{"id":10251,"date":"2026-05-07T00:09:00","date_gmt":"2026-05-06T22:09:00","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10251"},"modified":"2026-05-12T10:31:10","modified_gmt":"2026-05-12T08:31:10","slug":"jak-na-automatizaci-vernostniho-programu-kompletni-navod","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/jak-na-automatizaci-vernostniho-programu-kompletni-navod\/","title":{"rendered":"Jak na automatizaci v\u011brnostn\u00edho programu: Kompletn\u00ed n\u00e1vod"},"content":{"rendered":"<p class=\"blogperex wp-block-paragraph\">Spu\u0161t\u011bn\u00ed v\u011brnostn\u00edho programu je pouze za\u010d\u00e1tek. Skute\u010dnou hybnou silou pro udr\u017een\u00ed z\u00e1kazn\u00edk\u016f je v\u010dasn\u00e1 a personalizovan\u00e1 komunikace. V tomto \u010dl\u00e1nku v\u00e1s provedeme t\u0159emi z\u00e1kladn\u00edmi sc\u00e9n\u00e1\u0159i, kter\u00e9 ka\u017ed\u00fd v\u011brnostn\u00ed program pot\u0159ebuje, a uk\u00e1\u017eeme si, jak je nastavit na platform\u011b CareCloud.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/pexels-impact-dog-crates-1789722873-28380674-1024x683.jpg\" alt=\"\" class=\"wp-image-10286\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/pexels-impact-dog-crates-1789722873-28380674-1024x683.jpg 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/pexels-impact-dog-crates-1789722873-28380674-300x200.jpg 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/pexels-impact-dog-crates-1789722873-28380674-768x512.jpg 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/pexels-impact-dog-crates-1789722873-28380674-1536x1024.jpg 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/pexels-impact-dog-crates-1789722873-28380674-2048x1365.jpg 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/pexels-impact-dog-crates-1789722873-28380674-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">PAWS&amp;PLAY: ZNA\u010cKA, KTER\u00c1 ODM\u011a\u0147UJE LOAJALITU<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">V tomto \u010dl\u00e1nku se zam\u011b\u0159\u00edme na fiktivn\u00ed zna\u010dku s n\u00e1zvem Paws&amp;Play, kter\u00e1 nab\u00edz\u00ed kvalitn\u00ed krmivo, pamlsky a hra\u010dky pro psy. Zna\u010dka m\u00e1 vlastn\u00ed internetov\u00fd obchod a mobiln\u00ed aplikaci. Krom\u011b toho spravuje v\u011brnostn\u00ed program.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Projdeme si t\u0159i kl\u00ed\u010dov\u00e9 sc\u00e9n\u00e1\u0159e pro v\u011brnostn\u00ed program, kter\u00e9 jsou navr\u017eeny tak, aby zv\u00fd\u0161ili zapojen\u00ed v r\u016fzn\u00fdch f\u00e1z\u00edch z\u00e1kaznick\u00e9 cesty:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Motivace k prvn\u00edmu n\u00e1kupu<\/li>\n\n\n\n<li class=\"blogodstavec\">P\u0159ipomenut\u00ed nevyu\u017eit\u00fdch bod\u016f<\/li>\n\n\n\n<li class=\"blogodstavec\">Motivace k dosa\u017een\u00ed vy\u0161\u0161\u00edho statusu loajality<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Ne\u017e za\u010dneme, je t\u0159eba zm\u00ednit je\u0161t\u011b jednu v\u011bc. V\u011bt\u0161ina marketingov\u00e9 komunikace v r\u00e1mci v\u011brnostn\u00edho programu za\u010d\u00edn\u00e1 uv\u00edtac\u00edm e-mailem. V CareCloud jej m\u016f\u017eete bu\u010f odeslat jednor\u00e1zov\u011b, nebo jej za\u010dlenit do drip kampan\u011b.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Drip kampa\u0148 je s\u00e9rie automatick\u00fdch e-mail\u016f odes\u00edlan\u00fdch nov\u00fdm z\u00e1kazn\u00edk\u016fm v pr\u016fb\u011bhu ur\u010dit\u00e9ho obdob\u00ed, spou\u0161t\u011bn\u00fdch konkr\u00e9tn\u00edmi akcemi nebo miln\u00edky. Jej\u00edm \u00fa\u010delem je budovat vztahy, v\u00e9st z\u00e1kazn\u00edky a udr\u017eovat je v kontaktu s personalizovan\u00fdm obsahem.