{"id":10924,"date":"2026-11-03T09:49:20","date_gmt":"2026-11-03T08:49:20","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10924"},"modified":"2026-11-03T09:49:21","modified_gmt":"2026-11-03T08:49:21","slug":"jak-na-onboarding-zakazniku-vybudujte-si-loajalni-bazi-a-zvyste-clv","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tipy-triky\/jak-na-onboarding-zakazniku-vybudujte-si-loajalni-bazi-a-zvyste-clv\/","title":{"rendered":"Jak na onboarding z\u00e1kazn\u00edk\u016f: Vybudujte si loaj\u00e1ln\u00ed b\u00e1zi a zvy\u0161te CLV"},"content":{"rendered":"<p class=\"blogperex has-custom-css wp-custom-css-47efe6b2 wp-block-paragraph\">Z\u00e1kazn\u00edci v\u00e1m z\u016fstanou v\u011brn\u00ed, pokud jim uk\u00e1\u017eete, \u017ee v\u00e1\u0161 produkt stoj\u00ed za to. Onboarding je ide\u00e1ln\u00ed pro zv\u00fd\u0161en\u00ed CLV, budov\u00e1n\u00ed zna\u010dky a m\u00edry retence. Vyu\u017eijte jeho p\u0159ednosti skrze chytrou automatizaci a personalizaci CDP &amp; CRM CareCloud.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/11\/dreamstime_l_1049756-1024x682.jpg\" alt=\"\" class=\"wp-image-10925\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/11\/dreamstime_l_1049756-1024x682.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/11\/dreamstime_l_1049756-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/11\/dreamstime_l_1049756-767x511.jpg 767w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/11\/dreamstime_l_1049756-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/11\/dreamstime_l_1049756-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/11\/dreamstime_l_1049756-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">ONBOARDING JAKO KL\u00cd\u010c K RETENCI Z\u00c1KAZN\u00cdK\u016e<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Onboarding nen\u00ed jen o tom, \u017ee z\u00e1kazn\u00edkovi uk\u00e1\u017eete zna\u010dku a p\u0159im\u011bjete ho k prvn\u00edmu n\u00e1kupu. M\u016f\u017ee b\u00fdt mnohem v\u00edc: zp\u016fsob, jak budovat vztah a posilovat loajalitu.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">V dob\u011b, kdy z\u00e1kazn\u00edci sk\u00e1\u010dou od zna\u010dky ke zna\u010dce, mus\u00edte usilovat o z\u00e1kazn\u00edky, kte\u0159\u00ed nakupuj\u00ed opakovan\u011b. Proto k nim p\u0159istupujte jako k \"partner\u016fm\": dejte jim informace, p\u00e9\u010di a odm\u011bny, kter\u00e9 si zaslou\u017e\u00ed.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">ZVY\u0160TE KONVERZE A PODPO\u0158TE PRVN\u00cd N\u00c1KUP<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Ob\u010das se st\u00e1v\u00e1, \u017ee se lid\u00e9 zaregistruj\u00ed, ale n\u00e1kup nedokon\u010d\u00ed. Vytvo\u0159te si segment nov\u011b registrovan\u00fdch, kte\u0159\u00ed je\u0161t\u011b nenakoupili, a nastavte jim automatizovan\u00fd onboarding.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Za\u010dn\u011bte jednoduch\u00fdm uv\u00edtac\u00edm sc\u00e9n\u00e1\u0159em: <b>po\u0161lete uv\u00edtac\u00ed, \u010dasov\u011b omezenou slevu hned po registraci<\/b>. Pak m\u016f\u017eete p\u0159idat e-mailov\u00e9 nebo SMS p\u0159ipom\u00ednky, kter\u00e9 je jemn\u011b motivuj\u00ed k prvn\u00edmu n\u00e1kupu.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">P\u0158EDSTAVTE SV\u016eJ PRODUKT KROK ZA KROKEM&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\"><b>Drip kampa\u0148<\/b> (s\u00e9rie e-mail\u016f s \u010dasov\u00fdmi odstupy) je skv\u011bl\u00fd zp\u016fsob, jak produkt p\u0159edstavit a z\u00e1rove\u0148 podpo\u0159it n\u00e1kup. Prove\u010fte budouc\u00ed z\u00e1kazn\u00edky cestou: cenn\u00e9 tipy, konkr\u00e9tn\u00ed use-cases nebo praktick\u00e9 n\u00e1vody.