{"id":10187,"date":"2026-03-19T10:48:39","date_gmt":"2026-03-19T09:48:39","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10187"},"modified":"2026-03-19T11:36:57","modified_gmt":"2026-03-19T10:36:57","slug":"krok-za-krokem-jak-pouzivat-passmachine-pro-vernostni-kampane-v-restauracich","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/krok-za-krokem-jak-pouzivat-passmachine-pro-vernostni-kampane-v-restauracich\/","title":{"rendered":"Krok za krokem: Jak pou\u017e\u00edvat PassMachine pro v\u011brnostn\u00ed kampan\u011b v restaurac\u00edch"},"content":{"rendered":"

Digit\u00e1ln\u00ed v\u011brnostn\u00ed karty jsou hra\u010dka, ale prom\u011bnit je ve skute\u010dn\u00fd kan\u00e1l pro r\u016fst, to u\u017e je o\u0159\u00ed\u0161ek. V tutori\u00e1lu v\u00e1m uk\u00e1\u017eeme, jak mohou restaurace propojit PassMachine a CDP & CRM CareCloud. Jedin\u011b tak prom\u011bn\u00edte digit\u00e1ln\u00ed karty na efektivn\u00ed v\u011brnostn\u00ed kan\u00e1l, kter\u00fd aktivn\u011b podporuje opakovan\u00e9 n\u00e1v\u0161t\u011bvy, engagement a vy\u0161\u0161\u00ed tr\u017eby.<\/p>\n\n\n\n

\"Mobile<\/figure>\n\n\n\n

VYU\u017dIT\u00cd PASSMACHINE PRO V\u011aRNOSTN\u00cd PROGRAMY V RESTAURAC\u00cdCH<\/p>\n\n\n\n

PassMachine restaurac\u00edm umo\u017e\u0148uje vytv\u00e1\u0159et a aktualizovat digit\u00e1ln\u00ed v\u011brnostn\u00ed karty pro Apple a Google pen\u011b\u017eenky bez nutnosti vlastn\u00ed aplikace nebo slo\u017eit\u00e9ho nastavov\u00e1n\u00ed. Host\u00e9 si kartu jednodu\u0161e p\u0159idaj\u00ed do mobiln\u00ed pen\u011b\u017eenky, kde se odm\u011bny, body a nab\u00eddky aktualizuj\u00ed v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n

Samotn\u00fd PassMachine funguje jako jednoduch\u00e1 digit\u00e1ln\u00ed v\u011brnostn\u00ed karta, kterou maj\u00ed host\u00e9 u sebe v mobilu. Po propojen\u00ed s CDP & CRM CareCloud se v\u0161ak st\u00e1v\u00e1 v\u011brnostn\u00edm kan\u00e1lem, kter\u00fd umo\u017e\u0148uje segmentaci, automatizaci, personalizovanou komunikaci a engagement p\u0159es v\u00edcero kan\u00e1l\u016f.<\/p>\n\n\n\n

N\u00e1sledn\u011b si uk\u00e1\u017eeme, jak restaurace The Round Table vyu\u017e\u00edv\u00e1 PassMachine spole\u010dn\u011b s platformou CareCloud, aby pozvala nejv\u011brn\u011bj\u0161\u00ed hosty na exkluzivn\u00ed ochutn\u00e1vku nov\u00e9ho j\u00eddla. Dozv\u00edte se, jak se karty vyd\u00e1vaj\u00ed a jak vytvo\u0159it komplexn\u00ed PassMachine kampa\u0148 v n\u011bkolika m\u00e1lo kroc\u00edch.<\/p>\n\n\n\n

P\u0158I\u0158AZEN\u00cd V\u011aRNOSTN\u00cdCH KARET<\/p>\n\n\n\n

P\u0159ed spu\u0161t\u011bn\u00edm kampan\u011b mus\u00edme ka\u017ed\u00e9mu hostovi odeslat v\u011brnostn\u00ed kartu PassMachine. Prvn\u00edm krokem je tedy vytvo\u0159en\u00ed \u0161ablony karty v rozhran\u00ed PassMachine, v\u010detn\u011b jej\u00edho designu a po\u017eadovan\u00fdch datov\u00fdch pol\u00ed. Karty se ode\u0161lou automaticky pomoc\u00ed jednoduch\u00e9ho sc\u00e9n\u00e1\u0159e v CareCloud.<\/p>\n\n\n\n

