{"id":10004,"date":"2026-01-19T10:44:11","date_gmt":"2026-01-19T09:44:11","guid":{"rendered":"https:\/\/www.crmcarecloud.com\/?p=10004"},"modified":"2026-01-19T13:47:17","modified_gmt":"2026-01-19T12:47:17","slug":"tvorte-nezapomenutelne-odmeny-k-vyroci-s-carecloud","status":"publish","type":"post","link":"https:\/\/www.crmcarecloud.com\/cz\/blog\/tutorialy\/tvorte-nezapomenutelne-odmeny-k-vyroci-s-carecloud\/","title":{"rendered":"Tvo\u0159te nezapomenuteln\u00e9 odm\u011bny k v\u00fdro\u010d\u00ed s CareCloud"},"content":{"rendered":"

Zvy\u0161te pr\u016fm\u011brnou \u00fatratu a m\u00edru retence pomoc\u00ed automatizace v\u00fdro\u010dn\u00edch odm\u011bn. Personalizujte odm\u011bny s pomoc\u00ed z\u00e1kaznick\u00fdch dat a aplikac\u00ed CareCloud. N\u00e1\u0161 podrobn\u00fd tutori\u00e1l v\u00e1s provede cel\u00fdm procesem od e-mailov\u00fdch \u0161ablon po tvorbu odm\u011bn a automatiza\u010dn\u00ed logiky. <\/p>\n\n\n\n

\"two<\/figure>\n\n\n\n

ODM\u011a\u0147TE V\u011aRN\u00c9 Z\u00c1KAZN\u00cdKY<\/p>\n\n\n\n

Jak zv\u00fd\u0161it loajalitu z\u00e1kazn\u00edk\u016f krom\u011b ohran\u00fdch kampan\u00ed typu \u201eV\u0161echno nejlep\u0161\u00ed k narozenin\u00e1m\u201c? Vyzkou\u0161ejte kampa\u0148 k v\u00fdro\u010d\u00ed, kter\u00e1 p\u0159ipom\u00edn\u00e1 den, kdy se z\u00e1kazn\u00edk zaregistroval do v\u011brnostn\u00edho programu. Kampa\u0148 je u\u017eite\u010dn\u00e1 hlavn\u011b proto, \u017ee nevy\u017eaduje z\u00e1kazn\u00edkovo datum narozen\u00ed.<\/p>\n\n\n\n

Tuto kampa\u0148 lze zcela navrhnout a automatizovat v CareCloud. Pro ilustraci jsme vytvo\u0159ili celou kampa\u0148 fiktivn\u00ed zna\u010dky \u2013 knihkupectv\u00ed \u201cLitHaven\u201d \u2013 ur\u010denou pro z\u00e1kazn\u00edky, kte\u0159\u00ed se zaregistrovali do v\u011brnostn\u00edho programu \u201cKnihomol\u201d. Podle sv\u00e9 aktu\u00e1ln\u00ed \u00farovn\u011b \u010dlenstv\u00ed (Novic nebo U\u010denec) z\u00e1kazn\u00edci obdr\u017e\u00ed unik\u00e1tn\u00ed slevu, kter\u00e1 motivuje k n\u00e1kupu a buduje loajalitu.<\/p>\n\n\n\n

Proces m\u00e1 n\u011bkolik krok\u016f:<\/p>\n\n\n\n

    \n
  1. design e-mail\u016f pro r\u016fzn\u00e9 \u00farovn\u011b \u010dlenstv\u00ed, spolu s p\u0159ipom\u00ednkami a zpr\u00e1vy typu \u201eposledn\u00ed \u0161ance\u201c<\/li>\n\n\n\n
  2. design SMS zpr\u00e1vy \u201eposledn\u00ed \u0161ance\u201c, kter\u00e1 bude zasl\u00e1na spole\u010dn\u011b s e-mailem<\/li>\n\n\n\n
  3. vytvo\u0159en\u00ed voucher\u016f pro ob\u011b \u00farovn\u011b \u010dlenstv\u00ed<\/li>\n\n\n\n
  4. automatiza\u010dn\u00ed logika kombinuj\u00edc\u00ed v\u0161echny p\u0159edchoz\u00ed prvky v jednom sc\u00e9n\u00e1\u0159i<\/li>\n<\/ol>\n\n\n\n

