{"id":10389,"date":"2026-07-06T21:38:58","date_gmt":"2026-07-06T19:38:58","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10389"},"modified":"2026-07-07T14:01:49","modified_gmt":"2026-07-07T12:01:49","slug":"vytvorte-poutavy-vernostni-program-pro-cestovatele-podrobny-navod","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/vytvorte-poutavy-vernostni-program-pro-cestovatele-podrobny-navod\/","title":{"rendered":"Vytvo\u0159te poutav\u00fd v\u011brnostn\u00ed program pro cestovatele: Podrobn\u00fd n\u00e1vod"},"content":{"rendered":"<p class=\"blogperex\">Nau\u010dte se vytvo\u0159it v\u011brnostn\u00ed program pro cestovatele, kter\u00fd skute\u010dn\u011b zaujme. V tomto \u010dl\u00e1nku v\u00e1s krok za krokem provedeme tvorbou v\u011brnostn\u00edho programu, od nastaven\u00ed bod\u016f a\u017e po vytv\u00e1\u0159en\u00ed personalizovan\u00fdch e-mailov\u00fdch kampan\u00ed, kter\u00e9 zaujmou a motivuj\u00ed cestovatele.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/dreamstime_l_104444254-1024x683.jpg\" alt=\"\" class=\"wp-image-10403\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/dreamstime_l_104444254-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/dreamstime_l_104444254-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/dreamstime_l_104444254-768x513.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/dreamstime_l_104444254-1536x1025.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/dreamstime_l_104444254-2048x1367.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/dreamstime_l_104444254-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">Z\u00c1KLADY V\u011aRNOSTN\u00cdHO PROGRAMU<\/p>\n\n\n\n<p class=\"blogodstavec\">Na\u0161e fiktivn\u00ed cestovn\u00ed kancel\u00e1\u0159, Skimora, spou\u0161t\u00ed nov\u00fd v\u011brnostn\u00ed program, jeho\u017e c\u00edlem je odm\u011b\u0148ovat z\u00e1kazn\u00edky za jejich rezervace a obohatit ka\u017ed\u00fd krok jejich cestov\u00e1n\u00ed. I kdy\u017e existuje mnoho typ\u016f v\u011brnostn\u00edch program\u016f, tento \u010dl\u00e1nek se zam\u011b\u0159uje na bodov\u00fd model.<\/p>\n\n\n\n<p class=\"blogodstavec\">Cel\u00fd postup:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Nastaven\u00ed jednoduch\u00e9ho bodov\u00e9ho syst\u00e9mu \u2013 1 bod za ka\u017ed\u00fdch utracen\u00fdch 10 EUR. Body lze uplatnit za odm\u011bny, jako je sleva 50 EUR na fakultativn\u00ed v\u00fdlety.<\/li>\n\n\n\n<li class=\"blogodstavec\">P\u0159id\u00e1n\u00ed uv\u00edtac\u00edho bonusu a extra bod\u016f za first minute rezervace.<\/li>\n\n\n\n<li class=\"blogodstavec\">Segmentace a design poutav\u00fdch e-mailov\u00fdch \u0161ablon.<\/li>\n\n\n\n<li class=\"blogodstavec\">Zalo\u017een\u00ed automatizace, kter\u00e1 nov\u00fdm \u010dlen\u016fm p\u0159id\u011bl\u00ed uv\u00edtac\u00ed body a ode\u0161le personalizovan\u00fd uv\u00edtac\u00ed e-mail.<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">Z\u00c1KLADY V\u011aRNOSTN\u00cdHO PROGRAMU<\/p>\n\n\n\n<p class=\"blogodstavec\">Ne\u017e v\u0161e nastav\u00edme, je d\u016fle\u017eit\u00e9 za\u010d\u00edt od z\u00e1kladu. Ka\u017ed\u00fd \u00fasp\u011b\u0161n\u00fd v\u011brnostn\u00ed program mus\u00ed m\u00edt jasnou p\u0159edstavu o tom, jak\u00e1 z\u00e1kaznick\u00e1 data chcete shroma\u017e\u010fovat.