{"id":6687,"date":"2023-08-24T09:33:13","date_gmt":"2023-08-24T07:33:13","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=6687"},"modified":"2023-08-24T09:33:13","modified_gmt":"2023-08-24T07:33:13","slug":"master-your-emailing-with-these-5-no-nonsense-tips","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/master-your-emailing-with-these-5-no-nonsense-tips\/","title":{"rendered":"Ovl\u00e1dn\u011bte emailing: 5 praktick\u00fdch tip\u016f bez balastu"},"content":{"rendered":"<p class=\"blogperex\">Snadn\u00e9 se ho nau\u010dit, t\u011b\u017ek\u00e9 si ho osvojit. Jako jeden z nejb\u011b\u017en\u011bj\u0161\u00edch marketingov\u00fdch n\u00e1stroj\u016f se emailing brzy stane va\u0161\u00edm denn\u00edm chlebem. Naj\u00edt v\u0161ak zp\u016fsob, jak s n\u00edm zaujmout z\u00e1kazn\u00edky, nebude snadn\u00e9. A i kdy\u017e v\u00e1m \u017e\u00e1dn\u00fd v\u0161el\u00e9k nenab\u00eddneme, pokus\u00edme se v\u00e1m v\u0161ak s n\u00e1sleduj\u00edc\u00ed strastiplnou cestou co nejl\u00e9pe pomoci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/08\/Kruta_pravda_emailing-2-1024x623.jpg\" alt=\"\" class=\"wp-image-6688\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/08\/Kruta_pravda_emailing-2-1024x623.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/08\/Kruta_pravda_emailing-2-300x182.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/08\/Kruta_pravda_emailing-2-768x467.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/08\/Kruta_pravda_emailing-2-1536x934.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/08\/Kruta_pravda_emailing-2-2048x1245.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2023\/08\/Kruta_pravda_emailing-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">V tomto \u010dl\u00e1nku dostanete rady bez obalu, zat\u00edmco v\u00e1m nab\u00eddneme nep\u0159ikr\u00e1\u0161len\u00fd pohled na e-mailov\u00fd marketing. Poj\u010fme spole\u010dn\u011b odkr\u00fdt e-mailing.<\/p>\n\n\n\n<p class=\"nadpismaly\">VA\u0160E PODNIK\u00c1N\u00cd, VA\u0160E CESTA<\/p>\n\n\n\n<p class=\"blogodstavec\">Pokud jde o emailovou strategii, je t\u0159eba si d\u00e1t velk\u00fd pozor na p\u00e1r v\u011bc\u00ed. I tak nelze emailing zleh\u010dovat - nikdo, ani my, ani \u017e\u00e1dn\u00fd jin\u00fd blog, nenab\u00eddne nepr\u016fst\u0159eln\u00e9 strategie. Stejn\u011b tak v\u00e1m nikdo nezaru\u010d\u00ed kl\u00ed\u010d k \u00fasp\u011bchu pro va\u0161i konkr\u00e9tn\u00ed zna\u010dku. Proto\u017ee, jak v\u00edte, je to koneckonc\u016f va\u0161e zna\u010dka.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pro\u010d se tedy obt\u011b\u017eovat s t\u00edmto \u010dl\u00e1nkem? Proto\u017ee jakmile si uv\u011bdom\u00edte, \u017ee neexistuj\u00ed \u017e\u00e1dn\u00e9 zkratky, jak dos\u00e1hnout optim\u00e1ln\u00edho emailingu, kone\u010dn\u011b se zbav\u00edte nere\u00e1ln\u00fdch p\u0159edstav a m\u016f\u017eete se vrhnout na v\u011bc. P\u0159esto byste m\u011bli m\u00edt na v\u011bdom\u00ed v\u0161echna \u00faskal\u00ed, perspektivy a dostupn\u00e9 n\u00e1stroje, kter\u00e9 je t\u0159eba u va\u0161\u00ed emailingov\u00e9 pouti zv\u00e1\u017eit.<\/p>\n\n\n\n<p class=\"nadpismaly\">KRUT\u00c1 DISCIPL\u00cdNA EMAILINGU<\/p>\n\n\n\n<p class=\"blogodstavec\">N\u011bkter\u00e1 z n\u00e1sleduj\u00edc\u00edch tvrzen\u00ed se mohou zd\u00e1t pon\u011bkud obecn\u00e1, ale nechceme, abyste ztratili \u0161ir\u0161\u00ed p\u0159ehled. Poj\u010fme rovnou k v\u011bci.