{"id":10236,"date":"2026-04-28T09:53:38","date_gmt":"2026-04-28T07:53:38","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10236"},"modified":"2026-04-28T10:28:57","modified_gmt":"2026-04-28T08:28:57","slug":"kongres-pharma-profit-je-za-nami-co-hybe-lekarenstvim","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/carecloud-news\/kongres-pharma-profit-je-za-nami-co-hybe-lekarenstvim\/","title":{"rendered":"Kongres Pharma Profit je za n\u00e1mi: Co h\u00fdbe l\u00e9k\u00e1renstv\u00edm?"},"content":{"rendered":"

Minul\u00fd t\u00fdden prob\u011bhl nejz\u00e1sadn\u011bj\u0161\u00ed \u010desk\u00fd event l\u00e9k\u00e1renstv\u00ed, kter\u00e9ho jsme se \u00fa\u010dastnili jako Zlat\u00fd partner. Celodenn\u00ed program n\u00e1m p\u0159inesl obrovsk\u00e9 mno\u017estv\u00ed poznatk\u016f od p\u0159edn\u00edch farmaceutick\u00fdch odborn\u00edk\u016f. Z\u00e1rove\u0148 jsme na akci p\u0159edstavili na\u0161e \u0159e\u0161en\u00ed chytr\u00fdch l\u00e9k\u00e1ren a v\u011brnostn\u00edch program\u016f.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

NUTNOST PRO L\u00c9K\u00c1RN\u00cdKY A DISTRIBUTORY<\/p>\n\n\n\n

Pharma Profit se konal 23. dubna v pra\u017esk\u00e9m hotelu AquaPalace. Kongres, tvo\u0159en\u00fd odborn\u00edky pro odborn\u00edky, p\u0159iv\u00edtal p\u0159es 300 \u00fa\u010dastn\u00edk\u016f a 200 partner\u016f, mezi nimi\u017e byli l\u00e9k\u00e1rn\u00edci, distributo\u0159i, majitel\u00e9 l\u00e9k\u00e1ren i poskytovatel\u00e9 slu\u017eeb.<\/p>\n\n\n\n

CareCloud se akce z\u00fa\u010dastnil jako Zlat\u00fd partner a po akci m\u00e1me jasno: kongres Pharma Profit se opravdu vyplatil!<\/p>\n\n\n\n

L\u00c9K\u00c1RENSTV\u00cd SE MUS\u00cd P\u0158IZP\u016eSOBIT, ABY PROSPEROVALO<\/p>\n\n\n\n

Program zah\u00e1jila inspirativn\u00ed p\u0159edn\u00e1\u0161ka Marka Dvo\u0159\u00e1ka, kter\u00fd jako leteck\u00fd z\u00e1chran\u00e1\u0159 denn\u011b zachra\u0148uje \u017eivoty. V p\u0159\u00edsp\u011bvku se zam\u011b\u0159il p\u0159edev\u0161\u00edm na rychl\u00e9 rozhodov\u00e1n\u00ed, odvahu a zodpov\u011bdnost \u2013 vlastnosti, kter\u00e9 se hod\u00ed jak v podnik\u00e1n\u00ed, tak v b\u011b\u017en\u00e9m \u017eivot\u011b.<\/p>\n\n\n\n

Po p\u0159\u00edsp\u011bvku Martina Ubla o zp\u016fsobech l\u00e9\u010dby obezity p\u0159i\u0161el na \u0159adu n\u00e1\u0161 Head of Marketing & Sales<\/strong>, Vladim\u00edr St\u0159\u00edtesk\u00fd, kter\u00fd p\u0159edstavil t\u00e9ma chytr\u00fdch l\u00e9k\u00e1ren, personalizace a rezerva\u010dn\u00edho syst\u00e9mu Click & Collect<\/strong>. Jak s\u00e1m \u0159ekl: \u201eV\u011brnostn\u00ed programy nejsou o slev\u00e1ch a bodech. Jsou o datech, informac\u00edch a budov\u00e1n\u00ed pacientsk\u00e9 historie. Jen d\u00edky nim zlep\u0161\u00edte p\u00e9\u010di o pacienty a z\u00e1rove\u0148 nav\u00fd\u0161\u00edte pr\u016fm\u011brnou objedn\u00e1vku.\u201c<\/p>\n\n\n\n