    N\u00c1VRH E-MAILOV\u00ddCH \u0160ABLON<\/p>\n\n\n\n

    Nejprve vytvo\u0159\u00edme dv\u011b e-mailov\u00e9 \u0161ablony: \u201eV\u00fdro\u010d\u00ed Novic\u201c a \u201eV\u00fdro\u010d\u00ed U\u010denec\u201c. E-maily obsahuj\u00ed kr\u00e1tk\u00fd text p\u0159ipom\u00ednaj\u00edc\u00ed v\u00fdro\u010d\u00ed registrace z\u00e1kazn\u00edka do programu Knihomol.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Zahrneme tak\u00e9 informace o voucheru s vyzna\u010denou procentu\u00e1ln\u00ed slevou, odpo\u010d\u00edt\u00e1v\u00e1n\u00edm do vypr\u0161en\u00ed platnosti voucheru a minim\u00e1ln\u00ed hodnotou objedn\u00e1vky pro jeho uplatn\u011bn\u00ed. Chcete-li zobrazit exkluzivn\u00ed k\u00f3d, pou\u017eijte tla\u010d\u00edtko \u201epersonalizace\u201c v n\u00e1stroj\u00edch pro \u00fapravu textu. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Pot\u00e9 z rozev\u00edrac\u00edch nab\u00eddek vyberte \u201eProm\u011bnn\u00e9 marketingov\u00e9 automatizace\u201c, \u201eVouchery\u201c a nakonec \u201eK\u00f3d posledn\u00edho vygenerovan\u00e9ho voucheru\u201c.  <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Druhou \u0161ablonu vytvo\u0159\u00edme velmi podobn\u00fdm zp\u016fsobem, pouze s pozm\u011bn\u011bn\u00fdm textem a p\u0159\u00edslu\u0161n\u00fdmi informacemi.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Tip \u010d. 1<\/strong>: P\u0159i vytv\u00e1\u0159en\u00ed \u0161ablon optimalizujte pro men\u0161\u00ed obrazovky. CareCloud m\u00e1 re\u017eim n\u00e1hledu, kter\u00fd v\u00e1m umo\u017en\u00ed zobrazit, jak bude e-mail vypadat na mobiln\u00edch telefonech.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    V dal\u0161\u00edm kroku vytvo\u0159\u00edme \u0161ablony pro e-mailov\u00e1 upom\u00ednky a zpr\u00e1vy typu \u201ePosledn\u00ed \u0161ance\u201c, kter\u00e9 se odes\u00edlaj\u00ed p\u011bt a n\u00e1sledn\u011b jeden den p\u0159ed vypr\u0161en\u00edm platnosti poukazu. V t\u011bchto zpr\u00e1v\u00e1ch zv\u00fdrazn\u00edme odpo\u010d\u00edt\u00e1v\u00e1n\u00ed, abychom vyzna\u010dili nal\u00e9havost situace.<\/p>\n\n\n\n

    \"\"<\/td>\"\"<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    V dal\u0161\u00edm kroku se pod\u00edv\u00e1me na \u0161ablonu SMS, kter\u00e1 bude doprov\u00e1zet e-mail.<\/p>\n\n\n\n

    N\u00c1VRH SMS ZPR\u00c1V<\/p>\n\n\n\n

    V t\u00e9to \u010d\u00e1sti vytvo\u0159\u00edme p\u0159ipom\u00ednkovou SMS zpr\u00e1vu, kter\u00e1 bude odesl\u00e1na spole\u010dn\u011b s e-mailem \u201ePosledn\u00ed \u0161ance\u201c. P\u0159i psan\u00ed textu pou\u017eijeme zkr\u00e1cen\u00e9 URL adresy a prom\u011bnn\u00e9, abychom zpr\u00e1vu personalizovali. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Nezapome\u0148te uv\u00e9st pozdrav, identifikovat svou zna\u010dku a pro pohodl\u00ed z\u00e1kazn\u00edka p\u0159ilo\u017eit odkaz na internetov\u00fd obchod. \u010c\u00edsla pod textov\u00fdm oknem ozna\u010duj\u00ed po\u010det znak\u016f a t\u00edm p\u00e1dem i po\u010det zpr\u00e1v, kter\u00e9 bude SMS kampa\u0148 obsahovat. Kv\u016fli n\u00e1klad\u016fm je nejlep\u0161\u00ed pos\u00edlat pouze jednu zpr\u00e1vu, tak\u017ee se sna\u017ete v\u017edy o co nejkrat\u0161\u00ed text. <\/p>\n\n\n\n

    NASTAVEN\u00cd ODM\u011aN<\/p>\n\n\n\n

    Ne\u017e spust\u00edme automatizaci, nastav\u00edme je\u0161t\u011b odm\u011bny. P\u0159ejdeme do aplikace Administrace & Loajalita, pot\u00e9 v menu na V\u011brnostn\u00ed programy, Benefity\/vouchery a nakonec Kampa\u0148ov\u00e9 a marketing automation odm\u011bny. Zde nastav\u00edme po\u017eadovan\u00e1 krit\u00e9ria.<\/p>\n\n\n\n