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Pokud v\u00e1s drip kampa\u0148 zaj\u00edm\u00e1, p\u0159e\u010dt\u011bte si n\u00e1\u0161 tutori\u00e1l jejich tvorby <a href=\"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/jak-na-drip-kampan-v-carecloud-krok-za-krokem\/\" data-type=\"link\" data-id=\"https:\/\/www.crmcarecloud.com\/blog\/tutorials\/how-to-create-a-drip-campaign-in-carecloud-step-by-step-instructions\/\">zde<\/a>.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Nyn\u00ed se vrhneme na prvn\u00ed automatizovan\u00fd sc\u00e9n\u00e1\u0159.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">MOTIVACE K PRVN\u00cdMU N\u00c1KUPU<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">S t\u00edmto sc\u00e9n\u00e1\u0159em motivujete nov\u00e9 z\u00e1kazn\u00edky k prvn\u00edmu n\u00e1kupu prost\u0159ednictv\u00edm slevov\u00e9ho voucheru, motiva\u010dn\u00edch e-mail\u016f a extra bod\u016f ve v\u011brnostn\u00edm programu. Ne\u017e p\u0159ejdeme k samotn\u00e9mu sc\u00e9n\u00e1\u0159i, mus\u00edme tyto komponenty nastavit.<\/p>\n\n\n\n<p class=\"podnadpis wp-block-paragraph\">Tvorba voucheru<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">P\u0159ejd\u011bte do aplikace Administrace &amp; Loajalita, pot\u00e9 do \u010d\u00e1sti V\u011brnostn\u00ed program, Benefity\/vouchery a Kampa\u0148ov\u00e9 a Marketing automation odm\u011bny. Vyberte produkt se zv\u00fdhodn\u011bnou cenou.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Klikn\u011bte na \u201eNastaven\u00ed odm\u011bny - cena a po\u010det\u201c a nakonfigurujte n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"blogodstavec\">Klikn\u011bte na Typ odm\u011bny a vyberte Procentu\u00e1ln\u00ed sleva.<\/li>\n\n\n\n<li class=\"blogodstavec\">Nastavte hodnotu slevy na 10 %.<\/li>\n\n\n\n<li class=\"blogodstavec\">Nastavte minim\u00e1ln\u00ed \u010d\u00e1stku n\u00e1kupu na 15 \u20ac.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1849\" height=\"914\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-01.png\" alt=\"\" class=\"wp-image-10276\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-01.png 1263w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-01-300x132.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-01-1024x449.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-01-768x337.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-01-18x8.png 18w\" sizes=\"auto, (max-width: 1849px) 100vw, 1849px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">N\u00e1sledn\u011b zvolte \"Platnost voucheru od vyd\u00e1n\u00ed\" a nastavte ho na jeden t\u00fdden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2069\" height=\"296\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-02.png\" alt=\"\" class=\"wp-image-10277\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-02.png 1249w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-02-300x38.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-02-1024x130.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-02-768x98.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-02-18x2.png 18w\" sizes=\"auto, (max-width: 2069px) 100vw, 2069px\" \/><\/figure>\n\n\n\n<p class=\"podnadpis wp-block-paragraph\">Tvorba extra bod\u016f<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Nyn\u00ed, kdy\u017e jsme \u00fasp\u011b\u0161n\u011b vytvo\u0159ili voucher, mus\u00edme nastavit skupinu bod\u016f. P\u0159ejd\u011bte do sekce \"V\u011brnostn\u00ed body\".&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Zadejte n\u00e1zev a ozna\u010dte jej jako syst\u00e9mov\u00fd parametr. Pro lep\u0161\u00ed p\u0159ehlednost vyberte spr\u00e1vnou skupinu bod\u016f a nastavte dobu platnosti bod\u016f, tj. za kolik m\u011bs\u00edc\u016f vypr\u0161\u00ed jejich platnost.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"766\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-03.png\" alt=\"\" class=\"wp-image-10275\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-03.png 1200w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-03-300x210.