<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>1. Nenechte si nic namluvit<\/strong><\/p>\n\n\n\n<p class=\"blogodstavec\">Pokud jsme to v \u00favodu dostate\u010dn\u011b nezd\u016fraznili, zopakujeme: dr\u017ete se pouze sv\u00fdch standard\u016f a sledujte pouze sv\u00e9 c\u00edle. I kdy\u017e se vyplat\u00ed sledovat aktu\u00e1ln\u00ed trendy, mus\u00edte m\u00edt na mysli pouze va\u0161i zna\u010dku.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Ka\u017edou radu (i tuto) berte s rezervou: posledn\u00ed slovo maj\u00ed va\u0161i specifi\u010dt\u00ed z\u00e1kazn\u00edci. I va\u0161i konkurenti maj\u00ed sv\u00e9 vlastn\u00ed cesty k \u00fasp\u011bchu, proto bu\u010fte obez\u0159etn\u00ed, kdy\u017e od nich \u010derp\u00e1te inspiraci. Co m\u016f\u017ee fungovat u nich, nemus\u00ed fungovat u v\u00e1s.<\/p>\n\n\n\n<p class=\"blogodstavec\">Stanovte si hned na za\u010d\u00e1tku c\u00edle emailingu. V\u011b\u0159te tomu nebo ne, ale pouh\u00e9 naps\u00e1n\u00ed va\u0161ich priorit na tabuli dok\u00e1\u017ee d\u011blat z\u00e1zraky: hlavn\u011b m\u011bjte va\u0161e c\u00edle st\u00e1le na o\u010d\u00edch. Ptejte se: \u010ceho chcete sv\u00fdm e-mailingem dos\u00e1hnout? Propagaci produktu, konverzi, nebo budov\u00e1n\u00ed vztah\u016f se z\u00e1kazn\u00edky?\u00a0<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>2. Zlat\u00e1 st\u0159edn\u00ed cesta<\/strong><\/p>\n\n\n\n<p class=\"blogodstavec\">N\u00e1sleduj\u00edc\u00ed princip funguje jak v emailingu, tak v \u017eivot\u011b obecn\u011b. Stanovte si pomysln\u00e9 extr\u00e9my a v\u017edy se sna\u017ete o dosa\u017een\u00ed st\u0159edn\u00ed cesty mezi nimi. To plat\u00ed zejm\u00e9na pro segmentaci publika, kter\u00e9 mus\u00ed b\u00fdt jasn\u011b c\u00edlen\u00e9, ale z\u00e1rove\u0148 dostate\u010dn\u011b velk\u00e9, aby m\u011blo v\u00fdznam.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">M\u016f\u017eete m\u00edt par\u00e1dn\u00ed m\u00edru otev\u0159en\u00ed e-mail\u016f u jednoho segmentu, ale pokud tvo\u0159\u00ed jen zlomek cel\u00e9 z\u00e1kaznick\u00e9 z\u00e1kladny, m\u00edsto zisku se akor\u00e1t zbyte\u010dn\u011b hon\u00edte za statistikami. Nebojte se o n\u011bco hor\u0161\u00edch \u010d\u00edsel \u2013 nakonec v\u017edy hled\u00edte na konverzi a retenci co nejv\u00edce z\u00e1kazn\u00edk\u016f za \u00fa\u010delem zisku, ne?<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>3. Nenech\u00e1vejte z\u00e1kazn\u00edky na holi\u010dk\u00e1ch<\/strong><\/p>\n\n\n\n<p class=\"blogodstavec\">Kdy\u017e spust\u00edte \u0159\u00e1dn\u00fd emailing, nem\u016f\u017eete se fl\u00e1kat. Dbejte sv\u00e9 pracovn\u00ed kapacity, kone\u010dn\u00e9ho c\u00edle a sv\u00fdch omezen\u00ed. Va\u0161e komunikace mus\u00ed b\u00fdt konzistentn\u00ed a stabiln\u00ed, ale tak\u00e9 udr\u017eiteln\u00e1 v p\u0159\u00edpad\u011b krizov\u00fdch situac\u00edch. Neukousn\u011bte si v\u011bt\u0161\u00ed sousto, ne\u017e dok\u00e1\u017eete sn\u00edst: dost mo\u017en\u00e1 si budete v\u00e9st l\u00e9pe s t\u00fddenn\u00edm newsletterem m\u00edsto denn\u00edho.<\/p>\n\n\n\n<p class=\"blogodstavec\">I v nejhor\u0161\u00edch p\u0159\u00edpadech (turbulentn\u00ed doba, v\u00fdpadek \u010di fluktuace pracovn\u00edk\u016f) mus\u00edte emailing udr\u017eovat, zejm\u00e9na, pokud je hnac\u00edm motorem va\u0161eho digit\u00e1ln\u00edho marketingu. Sna\u017ete se proto o neoblomnou strategii, kter\u00e1 vydr\u017e\u00ed n\u00e1hl\u00e9 ot\u0159esy. Net\u0159eba dod\u00e1vat, \u017ee m\u00edt p\u0159ipraven\u00e9 kampan\u011b v z\u00e1loze je nezbytn\u00e9. M\u011bjte p\u0159ipraveny \u0161ablony alespo\u0148 na t\u0159i m\u011bs\u00edce dop\u0159edu.