{"id":6504,"date":"2023-06-20T13:00:45","date_gmt":"2023-06-20T11:00:45","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=6504"},"modified":"2024-05-28T15:11:04","modified_gmt":"2024-05-28T13:11:04","slug":"why-do-email-campaigns-end-up-in-the-trash","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/why-do-email-campaigns-end-up-in-the-trash\/","title":{"rendered":"Pro\u010d kon\u010d\u00ed e-mailov\u00e9 kampan\u011b v ko\u0161i?"},"content":{"rendered":"

P\u0159esta\u0148te pos\u00edlat jednu e-mailovou kampa\u0148 v\u0161em z\u00e1kazn\u00edk\u016fm. Zjist\u011bte, co va\u0161i z\u00e1kazn\u00edci cht\u011bj\u00ed a pot\u0159ebuj\u00ed. Vylep\u0161ete sv\u016fj marketing a poskytujte jedine\u010dn\u00e9 personalizovan\u00e9 z\u00e1\u017eitky pro va\u0161e z\u00e1kazn\u00edky.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

PRO\u010c OBVYKL\u00c9 POSTUPY NESTA\u010c\u00cd<\/p>\n\n\n\n

V\u011bt\u0161ina spole\u010dnost\u00ed dnes pos\u00edl\u00e1 newsletter. O\u010dek\u00e1van\u00fd postup je vytvo\u0159it jednu verzi a poslat ji v\u0161em z\u00e1kazn\u00edk\u016fm. Ale z\u00e1kazn\u00edci jsou r\u016fzn\u00ed a maj\u00ed jin\u00e9 pot\u0159eby a p\u0159\u00e1n\u00ed. <\/p>\n\n\n\n

Nau\u010dte se segmentovat sv\u00e9 z\u00e1kazn\u00edky a za\u010dn\u011bte pou\u017e\u00edvat automatizaci marketingu. D\u00edky tomu budete schopni pos\u00edlat z\u00e1kazn\u00edk\u016fm e-maily ve spr\u00e1vn\u00fd \u010das a efektivn\u011b ovl\u00e1dat odes\u00edl\u00e1n\u00ed multichannel kampan\u00ed.<\/p>\n\n\n\n

SEGMENTUJTE SV\u00c9 Z\u00c1KAZN\u00cdKY JAKO PROF\u00cdK<\/p>\n\n\n\n

Existuje mnoho z\u00e1kladn\u00edch zp\u016fsob\u016f, jak m\u016f\u017eete segmentovat sv\u00e9 z\u00e1kazn\u00edky: nap\u0159\u00edklad demografick\u00e1 segmentace, kter\u00e1 rozd\u011bluje z\u00e1kazn\u00edky podle v\u011bku, pohlav\u00ed nebo vzd\u011bl\u00e1n\u00ed. Dal\u0161\u00ed zp\u016fsob je geografick\u00e1 segmentace, kter\u00e1 z\u00e1kazn\u00edky kategorizuje podle m\u00edsta bydli\u0161t\u011b nebo n\u00e1kupu. Ale existuj\u00ed i d\u016fmysln\u011bj\u0161\u00ed zp\u016fsoby segmentace.<\/p>\n\n\n\n

Segmentujte sv\u00e9 z\u00e1kazn\u00edky chyt\u0159e a efektivn\u011b. Sb\u00edrejte data o sv\u00fdch z\u00e1kazn\u00edc\u00edch a vytv\u00e1\u0159ejte c\u00edlov\u00e9 skupiny podle jejich n\u00e1kupn\u00ed historie. D\u00edky tomu budete v\u011bd\u011bt, jak\u00fd produkt jim nab\u00eddnout.<\/p>\n\n\n\n

