{"id":5388,"date":"2022-10-20T09:56:00","date_gmt":"2022-10-20T07:56:00","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=5388"},"modified":"2024-06-11T16:25:22","modified_gmt":"2024-06-11T14:25:22","slug":"what-are-rfm-segments-in-carecloud-and-how-to-use-them-to-your-advantage","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/what-are-rfm-segments-in-carecloud-and-how-to-use-them-to-your-advantage\/","title":{"rendered":"Co je RFM segmentace v Carecloud a jak ji vyu\u017e\u00edt ve sv\u016fj prosp\u011bch"},"content":{"rendered":"

Zjist\u011bte, kdo jsou va\u0161i nejlep\u0161\u00ed z\u00e1kazn\u00edci \u2013 kter\u00e9 si chcete udr\u017eet spokojen\u00e9 \u2013 a kdo je na opa\u010dn\u00e9 stran\u011b spektra \u2013 kte\u0159\u00ed pot\u0159ebuj\u00ed povzbudit, aby se neodst\u0159ihli a neutekli ke konkurenci.\u00a0<\/p>\n\n\n\n

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CDP & CRM CareCloud t\u0159\u00edd\u00ed va\u0161e z\u00e1kazn\u00edky do segment\u016f podle jejich RFM parametr\u016f, \u010d\u00edm\u017e ud\u011bl\u00e1 v\u0161echnu pr\u00e1ci za v\u00e1s! Krom\u011b toho v\u00e1m tak\u00e9 poskytneme tipy, jak s ka\u017ed\u00fdm segmentem za\u010d\u00edt pracovat!<\/p>\n\n\n\n

RFM je zkratka pro parametry Recency, Frequency a Monetary.<\/p>\n\n\n\n

Recency voln\u011b odpov\u00edd\u00e1 dob\u011b, kter\u00e1 uplynula od posledn\u00edho n\u00e1kupu z\u00e1kazn\u00edka.<\/p>\n\n\n\n

Frequency m\u011b\u0159\u00ed, kolikr\u00e1t z\u00e1kazn\u00edk v dan\u00e9m \u010dasov\u00e9m obdob\u00ed zakoupil va\u0161e produkty\/vyu\u017eije va\u0161e slu\u017eby.<\/p>\n\n\n\n

Monetary znamen\u00e1 celkovou \u010d\u00e1stku utracenou v dan\u00e9m \u010dasov\u00e9m obdob\u00ed.<\/p>\n\n\n\n

RFM je obl\u00edben\u00fd, proto\u017ee je intuitivn\u00ed a p\u0159\u00edmo\u010dar\u00fd. Market\u00e9\u0159i mohou snadno pochopit a interpretovat \u00fadaje, proto\u017ee RFM m\u011b\u0159\u00ed a analyzuje n\u00e1kupn\u00ed zvyky.<\/p>\n\n\n\n

Sta\u010d\u00ed shroma\u017e\u010fovat \u00fadaje o n\u00e1kupech z\u00e1kazn\u00edk\u016f - kdy a za kolik nakoupili. Tato data najdete v aplikaci Z\u00e1kazn\u00edk 360 pro libovoln\u00e9ho jednotliv\u00e9ho z\u00e1kazn\u00edka nebo jako agregovan\u00e1 data v aplikaci Anal\u00fdzy & Reporting.<\/p>\n\n\n\n

PRO\u010c POU\u017d\u00cdVAT PARAMETRY RFM?<\/p>\n\n\n\n

Anal\u00fdza RFM v\u00e1m pom\u016f\u017ee naj\u00edt nejlep\u0161\u00ed z\u00e1kazn\u00edky, kter\u00e9 m\u016f\u017eete odm\u011bnit, ty, kte\u0159\u00ed p\u0159isp\u00edvaj\u00ed k m\u00ed\u0159e odchodu, a z\u00e1kazn\u00edky, kte\u0159\u00ed s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed zareaguj\u00ed na kampan\u011b zam\u011b\u0159en\u00e9 na zapojen\u00ed.<\/p>\n\n\n\n

Zjist\u011bte, v \u010dem jsou si va\u0161i z\u00e1kazn\u00edci podobn\u00ed, co je od sebe odli\u0161uje nebo kdo m\u00e1 potenci\u00e1l st\u00e1t se hodnotn\u00fdm z\u00e1kazn\u00edkem.<\/p>\n\n\n\n

Segmenty RFM v\u00e1m nav\u00edc pomohou pochopit specifika skupin z\u00e1kazn\u00edk\u016f a naj\u00edt nej\u00fa\u010dinn\u011bj\u0161\u00ed zp\u016fsob, jak k nim p\u0159istupovat.<\/p>\n\n\n\n

SEGMENTY RFM<\/p>\n\n\n\n

CareCloud t\u0159\u00edd\u00ed z\u00e1kazn\u00edky podle jejich sk\u00f3re RFM a vytv\u00e1\u0159\u00ed z nich segmenty. Zam\u011b\u0159te se na ka\u017ed\u00fd segment podle jeho pot\u0159eb a zvy\u0161te jeho celo\u017eivotn\u00ed hodnotu!<\/p>\n\n\n\n

Jak se sk\u00f3re po\u010d\u00edt\u00e1? CareCloud vyu\u017e\u00edv\u00e1 va\u0161i datab\u00e1zi z\u00e1kazn\u00edk\u016f a p\u0159i\u0159azuje jim percentily, aby vytvo\u0159il RFM sk\u00f3re pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka. <\/p>\n\n\n\n

V aplikaci Anal\u00fdzy & Reporting najdete p\u0159ehled v\u0161ech segment\u016f na z\u00e1klad\u011b jejich velikosti a zm\u011bn.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\nChcete v\u011bd\u011bt, jak nejl\u00e9pe oslovit jednotliv\u00e9 segmenty? P\u0159e\u010dt\u011bte si cel\u00fd p\u0159\u00edsp\u011bvek v manu\u00e1lu zde!<\/u><\/a>\n\n\n\n
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Sledujte n\u00e1s na soci\u00e1ln\u00edch s\u00edt\u00edch:<\/p>\n\n\n\n