{"id":6832,"date":"2023-09-19T12:54:20","date_gmt":"2023-09-19T10:54:20","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=6832"},"modified":"2023-09-19T12:55:38","modified_gmt":"2023-09-19T10:55:38","slug":"zero-party-data-gives-your-customers-the-privacy-they-want-learn-how","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/zero-party-data-gives-your-customers-the-privacy-they-want-learn-how\/","title":{"rendered":"Zero-party data poskytuj\u00ed va\u0161im z\u00e1kazn\u00edk\u016fm soukrom\u00ed, kter\u00e9 si p\u0159ej\u00ed. Nau\u010dte se, jak na to."},"content":{"rendered":"

Konec cookies t\u0159et\u00edch stran se bl\u00ed\u017e\u00ed. V\u011bt\u0161ina spole\u010dnost\u00ed u\u017e nebude moci sb\u00edrat nov\u00e1 online data od sv\u00fdch z\u00e1kazn\u00edk\u016f. Jedinou mo\u017enost\u00ed, jak zm\u00edrnit dopad, je s pomoc\u00ed zero-party dat. Zjist\u011bte v\u00fdznam zero-party dat a vytvo\u0159te si siln\u00e9 vztahy se sv\u00fdmi z\u00e1kazn\u00edky. Dejte sv\u00fdm z\u00e1kazn\u00edk\u016fm soukrom\u00ed, kter\u00e9 o\u010dek\u00e1vaj\u00ed, a z\u00e1rove\u0148 si udr\u017ete mo\u017enost personalizovat komunikaci a nab\u00eddky produkt\u016f.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Z\u00c1KLADY<\/strong><\/p>\n\n\n\n

Z\u00e1kaznick\u00e1 data a soukrom\u00ed na internetu jsou velk\u00fdm t\u00e9matem od doby, kdy Google ozn\u00e1mil konec cookies t\u0159et\u00edch stran. Abyste minimalizovali ztr\u00e1ty, mus\u00edte za\u010d\u00edt z\u00edsk\u00e1vat data od z\u00e1kazn\u00edk\u016f p\u0159\u00edmo a s jejich v\u011bdom\u00edm.<\/p>\n\n\n\n

Zero-party data poch\u00e1zej\u00ed p\u0159\u00edmo od z\u00e1kazn\u00edka. D\u00edky tomu m\u016f\u017eete sb\u00edrat data o z\u00e1kazn\u00edc\u00edch (narozeniny, kon\u00ed\u010dky, jak z\u00e1kazn\u00edci reaguj\u00ed na slevy) a z\u00edskat p\u0159ehled o tom, co v\u00e1\u0161 z\u00e1kazn\u00edk chce.<\/p>\n\n\n\n

Nejlep\u0161\u00ed praxe je sb\u00edrat informace postupn\u011b. Po\u017e\u00e1dejte z\u00e1kazn\u00edky o dv\u011b nebo t\u0159i informace najednou a pak jim dejte n\u011bjak\u00fd \u010das, ne\u017e po\u017e\u00e1d\u00e1te o dal\u0161\u00ed data. Nemus\u00edte to d\u011blat manu\u00e1ln\u011b, ale vyu\u017eijte pomoc automatiza\u010dn\u00edch sc\u00e9n\u00e1\u0159\u016f. Nastavte \u010das, kdy m\u00e1 b\u00fdt dotazn\u00edk odesl\u00e1n, a syst\u00e9m ud\u011bl\u00e1 zbytek. Dotazn\u00edk m\u016f\u017ee b\u00fdt odesl\u00e1n e-mailem\/Viberem\/push notifikac\u00ed nebo jako pop-up na webu a v aplikaci.<\/p>\n\n\n\n

Pokra\u010dujte v personalizaci obsahu, kter\u00fd odes\u00edl\u00e1te, tentokr\u00e1t ale s daty, kter\u00e1 v\u00e1m z\u00e1kazn\u00edci poskytli v\u011bdom\u011b. Vytvo\u0159te v\u011brnostn\u00ed program a dejte sv\u00fdm z\u00e1kazn\u00edk\u016fm p\u0159ehled o informac\u00edch, kter\u00e9 cht\u011bj\u00ed poskytnout.<\/p>\n\n\n\n

P\u0158\u00cdKLAD VYU\u017dIT\u00cd V\u011aRNOSTN\u00cdHO PROGRAMU<\/strong><\/p>\n\n\n\n

Uvedeme p\u0159\u00edklad. M\u00e1te knihkupectv\u00ed a vytvo\u0159\u00edte v\u011brnostn\u00ed program na sv\u00e9m e-shopu. S t\u00edmto programem m\u016f\u017eete po\u017e\u00e1dat sv\u00e9 z\u00e1kazn\u00edky o podrobn\u011bj\u0161\u00ed informace p\u0159i vytv\u00e1\u0159en\u00ed profilu, nap\u0159\u00edklad kdo je jejich obl\u00edben\u00fd autor nebo zda maj\u00ed d\u011bti. Kdy\u017e vyjde nov\u00e1 kniha od jejich obl\u00edben\u00e9ho autora, po\u0161lete jim e-mail, co\u017e zv\u00fd\u0161\u00ed pravd\u011bpodobnost, \u017ee z\u00e1kazn\u00edk knihu zakoup\u00ed.<\/p>\n\n\n\n

POMOC OD CDP<\/strong><\/p>\n\n\n\n

Podpo\u0159te sv\u00e9 podnik\u00e1n\u00ed a za\u010dn\u011bte kombinovat zero-party a first-party data. First-party data jsou sb\u00edr\u00e1na p\u0159\u00edmo od z\u00e1kazn\u00edka prost\u0159ednictv\u00edm webu - digit\u00e1ln\u00ed interakce, historie n\u00e1kup\u016f, chov\u00e1n\u00ed, preference atd. - a jsou automaticky sb\u00edr\u00e1na CDP.<\/p>\n\n\n\n

P\u0159ipojte se k platform\u011b CareCloud a vytvo\u0159te sv\u016fj v\u011brnostn\u00ed program snadno a rychle. CareCloud nab\u00edz\u00ed CDP a CRM na jednom m\u00edst\u011b. Z\u00edskejte to nejlep\u0161\u00ed z obou sv\u011bt\u016f. Vytvo\u0159te nezapomenuteln\u00fd n\u00e1kupn\u00ed z\u00e1\u017eitek pro sv\u00e9 z\u00e1kazn\u00edky. <\/p>","protected":false},"excerpt":{"rendered":"

The end of third-party cookies is coming. Most companies will no longer be able to collect new customer data online. The only chance to mitigate the impact and create strong customer relationships is with zero-party data. Give your customers the privacy they expect while retaining the possibility to personalize communication and product offers. THE BASICS…<\/p>","protected":false},"author":10,"featured_media":6847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[26,14,17],"class_list":["post-6832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-customer-data","tag-e-commerce","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=6832"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6832\/revisions"}],"predecessor-version":[{"id":6852,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6832\/revisions\/6852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/6847"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=6832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=6832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=6832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}