Sc\u00e9n\u00e1\u0159 se spust\u00ed automaticky po registraci a ov\u011b\u0159en\u00ed z\u00e1kazn\u00edka. Tehdy syst\u00e9m zkontroluje, zda je k dispozici e-mailov\u00e1 adresa. Pokud ano, karta PassMachine se ode\u0161le p\u0159\u00edmo na tento e-mail. Pokud e-mail chyb\u00ed, sc\u00e9n\u00e1\u0159 zkontroluje telefonn\u00ed \u010d\u00edslo a ode\u0161le SMS s \u017e\u00e1dost\u00ed o dopln\u011bn\u00ed e-mailu, aby mohla b\u00fdt karta doru\u010dena.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tento z\u00e1kladn\u00ed sc\u00e9n\u00e1\u0159 zaji\u0161\u0165uje, \u017ee ka\u017ed\u00fd z\u00e1kazn\u00edk obdr\u017e\u00ed kartu prost\u0159ednictv\u00edm ov\u011b\u0159en\u00e9ho komunika\u010dn\u00edho kan\u00e1lu. Nyn\u00ed, kdy\u017e jsou v\u011brnostn\u00ed karty \u00fasp\u011b\u0161n\u011b vyd\u00e1ny, m\u016f\u017eeme p\u0159ej\u00edt k c\u00edlen\u00ed na spr\u00e1vn\u00e9 publikum.<\/p>\n\n\n\n

V\u00ddB\u011aR PUBLIKA<\/p>\n\n\n\n

Jak jsme zm\u00ednili na za\u010d\u00e1tku, The Round Table po\u0159\u00e1d\u00e1 ochutn\u00e1vku s omezenou kapacitou lid\u00ed, tak\u017ee c\u00edlem je pozvat pouze hosty, kte\u0159\u00ed restauraci nav\u0161t\u011bvuj\u00ed pravideln\u011b. K tomu vyu\u017eijeme RFM segmentaci v CareCloud.<\/p>\n\n\n\n

P\u0159ejd\u011bte do aplikace Kampan\u011b & C\u00edlov\u00e9 skupiny. Najd\u011bte sekci PassMachine a zvolte C\u00edlov\u00e9 skupiny. Zde klikn\u011bte na \"V\u00fdb\u011br z\u00e1kazn\u00edk\u016f podle z\u00e1kaznick\u00fdch segment\u016f a badg\u016f\". Vyberte segmenty \"Champions\" a \"Loyal\".<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nyn\u00ed m\u00e1te svoji c\u00edlovou skupinu. Te\u010f m\u016f\u017eeme p\u0159ej\u00edt k dal\u0161\u00edmu kroku.<\/p>\n\n\n\n

TVORBA PUSH NOTIFIKACE<\/p>\n\n\n\n

Jakmile je publikum p\u0159ipraveno, dal\u0161\u00edm krokem je p\u0159\u00edprava push notifikace pro karty PassMachine. Otev\u0159ete sekci PassMachine a vyberte \"\u0160ablony Passmachine kampan\u00ed\" pro n\u00e1vrh va\u0161\u00ed notifikace.<\/p>\n\n\n\n

Pojmenujte \u0161ablonu intern\u00edm n\u00e1zvem, zvolte jazyk a napi\u0161te kr\u00e1tkou, poutavou zpr\u00e1vu, kter\u00e1 pozve v\u011brn\u00e9 hosty na ochutn\u00e1vku. Proto\u017ee se push notifikace zobrazuj\u00ed p\u0159\u00edmo na zam\u010den\u00e9 obrazovce z\u00e1kazn\u00edk\u016f, stru\u010dn\u00e1 a relevantn\u00ed sd\u011blen\u00ed v\u00fdrazn\u011b zvy\u0161uje \u0161anci na rychlou reakci \u2013 co\u017e je d\u016fle\u017eit\u00e9 zejm\u00e9na u \u010dasov\u011b omezen\u00fdch akc\u00ed, jako jsou ochutn\u00e1vky.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nyn\u00ed p\u0159ejdeme k z\u00e1v\u011bre\u010dn\u00e9mu kroku: spu\u0161t\u011bn\u00ed samotn\u00e9 kampan\u011b.<\/p>\n\n\n\n

