{"id":6661,"date":"2023-07-31T12:48:12","date_gmt":"2023-07-31T10:48:12","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=6661"},"modified":"2023-09-19T12:57:03","modified_gmt":"2023-09-19T10:57:03","slug":"understand-the-difference-between-crm-and-cdp","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/understand-the-difference-between-crm-and-cdp\/","title":{"rendered":"Pochopte rozd\u00edl mezi CRM a CDP"},"content":{"rendered":"

Zjist\u011bte konkr\u00e9tn\u00ed rozd\u00edly mezi CRM a CDP syst\u00e9my. Oba jsou zam\u011b\u0159en\u00e9 na z\u00e1kazn\u00edky, ale jinak jsou velmi odli\u0161n\u00e9. V tomto \u010dl\u00e1nku se dozv\u00edte hlavn\u00ed charakteristiky CRM a CDP a na z\u00e1v\u011br m\u00e1me pro v\u00e1s mal\u00fd tip, kter\u00fd m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it va\u0161e prodeje a sn\u00ed\u017eit n\u00e1klady.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Z\u00c1KLADY CRM<\/p>\n\n\n\n

Customer Relationship Management (CRM) je syst\u00e9m, kter\u00fd pracuje pouze s identifikovan\u00fdmi z\u00e1kazn\u00edky. C\u00edlem CRM je budovat siln\u00e9 vztahy se z\u00e1kazn\u00edky.<\/p>\n\n\n\n

CRM je zalo\u017eeno na aktivit\u00e1ch zam\u011b\u0159en\u00fdch na budov\u00e1n\u00ed, udr\u017eov\u00e1n\u00ed a zlep\u0161ov\u00e1n\u00ed dlouhodob\u00fdch vztah\u016f se z\u00e1kazn\u00edky v pr\u016fb\u011bhu cel\u00e9ho z\u00e1kaznick\u00e9ho cyklu. Zaznamen\u00e1v\u00e1 data o z\u00e1kazn\u00edc\u00edch, jako jsou e-mail, telefon nebo aktivita na webu, a tyto \u00fadaje spojuje, aby v\u00e1m poskytl komplexn\u00ed pohled na ka\u017ed\u00e9ho jednotlivce.<\/p>\n\n\n\n

CRM pom\u00e1h\u00e1 podnik\u016fm sledovat a analyzovat interakce se z\u00e1kazn\u00edky, ale obvykle se spol\u00e9h\u00e1 na ru\u010dn\u00ed pr\u00e1ci v syst\u00e9mu, co\u017e znamen\u00e1, \u017ee m\u016f\u017ee pracovat pouze s daty z\u00e1kazn\u00edk\u016f, kter\u00e9 jste zadali ru\u010dn\u011b. Data z\u00e1kazn\u00edk\u016f jsou k dispozici v\u0161em, od prodejn\u00edho t\u00fdmu a\u017e po z\u00e1kaznick\u00fd servis. <\/p>\n\n\n\n

SEZNAMTE SE S CDP<\/p>\n\n\n\n

Customer Data Platform (CDP) je schopna pracovat s datab\u00e1z\u00ed o milionech z\u00e1kazn\u00edk\u016f a automaticky sb\u00edrat data o z\u00e1kazn\u00edc\u00edch v re\u00e1ln\u00e9m \u010dase z online i offline zdroj\u016f. D\u00edky tomu z\u00edsk\u00e1te 360\u00b0 pohled na sv\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n

Tato platforma je navr\u017eena tak, aby se p\u0159ipojila ke ka\u017ed\u00e9mu syst\u00e9mu, sb\u00edrala data z jak\u00e9koliv interakce se z\u00e1kazn\u00edkem, uchov\u00e1vala a analyzovala ka\u017edou informaci a poskytovala doporu\u010den\u00ed, kter\u00e1 jsou zalo\u017een\u00e1 na datech z ka\u017ed\u00e9 \u010d\u00e1sti z\u00e1kaznick\u00e9 cesty.<\/p>\n\n\n\n

D\u00edky tomu je CDP dokonal\u00fdm zdrojem, odkud mohou va\u0161e obchody, POS syst\u00e9my nebo kiosky z\u00edsk\u00e1vat komplexn\u00ed informace o z\u00e1kazn\u00edc\u00edch. D\u00edky tomu dostanou va\u0161i z\u00e1kazn\u00edci personalizovan\u00e9 nab\u00eddky, kter\u00e9 si zamiluj\u00ed.<\/p>\n\n\n\n

PRO\u010c VYB\u00cdRAT, KDY\u017d M\u016e\u017dETE M\u00cdT OBA<\/p>\n\n\n\n

To by byly z\u00e1klady o CRM a CDP \u2013 k \u010demu jsou vhodn\u00e9 a jak mohou ovlivnit v\u00e1\u0161 vztah se z\u00e1kazn\u00edkem. V dne\u0161n\u00ed dob\u011b firmy vyu\u017e\u00edvaj\u00ed minim\u00e1ln\u011b jeden z t\u011bchto syst\u00e9m\u016f, \u010dastokr\u00e1t dokonce oba z\u00e1rove\u0148. Kdy\u017e firma operuje s CDP i CRM, obvykle to znamen\u00e1, \u017ee pou\u017e\u00edv\u00e1 dv\u011b r\u016fzn\u00e9 platformy (jednu zam\u011b\u0159enou na CRM a jednu zam\u011b\u0159enou na CDP). Probl\u00e9mem v\u0161ak je, \u017ee je t\u0159eba tyto dva syst\u00e9my integrovat, co\u017e je pom\u011brn\u011b drah\u00e9. Na\u0161t\u011bst\u00ed m\u00e1me \u0159e\u0161en\u00ed!<\/p>\n\n\n\n

P\u0159ipojte se k platform\u011b CareCloud, kter\u00e1 nab\u00edz\u00ed oba syst\u00e9my sou\u010dasn\u011b. CareCloud v\u00e1m umo\u017en\u00ed vyu\u017e\u00edvat \u0161irokou \u0161k\u00e1lu funkc\u00ed, jako je filtrov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a n\u00e1sledn\u00e9 p\u0159i\u0159azov\u00e1n\u00ed do segment\u016f, navrhov\u00e1n\u00ed automatick\u00fdch sc\u00e9n\u00e1\u0159\u016f, kter\u00e9 jsou omezeny pouze va\u0161\u00ed p\u0159edstavivost\u00ed, nebo pos\u00edl\u00e1n\u00ed personalizovan\u00fdch kampan\u00ed z\u00e1kazn\u00edk\u016fm. Vyu\u017eijte sv\u016fj \u010das naplno - zjist\u011bte, co va\u0161i z\u00e1kazn\u00edci cht\u011bj\u00ed, zvy\u0161te produktivitu sv\u00fdch zam\u011bstnanc\u016f a sni\u017ete n\u00e1klady.<\/p>\n\n\n\n

Nav\u0161tivte web CareCloud<\/u><\/a> a dozv\u00edte se v\u00edc.<\/p>","protected":false},"excerpt":{"rendered":"

Find out the specific uses of CRM and CDP systems. While both systems are focused on the customer, each is quite different. In this article, you will find the main characteristics of CRM and CDP and a practical tip at the end that can significantly affect your sales, increase your revenues, and reduce costs. THE…<\/p>","protected":false},"author":10,"featured_media":6662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[26,25],"class_list":["post-6661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-customer-data","tag-integration"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=6661"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6661\/revisions"}],"predecessor-version":[{"id":6853,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6661\/revisions\/6853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/6662"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=6661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=6661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=6661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}