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-03-1024x718.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-03-768x538.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-03-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"podnadpis wp-block-paragraph\">Tvorba e-mailov\u00fdch \u0161ablon<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Nakonec p\u0159ejdeme do e-mail designeru. S t\u00edmto sc\u00e9n\u00e1\u0159em po\u0161leme celkem t\u0159i e-maily:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"blogodstavec\">e-mail s voucherem<\/li>\n\n\n\n<li class=\"blogodstavec\">e-mail s p\u0159ipomenut\u00edm, \u017ee platnost voucheru brzy vypr\u0161\u00ed<\/li>\n\n\n\n<li class=\"blogodstavec\">e-mail s ozn\u00e1men\u00edm, \u017ee jsme do jejich v\u011brnostn\u00edho programu p\u0159idali 100 bod\u016f nav\u00edc<\/li>\n<\/ol>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Zde je p\u0159\u00edklad e-mailu, kter\u00fd z\u00e1kazn\u00edky informuje o extra v\u011brnostn\u00edch bodech. Ostatn\u00ed e-maily vytvo\u0159te stejn\u00fdm zp\u016fsobem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1665\" height=\"1764\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-04.png\" alt=\"\" class=\"wp-image-10278\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-04.png 1162w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-04-268x300.png 268w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-04-916x1024.png 916w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-04-768x859.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-04-11x12.png 11w\" sizes=\"auto, (max-width: 1665px) 100vw, 1665px\" \/><\/figure>\n\n\n\n<p class=\"podnadpis wp-block-paragraph\">Tvorba automatizovan\u00e9ho sc\u00e9n\u00e1\u0159e<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Jakmile jsou voucher, skupina pro extra body a e-maily p\u0159ipraveny, m\u016f\u017eeme je slou\u010dit do jednoho automatizovan\u00e9ho sc\u00e9n\u00e1\u0159e.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Sc\u00e9n\u00e1\u0159 za\u010d\u00edn\u00e1 ve chv\u00edli, kdy se z\u00e1kazn\u00edk zaregistruje do v\u011brnostn\u00edho programu. Syst\u00e9m nejprve zkontroluje, zda zn\u00e1me e-mailovou adresu z\u00e1kazn\u00edka. Po n\u011bkolika dnech syst\u00e9m zkontroluje, zda byl proveden prvn\u00ed n\u00e1kup. Pokud ne, ode\u0161le e-mail s 10% voucherem.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Po n\u011bkolika dal\u0161\u00edch dnech syst\u00e9m znovu ov\u011b\u0159\u00ed, zda z\u00e1kazn\u00edk provedl n\u00e1kup. Pokud tak z\u00e1kazn\u00edk st\u00e1le neu\u010dinil, syst\u00e9m ode\u0161le e-mail s p\u0159ipomenut\u00edm. Pokud to st\u00e1le nefunguje, p\u0159i\u0159ad\u00ed se z\u00e1kazn\u00edkovi extra body do v\u011brnostn\u00edho programu (s platnost\u00ed 1 m\u011bs\u00edc) a ode\u0161le se fin\u00e1ln\u00ed e-mail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-05.png\" alt=\"\" class=\"wp-image-10279\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-05.png 672w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-05-113x300.png 113w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-05-387x1024.png 387w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-05-580x1536.png 580w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-05-5x12.png 5w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Pod\u00edv\u00e1me se bl\u00ed\u017ee na nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1sti sc\u00e9n\u00e1\u0159e.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Podm\u00ednka \u201eNakoupil z\u00e1kazn\u00edk?