NASTAVEN\u00cd KAMPAN\u011a<\/p>\n\n\n\n

Jakmile m\u00e1te p\u0159ipraven\u00e9 publikum i \u0161ablonu, je \u010das spustit samotnou PassMachine kampa\u0148.<\/p>\n\n\n\n

Otev\u0159ete PassMachine kampan\u011b a za\u010dn\u011bte t\u00edm, \u017ee va\u0161i kampa\u0148 pojmenujete. Pot\u00e9 zvolte zp\u016fsob a \u010das doru\u010den\u00ed \u2013 manu\u00e1ln\u011b, v napl\u00e1novan\u00fd \u010das nebo automaticky na z\u00e1klad\u011b preferenc\u00ed z\u00e1kazn\u00edka. Pot\u00e9 jednodu\u0161e p\u0159i\u0159a\u010fte publikum a \u0161ablonu z p\u0159edchoz\u00edch krok\u016f.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nyn\u00ed je kampa\u0148 p\u0159ipravena ke spu\u0161t\u011bn\u00ed.<\/p>\n\n\n\n

CARECLOUD & PASSMACHINE: SPOLE\u010cN\u011a PRO CHYT\u0158EJ\u0160\u00cd ZAPOJEN\u00cd Z\u00c1KAZN\u00cdK\u016e<\/p>\n\n\n\n

CareCloud a PassMachine spole\u010dn\u011b prom\u011b\u0148uj\u00ed jednoduch\u00e9 digit\u00e1ln\u00ed karty v komplexn\u00ed, propojen\u00fd v\u011brnostn\u00ed z\u00e1\u017eitek. PassMachine zaji\u0161\u0165uje technickou str\u00e1nku karty, zat\u00edmco CareCloud zpracov\u00e1v\u00e1 data pro vytv\u00e1\u0159en\u00ed smyslupln\u00fdch segment\u016f a personalizovan\u00fdch sc\u00e9n\u00e1\u0159\u016f. <\/p>\n\n\n\n

D\u00edky t\u00e9to integraci mohou restaurace spou\u0161t\u011bt automatizovan\u00e9 kampan\u011b na z\u00e1klad\u011b skute\u010dn\u00e9 aktivity na v\u011brnostn\u00ed kart\u011b, oslovovat hosty p\u0159es e-mail, SMS a wallet push z jednoho m\u00edsta a neust\u00e1le zlep\u0161ovat v\u00fdsledky pomoc\u00ed sjednocen\u00fdch z\u00e1kaznick\u00fdch dat.<\/p>\n\n\n\n

Co kdysi byla jen digit\u00e1ln\u00ed karta je nyn\u00ed pln\u011b m\u011b\u0159iteln\u00fd a optimalizovateln\u00fd v\u011brnostn\u00ed kan\u00e1l. Takov\u00fd, kter\u00fd pom\u00e1h\u00e1 restaurac\u00edm zaplnit akce, odm\u011bnit nejlep\u0161\u00ed hosty a budovat dlouhodob\u00e9 vztahy.<\/p>","protected":false},"excerpt":{"rendered":"

Digital loyalty cards are easy. Turning them into a real growth channel is not. In this tutorial, we\u2019ll show how restaurants can connect PassMachine with CDP & CRM CareCloud to turn simple wallet cards into a data-driven loyalty channel that actively drives repeat visits, targeted engagement, and higher revenue. USING PASSMACHINE FOR RESTAURANT LOYALTY PassMachine…<\/p>","protected":false},"author":10,"featured_media":10192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[17,20],"class_list":["post-10187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-loyalty","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=10187"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10187\/revisions"}],"predecessor-version":[{"id":10204,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10187\/revisions\/10204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/10192"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=10187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=10187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=10187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}