data-animation-delay=\"0\" data-animation-duration=\"1\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-photo fl-photo-align-left\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t<div class=\"fl-photo-content fl-photo-img-png\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"fl-photo-img wp-image-7639 size-full\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU.png\" alt=\"CZ_financovano_EU\" itemprop=\"image\" height=\"1142\" width=\"3575\" title=\"CZ_financovano_EU\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU.png 3575w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-300x96.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-1024x327.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-768x245.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-1536x491.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-2048x654.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2024\/05\/CZ_financovano_EU-18x6.png 18w\" sizes=\"auto, (max-width: 3575px) 100vw, 3575px\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>With 15 years of experience and thousands of implemented pharmacies across the EU, CDP &amp; CRM CareCloud proves time and again to be the ideal solution for pharma. It is wired for the needs of pharmacists and pharma e-shops alike. Attuned to the industry\u2019s specifications, CareCloud can handle prescriptions, contraindications, and diverse pharma regulations. It&hellip;<\/p>","protected":false},"author":9,"featured_media":6930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[21,18,26,13,17],"class_list":["post-6929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-analysis","tag-automation","tag-customer-data","tag-emailing","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=6929"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6929\/revisions"}],"predecessor-version":[{"id":8280,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6929\/revisions\/8280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/6930"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=6929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=6929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=6929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}