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">V n\u011bkolika e-mailech je nejd\u0159\u00edv p\u0159iv\u00edtejte, pak po\u0161lete praktick\u00fd use case produktu, tutori\u00e1l nebo doporu\u010den\u00ed od spokojen\u00fdch u\u017eivatel\u016f. <b>Mezi zpr\u00e1vami nechte 2\u20133 dny<\/b> (podle typu produktu).<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Prvn\u00ed e-maily by m\u011bly budovat d\u016fv\u011bru a z\u00e1jem a nehnat prodej. A\u017e po 3\u20134 zpr\u00e1v\u00e1ch, kdy u\u017e z\u00e1kazn\u00edk produkt zn\u00e1, p\u0159idejte siln\u011bj\u0161\u00ed v\u00fdzvu k n\u00e1kupu.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">ONBOARDING JAKO N\u00c1STROJ PRO SB\u011aR DAT<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\"><b>Zero-party data<\/b> (\u00fadaje, kter\u00e9 v\u00e1m z\u00e1kazn\u00edk dobrovoln\u011b poskytne) jsou dnes jednou z nejbezpe\u010dn\u011bj\u0161\u00edch cest k z\u00edsk\u00e1n\u00ed z\u00e1kaznick\u00fdch informac\u00ed. Proto\u017ee data pos\u00edl\u00e1 z\u00e1kazn\u00edk s\u00e1m, v\u00edte, \u017ee m\u00e1 skute\u010dn\u00fd z\u00e1jem o zna\u010dku.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Do onboardingu vlo\u017ete odkaz na vypln\u011bn\u00ed profilu a odm\u011b\u0148te z\u00e1kaznickou d\u016fv\u011bru voucherem, slevou \u010di dopravou zdarma. Z\u00edsk\u00e1te tak cenn\u00e1 data pro personalizovan\u00e1 doporu\u010den\u00ed a dal\u0161\u00ed automatizace.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Kombinace zero-party a first-party (data prvn\u00edch stran) strategi\u00ed je v sou\u010dasn\u00e9 dob\u011b ide\u00e1ln\u00edm postupem, zejm\u00e9na s ohledem na GDPR a ochranu osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">PRVN\u00cd DOJEM ROZHODUJE: BUDUJTE VZTAH U\u017d OD N\u00c1KUPU<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Chcete budovat dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edky? Onboarding je ide\u00e1ln\u00ed start. Seznamte je se zna\u010dkou, motivujte k prvn\u00edmu n\u00e1kupu a postupn\u011b budujte d\u016fv\u011bru.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">CDP &amp; CRM CareCloud bere onboarding v\u00e1\u017en\u011b. Nab\u00edz\u00ed ji\u017e p\u0159ipraven\u00e9 onboardingov\u00e9 sc\u00e9n\u00e1\u0159e, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt jako odrazov\u00fd m\u016fstek pro vlastn\u00ed optimalizovan\u00e9 automatizace. Nab\u00eddn\u011bte bezchybnou z\u00e1kaznickou zku\u0161enost.<\/p>","protected":false},"excerpt":{"rendered":"<p>Customers will stick around if you show them the product is worth it. The onboarding is ideal for driving loyalty, increasing CLV, and building brand recognition. Capitalize on onboarding through smart automation and personalization. ONBOARDING \u2014 THE FIRST STEP TO RETENTION Onboarding teaches customers about your brand and promotes first and subsequent purchases. But it&hellip;<\/p>","protected":false},"author":9,"featured_media":10925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[18,26,17],"class_list":["post-10924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-automation","tag-customer-data","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=10924"}],"version-history":[{"count":1,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10924\/revisions"}],"predecessor-version":[{"id":10926,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10924\/revisions\/10926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/10925"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=10924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=10924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=10924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}