{"id":6651,"date":"2023-07-24T13:57:08","date_gmt":"2023-07-24T11:57:08","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=6651"},"modified":"2023-09-19T12:59:25","modified_gmt":"2023-09-19T10:59:25","slug":"enrich-customer-data-with-carecloud","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/carecloud-news\/enrich-customer-data-with-carecloud\/","title":{"rendered":"Obohacujte z\u00e1kaznick\u00e1 data na platform\u011b CareCloud"},"content":{"rendered":"

V roce 2023 p\u0159ibude do CDP & CRM CareCloud pokro\u010dil\u00e1 spr\u00e1va kvality dat, kter\u00e1 zajist\u00ed automatick\u00e9 \u010di\u0161t\u011bn\u00ed a obohacov\u00e1n\u00ed dat, spr\u00e1vu identit a tak\u00e9 spr\u00e1vu souhlas\u016f. Bezpe\u010dn\u00fd sb\u011br z\u00e1kaznick\u00fdch dat v souladu s GDPR je pro CareCloud nejvy\u0161\u0161\u00ed prioritou.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

BUDOUCNOST MARKETINGU<\/p>\n\n\n\n

V dne\u0161n\u00ed dob\u011b, kdy se firmy sna\u017e\u00ed udr\u017eet st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky, jsou z\u00e1kaznick\u00e1 data jednou z nejcenn\u011bj\u0161\u00edch komodit v oblasti e-commerce a retailu. Vzhledem k tomu, \u017ee jsou tato data z\u00e1kladem pro automatizaci a personalizaci, mus\u00ed b\u00fdt \u010dist\u00e1, bezpe\u010dn\u00e1 a smyslupln\u011b vyu\u017e\u00edvan\u00e1.<\/p>\n\n\n\n

CareCloud si tento c\u00edl bere k srdci, a proto jsme navrhli pokro\u010dilou spr\u00e1vu kvality dat. Poj\u010fme se na ni pod\u00edvat bl\u00ed\u017ee.<\/p>\n\n\n\n

  1. \u010cI\u0160T\u011aN\u00cd DAT<\/li><\/ol>\n\n\n\n

    Z\u00e1kaznick\u00e1 data z\u00edsk\u00e1v\u00e1na z r\u016fzn\u00fdch kan\u00e1l\u016f mus\u00ed b\u00fdt bez poskrvny, \u010dili konzistentn\u00ed, relevantn\u00ed a platn\u00e1. CareCloud automaticky zvl\u00e1dne validaci a spr\u00e1vu dat, abyste se zcela vyhnuli jejich duplikaci nebo zne\u010di\u0161t\u011bn\u00ed.<\/p>\n\n\n\n

    1. OBOHACOV\u00c1N\u00cd DAT<\/li><\/ol>\n\n\n\n

      Spojte data prvn\u00ed strany s daty z jin\u00fdch zdroj\u016f, intern\u00edch nebo extern\u00edch, do jednotn\u00e9 datab\u00e1ze. M\u00edsto rozkouskovan\u00fdch dat budete m\u00edt k dispozici kompletn\u00ed p\u0159ehled o z\u00e1kazn\u00edkovi. Z jedin\u00e9 informace si tak m\u016f\u017eete poskl\u00e1dat profil a vyu\u017e\u00edt ho k personalizovan\u00e9 komunikaci se z\u00e1kazn\u00edkem.<\/p>\n\n\n\n

      1. SPR\u00c1VA ZABEZPE\u010cEN\u00cd IDENTITY<\/li><\/ol>\n\n\n\n

        V tomto ohledu CareCloud usiluje o pohodl\u00ed a bezpe\u010dnost. Abychom v\u00e1m zajistili oboj\u00ed, ombinujeme jednotn\u00e9 p\u0159ihla\u0161ov\u00e1n\u00ed (SSO) a v\u00edcefaktorov\u00e9 ov\u011b\u0159ov\u00e1n\u00ed (MFA), kter\u00e9 v\u00e1m zajist\u00ed oboj\u00ed. Tyto funkce zaji\u0161\u0165uj\u00ed, \u017ee k citliv\u00fdm dat\u016fm a syst\u00e9m\u016fm maj\u00ed p\u0159\u00edstup pouze opr\u00e1vn\u011bn\u00ed u\u017eivatel\u00e9.<\/p>\n\n\n\n

        1. SPR\u00c1VA SOUHLAS\u016e<\/li><\/ol>\n\n\n\n

          P\u0159i shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f o z\u00e1kazn\u00edc\u00edch je nezbytn\u00e9 sledovat a spravovat typy souhlas\u016f. Ty dok\u00e1\u017ee CareCloud rozd\u011blit do podskupin, tak\u017ee budete v\u017edy v\u011bd\u011bt, kter\u00e9 kan\u00e1ly nebo marketingovou komunikaci m\u016f\u017eete u jednotliv\u00fdch z\u00e1kazn\u00edk\u016f pou\u017e\u00edt.  <\/p>\n\n\n\n

          V CareCloud ne\u00fanavn\u011b pracujeme na tom, abychom ze z\u00e1kaznick\u00fdch dat vyt\u011b\u017eili maximum, a nem\u016f\u017eeme se do\u010dkat, a\u017e uvid\u00edte plody na\u0161\u00ed pr\u00e1ce. O\u010dek\u00e1vejte brzy dal\u0161\u00ed novinky.<\/p>","protected":false},"excerpt":{"rendered":"

          In 2023, CDP & CRM CareCloud will implement a new advanced data quality management to support your data cleaning, identity management, and consent management. Pristine, secure, and GDPR-compliant customer data collection is CareCloud\u2019s utmost priority. THE FUTURE OF MARKETING Nowadays, customer data is one of the most valuable commodities in e-commerce and retail as businesses…<\/p>","protected":false},"author":9,"featured_media":6653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[26,19],"class_list":["post-6651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carecloud-news","tag-customer-data","tag-new-features"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=6651"}],"version-history":[{"count":2,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6651\/revisions"}],"predecessor-version":[{"id":6655,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6651\/revisions\/6655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/6653"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=6651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=6651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=6651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}