{"id":2122,"date":"2020-08-15T14:14:11","date_gmt":"2020-08-15T12:14:11","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=2122"},"modified":"2024-07-11T09:46:59","modified_gmt":"2024-07-11T07:46:59","slug":"e-mail-automation-basic-scenarios-to-get-you-started","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/e-mail-automation-basic-scenarios-to-get-you-started\/","title":{"rendered":"Automatizace e-mail\u016f: z\u00e1kladn\u00ed sc\u00e9n\u00e1\u0159e pro za\u010d\u00e1te\u010dn\u00edky"},"content":{"rendered":"<p class=\"blogperex\">Budov\u00e1n\u00ed siln\u00fdch vztah\u016f se z\u00e1kazn\u00edky je mo\u017en\u00e9 pouze d\u00edky promy\u0161len\u00e9 z\u00e1kaznick\u00e9 cest\u011b a intenzivn\u00ed, smyslupln\u00e9 komunikaci. Automatizace e-mail\u016f je n\u00e1strojem k dosa\u017een\u00ed spr\u00e1vn\u00e9ho obsahu a frekvence komunikace s va\u0161imi z\u00e1kazn\u00edky. V tomto \u010dl\u00e1nku najdete sc\u00e9n\u00e1\u0159e, se kter\u00fdmi byste m\u011bli za\u010d\u00edt, kdy\u017e s automatizac\u00ed za\u010d\u00edn\u00e1te.<\/p>\n\n\n\n<p class=\"nadpismaly\">Uv\u00edtac\u00ed e-mail<\/p>\n\n\n\n<p class=\"blogodstavec\">Toto je nejjednodu\u0161\u0161\u00ed forma automatizace, kter\u00e1 se spust\u00ed v moment\u011b, kdy\u017e se z\u00e1kazn\u00edk p\u0159ihl\u00e1s\u00ed k odb\u011bru nap\u0159. newsletteru nebo si vytvo\u0159\u00ed nov\u00fd z\u00e1kaznick\u00fd \u00fa\u010det. Skl\u00e1d\u00e1 se pouze z jednoho kroku, a to odesl\u00e1n\u00ed e-mailu. Pokud nechcete, aby se email odeslal ihned, jedinou mo\u017enost\u00ed je odlo\u017een\u00ed odesl\u00e1n\u00ed. Sta\u010d\u00ed jen promyslet spr\u00e1vn\u00fd (a personalizovan\u00fd) obsah a m\u016f\u017eete za\u010d\u00edt.<\/p>\n\n\n\n<p class=\"blogodstavec\">Jedin\u00fdm probl\u00e9mem, na kter\u00fd m\u016f\u017eete narazit, je nastaven\u00ed spou\u0161t\u011b\u010de. Va\u0161e aplikace pro automatizaci by v\u00e1m m\u011bla poskytnout p\u0159esn\u00fd n\u00e1vod, jak implementovat k\u00f3d na v\u00e1\u0161 web, POS nebo CRM, aby se sc\u00e9n\u00e1\u0159 spustil p\u0159esn\u011b tehdy, kdy pot\u0159ebujete. Nap\u0159\u00edklad CareCloud v\u00e1m poskytne p\u0159irozenou integraci s jeho CRM a velmi v\u00fdkonn\u00e9 API pro mo\u017enost spu\u0161t\u011bn\u00ed sc\u00e9n\u00e1\u0159e na webov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch aplikac\u00edch a POS.<\/p>\n\n\n\n<p class=\"nadpismaly\">\u010casov\u011b omezen\u00e1 nab\u00eddka<\/p>\n\n\n\n<p class=\"blogodstavec\">Jakmile se n\u011bkdo p\u0159ihl\u00e1s\u00ed, vytvo\u0159\u00ed \u00fa\u010det nebo se stane \u010dlenem va\u0161eho z\u00e1kaznick\u00e9ho programu, o\u010dek\u00e1v\u00e1 velk\u00e9 v\u011bci. Vyu\u017eijte tohoto momentu a o\u010dek\u00e1v\u00e1n\u00ed prom\u011b\u0148te ve skute\u010dnost. Po\u0161lete z\u00e1kazn\u00edkovi n\u011bkolik dn\u00ed po uv\u00edtac\u00edm e-mailu speci\u00e1ln\u00ed nab\u00eddku a poskytn\u011bte mu tak pocit dokonal\u00e9 z\u00e1kaznick\u00e9 p\u00e9\u010de. . Samoz\u0159ejm\u011b, p\u0159idejte prvek nal\u00e9havosti t\u00edm, \u017ee nab\u00eddce stanov\u00edte jasn\u00fd konec. Nastaven\u00ed tohoto sc\u00e9n\u00e1\u0159e je t\u00e9m\u011b\u0159 identick\u00e9 s uv\u00edtac\u00edm e-mailem, tak\u017ee byste nem\u011bli narazit na \u017e\u00e1dn\u00e9 p\u0159ek\u00e1\u017eky.