\u201c ov\u011b\u0159\u00ed, zda z\u00e1kazn\u00edk provedl n\u00e1kup. Vyberte \"P\u0159idat podm\u00ednku podle dal\u0161\u00ed ud\u00e1losti\" a zbytek nastavte tak, jak vid\u00edte na screenshotu n\u00ed\u017ee. Tato podm\u00ednka bude ve sc\u00e9n\u00e1\u0159i pou\u017eita celkem t\u0159ikr\u00e1t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full img-contain\"><img loading=\"lazy\" decoding=\"async\" width=\"1875\" height=\"1084\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-06.png\" alt=\"\" class=\"wp-image-10280\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-06.png 2171w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-06-300x104.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-06-1024x357.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-06-768x267.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-06-1536x535.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-06-2048x713.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-06-18x6.png 18w\" sizes=\"auto, (max-width: 1875px) 100vw, 1875px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">D\u00e1le klikn\u011bte na uzel \"P\u0159i\u0159adit kampa\u0148ov\u00fd voucher\", kde vyberete poukaz, kter\u00fd jsme vytvo\u0159ili d\u0159\u00edve.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-061.png\" alt=\"\" class=\"wp-image-10281\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-061.png 1188w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-061-300x153.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-061-1024x521.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-061-768x390.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-061-18x9.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Posledn\u00ed v\u011bc\u00ed, na kterou se zde pod\u00edv\u00e1me, je p\u0159i\u0159azen\u00ed v\u011brnostn\u00edch bod\u016f. Klikn\u011bte na uzel \"P\u0159idat body na z\u00e1kaznick\u00e9 konto\", vyberte skupinu bod\u016f, kterou jsme vytvo\u0159ili d\u0159\u00edve, a zapi\u0161te po\u010det bod\u016f, kter\u00e9 chcete z\u00e1kazn\u00edkovi p\u0159i\u0159adit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-07.png\" alt=\"\" class=\"wp-image-10282\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-07.png 1140w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-07-300x191.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-07-1024x650.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-07-768x488.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-07-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Jakmile z\u00e1kazn\u00edk dokon\u010d\u00ed sv\u016fj prvn\u00ed n\u00e1kup, je \u010das zam\u011b\u0159it se na udr\u017een\u00ed jeho z\u00e1jmu. Za\u010dneme p\u0159ipomenut\u00edm v\u011brnostn\u00edch bod\u016f, jejich\u017e platnost brzy vypr\u0161\u00ed.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">P\u0158IPOMENUT\u00cd NEVYU\u017dIT\u00ddCH BOD\u016e<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Druh\u00fd sc\u00e9n\u00e1\u0159 z\u00e1kazn\u00edk\u016fm p\u0159ipomene, \u017ee jejich v\u011brnostn\u00ed body brzy vypr\u0161\u00ed. Budete pro n\u011bj pot\u0159ebovat navrhnout dva e-maily. Prvn\u00ed je informuje o nevyu\u017eit\u00fdch bodech, jejich\u017e platnost brzy vypr\u0161\u00ed, a druh\u00fd slou\u017e\u00ed jako posledn\u00ed p\u0159ipomenut\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Nen\u00ed t\u0159eba ps\u00e1t slo\u017eitou zpr\u00e1vu, jednodu\u0161e jim dejte v\u011bd\u011bt, \u017ee maj\u00ed mnoho bod\u016f a \u017ee nyn\u00ed je ide\u00e1ln\u00ed \u010das je vyu\u017e\u00edt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1144\" height=\"1479\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-08.png\" alt=\"\" class=\"wp-image-10283\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-08.png 1201w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-08-269x300.png 269w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-08-918x1024.png 918w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-08-768x857.