{"id":10097,"date":"2026-02-05T10:12:16","date_gmt":"2026-02-05T09:12:16","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10097"},"modified":"2026-02-05T10:12:16","modified_gmt":"2026-02-05T09:12:16","slug":"dojmy-z-konference-samoska-2026-jaka-je-budoucnost-tradicniho-retailu","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/carecloud-news\/dojmy-z-konference-samoska-2026-jaka-je-budoucnost-tradicniho-retailu\/","title":{"rendered":"Dojmy z konference Samo\u0161ka 2026: Jak\u00e1 je budoucnost tradi\u010dn\u00edho retailu?"},"content":{"rendered":"

Samo\u0161ka je jedn\u00edm z kl\u00ed\u010dov\u00fdch event\u016f pro \u010desk\u00fd a slovensk\u00fd tradi\u010dn\u00ed retail. Dvoudenn\u00ed kongres, kter\u00fd se konal ve dnech 27. \u2013 28. ledna v Olomouci, svedl dohromady majitele obchod\u016f, dodavatele i distributory. Jako partne\u0159i jsme si u\u017eili event pln\u00fd know-how, diskuz\u00ed a networkingu. Co n\u00e1s zaujalo nejv\u00edce?<\/p>\n\n\n\n

\"\"
St\u00e1nek CareCloud na akci Samo\u0161ka 2026<\/figcaption><\/figure>\n\n\n\n

TRADI\u010cN\u00cd RETAIL \u010cEL\u00cd NOV\u00ddM V\u00ddZV\u00c1M<\/p>\n\n\n\n

Samo\u0161ka p\u0159il\u00e1kala p\u0159es 400 \u00fa\u010dastn\u00edk\u016f z \u0159ad maloobchodn\u00ed \u0159et\u011bzc\u016f, velkoobchodn\u00edk\u016f i poskytovatel\u016f slu\u017eeb z cel\u00e9 \u010cesk\u00e9 republiky a Slovenska. Leto\u0161n\u00ed t\u00e9ma \u201eJak z\u016fstat ve h\u0159e<\/strong>\u201c se to\u010dilo okolo legislativy, digitalizace a strategick\u00e9 adaptace na vyv\u00edjej\u00edc\u00ed se z\u00e1kaznick\u00e9 chov\u00e1n\u00ed.<\/p>\n\n\n\n

SAMO\u0160KA: PRVN\u00cd DEN<\/p>\n\n\n\n

Event odstartovala hromadn\u00e1 prohl\u00eddka distribu\u010dn\u00edho centra Hopi v Prost\u011bjov\u011b. Zde n\u00e1v\u0161t\u011bvn\u00edci nahl\u00e9dli do z\u00e1kulis\u00ed modern\u00ed logistiky a skladov\u00e9ho hospod\u00e1\u0159stv\u00ed. Pot\u00e9 n\u00e1sledoval neform\u00e1ln\u00ed networking a v\u00fdstava st\u00e1nk\u016f. Z\u00e1zem\u00ed akce perfektn\u011b zajistil olomouck\u00fd Clarion Congress Hotel, na\u010de\u017e cel\u00fd event doprov\u00e1zel bohat\u00fd spole\u010densk\u00fd program a excelentn\u00ed catering. <\/p>\n\n\n\n

I kdy\u017e tradi\u010dn\u00ed retail \u010del\u00ed obt\u00ed\u017en\u00fdm v\u00fdzv\u00e1m, panovala na akci uvoln\u011bn\u00e1 a optimistick\u00e1 atmosf\u00e9ra. Jako st\u0159\u00edbrn\u00fd partner m\u011bl CareCloud jeden z nejv\u011bt\u0161\u00edch st\u00e1nk\u016f, kter\u00e9mu dominoval pln\u011b funk\u010dn\u00ed kiosek. Tam si mohli n\u00e1v\u0161t\u011bvn\u00edci vyzkou\u0161et platformu CareCloud v praxi. A\u017e do ve\u010dern\u00edch hodin se den nesl v duchu cenn\u00fdch diskus\u00ed a budouc\u00edch obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed.<\/p>\n\n\n\n

SAMO\u0160KA: DRUH\u00dd DEN<\/p>\n\n\n\n

Celou druhou polovinu eventu prov\u00e1zel zaj\u00edmav\u00fd program s praktick\u00fdmi use case, osv\u011bd\u010den\u00fdmi postupy a odborn\u00fdmi diskuzemi. Zah\u00e1jil jej optimistick\u00fd p\u0159\u00edsp\u011bvek Martina Ko\u0161\u0165\u00e1la o du\u0161evn\u00ed pohod\u011b a pozitivn\u00edm mindsetu v tv\u00e1\u0159\u00ed v tv\u00e1\u0159 obt\u00ed\u017en\u00fdm v\u00fdzv\u00e1m.<\/p>\n\n\n\n