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\"><\/div>\n<\/div>\n\n\n\n<p class=\"blogodstavec\">Zvy\u0161te m\u00edru konverze personalizac\u00ed nab\u00eddky na z\u00e1klad\u011b typu registrace, z\u00e1jm\u016f nebo zakoupen\u00fdch produkt\u016f. Zde m\u016f\u017eete b\u00fdt omezeni schopnostmi va\u0161\u00ed marketingov\u00e9 platformy, zejm\u00e9na pokud pou\u017e\u00edv\u00e1te bezplatn\u00e9 nebo SME \u0159e\u0161en\u00ed. Doporu\u010duji zkontrolovat mo\u017enosti platformy p\u0159ed t\u00edm, ne\u017e se sc\u00e9n\u00e1\u0159i za\u010dnete v\u011bnovat. CareCloud nab\u00edz\u00ed v\u0161echny tyto funkce bez ohledu na zvolenou licenci.<\/p>\n\n\n\n<p class=\"nadpismaly\">E-mail k oslav\u011b v\u00fdro\u010d\u00ed<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"blogodstavec\">Posledn\u00ed sc\u00e9n\u00e1\u0159 spojen\u00fd s prvn\u00edm kontaktem je v\u00fdro\u010dn\u00ed e-mail. T\u00edm d\u00e1te z\u00e1kazn\u00edkovi najevo, \u017ee v\u00e1m na n\u011bm dlouhodob\u011b z\u00e1le\u017e\u00ed a chcete budovat vz\u00e1jemn\u00fd respekt. Nejlep\u0161\u00ed je shrnout va\u0161i spole\u010dnou cestu a zm\u00ednit d\u016fle\u017eit\u00e9 miln\u00edky. Dejte jasn\u011b najevo, \u017ee v\u00e1m na nich z\u00e1le\u017e\u00ed a na jejich interakc\u00edch s va\u0161\u00ed zna\u010dkou.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"fl-builder-content fl-builder-content-3778 fl-builder-template fl-builder-row-template fl-builder-global-templates-locked\" data-post-id=\"3778\"><div class=\"fl-row fl-row-full-width fl-row-bg-color fl-node-5f2bfd0a21cec fl-row-default-height fl-row-align-center\" data-node=\"5f2bfd0a21cec\">\n\t<div class=\"fl-row-content-wrap\">\n\t\t\t\t\t\t<div class=\"fl-row-content fl-row-full-width fl-node-content\">\n\t\t\n<div class=\"fl-col-group fl-node-5f2bfd0a2211c\" data-node=\"5f2bfd0a2211c\">\n\t\t\t<div class=\"fl-col fl-node-5f2bfd0a221fc fl-col-bg-color fl-col-has-cols\" data-node=\"5f2bfd0a221fc\">\n\t<div class=\"fl-col-content fl-node-content\"><div class=\"fl-module fl-module-heading fl-node-5f31255c3f927\" data-node=\"5f31255c3f927\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h6 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">O AUTOROVI<\/span>\n\t<\/h6>\n\t<\/div>\n<\/div>\n\n<div class=\"fl-col-group fl-node-5f31252e1a831 fl-col-group-nested fl-col-group-equal-height fl-col-group-align-center\" data-node=\"5f31252e1a831\">\n\t\t\t<div class=\"fl-col fl-node-5f31252e1a8b0 fl-col-bg-color fl-col-small\" data-node=\"5f31252e1a8b0\">\n\t<div class=\"fl-col-content fl-node-content\"><div class=\"fl-module fl-module-pp-image fl-node-5f31253aa61d8\" data-node=\"5f31253aa61d8\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"pp-photo-container\">\n\t<div class=\"pp-photo pp-photo-align-center pp-photo-align-responsive-default\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n\t\t<div class=\"pp-photo-content\">\n\t\t\t<div class=\"pp-photo-content-inner\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"pp-photo-img wp-image-1737 size-full\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2020\/06\/CUXPO_speaker_round-e1592224411370.png\" alt=\"CUXPO_speaker_round\" itemprop=\"image\" height=\"90\" width=\"90\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2020\/06\/CUXPO_speaker_round-150x150.png 150w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2020\/06\/CUXPO_speaker_round-300x300.