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-08-11x12.png 11w\" sizes=\"auto, (max-width: 1144px) 100vw, 1144px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Nyn\u00ed ke sc\u00e9n\u00e1\u0159i. Ten se bude spou\u0161t\u011bt jednou m\u011bs\u00ed\u010dn\u011b, aby zkontroloval, zda m\u00e1 z\u00e1kazn\u00edk v\u00edce ne\u017e 99 bod\u016f, jejich\u017e platnost vypr\u0161\u00ed p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edc. Pokud ano, sc\u00e9n\u00e1\u0159 mu ode\u0161le e-mail s p\u0159ipomenut\u00edm.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Po n\u011bkolika dnech sc\u00e9n\u00e1\u0159 zkontroluje, zda z\u00e1kazn\u00edk ji\u017e provedl n\u00e1kup. Pokud ano, sc\u00e9n\u00e1\u0159 se ukon\u010d\u00ed; pokud ne, ode\u0161le mu druh\u00fd e-mail s p\u0159ipomenut\u00edm.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-09.png\" alt=\"\" class=\"wp-image-10284\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-09.png 890w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-09-198x300.png 198w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-09-676x1024.png 676w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-09-768x1163.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-09-8x12.png 8w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Pod\u00edvejme se bl\u00ed\u017ee na to, jak nastavit podm\u00ednky. Za\u010dn\u011bte kliknut\u00edm na mo\u017enost \"P\u0159idat podm\u00ednku podle vlastnost\u00ed z\u00e1kazn\u00edka\" a v\u00fdb\u011brem mo\u017enosti \"Body expiruj\u00ed v p\u0159\u00ed\u0161t\u00edm m\u011bs\u00edci\" a hodnotu nastavte na \"V\u011bt\u0161\u00ed ne\u017e 99\".<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-10.png\" alt=\"\" class=\"wp-image-10270\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-10.png 2192w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-10-300x101.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-10-1024x344.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-10-768x258.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-10-1536x516.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-10-2048x689.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-10-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Ve sc\u00e9n\u00e1\u0159i m\u00e1me je\u0161t\u011b jednu podm\u00ednku, kter\u00e1 bude kontrolovat, zda z\u00e1kazn\u00edk vyu\u017eil body. Podm\u00ednku nastav\u00edme stejn\u011b jako tu prvn\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">P\u0159ejd\u011bme te\u010f k na\u0161emu posledn\u00edmu sc\u00e9n\u00e1\u0159i.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">MOTIVACE K DOSA\u017dEN\u00cd VY\u0160\u0160\u00cdHO V\u011aRNOSTN\u00cdHO STATUSU<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Pro dal\u0161\u00ed pos\u00edlen\u00ed dlouhodob\u00e9 anga\u017eovanosti se t\u0159et\u00ed sc\u00e9n\u00e1\u0159 zam\u011b\u0159uje na z\u00e1kazn\u00edky, kte\u0159\u00ed jsou jen krok od dosa\u017een\u00ed vy\u0161\u0161\u00edho v\u011brnostn\u00edho statusu, a d\u00e1v\u00e1 jim mal\u00e9 postr\u010den\u00ed.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Paws&amp;Play m\u00e1 nastaveno, \u017ee po 10 n\u00e1kupech dos\u00e1hne z\u00e1kazn\u00edk vy\u0161\u0161\u00edho v\u011brnostn\u00edho statusu. Abychom z\u00e1kazn\u00edka motivovali k proveden\u00ed posledn\u00edho des\u00e1t\u00e9ho n\u00e1kupu, za\u0161leme mu e-mail s v\u00fdhodami vy\u0161\u0161\u00edho statusu a voliteln\u011b i voucher.&nbsp;<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Nejprve si ale voucher mus\u00edme nastavit. Vytvo\u0159te ho stejn\u011b, jak jsme v\u00e1m uk\u00e1zali na za\u010d\u00e1tku. P\u0159ejd\u011bme do e-mailov\u00e9ho designeru. Pot\u0159ebujeme navrhnout jeden e-mail, kter\u00fd vyzdvihne v\u0161echny v\u00fdhody vy\u0161\u0161\u00edho statusu, a druh\u00fd e-mail s voucherem, kter\u00fd bude z\u00e1kazn\u00edky motivovat k n\u00e1kupu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"1512\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-11.png\" alt=\"\" class=\"wp-image-10271\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-11.png 1188w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-11-271x300.png 271w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-11-926x1024.png 926w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-11-768x849.