N\u00e1sleduj\u00edc\u00ed prezentace se v\u011bnovaly zpracov\u00e1n\u00ed dat, modernizaci (a robotizaci) st\u00e1vaj\u00edc\u00edch l\u00e9k\u00e1ren a zvyk\u016fm pacient\u016f ohledn\u011b rezervac\u00ed. Panelov\u00e1 diskuse n\u00e1sledn\u011b rozebrala pl\u00e1novan\u00fd projekt \u201eRx online\u201c, kter\u00fd by v \u010cesku digitalizoval l\u00e9ka\u0159sk\u00e9 p\u0159edpisy.<\/p>\n\n\n\n

Program zavr\u0161ily p\u0159\u00edsp\u011bvky Libora \u0160tajera a Jany Matu\u0161kov\u00e9 o pr\u00e1vn\u00ed str\u00e1nce l\u00e9k\u00e1renstv\u00ed a doprodeji. Ob\u011b t\u00e9mata otev\u0159ela pro l\u00e9k\u00e1rn\u00edky i majitele l\u00e9k\u00e1ren zaj\u00edmav\u00e9 perspektivy a nov\u00e9 podn\u011bty ke zlep\u0161en\u00ed operativy a p\u00e9\u010de o pacienty.<\/p>\n\n\n\n

CARECLOUD JAKO ZLAT\u00dd PARTNER EVENTU<\/p>\n\n\n\n

Farmaceutick\u00fd pr\u016fmysl je ji\u017e dlouhou dobu na\u0161\u00ed specializac\u00ed, o \u010dem\u017e vypov\u00eddaj\u00ed na\u0161e partnerstv\u00ed se skupinou PHOENIX GROUP, spole\u010dnost\u00ed Plus Lek\u00e1re\u0148 nebo zna\u010dkou Magistra. \u00da\u010dast na nejv\u011bt\u0161\u00ed farmaceutick\u00e9 akci v \u010cesk\u00e9 republice byla p\u0159irozen\u00fdm krokem, jak se v odv\u011btv\u00ed posunout d\u00e1l. Krom\u011b Vladim\u00edrovy prezentace jsme na na\u0161em st\u00e1nku p\u0159edstavili pln\u011b funk\u010dn\u00ed kiosek CareCloud, kde si n\u00e1v\u0161t\u011bvn\u00edci mohli vyzkou\u0161et na\u0161i \u0161pi\u010dkovou marketingovou platformu. <\/p>\n\n\n\n

Nav\u00e1zali jsme tak\u00e9 v\u00fdznamn\u00e9 kontakty s p\u0159edn\u00edmi zna\u010dkami \u010desk\u00e9ho a slovensk\u00e9ho l\u00e9k\u00e1renstv\u00ed, \u010d\u00edm\u017e jsme si otev\u0159eli dal\u0161\u00ed dve\u0159e pro potenci\u00e1ln\u00ed partnerstv\u00ed.  <\/p>\n\n\n\n

UVID\u00cdME SE P\u0158\u00cd\u0160T\u011a?<\/p>\n\n\n\n

\u00da\u010dast na eventu si jako Zlat\u00fd partner mimo\u0159\u00e1dn\u011b pochvalujeme a r\u00e1di si tuto poctu zopakujeme i p\u0159\u00ed\u0161t\u00ed rok, pota\u017emo se z\u00fa\u010dastn\u00edme dal\u0161\u00edch akc\u00ed po\u0159\u00e1dan\u00fdch spole\u010dnost\u00ed ATOZ, jako jsou nap\u0159\u00edklad New Retail Days. Komunita kolem \u010desk\u00e9ho farmaceutick\u00e9ho pr\u016fmyslu je bohat\u00e1 a inspirativn\u00ed. Jako poskytovatel marketingov\u00fdch technologi\u00ed s \u0159e\u0161en\u00edmi \u0161it\u00fdmi na m\u00edru pro tento obor je to p\u0159esn\u011b m\u00edsto, kde chcete b\u00fdt.<\/p>","protected":false},"excerpt":{"rendered":"

The biggest Czech pharma event just finished, and we have a lot to discuss. The full-day program left us with tremendous know-how from leading pharma experts. As a Golden Partner, we presented on the concept of smart pharmacies and loyalty management. A DEFINITIVE EVENT FOR PHARMACISTS AND DISTRIBUTORS On 23 April, the AquaPalace Hotel in…<\/p>","protected":false},"author":9,"featured_media":10237,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[17,22],"class_list":["post-10236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carecloud-news","tag-loyalty","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=10236"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10236\/revisions"}],"predecessor-version":[{"id":10240,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10236\/revisions\/10240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/10237"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=10236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=10236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=10236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}