{"id":10103,"date":"2026-02-09T11:27:47","date_gmt":"2026-02-09T10:27:47","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10103"},"modified":"2026-02-09T12:37:38","modified_gmt":"2026-02-09T11:37:38","slug":"carecloud-v-roce-2025-nova-partnerstvi-aplikace-customer-engagement-a-optimalizace-systemu","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/carecloud-news\/carecloud-v-roce-2025-nova-partnerstvi-aplikace-customer-engagement-a-optimalizace-systemu\/","title":{"rendered":"CareCloud v roce 2025: nov\u00e1 partnerstv\u00ed, aplikace Customer Engagement a optimalizace syst\u00e9mu"},"content":{"rendered":"

V roce 2025 jsme zaznamenali v\u00fdrazn\u00fd posun. Vylep\u0161ili jsme funkcionality, spustili nov\u00e9 aplikace, nav\u00e1zali partnerstv\u00ed a roz\u0161\u00ed\u0159ili okruh p\u016fsobnosti na v\u00fdznamn\u00fdch retailov\u00fdch a e-commerce akc\u00edch. Poj\u010fme se pod\u00edvat na na\u0161e miln\u00edky v roce 2025.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

ZAM\u011a\u0158ENO NA Z\u00c1KAZN\u00cdKA, NE NA TRENDY<\/p>\n\n\n\n

Rok 2025 bylo pro CareCloud pln\u00fd praktick\u00fdch inovac\u00ed. Uk\u00e1zali jsme, jak data a chytr\u00e9 aplikace umo\u017e\u0148uj\u00ed \u00fa\u010dinnou marketingovou strategii. D\u00e1le jsme objevili nov\u00e9 zp\u016fsoby, jak oslovit z\u00e1kazn\u00edky, a optimalizovali z\u00e1kladn\u00ed aplikace.<\/p>\n\n\n\n

SEZNAMTE SE S ABIGAIL, NA\u0160\u00cdM AI \u0158E\u0160EN\u00cdM<\/p>\n\n\n\n

Posledn\u00edch p\u00e1r let jsme vyv\u00edjeli AI n\u00e1stroje, kter\u00e9 v\u00e1m pomohou vytv\u00e1\u0159et a optimalizovat marketing. V lo\u0148sk\u00e9m roce jsme kone\u010dn\u011b vydali na\u0161i AI Abigail jako samostatn\u00fd obchodn\u00ed bal\u00ed\u010dek. Zde je p\u0159ehled toho, co Abigail ji\u017e te\u010f um\u00ed:<\/p>\n\n\n\n

    \n
  1. Recommendation Engine 3.0<\/strong> doporu\u010d\u00ed z\u00e1kazn\u00edk\u016fm ide\u00e1ln\u00ed produkty. Za\u0159a\u010fte funkcionalitu do sv\u00fdch kampan\u00ed a zvy\u0161te konverze a pr\u016fm\u011brnou \u00fatratu. Algoritmus m\u016f\u017eete nav\u00edc upravit, aby c\u00edlil na novinky, rozmanitost \u010di bestsellery.<\/li>\n\n\n\n
  2. Doporu\u010den\u00ed c\u00edlov\u00e9 skupiny <\/strong>umo\u017en\u00ed vybrat produkty, kter\u00e9 chcete prodat, zat\u00edmco Abigail vyfiltruje vhodn\u00e9 publikum z va\u0161\u00ed datab\u00e1ze.<\/li>\n\n\n\n
  3. Optimalizace \u010dasu rozes\u00edlky<\/strong> vypo\u010d\u00edt\u00e1 ide\u00e1ln\u00ed moment pro zasl\u00e1n\u00ed marketingov\u00e9 komunikace pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka zvl\u00e1\u0161\u0165. Sta\u010d\u00ed za\u0161krtnout funkcionalitu p\u0159i nastaven\u00ed kampan\u011b, a odesl\u00e1n\u00ed u\u017e nech\u00e1te na Abigail. Slo\u017eit\u00fd algoritmus optimalizuje dobu zasl\u00e1n\u00ed s ka\u017edou dal\u0161\u00ed zpr\u00e1vou. <\/li>\n\n\n\n
  4. Doporu\u010den\u00ed voucher\u016f<\/strong> zobrazuje nejrelevantn\u011bj\u0161\u00ed vouchery, kter\u00e9 z\u00e1kazn\u00edk pravd\u011bpodobn\u011b uplatn\u00ed. Tyto n\u00e1vrhy se zobrazuj\u00ed v jeho profilu v aplikaci nebo v jak\u00e9mkoli jin\u00e9m integrovan\u00e9m syst\u00e9mu. Tato funkce je obzvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00e1 pro zna\u010dky, kter\u00e9 nab\u00edzej\u00ed \u0161irokou \u0161k\u00e1lu voucher\u016f.<\/li>\n\n\n\n
  5. Onboarding Assistant <\/strong>v\u00e1m poskytne pot\u0159ebnou podporu k pou\u017e\u00edv\u00e1n\u00ed CareCloud. Pomoc\u00ed AI chatbota a datab\u00e1ze pln\u00e9 u\u017eite\u010dn\u00fdch zdroj\u016f v\u00e1s Abigail provede jednotliv\u00fdmi n\u00e1stroji, doporu\u010d\u00ed v\u00e1m dal\u0161\u00ed kroky a nav\u00edc v\u00e1s zorientuje v na\u0161em vlastn\u00edm API CareCloud. <\/li>\n<\/ol>\n\n\n\n
    \"seznam<\/figure>\n\n\n\n