    Odm\u011bny jsme nastavili tak, aby se vztahovaly pouze na produkty \u201eLitHaven\u201c a minim\u00e1ln\u011b na jednu polo\u017eku v objedn\u00e1vce.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Nyn\u00ed, kdy\u017e m\u00e1me po\u017eadovan\u00e9 produkty, nastav\u00edme dal\u0161\u00ed podm\u00ednky. Pro z\u00e1kazn\u00edky typu \u201eNovic\u201c nastav\u00edme slevu 15 % a pro z\u00e1kazn\u00edky typu \u201eU\u010denec\u201c slevu 25 %. Vzhledem k tomu, \u017ee sleva pro U\u010dence je pom\u011brn\u011b vysok\u00e1, nastav\u00edme vy\u0161\u0161\u00ed minim\u00e1ln\u00ed hodnotu n\u00e1kupu 1500 K\u010d oproti 1000 K\u010d pro Novice.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Nakonec nastav\u00edme platnost voucheru na 30 dn\u00ed od okam\u017eiku p\u0159id\u011blen\u00ed. Nezapome\u0148te uv\u00e9st stejnou platnost v odpo\u010d\u00edt\u00e1v\u00e1n\u00ed v e-mailech (nebo pou\u017eijte prom\u011bnnou v nastaven\u00ed odpo\u010d\u00edt\u00e1v\u00e1n\u00ed).<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Nyn\u00ed m\u00e1me dva poukazy na odm\u011bnu. Je \u010das v\u0161e spojit v jednom automatizovan\u00e9m sc\u00e9n\u00e1\u0159i.<\/p>\n\n\n\n

    SC\u00c9N\u00c1\u0158 AUTOMATIZACE<\/p>\n\n\n\n

    \u00da\u010delem automatizace je zkontrolovat, zda se z\u00e1kazn\u00edci zaregistrovali v dan\u00fd den, zaslat jim odm\u011bnu a p\u0159ipomenout jim e-mailem a SMS, \u017ee jejich voucher vypr\u0161\u00ed, pokud neprovedou n\u00e1kup. V\u00fdsledn\u00fd sc\u00e9n\u00e1\u0159 vypad\u00e1 takto:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Nejprve pou\u017eijeme spou\u0161t\u011b\u010d Opakovat, kter\u00fd nastav\u00edme na ka\u017ed\u00fd den v 8:00 r\u00e1no. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Ihned pot\u00e9 p\u0159id\u00e1me podm\u00ednku atributu z\u00e1kazn\u00edka \u201eV\u00fdro\u010d\u00ed \u010dlenstv\u00ed v klubu\u201c a nastav\u00edme ji tak, aby se rovnala aktu\u00e1ln\u00edmu dni. T\u00edm zajist\u00edme, \u017ee se skute\u010dn\u011b jedn\u00e1 o v\u00fdro\u010d\u00ed z\u00e1kazn\u00edka, proto\u017ee ka\u017ed\u00fd registrovan\u00fd z\u00e1kazn\u00edk automaticky vstupuje do statusu \u201eNovic\u201c.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    D\u00e1le mus\u00edme ov\u011b\u0159it, zda je z\u00e1kazn\u00edk \u010dlenem vy\u0161\u0161\u00edho stupn\u011b \u010dlenstv\u00ed, U\u010denec. P\u0159id\u00e1me podm\u00ednku dle vlastnosti z\u00e1kazn\u00edka.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Pokud z\u00e1kazn\u00edk nen\u00ed U\u010denec, je z\u00e1konit\u011b Novic a obdr\u017e\u00ed odpov\u00eddaj\u00edc\u00ed komunikaci a odm\u011bnu. P\u0159ed odesl\u00e1n\u00edm e-mail\u016f p\u0159idejte uzel P\u0159i\u0159adit voucher a zkontrolujte, zda jste v p\u0159\u00edslu\u0161n\u00e9 v\u011btvi vybrali spr\u00e1vnou odm\u011bnu.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Po rozd\u011blen\u00ed odm\u011bn ode\u0161lete p\u0159\u00edslu\u0161n\u00fd e-mail ka\u017ed\u00e9 v\u011btvi sc\u00e9n\u00e1\u0159e. Pot\u00e9 nastavte 25denn\u00ed \u010dekac\u00ed dobu. Nen\u00ed nutn\u00e9 nastavovat \u010dasov\u00e9 rozmez\u00ed \u010dek\u00e1n\u00ed, proto\u017ee pracovn\u00ed postup se spou\u0161t\u00ed pouze v 8 hodin r\u00e1no.<\/p>\n\n\n\n