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pro cestovn\u00ed kancel\u00e1\u0159 to m\u016f\u017ee zahrnovat sb\u011br z\u00e1kaznick\u00fdch dat o jejich preferovan\u00e9m typu dovolen\u00e9 (aktivn\u00ed v\u00fdlety, pobyty ve m\u011bst\u011b, pobyty u pl\u00e1\u017ee atd.), jejich obl\u00edben\u00fdch destinac\u00edch nebo dokonce obl\u00edben\u00e9m typu dopravy.<\/p>\n\n\n\n<p class=\"blogodstavec\">V platform\u011b CareCloud lze tyto informace ukl\u00e1dat prost\u0159ednictv\u00edm vlastnost\u00ed z\u00e1kaznick\u00fdch \u00fa\u010dt\u016f. Jakmile je definujeme, m\u00e1me podklady pro p\u0159esnou segmentaci a personalizovan\u00e9 kampan\u011b. Pokud m\u00e1te hlub\u0161\u00ed z\u00e1jem o vlastnosti z\u00e1kaznick\u00fdch profil\u016f, m\u016f\u017eete si p\u0159e\u010d\u00edst specializovan\u00fd \u010dl\u00e1nek <a href=\"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/vlastnosti-zakaznickych-ont-na-platforme-carecloud-prakticky-pruvodce-jejich-vyuzitim\/\">zde<\/a>.<\/p>\n\n\n\n<p class=\"blogodstavec\">Nyn\u00ed za\u010dn\u011bme s prvn\u00edm krokem.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">KONFIGURACE BOD\u016e<\/p>\n\n\n\n<p class=\"blogodstavec\">V aplikaci Administrace &amp; Loajalita p\u0159ejd\u011bte do sekce Stavy \/ \u00farovn\u011b \u010dlenstv\u00ed. Zde si m\u016f\u017eete program nakonfigurovat podle sv\u00fdch pot\u0159eb. V na\u0161em p\u0159\u00edkladu z\u00e1kazn\u00edci z\u00edsk\u00e1vaj\u00ed body, kter\u00e9 pak mohou pou\u017e\u00edt k z\u00edsk\u00e1n\u00ed slevy na vybran\u00e9 produkty (nap\u0159\u00edklad fakultativn\u00ed v\u00fdlety).<\/p>\n\n\n\n<p class=\"blogodstavec\">Nejprve nastavte, aby z\u00e1kazn\u00edci z\u00edskali 1 bod za ka\u017ed\u00fdch utracen\u00fdch 10 EUR, a n\u00e1sledn\u011b v sekci \"Zp\u016fsob z\u00edsk\u00e1n\u00ed statusu\" vyberte mo\u017enost \"Vstupn\u00ed status\". Pod\u00edvejte se na n\u00ed\u017ee uveden\u00fd sn\u00edmek obrazovky pro lep\u0161\u00ed orientaci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-01-1.png\" alt=\"\" class=\"wp-image-10394\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">D\u00e1le p\u0159ejd\u011bte do sekce Kup\u00f3ny &amp; Katalogov\u00e9 odm\u011bny. Zde definujete, na co mohou z\u00e1kazn\u00edci sv\u00e9 body pou\u017e\u00edt. V na\u0161em p\u0159\u00edpad\u011b odm\u011bnu propoj\u00edme s fakultativn\u00edmi v\u00fdlety.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-02-1.png\" alt=\"\" class=\"wp-image-10395\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-02-1.png 1279w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-02-1-300x170.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Nyn\u00ed nastav\u00edme samotnou slevu: Z\u00e1kazn\u00edci mohou uplatnit 500 bod\u016f a z\u00edskat slevu 50 EUR na fakultativn\u00ed v\u00fdlet. Tuto slevu mohou na jeden v\u00fdlet uplatnit dvakr\u00e1t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-03-1.png\" alt=\"\" class=\"wp-image-10393\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-03-1.png 1259w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-03-1-300x163.