{"id":10322,"date":"2026-05-28T10:17:50","date_gmt":"2026-05-28T08:17:50","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10322"},"modified":"2026-05-28T13:57:21","modified_gmt":"2026-05-28T11:57:21","slug":"motivujte-zakazniky-k-vyssi-urovni-clenstvi-pomoci-jednoduche-automatizace","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/motivujte-zakazniky-k-vyssi-urovni-clenstvi-pomoci-jednoduche-automatizace\/","title":{"rendered":"Motivujte z\u00e1kazn\u00edky k vy\u0161\u0161\u00ed \u00farovni \u010dlenstv\u00ed pomoc\u00ed jednoduch\u00e9 automatizace"},"content":{"rendered":"<p class=\"blogperex\">Vytvo\u0159te automatizovanou kampa\u0148, kter\u00e1 motivuje z\u00e1kazn\u00edky k dosa\u017een\u00ed vy\u0161\u0161\u00ed v\u011brnostn\u00ed \u00farovn\u011b. Pokud z\u00e1kazn\u00edk v\u00e1h\u00e1, motivujte ho personalizovanou odm\u011bnou. Tento tutori\u00e1l v\u00e1s provede cel\u00fdm procesem od n\u00e1vrhu e-mailu a\u017e po samotn\u00fd sc\u00e9n\u00e1\u0159 automatizace.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/dreamstime_l_128968013-1024x683.jpg\" alt=\"\" class=\"wp-image-10365\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/dreamstime_l_128968013-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/dreamstime_l_128968013-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/dreamstime_l_128968013-768x513.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/dreamstime_l_128968013-1536x1025.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/dreamstime_l_128968013-2048x1367.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/dreamstime_l_128968013-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">BUDOV\u00c1N\u00cd V\u011aRNOSTI POMOC\u00cd AUTOMATIZACE<\/p>\n\n\n\n<p class=\"blogodstavec\">\u00darovn\u011b \u010dlenstv\u00ed jsou b\u011b\u017enou sou\u010d\u00e1st\u00ed v\u011brnostn\u00ed strategie. S vy\u0161\u0161\u00ed \u00farovn\u00ed roste loajalita z\u00e1kazn\u00edk\u016f k va\u0161\u00ed zna\u010dce a zvy\u0161uje se frekvence jejich n\u00e1kup\u016f. Jakmile z\u00e1kazn\u00edci dos\u00e1hnou VIP \u00farovn\u011b, je m\u00e9n\u011b pravd\u011bpodobn\u00e9, \u017ee od zna\u010dky odejdou. N\u011bkdy v\u0161ak pot\u0159ebuj\u00ed z\u00e1kazn\u00edci popostr\u010dit, aby se na vy\u0161\u0161\u00ed \u00farove\u0148 dostali. Pr\u00e1v\u011b zde pom\u016f\u017ee dob\u0159e navr\u017een\u00fd automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">JAK CEL\u00dd PROCES FUNGUJE<\/p>\n\n\n\n<p class=\"blogodstavec\">Na\u0161e fiktivn\u00ed zna\u010dka \u201eQuofi\u201c m\u00e1 n\u011bkolik \u010dlensk\u00fdch \u00farovn\u00ed zalo\u017een\u00fdch na n\u00e1kupech za posledn\u00edch \u0161est m\u011bs\u00edc\u016f. Pro dosa\u017een\u00ed vy\u0161\u0161\u00ed \u00farovn\u011b \u201eQuonnoisseur\u201c mus\u00ed z\u00e1kazn\u00edk b\u011bhem tohoto obdob\u00ed zakoupit \u0161est balen\u00ed k\u00e1vy. Kdy\u017e si z\u00e1kazn\u00edk koup\u00ed p\u011bt balen\u00ed, automatick\u00e1 odpov\u011b\u010f ho motivuje k n\u00e1kupu \u0161est\u00e9ho.<\/p>\n\n\n\n<p class=\"blogodstavec\">Pomoc\u00ed platformy CareCloud navrhneme e-maily, odm\u011bny a nakonec automatizaci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">N\u00e1vrh \u0161ablon: E-mail p\u0159edstavuje v\u00fdhody \u00farovn\u011b Quonnoisseur, aby z\u00e1kazn\u00edka nal\u00e1kal, zat\u00edmco dal\u0161\u00ed dva e-maily slou\u017e\u00ed k dal\u0161\u00ed motivaci a urgenci.<\/li>\n\n\n\n<li class=\"blogodstavec\">Vouchery: Sou\u010d\u00e1st\u00ed motivace je 20% sleva na balen\u00ed k\u00e1vy.<\/li>\n\n\n\n<li class=\"blogodstavec\">Automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159: Logika se spust\u00ed ve chv\u00edli, kdy se z\u00e1kazn\u00edk p\u0159ibl\u00ed\u017e\u00ed k nov\u00e9 \u010dlensk\u00e9 \u00farovni.