<\/p>\n\n\n\n<p class=\"blogodstavec\">Obnoven\u00ed stagnuj\u00edc\u00ed komunikace se stane velice drahou no\u010dn\u00ed m\u016frou: kdybyste po p\u016flro\u010dn\u00ed hibernaci n\u00e1hle poslali e-mail, opravdu by to va\u0161e z\u00e1kazn\u00edky zaj\u00edmalo? Vzpomn\u011bli by si v\u016fbec? Z\u00edskat op\u011bt jejich d\u016fv\u011bru by znamenalo spoustu pe\u010dliv\u00e9 interakce a dal\u0161\u00edho \u00fasil\u00ed va\u0161ich market\u00e9r\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec\"><strong>4. Segmentace se zdrav\u00fdm rozumem<\/strong><\/p>\n\n\n\n<p class=\"blogodstavec\">Segmentujte sv\u00e9 z\u00e1kazn\u00edky pouze tak, aby to d\u00e1valo smysl z obchodn\u00edho hlediska. Zva\u017ete specifikace sv\u00fdch produkt\u016f a to, jak mohou tyto produkty zlep\u0161it \u017eivot va\u0161ich z\u00e1kazn\u00edk\u016f. Pro p\u0159edstavu si uvedeme nap\u0159\u00edklad tato krit\u00e9ria.<\/p>\n\n\n\n<ul class=\"blogodstavec wp-block-list\"><li><strong>Probl\u00e9my<\/strong> \u2013 jak\u00fd nedostatek poci\u0165uj\u00ed va\u0161i z\u00e1kazn\u00edci, co jim chyb\u00ed a co m\u016f\u017eete poskytnout, abyste tento nedostatek zm\u00edrnili? Nep\u0159edhazujte ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi irelevantn\u00ed doporu\u010den\u00ed produkt\u016f: vymyslete zp\u016fsob, jak se skute\u010dn\u011b postarat o jeho probl\u00e9my. Zn\u00ed to logicky, \u017ee? N\u011bkdy sta\u010d\u00ed ta nejjednodu\u0161\u0161\u00ed \u0159e\u0161en\u00ed.<\/li><li><strong>Z\u00e1jem <\/strong>\u2013 co si va\u0161i z\u00e1kazn\u00edci p\u0159ej\u00ed d\u011blat a jak jim to m\u016f\u017eete poskytnout (nebo usnadnit)? Navrhn\u011bte \u00fa\u017easn\u00e1 m\u00edsta pro motork\u00e1\u0159sk\u00e9 v\u00fdlety, pokud se va\u0161e zna\u010dka orientuje na motocykly a p\u0159\u00edslu\u0161enstv\u00ed. Nemus\u00edte sv\u00fdm z\u00e1kazn\u00edk\u016fm neust\u00e1le tla\u010dit produkt za vidinou rychl\u00e9ho v\u00fdd\u011blku. Bu\u010fte prosp\u011b\u0161n\u00ed pro svou komunitu a nab\u00edzejte u\u017eite\u010dn\u00e9 tipy, maxim\u00e1ln\u011b n\u011bjak\u00e1 drobn\u00e1 doporu\u010den\u00ed produkt\u016f bokem, kter\u00e1 dopln\u00ed v\u00e1\u0161 obsah.\u00a0<\/li><li><strong>Aktivita<\/strong> \u2013 co d\u011blaj\u00ed va\u0161i z\u00e1kazn\u00edci ve voln\u00e9m \u010dase? Jak\u00fd je jejich ka\u017edodenn\u00ed \u017eivot? Sb\u011brem cenn\u00fdch demografick\u00fdch dat va\u0161ich z\u00e1kazn\u00edk\u016f (profese, rodinn\u00fd stav apod.) m\u016f\u017eete zjistit, jak\u00fd typ produktu\/slu\u017eby by ocenili a vyu\u017eili ve sv\u00e9m voln\u00e9m \u010dase. Z\u00edskejte dodate\u010dn\u00e1 data z dotazn\u00edk\u016f, pr\u016fzkum\u016f nebo pomoc\u00ed zero-party dat (ty v\u00e1m za\u0161lou z\u00e1kazn\u00edci z vlastn\u00ed v\u016fle).<\/li><\/ul>\n\n\n\n<p class=\"blogodstavec\"><strong>5. Udr\u017eujte si \u010disto<\/strong><\/p>\n\n\n\n<p class=\"blogodstavec\">Emailov\u00e1 hygiena je z\u00e1sadn\u00ed a \u010dasto p\u0159ehl\u00ed\u017een\u00e1 discipl\u00edna. Pokud chcete optimalizovat emailovou komunikaci, je nutn\u00e9 udr\u017eovat datab\u00e1zi v \u010distot\u011b: \u017e\u00e1dn\u00ed ztracen\u00ed z\u00e1kazn\u00edci, duplicitn\u00ed profily nebo \u0161patn\u00e9 adresy. Mus\u00edte si udr\u017eet neporu\u0161enou reputaci a doru\u010ditelnost v norm\u00e1ch. Nez\u00e1le\u017e\u00ed na tom, v jak\u00e9m businessu podnik\u00e1te.