Ministryn\u011b financ\u00ed n\u00e1sledn\u011b vystoupila na p\u00f3diu, aby p\u0159edstavila n\u00e1vrh obnoven\u00e9 EET (elektronickou evidenci tr\u017eeb) a jak\u00e9 z toho plynou n\u00e1sledky pro maloobchodn\u00edky. Michal Klu\u010dka a Pavel Vinkler z Ministerstva pr\u016fmyslu a obchodu naopak hovo\u0159ili o tom, jak m\u016f\u017ee st\u00e1t podpo\u0159it majitele obchod\u016f prost\u0159ednictv\u00edm systematick\u00fdch zm\u011bn a digitalizace.<\/p>\n\n\n\n

M\u00edstop\u0159edseda p\u0159edstavenstva dru\u017estva Coop Luk\u00e1\u0161 N\u011bm\u010d\u00edk prozradil, jak dob\u0159e si vedla jejich prvn\u00ed digit\u00e1ln\u00ed asistentka \u201eM\u00ed\u0161a\u201c po zaveden\u00ed v obchodech s nep\u0159etr\u017eit\u00fdm provozem. Ukazuje se, \u017ee i tradi\u010dn\u00ed retail se mus\u00ed adaptovat na prom\u011bnliv\u00e9 z\u00e1kaznick\u00e9 chov\u00e1n\u00ed. Program dne zakon\u010dila \u0159ada inspirativn\u00edch videoreport\u00e1\u017e\u00ed od m\u00edstn\u00edch majitel\u016f obchod\u016f. Nejv\u00edce n\u00e1s zaujala Kl\u00e1ra Steinerov\u00e1 a jej\u00ed obchod s dom\u00e1c\u00edmi d\u017eemy \u201eLi\u0161ka dom\u00e1c\u00ed\u201c.<\/p>\n\n\n\n

SAMO\u0160KA JE TLUKOUC\u00cdM SRDCEM TRADI\u010cN\u00cdHO RETAILU<\/p>\n\n\n\n

Na konferenci se kr\u00e1sn\u011b uk\u00e1zalo, jak m\u016f\u017ee retailov\u00e1 komunita spole\u010dn\u011b \u010delit obt\u00ed\u017en\u00fdm v\u00fdzv\u00e1m. S v\u00edce ne\u017e t\u0159icetiletou tradic\u00ed Samo\u0161ka p\u0159edstavuje ide\u00e1ln\u00ed prostor pro inovace, know-how a networking.<\/p>\n\n\n\n

Jsme hrd\u00ed na to, \u017ee jsme se jako st\u0159\u00edbrn\u00ed partne\u0159i z\u00fa\u010dastnili veletrhu Samo\u0161ka. Organiz\u00e1to\u0159i z ATOZ retail prok\u00e1zali jedine\u010dn\u00e9 dovednosti p\u0159i p\u0159\u00edprav\u011b cel\u00e9 akce a shrom\u00e1\u017ed\u011bn\u00ed p\u0159edn\u00edch jmen tradi\u010dn\u00edho retailu: Za to jim pat\u0159\u00ed n\u00e1\u0161 d\u00edk. T\u011b\u0161\u00edme se na dal\u0161\u00ed spolupr\u00e1ci na akc\u00edch jako Pharma Profit nebo Czech Retail Days.<\/p>","protected":false},"excerpt":{"rendered":"

Samo\u0161ka je jedn\u00edm z kl\u00ed\u010dov\u00fdch event\u016f pro \u010desk\u00fd a slovensk\u00fd tradi\u010dn\u00ed retail. Dvoudenn\u00ed kongres, kter\u00fd se konal ve dnech 27. \u2013 28. ledna v Olomouci, svedl dohromady majitele obchod\u016f, dodavatele i distributory. Jako partne\u0159i jsme si u\u017eili event pln\u00fd know-how, diskuz\u00ed a networkingu. Co n\u00e1s zaujalo nejv\u00edce?<\/p>","protected":false},"author":9,"featured_media":10098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[15],"tags":[22],"class_list":["post-10097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carecloud-news","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=10097"}],"version-history":[{"count":3,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10097\/revisions"}],"predecessor-version":[{"id":10102,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10097\/revisions\/10102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/10098"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=10097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=10097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=10097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}