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2020\/06\/CUXPO_speaker_round-1024x1024.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2020\/06\/CUXPO_speaker_round-768x768.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2020\/06\/CUXPO_speaker_round-1536x1536.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2020\/06\/CUXPO_speaker_round-e1592224411370.png 90w\" sizes=\"auto, (max-width: 90px) 100vw, 90px\" title=\"CUXPO_speaker_round\"  \/>\n\t\t\t\t\t<div class=\"pp-overlay-bg\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t<div class=\"fl-col fl-node-5f31252e1a8b2 fl-col-bg-color\" data-node=\"5f31252e1a8b2\">\n\t<div class=\"fl-col-content fl-node-content\"><div class=\"fl-module fl-module-heading fl-node-5f3129939ee7a\" data-node=\"5f3129939ee7a\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<h5 class=\"fl-heading\">\n\t\t<span class=\"fl-heading-text\">Vladim\u00edr St\u0159\u00edtesk\u00fd<\/span>\n\t<\/h5>\n\t<\/div>\n<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-5f31259ce15d5\" data-node=\"5f31259ce15d5\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p>Team CareCloud<\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n<div class=\"fl-module fl-module-rich-text fl-node-5f312eb4e4fed\" data-node=\"5f312eb4e4fed\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-rich-text\">\n\t<p>Mlad\u00e1 krev ve sv\u011bt\u011b businessu. Nau\u010d\u00ed v\u00e1s, jak vyt\u011b\u017eit co nejv\u00edce z platformy CareCloud.<\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"blogodstavec\">P\u0159idejte relevantn\u00ed obsah o z\u00e1kazn\u00edkov\u011b obl\u00edben\u00e9m produktu\/slu\u017eb\u011b, abyste o dali najevo v\u00e1\u0161 z\u00e1jem o n\u011bj. Cilte na konverzi, nap\u0159. p\u0159edstavte produkty, kter\u00e9 z\u00e1kazn\u00edk je\u0161t\u011b nezkusil, nebo jej motivujte, aby sledoval va\u0161e soci\u00e1ln\u00ed s\u00edt\u011b. \u010c\u00edm v\u00edce jej zapoj\u00edte, t\u00edm v\u011bt\u0161\u00ed hodnota ze z\u00e1kazn\u00edka plyne.<\/p>\n\n\n\n<p class=\"nadpismaly\">Email k narozenin\u00e1m a sv\u00e1tku<\/p>\n\n\n\n<p class=\"blogodstavec\">Ka\u017ed\u00fd m\u00e1 r\u00e1d pozornost od sv\u00e9 obl\u00edben\u00e9 zna\u010dky a e-mail s p\u0159\u00e1n\u00edm k narozenin\u00e1m poskytne va\u0161im z\u00e1kazn\u00edk\u016fm p\u0159esn\u011b tu pozornost. Pokud p\u0159id\u00e1te slevu nebo d\u00e1rkov\u00fd poukaz, je\u0161t\u011b v\u00edce pos\u00edl\u00edte vztahy se sv\u00fdmi z\u00e1kazn\u00edky. V mnoha zem\u00edch je zvykem slavit jmeniny, ale mnoho firem na to zapom\u00edn\u00e1. P\u0159ekvapte sv\u00e9 z\u00e1kazn\u00edky e-mailem k jmenin\u00e1m a \u00fasp\u011bch m\u00e1te zaru\u010den!