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-11-11x12.png 11w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">A te\u010f se kone\u010dn\u011b dost\u00e1v\u00e1me k samotn\u00e9mu sc\u00e9n\u00e1\u0159i. Sc\u00e9n\u00e1\u0159 spust\u00ed ud\u00e1lost Nov\u00fd n\u00e1kup. Op\u011bt se nejprve zkontroluje e-mailov\u00e1 adresa. Pot\u00e9 syst\u00e9m otestuje, zda se jedn\u00e1 o 9. n\u00e1kup z\u00e1kazn\u00edka.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Pot\u00e9 syst\u00e9m po\u010dk\u00e1 jeden m\u011bs\u00edc. Proto\u017ee se sc\u00e9n\u00e1\u0159 spou\u0161t\u00ed p\u0159i ka\u017ed\u00e9m n\u00e1kupu, je kl\u00ed\u010dov\u00e9 p\u0159ed osloven\u00edm z\u00e1kazn\u00edka nastavit prodlevu, kter\u00e1 odpov\u00edd\u00e1 obvykl\u00e9 frekvenci n\u00e1kup\u016f. V Paws&amp;Play z\u00e1kazn\u00edci obvykle nakupuj\u00ed jednou m\u011bs\u00ed\u010dn\u011b.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">M\u011bjte na pam\u011bti, \u017ee tato m\u011bs\u00ed\u010dn\u00ed prodleva je pouze p\u0159\u00edklad. Upravte \u010dekac\u00ed dobu na z\u00e1klad\u011b va\u0161\u00ed vlastn\u00ed pr\u016fm\u011brn\u00e9 frekvence n\u00e1kup\u016f.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Po t\u00e9to lh\u016ft\u011b sc\u00e9n\u00e1\u0159 zkontroluje, zda z\u00e1kazn\u00edk provedl dal\u0161\u00ed (des\u00e1t\u00fd) n\u00e1kup. Pokud ne, je odesl\u00e1n motiva\u010dn\u00ed e-mail. Syst\u00e9m pot\u00e9 \u010dek\u00e1 dal\u0161\u00edch 10 dn\u00ed. Pokud st\u00e1le nedojde k \u017e\u00e1dn\u00e9mu n\u00e1kupu, je odesl\u00e1n voucher, kter\u00fd pom\u016f\u017ee zv\u00fd\u0161it konverzi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"1024\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-12.png\" alt=\"\" class=\"wp-image-10272\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-12.png 791w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-12-138x300.png 138w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-12-473x1024.png 473w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-12-768x1664.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-12-709x1536.png 709w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/Cz-12-6x12.png 6w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Chcete-li nastavit prvn\u00ed podm\u00ednku, vyberte \"P\u0159idat podm\u00ednku podle vstupn\u00ed ud\u00e1losti sc\u00e9n\u00e1\u0159e\". Pot\u00e9 vyberte \"Nov\u00fd n\u00e1kup\", \"Po\u010det zaznamenan\u00fdch ud\u00e1lost\u00ed na kont\u011b\" a \"Rovn\u00e1 se 9\". T\u00edm zajist\u00edte, \u017ee sc\u00e9n\u00e1\u0159em budou pokra\u010dovat pouze z\u00e1kazn\u00edci, kte\u0159\u00ed provedli sv\u016fj dev\u00e1t\u00fd n\u00e1kup.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-13.png\" alt=\"\" class=\"wp-image-10303\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-13.png 2210w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-13-300x89.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-13-1024x303.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-13-768x228.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-13-1536x455.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-13-2048x607.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-13-18x5.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Ve druh\u00e9 podm\u00ednce zkontrolujeme, zda z\u00e1kazn\u00edk provedl sv\u016fj des\u00e1t\u00fd n\u00e1kup. To se prov\u00e1d\u00ed stejnou metodou, ale existuje jeden rozd\u00edl ve v\u00fdb\u011bru typu podm\u00ednky.