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">TVORBA E-MAIL\u016e<\/p>\n\n\n\n<p class=\"blogodstavec\">Prvn\u00ed e-mail ode\u0161leme ihned po p\u00e1t\u00e9m n\u00e1kupu. Bude obsahovat p\u0159edev\u0161\u00edm p\u0159edstaven\u00ed \u00farovn\u011b Quonnoisseur, v\u010detn\u011b dopravy zdarma, 10% slevy na balen\u00ed k\u00e1vy a m\u011bs\u00ed\u010dn\u00edch d\u00e1rk\u016f.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_1.png\" alt=\"\" class=\"wp-image-10350\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_1.png 959w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_1-192x300.png 192w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_1-654x1024.png 654w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_1-768x1202.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_1-8x12.png 8w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">E-mail slou\u017e\u00ed k informov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a navozten\u00ed urgence. Zd\u016frazn\u00ed v\u00fdhody \u010dlenstv\u00ed, p\u0159i\u010dem\u017e obsahuje i tla\u010d\u00edtko s odkazem na e-shop.<\/p>\n\n\n\n<p class=\"blogodstavec\">Druh\u00fd e-mail povzbuzuje z\u00e1kazn\u00edka k dokon\u010den\u00ed n\u00e1kupu pomoc\u00ed 20% slevov\u00e9ho voucheru. Zajist\u00edme, aby e-mail obsahoval k\u00f3d voucheru, odpo\u010det \u010dasu a odkaz na e-shop.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_2.png\" alt=\"\" class=\"wp-image-10351\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_2.png 891w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_2-272x300.png 272w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_2-768x847.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_2-11x12.png 11w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\"><strong>Tip \u010d. 1<\/strong>: Pou\u017eijte v e-mailu personaliza\u010dn\u00ed prom\u011bnn\u00e9. Krom\u011b osloven\u00ed jm\u00e9nem m\u016f\u017eete vyu\u017e\u00edt i vlastn\u00ed odpo\u010det expirace p\u0159i\u0159azen\u00e9ho voucheru. Pro vlo\u017een\u00ed samotn\u00e9ho voucheru pou\u017eijte marketingov\u00e9 prom\u011bnn\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"317\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_3.png\" alt=\"\" class=\"wp-image-10352\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_3.png 504w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_3-300x181.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_3-18x12.png 18w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Posledn\u00ed e-mail naposledy vyb\u00edz\u00ed z\u00e1kazn\u00edky k n\u00e1kupu, p\u0159esn\u011b t\u00fdden p\u0159ed vypr\u0161en\u00edm platnosti voucheru. Odpo\u010det je\u0161t\u011b v\u00edce zv\u00fdrazn\u00edme, jinak bude e-mail kr\u00e1tk\u00fd a \u00fadern\u00fd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_4.png\" alt=\"\" class=\"wp-image-10353\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_4.png 909w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_4-284x300.png 284w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_4-768x812.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_4-11x12.png 11w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Tyto t\u0159i e-maily budou z\u00e1kladem na\u0161\u00ed kampan\u011b. Nyn\u00ed p\u0159ejdeme k vytvo\u0159en\u00ed slevov\u00e9ho voucheru.