{"id":6033,"date":"2023-03-03T12:17:44","date_gmt":"2023-03-03T11:17:44","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=6033"},"modified":"2024-05-28T15:05:42","modified_gmt":"2024-05-28T13:05:42","slug":"make-your-life-easier-with-the-recommendation-engine","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/make-your-life-easier-with-the-recommendation-engine\/","title":{"rendered":"Zjednodu\u0161te si \u017eivot d\u00edky Recommendation Engine"},"content":{"rendered":"

CDP & CRM CareCloud nab\u00edz\u00ed univerz\u00e1ln\u00ed Recommendation Engine: n\u00e1stroj, kter\u00fd v\u00e1m pom\u016f\u017ee zv\u00fd\u0161it p\u0159\u00edjmy, konverze a retenci. Vylep\u0161ete sv\u00e9 marketingov\u00e9 kampan\u011b, prodej v obchodech a str\u00e1nky e-shopu..<\/strong><\/p>\n\n\n\n

V tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme, jak m\u016f\u017ee zlep\u0161it va\u0161e prodeje. Poj\u010fme se na to pod\u00edvat!<\/p>\n\n\n

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CO JE RECOMMENDATION ENGINE?<\/p>\n\n\n\n

I kdy\u017e personalizovan\u00e9 doporu\u010den\u00ed nen\u00ed \u017e\u00e1dnou novinkou \u2013 existuje u\u017e n\u011bjakou dobu \u2013 mnoho firem st\u00e1le nev\u00ed, jak jej pln\u011b vyu\u017e\u00edt. A pr\u00e1v\u011b zde vstupuje do hry Recommendation Engine.<\/p>\n\n\n\n

Stru\u010dn\u011b \u0159e\u010deno, Recommendation Engine spojuje z\u00e1kazn\u00edky s produkty, kter\u00e9 by si pravd\u011bpodobn\u011b zakoupili<\/strong>. Je to n\u00e1stroj, kter\u00fd filtruje data a propojuje z\u00e1kazn\u00edky a produkty s nejvy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed n\u00e1kupu pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka.<\/p>\n\n\n\n

V\u00fdsledkem je nejvhodn\u011bj\u0161\u00ed doporu\u010den\u00ed pro dan\u00e9ho z\u00e1kazn\u00edka. T\u00edm umo\u017en\u00edte hlub\u0161\u00ed personalizaci va\u0161ich nab\u00eddek, co\u017e m\u00e1 pozitivn\u00ed vliv na va\u0161e podnik\u00e1n\u00ed a m\u00edru opakovan\u00e9ho n\u00e1kupu. <\/p>\n\n\n\n

Zvy\u0161te efektivitu a rozmanitost va\u0161ich e-mailingov\u00fdch kampan\u00ed. Pos\u00edlejte des\u00edtky tis\u00edc e-mail\u016f se stejnou \u0161ablonou, kter\u00e1 automaticky doporu\u010d\u00ed ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi unik\u00e1tn\u00ed produkt. <\/p>\n\n\n\n

Zlep\u0161ete sv\u00e9 p\u0159\u00edle\u017eitosti pro up-selling a cross-selling i v kamenn\u00e9m obchod\u011b. Engine automaticky najde nejvhodn\u011bj\u0161\u00ed mo\u017enost na z\u00e1klad\u011b aktu\u00e1ln\u00edch trend\u016f. <\/p>\n\n\n\n

V neposledn\u00ed \u0159ad\u011b, Recommendation Engine v\u00fdrazn\u011b obohacuje \u00favodn\u00ed str\u00e1nku e-shopu, str\u00e1nky produktov\u00fdch kategori\u00ed a n\u00e1kupn\u00ed ko\u0161\u00edk.<\/p>\n\n\n

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JAK\u00c9 JSOU V\u00ddHODY?<\/p>\n\n\n\n

Pro\u010d je Recommendation Engine tak p\u0159\u00ednosn\u00fd pro va\u0161e podnik\u00e1n\u00ed? Pod\u00edvejte se na n\u011bkter\u00e9 z nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u00fdhod t\u00e9to funkce.<\/p>\n\n\n\n