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">I kdy\u017e se toto nastaven\u00ed m\u016f\u017ee zd\u00e1t omezuj\u00edc\u00ed, nezapome\u0148te, \u017ee m\u00e1te plnou flexibilitu p\u0159i \u00faprav\u011b pravidel tak, aby odpov\u00eddala va\u0161emu obchodn\u00edmu modelu a o\u010dek\u00e1v\u00e1n\u00edm va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec\">Po z\u00e1kladn\u00edm nastaven\u00ed m\u016f\u017eete program obohatit o uv\u00edtac\u00ed bonusy a speci\u00e1ln\u00ed odm\u011bny, d\u00edky nim\u017e bude prvn\u00ed rezervace o to zaj\u00edmav\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">UV\u00cdTAC\u00cd BODY NAV\u00cdC<\/p>\n\n\n\n<p class=\"blogodstavec\">Ka\u017ed\u00fd z\u00e1kazn\u00edk, kter\u00fd se zaregistruje do v\u011brnostn\u00edho programu, automaticky obdr\u017e\u00ed do sv\u00e9ho profilu 500 bonusov\u00fdch bod\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec\">K nastaven\u00ed p\u0159ejd\u011bte do sekce P\u0159ehled typ\u016f bod\u016f. Zadejte n\u00e1zev odm\u011bny, ozna\u010dte ji jako syst\u00e9mov\u00fd parametr a p\u0159i\u0159a\u010fte ji do p\u0159\u00edslu\u0161n\u00e9 skupiny bod\u016f odm\u011bn. Proto\u017ee pou\u017eijeme sc\u00e9n\u00e1\u0159, vyberte \"Automatick\u00e9 p\u0159\u00edpisy a odpisy v\u011brnostn\u00edch bod\u016f\". Nakonec uve\u010fte dobu platnosti t\u011bchto bod\u016f v m\u011bs\u00edc\u00edch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-04-1.png\" alt=\"\" class=\"wp-image-10391\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-04-1.png 1197w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-04-1-300x209.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Uv\u00edtac\u00ed body jsou nyn\u00ed p\u0159ipraveny k pou\u017eit\u00ed v automatizovan\u00e9m sc\u00e9n\u00e1\u0159i. Ne\u017e se ale dostaneme k automatizaci, mus\u00edme prov\u00e9st je\u0161t\u011b n\u011bkolik krok\u016f.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">NASTAVEN\u00cd BONUSOV\u00ddCH BOD\u016e<\/p>\n\n\n\n<p class=\"blogodstavec\">Z\u00e1kazn\u00edci z\u00edskaj\u00ed dvojn\u00e1sobn\u00e9 body za ka\u017edou first minute rezervaci z\u00e1jezdu. Stejn\u00fd princip m\u016f\u017eete pou\u017e\u00edt i pro ud\u011blov\u00e1n\u00ed bonusov\u00fdch bod\u016f za opakovan\u00e9 rezervace nebo dopl\u0148kov\u00e9 slu\u017eby.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">P\u0159ejd\u011bte do sekce V\u011brnostn\u00ed body a vyberte mo\u017enost \"Bodov\u00e9 bonusy za n\u00e1kup\". Tato konfigurace vy\u017eaduje trochu podrobn\u011bj\u0161\u00ed p\u0159\u00edstup.<\/p>\n\n\n\n<p class=\"blogodstavec\">Za\u010dn\u011bte v\u00fdb\u011brem mo\u017enosti \"Bonus za n\u00e1kup produktu\" a nastavte hodnotu bod\u016f na 2\u00d7. Pot\u00e9 otev\u0159ete sekci Nastaven\u00ed bonusu a vyberte mo\u017enost \"first minute z\u00e1jezdy\". Nezapome\u0148te, \u017ee skupinu produkt\u016f je nutn\u00e9 p\u0159edem vytvo\u0159it v aplikaci Administrace &amp; Loajalita.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-05-3.png\" alt=\"\" class=\"wp-image-10398\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-05-3.png 1396w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-05-3-300x287.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">T\u00edm m\u00e1me hlavn\u00ed konfiguraci za sebou a m\u016f\u017eeme p\u0159ej\u00edt k f\u00e1zi ozn\u00e1men\u00ed nov\u00e9ho v\u011brnostn\u00edho programu.