<\/p>\n\n\n\n<p class=\"nadpismaly\">Email pro zapojen\u00ed<\/p>\n\n\n\n<p class=\"blogodstavec\">Dlouho jste se z\u00e1kazn\u00edkem nemluvili? P\u0159ipome\u0148te mu svou \u00fa\u017easnou firmu a skv\u011bl\u00e9 produkty pomoc\u00ed jednoho e-mailu. Sc\u00e9n\u00e1\u0159 detekuje neaktivn\u00ed z\u00e1kazn\u00edky a p\u0159ivede je zp\u011bt mezi \u010dast\u00e9 nakupuj\u00edc\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec\">Tento sc\u00e9n\u00e1\u0159 vy\u017eaduje CDP (platformu pro data z\u00e1kazn\u00edk\u016f) nebo CRM, aby mohla poskytovat data o posledn\u00ed interakci. Nezapome\u0148te zahrnout siln\u00fd podn\u011bt k op\u011btovn\u00e9 interakci s va\u0161\u00ed zna\u010dkou.<\/p>\n\n\n\n<p class=\"nadpismaly\">Resend neotev\u0159en\u00fdch e-mail\u016f<\/p>\n\n\n\n<p class=\"blogodstavec\">Va\u0161e dokonal\u00e1 kampa\u0148 m\u016f\u017ee p\u0159ij\u00edt ve \u0161patn\u00fd \u010das, nebo p\u0159edm\u011bt e-mailu z\u00e1kazn\u00edka zkr\u00e1tka nezaujal. Tento sc\u00e9n\u00e1\u0159 znovu ode\u0161le e-maily pozd\u011bji nebo s jin\u00fdm p\u0159edm\u011btem v\u0161em va\u0161im odb\u011bratel\u016fm, kte\u0159\u00ed neotev\u0159eli prvn\u00ed e-mail.<\/p>\n\n\n\n<p class=\"blogodstavec\">Va\u0161e e-mailov\u00e1 slu\u017eba mus\u00ed tento sc\u00e9n\u00e1\u0159 podporovat, tak\u017ee se ujist\u011bte, \u017ee je podporov\u00e1n na platform\u011b, kterou chcete pou\u017e\u00edvat, ne\u017e se k n\u00ed zav\u00e1\u017eete.<\/p>\n\n\n\n<p class=\"nadpismaly\">Z\u00e1v\u011bre\u010dn\u00e9 pozn\u00e1mky<\/p>\n\n\n\n<p class=\"blogodstavec\">Tyto sc\u00e9n\u00e1\u0159e v\u00e1m pomohou za\u010d\u00edt s automatizac\u00ed e-mail\u016f, ale jedn\u00e1 se pouze o z\u00e1klady. Jakmile je dolad\u00edte, stoj\u00ed za to zahrnout tak\u00e9 nov\u00e9, sofistikovan\u011bj\u0161\u00ed sc\u00e9n\u00e1\u0159e. To m\u016f\u017ee vy\u017eadovat pomoc zku\u0161en\u00e9ho market\u00e9ra nebo platformy, kter\u00e1 nab\u00edz\u00ed konzultanty, aby v\u00e1m pomohli z\u00edskat z automatizace maximum.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Building strong relationships with customers is possible only thanks to the designed customer journey and intensive, meaningful communication. Email automation is the tool to achieve the right content and frequency for communication with your customers. This guide gives you the scenarios you should start with when you are launching your automation. Welcome email The simplest&hellip;<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,13],"class_list":["post-2122","post","type-post","status-publish","format-standard","hentry","category-tips-tricks","tag-automation","tag-emailing"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/2122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=2122"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/2122\/revisions"}],"predecessor-version":[{"id":7863,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/2122\/revisions\/7863"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=2122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=2122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=2122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}