    APLIKACE CUSTOMER ENGAGEMENT OTEV\u00cdR\u00c1 NOV\u00c9 MO\u017dNOSTI<\/p>\n\n\n\n

    Ji\u017e na za\u010d\u00e1tku roku 2025 jsme p\u0159edstavili novou aplikaci Customer Engagement<\/strong>. Ta umo\u017e\u0148uje zna\u010dk\u00e1m shroma\u017e\u010fovat \u00fadaje o online interakc\u00edch p\u0159\u00edmo z frontendu jejich webov\u00fdch str\u00e1nek: n\u00e1v\u0161t\u011bvy str\u00e1nek, kliknut\u00ed, prohl\u00ed\u017een\u00ed nebo vypln\u011bn\u00e9 formul\u00e1\u0159e. <\/p>\n\n\n\n

    Tyto \u00fadaje lze p\u0159ev\u00e9st na eventy pro automatizaci a anal\u00fdzu. Co kdy\u017e z\u00e1kazn\u00edk \u010dasto proch\u00e1z\u00ed ur\u010ditou kategorii produkt\u016f, ale v\u00e1h\u00e1 s n\u00e1kupem? Sledujte jeho n\u00e1v\u0161t\u011bvy na webu a motivujte ho k n\u00e1kupu pomoc\u00ed automatizovan\u00e9 personalizovan\u00e9 kampan\u011b \u010di mal\u00e9 slevy.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    AKTUALIZOVAN\u00c9 APLIKACE <\/p>\n\n\n\n

    Na z\u00e1klad\u011b zp\u011btn\u00e9 vazby od u\u017eivatel\u016f jsme optimalizovali \u0159adu funkcionalit a rozhran\u00ed. Zde je pouze n\u011bkolik aktualizac\u00ed a dopl\u0148k\u016f, kter\u00e9 jsme implementovali:<\/p>\n\n\n\n

      \n
    • P\u0159epracovan\u00fd E-mail Designer <\/strong>je nyn\u00ed intuitivn\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edve a nab\u00edz\u00ed v\u00fdrazn\u00e1 zlep\u0161en\u00ed v oblasti promov\u00e1n\u00ed produkt\u016f, \u00faprav a nahr\u00e1v\u00e1n\u00ed obr\u00e1zk\u016f \u010di n\u00e1vrhu \u0161ablon. Nav\u00edc jsme p\u0159idali automatick\u00fd syst\u00e9m, kter\u00fd kontroluje, zda va\u0161e obr\u00e1zky obsahuj\u00ed alternativn\u00ed texty a zda va\u0161e preheadery odpov\u00eddaj\u00ed obecn\u00e9 d\u00e9lce.<\/li>\n\n\n\n
    • Anal\u00fdza voucher\u016f, n\u00e1kup\u016f a event\u016f <\/strong>v\u00e1m poskytne je\u0161t\u011b v\u00edce vhledu do z\u00e1kaznick\u00e9ho chov\u00e1n\u00ed<\/li>\n\n\n\n
    • Dvoufaktorov\u00e9 ov\u011b\u0159en\u00ed <\/strong>v\u00e1m zajist\u00ed bezpe\u010dn\u00e9 a opr\u00e1vn\u011bn\u00e9 p\u0159ihla\u0161ov\u00e1n\u00ed do CareCloud pomoc\u00ed e-mailu \u010di telefonu.<\/li>\n<\/ul>\n\n\n\n

      PARTNERSTV\u00cd SE SHOPTETEM<\/p>\n\n\n\n

      Spojili jsme s\u00edly s jedn\u00edm z nejpopul\u00e1rn\u011bj\u0161\u00edch e-commerce \u0159e\u0161en\u00ed ve St\u0159edn\u00ed Evrop\u011b \u2014 Shoptet. Nyn\u00ed m\u016f\u017ee ka\u017ed\u00fd, kdo m\u00e1 e-shop u Shoptetu, vyu\u017e\u00edvat n\u00e1stroje marketingu prost\u0159ednictv\u00edm dopl\u0148ku CareCloud.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Tento krok odr\u00e1\u017eel pot\u0159ebu integrace CareCloud do st\u00e1vaj\u00edc\u00ed infrastruktury e-commerce. Na\u0161e platforma m\u016f\u017ee b\u00fdt integrov\u00e1na t\u00e9m\u011b\u0159 do jak\u00e9hokoli syst\u00e9mu, v\u010detn\u011b POS, online obchod\u016f a dal\u0161\u00edch poskytovatel\u016f slu\u017eeb.<\/p>\n\n\n\n