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">NASTAVEN\u00cd VOUCHERU<\/p>\n\n\n\n<p class=\"blogodstavec\">Dal\u0161\u00edm z\u00e1sadn\u00edm krokem je n\u00e1vrh slevov\u00e9ho voucheru, kter\u00fd motivuje z\u00e1kazn\u00edky k posledn\u00edmu n\u00e1kupu pot\u0159ebn\u00e9mu pro dosa\u017een\u00ed vy\u0161\u0161\u00ed \u00farovn\u011b. P\u0159ejdeme do aplikace Administrace &amp; Loajalita, pot\u00e9 v menu na V\u011brnostn\u00ed programy, Benefity\/vouchery a nakonec Kampa\u0148ov\u00e9 a marketing automation odm\u011bny<\/p>\n\n\n\n<p class=\"blogodstavec\">N\u00e1\u0161 voucher nab\u00edz\u00ed 20% slevu na balen\u00ed zrnkov\u00e9 k\u00e1vy Quofi s minim\u00e1ln\u00ed hodnotou objedn\u00e1vky 699 K\u010d, co\u017e odpov\u00edd\u00e1 cen\u011b jednoho balen\u00ed k\u00e1vy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"391\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_5.png\" alt=\"\" class=\"wp-image-10354\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_5.png 755w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_5-300x133.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_5-18x8.png 18w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">V dal\u0161\u00edm d\u016fle\u017eit\u00e9m kroku nastav\u00edme platnost voucheru na 20 dn\u00ed od okam\u017eiku p\u0159i\u0159azen\u00ed. Nezapome\u0148te nastavit platnost jako \u201eRelativn\u00ed\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"396\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_6.png\" alt=\"\" class=\"wp-image-10355\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_6.png 756w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_6-300x125.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_6-18x8.png 18w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Pot\u00e9 vybereme, na kter\u00e9 produkty se sleva vztahuje. V na\u0161em p\u0159\u00edpad\u011b je relevantn\u00ed produktovou skupinou balen\u00ed zrnkov\u00e9 k\u00e1vy Quofi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"573\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_7.png\" alt=\"\" class=\"wp-image-10356\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_7.png 755w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_7-300x204.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_7-18x12.png 18w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Vzhledem k tomu, \u017ee je voucher v\u00e1z\u00e1n na automatizaci, nen\u00ed t\u0159eba p\u0159id\u00e1vat dal\u0161\u00ed podm\u00ednky. Tyto podm\u00ednky budou zabudov\u00e1ny p\u0159\u00edmo v samotn\u00e9m sc\u00e9n\u00e1\u0159i.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">AUTOMATIZA\u010cN\u00cd SC\u00c9N\u00c1\u0158<\/p>\n\n\n\n<p class=\"blogodstavec\">Nyn\u00ed vytvo\u0159\u00edme kr\u00e1tk\u00fd automatiza\u010dn\u00ed sc\u00e9n\u00e1\u0159 \u201eUpgrade \u010dlenstv\u00ed\u201c, kter\u00fd zahrnuje v\u0161echny p\u0159edchoz\u00ed \u010d\u00e1sti. Cel\u00fd sc\u00e9n\u00e1\u0159 vypad\u00e1 takto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_8.png\" alt=\"\" class=\"wp-image-10357\" style=\"width:632px;height:auto\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_8.png 1414w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_8-212x300.png 212w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_8-724x1024.png 724w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_8-768x1086.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_8-1086x1536.png 1086w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_8-8x12.png 8w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Sc\u00e9n\u00e1\u0159 m\u00e1 n\u011bkolik podm\u00ednek pro spu\u0161t\u011bn\u00ed. Na po\u010d\u00e1tku bude standardn\u00ed ud\u00e1lost \u201eNov\u00fd n\u00e1kup\u201c. N\u00e1sleduj\u00edc\u00ed uzel s podm\u00ednkou vypad\u00e1 takto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1003\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_9.png\" alt=\"\" class=\"wp-image-10358\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_9.png 1280w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_9-300x293.