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TVORBA PUBLIKA<\/p>\n\n\n\n<p class=\"blogodstavec\">Cestovn\u00ed kancel\u00e1\u0159e \u010dasto pracuj\u00ed s datab\u00e1zemi obsahuj\u00edc\u00edmi stovky nebo dokonce tis\u00edce z\u00e1kazn\u00edk\u016f. Abyste zajistili, \u017ee e-maily o nov\u00e9m v\u011brnostn\u00edm programu neskon\u010d\u00ed ve spamu, je nejlep\u0161\u00ed c\u00edlit pouze na aktivn\u00ed z\u00e1kazn\u00edky, konkr\u00e9tn\u011b na ty, kte\u0159\u00ed s va\u0161\u00ed agenturou cestovali v posledn\u00edch t\u0159ech letech.<\/p>\n\n\n\n<p class=\"blogodstavec\">Otev\u0159ete aplikaci Kampan\u011b a C\u00edlov\u00e9 skupiny a p\u0159ejd\u011bte do sekce E-mailing, pot\u00e9 do sekce C\u00edlov\u00e9 skupiny. Vyberte RFM krit\u00e9ria, zvolte \"Recency\" a nastavte filtr na t\u0159i roky od posledn\u00edho n\u00e1kupu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-06.png\" alt=\"\" class=\"wp-image-10392\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-06.png 1232w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-06-300x139.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">T\u00edmto m\u00e1me publikum definovan\u00e9 a p\u0159ipraven\u00e9, co\u017e n\u00e1m umo\u017e\u0148uje p\u0159ej\u00edt ke kreativn\u011bj\u0161\u00ed \u010d\u00e1sti procesu.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">OZNAMOVAC\u00cd A UV\u00cdTAC\u00cd E-MAILY<\/p>\n\n\n\n<p class=\"blogodstavec\">Budete pot\u0159ebovat dv\u011b \u0161ablony e-mail\u016f: jednu pro ozn\u00e1men\u00ed spu\u0161t\u011bn\u00ed v\u011brnostn\u00edho programu a druhou pro p\u0159iv\u00edt\u00e1n\u00ed nov\u00fdch \u010dlen\u016f po registraci.<\/p>\n\n\n\n<p class=\"blogodstavec\">V e-mailu s ozn\u00e1men\u00edm jasn\u011b zd\u016frazn\u011bte kl\u00ed\u010dov\u00e9 v\u00fdhody a vysv\u011btlete, jak lze body uplatnit, nap\u0159\u00edklad na jednodenn\u00ed v\u00fdlety, cestovn\u00ed poji\u0161t\u011bn\u00ed nebo vstup do leti\u0161tn\u00edch sal\u00f3nk\u016f. Z\u00e1kazn\u00edci tak okam\u017eit\u011b pochop\u00ed v\u00fdhodu \u010dlenstv\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"813\" height=\"980\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-07-1.png\" alt=\"\" class=\"wp-image-10397\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-07-1.png 1257w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-07-1-238x300.png 238w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Uv\u00edtac\u00ed e-mail by m\u011bl z\u00e1kazn\u00edka v\u0159ele p\u0159iv\u00edtat a potvrdit jeho \u00fasp\u011b\u0161nou registraci. Nezapome\u0148te zm\u00ednit bonusov\u00e9 body, kter\u00e9 byly na jeho \u00fa\u010det p\u0159id\u00e1ny jako sou\u010d\u00e1st uv\u00edtac\u00ed odm\u011bny.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Povzbu\u010fte z\u00e1jem p\u0159id\u00e1n\u00edm personalizovan\u00e9 cestovn\u00ed nab\u00eddky na z\u00e1klad\u011b p\u0159edchoz\u00edch rezervac\u00ed  z\u00e1kazn\u00edka. Toto nastaven\u00ed m\u016f\u017eete snadno upravit pomoc\u00ed n\u00e1stroje pro doporu\u010den\u00ed, jeho\u017e parametry a rozvr\u017een\u00ed m\u016f\u017eete p\u0159izp\u016fsobit sv\u00fdm pot\u0159eb\u00e1m.