Dal\u0161\u00edm sofistikovan\u00fdm zp\u016fsobem je RFM segmentace, kter\u00e1 boduje z\u00e1kazn\u00edky podle jejich posledn\u00edho n\u00e1kupu, frekvence n\u00e1kup\u016f a utracen\u00e9 \u010d\u00e1stky. N\u00e1sledn\u011b jsou podle po\u010dtu z\u00edskan\u00fdch bod\u016f rozd\u011blen\u00ed do skupin.<\/p>\n\n\n\n

Na z\u00e1klad\u011b RFM segmentace m\u016f\u017eete tak\u00e9 ur\u010dit, jak \u010dasto byste m\u011bli pos\u00edlat marketingov\u00e9 kampan\u011b jednotliv\u00fdm skupin\u00e1m.<\/p>\n\n\n\n

P\u0158IV\u00cdTEJTE AUTOMATIZACI MARKETINGU<\/p>\n\n\n\n

Pos\u00edlejte personalizovanou komunikaci a p\u0159ipome\u0148te tak sv\u00fdm z\u00e1kazn\u00edk\u016fm va\u0161e produkty v ten spr\u00e1vn\u00fd \u010das. Pou\u017e\u00edvejte Recommendation Engine od CareCloud, kter\u00fd vybere spr\u00e1vn\u00e9 produkty pro ka\u017ed\u00e9ho jednotlivce a d\u00e1 va\u0161im z\u00e1kazn\u00edk\u016fm pocit v\u00fdjime\u010dnosti.<\/p>\n\n\n\n

Automatizace marketingu se star\u00e1 o celou z\u00e1kaznickou cestu a pokr\u00fdv\u00e1 ka\u017edou jej\u00ed f\u00e1zi. Definujte spou\u0161t\u011b\u010d, vytvo\u0159te si sc\u00e9n\u00e1\u0159 a vyberte dny a hodiny, kdy m\u00e1 b\u00fdt kampa\u0148 odesl\u00e1na. Syst\u00e9m pak podle dat o z\u00e1kazn\u00edkovi ode\u0161le kampa\u0148 ve spr\u00e1vn\u00fd \u010das.<\/p>\n\n\n\n

ZEFEKTIVN\u011aTE MARKETING<\/p>\n\n\n\n

Jakmile m\u00e1te z\u00e1kazn\u00edky ve spr\u00e1vn\u00e9m segmentu a sc\u00e9n\u00e1\u0159 je nastaven \u2013 je \u010das odeslat samotnou kampa\u0148. Jak\u00fd typ kan\u00e1lu obvykle pou\u017e\u00edv\u00e1te? E-mail? Zjist\u011bte, jak\u00e9 m\u00e9dium v\u00e1\u0161 z\u00e1kazn\u00edk preferuje a vyzkou\u0161ejte multichannel kampa\u0148 \u2013 SMS, push notifikace, Viber, atd.<\/p>\n\n\n\n

P\u0159esta\u0148te utr\u00e1cet pen\u00edze za extern\u00ed n\u00e1stroje. Aplikace Kampan\u011b & C\u00edlov\u00e9 skupiny a Automatizace marketingu \u0161et\u0159\u00ed \u010das a pen\u00edze. Vyhn\u011bte se neefektivn\u00edm marketingov\u00fdm kampan\u00edm a zlep\u0161ete sv\u016fj time management \u2013 P\u0159idejte se k CDP & CRM CareCloud.<\/p>","protected":false},"excerpt":{"rendered":"

Stop sending one email campaign to every customer. Learn what your customers wish and need. Enhance your marketing and provide unique personal experiences for your customers. WHY THE USUAL PRACTICE IS NOT ENOUGH Most companies these days send newsletters. The expected routine is to create just one version and send it to every customer. But…<\/p>","protected":false},"author":10,"featured_media":6505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[14,13],"class_list":["post-6504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-e-commerce","tag-emailing"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=6504"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6504\/revisions"}],"predecessor-version":[{"id":7707,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/6504\/revisions\/7707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/6505"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=6504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=6504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=6504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}