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pokud jde o akvizici, zva\u017ete mo\u017enost dvojit\u00e9ho opt-inu a dopl\u0148te ji o dal\u0161\u00ed ov\u011b\u0159en\u00ed, \u010d\u00edm\u017e zajist\u00edte, \u017ee va\u0161e e-maily zas\u00e1hnou c\u00edl.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Nebojte se tak\u00e9 vymazat kontakty, kter\u00e9 vychladnou: kdy\u017e u v\u00e1s (nyn\u00ed ji\u017e b\u00fdval\u00fd) z\u00e1kazn\u00edk do ur\u010dit\u00e9 doby nenakoup\u00ed, automaticky ho z komunikace odstra\u0148te. Samotn\u00e1 doba se li\u0161\u00ed podle produktu, ale standardn\u00ed prax\u00ed je po\u010dkat 2 roky a pot\u00e9 (s l\u00edtost\u00ed) toto spojen\u00ed p\u0159eru\u0161it.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Ve spojitosti s t\u00edm ale doporu\u010dujeme nastavit automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159, kter\u00fd by v posledn\u00edm pokusu o o\u017eiven\u00ed z\u00e1kazn\u00edka zaslal lukrativn\u00ed nab\u00eddku. V p\u0159\u00edpad\u011b, \u017ee z\u00e1kazn\u00edk neodpov\u00ed ani tehdy a skute\u010dn\u011b \u201evychladne\u201c, odstran\u00ed se mu automaticky souhlas se zas\u00edl\u00e1n\u00edm marketingov\u00fdm obsahem.<\/p>\n\n\n\n<p class=\"nadpismaly\">A TE\u010e T\u0158E\u0160NI\u010cKA NA DORTU<\/p>\n\n\n\n<p class=\"blogodstavec\">To nebylo tak t\u011b\u017ek\u00e9, \u017ee? Samoz\u0159ejm\u011b neberte tyto tipy jako absolutn\u00ed pravdy, ale bu\u010fte v ka\u017ed\u00e9m p\u0159\u00edpad\u011b obez\u0159etn\u00ed. A proto\u017ee se personalizace a automatizace stanou nejlep\u0161\u00edmi spojenci ve va\u0161em emailingov\u00e9m \u00fasil\u00ed, zva\u017ete CDP &amp; CRM CareCloud. Tato platforma v\u00e1m m\u016f\u017ee v\u00fdrazn\u011b pomoci n\u00e9st v\u0161echnu t\u00edhu digit\u00e1ln\u00edho marketingu. Segmentace, automatizace, rozes\u00edlka a designer \u0161ablon, to v\u0161e v jednom balen\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">Nen\u00ed lep\u0161\u00edho spole\u010dn\u00edka na va\u0161\u00ed emailov\u00e9 v\u00fdprav\u011b, ne\u017e je CareCloud.<\/p>","protected":false},"excerpt":{"rendered":"<p>Emailing is perhaps easy to learn but tough to master. As one of the most common digital marketing tools, it will become your bread and butter, and finding a way to engage customers with it will be a painstaking journey. And though we cannot give you a certified cure-all, we will try our best to&hellip;<\/p>","protected":false},"author":9,"featured_media":6688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[14,13,22],"class_list":["post-6687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-e-commerce","tag-emailing","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=6687"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6687\/revisions"}],"predecessor-version":[{"id":6696,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6687\/revisions\/6696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/6688"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=6687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=6687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=6687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}