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-08.png\" alt=\"\" class=\"wp-image-10400\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-08.png 1165w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-08-195x300.png 195w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">NASTAVEN\u00cd OZNAMOVAC\u00cd KAMPAN\u011a<\/p>\n\n\n\n<p class=\"blogodstavec\">V nastaven\u00ed kampan\u011b vyberte vytvo\u0159en\u00e9 publikum a zvolte prvn\u00ed e-mailovou \u0161ablonu.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pot\u00e9 zvolte mo\u017enost \"Odlo\u017eit a nastavit term\u00edn spu\u0161t\u011bn\u00ed\", abyste napl\u00e1novali spu\u0161t\u011bn\u00ed kampan\u011b na v\u00e1mi preferovan\u00fd \u010das.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-10.png\" alt=\"\" class=\"wp-image-10390\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-10.png 1212w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-10-300x116.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-10-1024x397.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-10-768x298.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-10-18x7.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Ale ne\u017e bude kampa\u0148 ofici\u00e1ln\u011b spu\u0161t\u011bna, mus\u00edme vytvo\u0159it sc\u00e9n\u00e1\u0159, kter\u00fd p\u0159iv\u00edt\u00e1 nov\u00e9 \u010dleny.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">AUTOMATIZA\u010cN\u00cd SC\u00c9N\u00c1\u0158<\/p>\n\n\n\n<p class=\"blogodstavec\">Nyn\u00ed nastav\u00edme velmi jednoduch\u00fd sc\u00e9n\u00e1\u0159. Spust\u00ed se, jakmile se z\u00e1kazn\u00edk p\u0159ipoj\u00ed k v\u011brnostn\u00edmu programu. Syst\u00e9m nejprve ov\u011b\u0159\u00ed, zda je e-mailov\u00e1 adresa z\u00e1kazn\u00edka k dispozici. Jedn\u00e1 se pouze o bezpe\u010dnostn\u00ed kontrolu, proto\u017ee e-mailov\u00e1 adresa je ji\u017e vy\u017eadov\u00e1na p\u0159i registraci. Pot\u00e9 z\u00e1kazn\u00edkovi p\u0159id\u011bl\u00edme bonusov\u00e9 body.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec\">Syst\u00e9m pak po\u010dk\u00e1 na p\u0159\u00edslu\u0161nou denn\u00ed dobu a ode\u0161le uv\u00edtac\u00ed e-mail, kter\u00fd jsme vytvo\u0159ili d\u0159\u00edve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-10-1.png\" alt=\"\" class=\"wp-image-10399\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-10-1.png 1242w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/CZ-10-1-210x300.png 210w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Nesm\u00edme zapomenout na jeden d\u016fle\u017eit\u00fd automatiza\u010dn\u00ed uzel: \"P\u0159i\u0159azen\u00ed v\u011brnostn\u00edch bod\u016f\". Zde je t\u0159eba naj\u00edt skupinu bod\u016f, kterou jsme ji\u017e vytvo\u0159ili, a zadat 500 bod\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large img-contain\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/Snimek-obrazovky-2026-07-07-135554.png\" alt=\"\" class=\"wp-image-10396\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/Snimek-obrazovky-2026-07-07-135554.png 709w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/Snimek-obrazovky-2026-07-07-135554-300x223.