      Seznam dostupn\u00fdch funkc\u00ed zahrnuje kompletn\u00ed profily z\u00e1kazn\u00edk\u016f, omnichannel kampan\u011b, automatizaci marketingu, pokro\u010dilou analytiku a distribuci Shoptet voucher\u016f. Modern\u00ed marketing p\u0159ich\u00e1z\u00ed do e-commerce. Zkuste si ho tak\u00e9.<\/p>\n\n\n\n

      CARECLOUD V KOMUNIT\u011a E-COMMERCE A RETAILU<\/p>\n\n\n\n

      Na za\u010d\u00e1tku z\u00e1\u0159\u00ed jsme se z\u00fa\u010dastnili veletrhu Reshoper 2025, jedn\u00e9 z nejv\u011bt\u0161\u00edch akc\u00ed e-commerce v \u010cesk\u00e9 republice. V\u00fdstavy se z\u00fa\u010dastnily tis\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f a stovky vystavovatel\u016f, kte\u0159\u00ed p\u0159edstavili nejnov\u011bj\u0161\u00ed technologie aplikovan\u00e9 v e-commerce. Byli jsme nad\u0161eni, \u017ee jsme mohli sd\u00edlet na\u0161e know-how, p\u0159edv\u00e9st na\u0161i platformu a p\u0159\u00edmo komunikovat s p\u0159edn\u00edmi e-shop\u00e1\u0159i. <\/p>\n\n\n\n

      CareCloud se jako jeden z hlavn\u00edch partner\u016f z\u00fa\u010dastnil konference Retail in Detail. Hlavn\u00edm t\u00e9matem diskuse byla AI a jej\u00ed potenci\u00e1l pro zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti (CX). N\u00e1\u0161 Head of Marketing & Sales Vladim\u00edr St\u0159\u00edtesk\u00fd prezentoval na t\u00e9ma zlep\u0161en\u00ed CX v reten\u010dn\u00edm marketingu.<\/p>\n\n\n\n

      \"CDP<\/figure>\n\n\n\n

      Na\u0161\u00edm c\u00edlem bylo pos\u00edlit pozici nejen jako poskytovatele platformy, ale tak\u00e9 jako aktivn\u00edho \u00fa\u010dastn\u00edka CDP sc\u00e9ny.<\/p>\n\n\n\n

      CO N\u00c1S \u010cEK\u00c1 V ROCE 2026 A D\u00c1LE?<\/p>\n\n\n\n

      S ka\u017edou novou aplikac\u00ed, partnerstv\u00edm a aktualizac\u00ed se p\u0159ibli\u017eujeme k poskytov\u00e1n\u00ed optim\u00e1ln\u00edho z\u00e1\u017eitku z CDP. <\/p>\n\n\n\n

      V roce 2026 pl\u00e1nujeme roz\u0161\u00ed\u0159it na\u0161e aplikace, partnerstv\u00ed a nad\u00e1le se \u00fa\u010dastnit v\u00fdznamn\u00fdch ud\u00e1lost\u00ed v retailu a e-commerce. P\u0159\u00edle\u017eitost\u00ed k r\u016fstu je v\u017edy dost. <\/p>\n\n\n\n

      Zat\u00edmco zna\u010dky se i nad\u00e1le pot\u00fdkaj\u00ed s m\u011bn\u00edc\u00edmi se o\u010dek\u00e1v\u00e1n\u00edmi z\u00e1kazn\u00edk\u016f a technologickou bari\u00e9rou, rok 2025 pro n\u00e1s nazna\u010dil jasn\u00fd sm\u011br vp\u0159ed: propojen\u00e9 syst\u00e9my a proz\u00e1kaznick\u00fd p\u0159\u00edstup podpo\u0159en\u00fd AI technologiemi.<\/p>\n\n\n\n

      \n\n\n\n
      \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

      V roce 2025 jsme zaznamenali v\u00fdrazn\u00fd posun. Vylep\u0161ili jsme funkcionality, spustili nov\u00e9 aplikace, nav\u00e1zali partnerstv\u00ed a roz\u0161\u00ed\u0159ili okruh p\u016fsobnosti na v\u00fdznamn\u00fdch retailov\u00fdch a e-commerce akc\u00edch. Poj\u010fme se pod\u00edvat na na\u0161e miln\u00edky v roce 2025.<\/p>","protected":false},"author":9,"featured_media":10112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[21,14,13,25,17,19,20],"class_list":["post-10103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carecloud-news","tag-analysis","tag-e-commerce","tag-emailing","tag-integration","tag-loyalty","tag-new-features","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=10103"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10103\/revisions"}],"predecessor-version":[{"id":10117,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10103\/revisions\/10117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/10112"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=10103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=10103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=10103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}