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">I kdy\u017e se st\u00e1le d\u00edv\u00e1me na stejn\u00fd typ ud\u00e1losti (Nov\u00fd n\u00e1kup), tentokr\u00e1t vybereme P\u0159idat podm\u00ednku podle dal\u0161\u00ed ud\u00e1losti, nikoli vstupn\u00ed ud\u00e1lost sc\u00e9n\u00e1\u0159e:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"blogodstavec\">Vstupn\u00ed ud\u00e1lost = kontroluje pouze n\u00e1kup, kter\u00fd spustil pracovn\u00ed postup.<\/li>\n\n\n\n<li class=\"blogodstavec\">Dal\u0161\u00ed ud\u00e1lost = prohl\u00ed\u017e\u00ed v\u0161echny n\u00e1kupy, kter\u00e9 z\u00e1kazn\u00edk kdy provedl.<\/li>\n<\/ul>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Pot\u00e9 zvolte \"Po\u010det zaznamenan\u00fdch ud\u00e1lost\u00ed na kont\u011b\" a \"V\u011bt\u0161\u00ed ne\u017e 9\".<em>.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"367\" src=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-14.png\" alt=\"\" class=\"wp-image-10274\" srcset=\"https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-14.png 2205w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-14-300x105.png 300w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-14-1024x359.png 1024w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-14-768x269.png 768w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-14-1536x538.png 1536w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-14-2048x718.png 2048w, https:\/\/www.crmcarecloud.com\/wp-content\/uploads\/2026\/05\/CZ-14-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">Ve sc\u00e9n\u00e1\u0159i je je\u0161t\u011b jedna podm\u00ednka. Ale ta je nastaven\u00e1 stejn\u00fdm zp\u016fsobem jako ta druh\u00e1.<\/p>\n\n\n\n<p class=\"nadpismaly spodniodsazeni wp-block-paragraph\">PODPO\u0158TE LOAJALITU POMOC\u00cd CHYTR\u00c9 KOMUNIKACE<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">V\u011brnostn\u00ed program je jen za\u010d\u00e1tek. Chytr\u00e1 komunikace ho \u010din\u00ed \u00fasp\u011b\u0161n\u00fdm. Jak ukazuje p\u0159\u00edklad Paws&amp;Play, v\u010dasn\u00e9 e-maily a personalizovan\u00e9 automatizovan\u00e9 sc\u00e9n\u00e1\u0159e pom\u00e1haj\u00ed generovat prvn\u00ed n\u00e1kupy, p\u0159ipom\u00ednat z\u00e1kazn\u00edk\u016fm nevyu\u017eit\u00e9 body a zd\u016fraz\u0148ovat v\u00fdhody v\u011brnostn\u00edho programu.<\/p>\n\n\n\n<p class=\"blogodstavec wp-block-paragraph\">S platformou CDP &amp; CRM CareCloud m\u016f\u017eete tyto kroky snadno automatizovat a zajistit perfektn\u00ed z\u00e1kaznickou zku\u0161enost nap\u0159\u00ed\u010d v\u0161emi kan\u00e1ly. Nenechte sv\u016fj v\u011brnostn\u00ed program ztichnout. Ve\u010fte a motivujte sv\u00e9 z\u00e1kazn\u00edky v ka\u017ed\u00e9 f\u00e1zi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Running a loyalty program is just the first step. What truly drives customer engagement is timely and personalized communication. In this article, we walk you through three essential workflows every loyalty program needs and how to set them in the CareCloud platform. PAWS&amp;PLAY: A BRAND THAT REWARDS LOYALTY We&#8217;ll focus on a fictional brand, Paws&amp;Play,&hellip;<\/p>","protected":false},"author":10,"featured_media":10286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[18,14,13,17],"class_list":["post-10251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-automation","tag-e-commerce","tag-emailing","tag-loyalty"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=10251"}],"version-history":[{"count":5,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10251\/revisions"}],"predecessor-version":[{"id":10312,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10251\/revisions\/10312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/10286"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=10251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=10251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=10251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}