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_9-1024x998.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_9-768x749.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_9-12x12.png 12w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Dv\u011b podm\u00ednky kontroluj\u00ed, zda z\u00e1kazn\u00edk pat\u0159\u00ed do ni\u017e\u0161\u00ed \u00farovn\u011b \u201eApprentice\u201c a zda v posledn\u00edch p\u011bti m\u011bs\u00edc\u00edch uskute\u010dnil p\u011bt n\u00e1kup\u016f. P\u0159id\u00e1me tak\u00e9 atribut, aby se sc\u00e9n\u00e1\u0159 vztahoval pouze k balen\u00ed zrnkov\u00e9 k\u00e1vy Quofi.<\/p>\n\n\n\n<p class=\"blogodstavec\">Posledn\u00ed podm\u00ednka zaji\u0161\u0165uje, aby z\u00e1kazn\u00edk nedost\u00e1val tuto automatizovanou kampa\u0148 po ka\u017ed\u00e9m n\u00e1kupu. Toho doc\u00edl\u00edme nastaven\u00edm typu ud\u00e1losti, kter\u00fd vylou\u010d\u00ed z\u00e1kazn\u00edky, jim\u017e byla v posledn\u00edch 6 m\u011bs\u00edc\u00edch p\u0159i\u0159azena ta sam\u00e1 odm\u011bna, kterou jsme nastavovali v p\u0159edchoz\u00ed \u010d\u00e1sti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_10.png\" alt=\"\" class=\"wp-image-10359\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_10.png 1283w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_10-300x99.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_10-1024x338.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_10-768x253.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_10-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Pokud z\u00e1kazn\u00edk tyto podm\u00ednky spln\u00ed, obdr\u017e\u00ed po 15 dnech (p\u0159es uzel \u201e\u010cekat\u201c) prvn\u00ed e-mail prost\u0159ednictv\u00edm uzlu \u201eOdeslat e-mail\u201c. Chv\u00edli po\u010dk\u00e1me, zda z\u00e1kazn\u00edk neuskute\u010dn\u00ed n\u00e1kup i bez nutnosti voucheru. Pot\u00e9 nastav\u00edme dal\u0161\u00ed desetidenn\u00ed \u010dekac\u00ed lh\u016ftu.<\/p>\n\n\n\n<p class=\"blogodstavec\">V dal\u0161\u00edm uzlu s podm\u00ednkou zkontrolujeme, zda z\u00e1kazn\u00edk b\u011bhem t\u011bchto 10 dn\u016f nakoupil. Pou\u017eijeme typ ud\u00e1losti \u201eNov\u00fd n\u00e1kup\u201c jako d\u0159\u00edve, ale nastav\u00edme relativn\u00ed \u010dasov\u00fd \u00fasek na posledn\u00edch 10 dn\u00ed a specifikujeme kategorii produkt\u016f.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_11.png\" alt=\"\" class=\"wp-image-10360\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_11.png 1281w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_11-300x125.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_11-1024x427.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_11-768x320.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_11-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Pokud z\u00e1kazn\u00edk nakoupil, sc\u00e9n\u00e1\u0159 kon\u010d\u00ed a m\u00e1me nov\u00e9ho \u010dlena \u00farovn\u011b \u201eQuonnoisseur\u201c. Pokud v\u0161ak z\u00e1kazn\u00edk s n\u00e1kupem st\u00e1le v\u00e1h\u00e1, p\u0159i\u0159ad\u00edme mu voucher a za\u0161leme p\u0159\u00edslu\u0161n\u00fd e-mail s voucherem. Nyn\u00ed bude n\u00e1sledovat dal\u0161\u00ed obdob\u00ed \u010dek\u00e1n\u00ed v d\u00e9lce 13 dn\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"419\" height=\"607\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_12.png\" alt=\"\" class=\"wp-image-10361\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_12.png 550w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_12-245x300.png 245w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_12-10x12.png 