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/07\/Snimek-obrazovky-2026-07-07-135554-16x12.png 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Po dokon\u010den\u00ed sc\u00e9n\u00e1\u0159e je v\u00e1\u0161 v\u011brnostn\u00ed program p\u0159ipraven ke spu\u0161t\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">STVO\u0158TE DOKONAL\u00dd V\u011aRNOSTN\u00cd PROGRAM S CARECLOUD<\/p>\n\n\n\n<p class=\"blogodstavec\">Spu\u0161t\u011bn\u00ed \u00fasp\u011b\u0161n\u00e9ho v\u011brnostn\u00edho programu nen\u00ed jen o bodech a e-mailech. Jde o pou\u017eit\u00ed spr\u00e1vn\u00fdch n\u00e1stroj\u016f, aby byla ka\u017ed\u00e1 interakce se z\u00e1kazn\u00edkem smyslupln\u00e1.<\/p>\n\n\n\n<p class=\"blogodstavec\">CDP &amp; CRM CareCloud poskytuje jednotnou platformu pro bezprobl\u00e9movou spr\u00e1vu va\u0161eho v\u011brnostn\u00edho programu. M\u016f\u017eete ukl\u00e1dat preference z\u00e1kazn\u00edk\u016f, sledovat historii cestov\u00e1n\u00ed a nastavovat automatizovan\u00e9 sc\u00e9n\u00e1\u0159e, kter\u00e9 bez n\u00e1mahy doru\u010duj\u00ed uv\u00edtac\u00ed e-maily a bonusov\u00e9 body.<\/p>\n\n\n\n<p class=\"blogodstavec\">S CareCloud se segmentace st\u00e1v\u00e1 p\u0159esn\u011bj\u0161\u00ed a umo\u017e\u0148uje v\u00e1m oslovit va\u0161e nejanga\u017eovan\u011bj\u0161\u00ed cestovatele personalizovan\u00fdmi nab\u00eddkami. Doporu\u010dovac\u00ed syst\u00e9my pom\u00e1haj\u00ed navrhovat v\u00fdlety nebo slu\u017eby na z\u00e1klad\u011b minul\u00e9ho chov\u00e1n\u00ed, zat\u00edmco automatizovan\u00e9 nastaven\u00ed odm\u011bn zaji\u0161\u0165uje, \u017ee va\u0161i z\u00e1kazn\u00edci dostanou spr\u00e1vn\u00e9 pob\u00eddky ve spr\u00e1vn\u00fd \u010das.<\/p>\n\n\n\n<p class=\"blogodstavec\">S CareCloud nespravujete jen v\u011brnostn\u00ed program. Budujete syst\u00e9m, kter\u00fd podporuje opakovan\u00e9 rezervace, posiluje vztahy se z\u00e1kazn\u00edky a prom\u011b\u0148uje ka\u017edou cestu v d\u016fvod k n\u00e1vratu. CareCloud poskytuje cestovn\u00edm kancel\u00e1\u0159\u00edm kompletn\u00ed sadu n\u00e1stroj\u016f pro n\u00e1vrh, automatizaci a \u0161k\u00e1lov\u00e1n\u00ed v\u011brnostn\u00edch program\u016f, kter\u00e9 skute\u010dn\u011b funguj\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discover how to build a travel loyalty program that truly engages customers. In this article, we will guide you step-by-step through setting up a loyalty program, from defining the value of points to creating personalized email campaigns that trigger and motivate travelers. THE FOUNDATION OF TRAVEL LOYALTY PROGRAM Our fictional travel agency, Skimora, is launching&hellip;<\/p>","protected":false},"author":10,"featured_media":10403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[18,26,13,17],"class_list":["post-10389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-automation","tag-customer-data","tag-emailing","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=10389"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10389\/revisions"}],"predecessor-version":[{"id":10444,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10389\/revisions\/10444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/10403"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=10389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=10389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=10389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}