10w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Po tomto obdob\u00ed n\u00e1sleduje posledn\u00ed f\u00e1ze sc\u00e9n\u00e1\u0159e. Pokud z\u00e1kazn\u00edk nakoupil, \u00fasp\u011b\u0161n\u011b jsme z\u00edskali nov\u00e9ho \u010dlena \u00farovn\u011b Quonnoisseur (tvorbu \u00farovn\u00ed \u010dlenstv\u00ed jsme prob\u00edrali v tomto <a href=\"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/jak-vytvorit-odstupnovany-vernostni-program-v-carecloud\/\">tutori\u00e1lu<\/a>) a sc\u00e9n\u00e1\u0159 se ukon\u010d\u00ed. Pokud ne, p\u0159id\u00e1me dal\u0161\u00ed podm\u00ednku.<\/p>\n\n\n\n<p class=\"blogodstavec\">Nejjist\u011bj\u0161\u00edm zp\u016fsobem je pou\u017e\u00edt typ ud\u00e1losti \u201eUplatn\u011bn\u00ed voucheru\u201c a vybrat konkr\u00e9tn\u00ed Quofi voucher. To znamen\u00e1, \u017ee z\u00e1kazn\u00edk nakoupil a z\u00e1rove\u0148 voucher vyu\u017eil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_13.png\" alt=\"\" class=\"wp-image-10362\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_13.png 1286w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_13-300x124.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_13-1024x422.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_13-768x317.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Upgrade_CZ_13-18x7.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec\">Pokud z\u00e1kazn\u00edk n\u00e1kup neuskute\u010dnil, ode\u0161leme posledn\u00ed e-mail, kter\u00fd je z\u00e1v\u011bre\u010dn\u00fdm pokusem o motivaci k n\u00e1kupu p\u0159ed ukon\u010den\u00edm sc\u00e9n\u00e1\u0159e.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni\">AUTOMATIZACE V MARKETINGU D\u00cdKY CARECLOUD<\/p>\n\n\n\n<p class=\"blogodstavec\">Pro zv\u00fd\u0161en\u00ed ROI, frekvence n\u00e1kup\u016f a m\u00edry retence pot\u0159ebujete efektivn\u00ed marketing. Aplikace CareCloud v\u00e1m d\u00e1vaj\u00ed mo\u017enosti vytv\u00e1\u0159et pln\u011b automatizovan\u00e9 kampan\u011b, kter\u00e9 roz\u0161\u00ed\u0159\u00ed v\u00e1\u0161 dosah a zbav\u00ed v\u00e1s opakuj\u00edc\u00edch se \u00fakol\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec\">S touto jednoduchou automatizac\u00ed zvy\u0161ujete \u0161anci na vybudov\u00e1n\u00ed v\u011brn\u00e9 komunity, kter\u00e1 se aktivn\u011b zaj\u00edm\u00e1 o va\u0161i zna\u010dku. Prozkoumejte dal\u0161\u00ed tutori\u00e1ly a posu\u0148te sv\u016fj marketing na novou \u00farove\u0148, abyste zv\u00fd\u0161ili sv\u00e9 zisky.<\/p>","protected":false},"excerpt":{"rendered":"<p>Create an automated campaign that motivates customers toward reaching a higher membership level. If the customer hesitates, send them a custom reward as the last \u201cpush\u201d. This tutorial maps out the entire process, from email design to automation. BUILDING LOYALTY WITH AUTOMATION Membership levels are an important part of loyalty management. With higher levels, customers&hellip;<\/p>","protected":false},"author":9,"featured_media":10365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[18,13,17],"class_list":["post-10322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-automation","tag-emailing","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=10322"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10322\/revisions"}],"predecessor-version":[{"id":10367,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10322\/revisions\/10367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/10365"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=10322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=10322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=10322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}