    Tip \u010d. 2<\/strong>: Pokud nechcete, aby se va\u0161e e-maily odes\u00edlaly i o v\u00edkendech, pou\u017eijte uzel \u201ePo\u010dkat na \u010dasov\u00e9 rozmez\u00ed\u201c a nakonfigurujte, kter\u00e9 konkr\u00e9tn\u00ed dny a hodiny se maj\u00ed pou\u017e\u00edt. N\u011bkter\u00e9 zna\u010dky zas\u00edlaj\u00ed zpr\u00e1vy pouze v pracovn\u00ed dny, aby oslovily z\u00e1kazn\u00edky b\u011bhem pr\u00e1ce nebo bezprost\u0159edn\u011b po n\u00ed, zat\u00edmco jin\u00e9 zas\u00edlaj\u00ed zpr\u00e1vy tak\u00e9 o v\u00edkendech, kdy maj\u00ed z\u00e1kazn\u00edci volno.<\/p>\n\n\n\n

    Nyn\u00ed nastav\u00edme podm\u00ednku dle ud\u00e1losti z\u00e1kazn\u00edka pro ka\u017edou pobo\u010dku, abychom ur\u010dili, zda z\u00e1kazn\u00edk uplatnil poukaz po 25 dnech. Pou\u017eijte typ relativn\u00edho obdob\u00ed a nastavte jej na 25 dn\u00ed, aby se po\u010d\u00edtala pouze doba od p\u0159id\u011blen\u00ed poukazu. Nejbezpe\u010dn\u011bj\u0161\u00edm zp\u016fsobem je pou\u017e\u00edt typ ud\u00e1losti \u201eUplatn\u011bn\u00ed voucheru\u201c a vybrat p\u0159\u00edslu\u0161n\u00fd poukaz z rozev\u00edrac\u00edho menu.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Pokud z\u00e1kazn\u00edk nenakoup\u00ed, za\u0161leme e-mail \u201eLitHaven P\u0159ipomenut\u00ed v\u00fdro\u010d\u00ed\u201c do ka\u017ed\u00e9 pobo\u010dky. Pot\u00e9 budeme postupovat stejn\u011b, ale \u010dekac\u00ed dobu nastav\u00edme na \u010dty\u0159i dny. Nezapome\u0148te nastavit stejn\u00fd typ relativn\u00edho obdob\u00ed v nastaven\u00ed podm\u00ednek.<\/p>\n\n\n\n

    Pokud z\u00e1kazn\u00edci st\u00e1le nekoup\u00ed, za\u0161leme jim e-mail \u201eLitHaven Posledn\u00ed \u0161ance\u201d a SMS, kter\u00e9 jsme navrhli d\u0159\u00edve.<\/p>\n\n\n\n

    Posledn\u00ed dvojice zpr\u00e1v uzav\u0159e sc\u00e9n\u00e1\u0159. Uvid\u00edme se p\u0159\u00ed\u0161t\u00ed rok!<\/p>\n\n\n\n

    U\u0160ET\u0158ETE \u010cAS I PEN\u00cdZE S CARECLOUD AUTOMATIZAC\u00cd<\/p>\n\n\n\n

    Pomoc\u00ed kr\u00e1tk\u00e9 automatizace se n\u00e1m poda\u0159ilo b\u011bhem n\u011bkolika hodin automatizovat v\u00fdro\u010dn\u00ed odm\u011bny. Tyto automatizace buduj\u00ed loajalitu z\u00e1kazn\u00edk\u016f, CLV a frekvenci n\u00e1kup\u016f. Data CareCloud ukazuj\u00ed, \u017ee v pr\u016fm\u011bru 24 % z\u00e1kazn\u00edk\u016f d\u00edky t\u011bmto odm\u011bn\u00e1m nakoup\u00ed. <\/p>\n\n\n\n

    Retence marketingu z\u00e1vis\u00ed na automatizaci a personalizovan\u00e9 komunikaci. Tento tutori\u00e1l uk\u00e1zal jen zlomek toho, co na\u0161e platforma dok\u00e1\u017ee. Vytv\u00e1\u0159ejte personalizovan\u00e9 kampan\u011b, vlastn\u00ed v\u011brnostn\u00ed programy nebo komplexn\u00ed omnichannelov\u00e9 z\u00e1\u017eitky. R\u00e1di v\u00e1m poskytneme n\u00e1stroje, kter\u00e9 pot\u0159ebujete.<\/p>","protected":false},"excerpt":{"rendered":"

    Boost average order value and retention rate with an automated Anniversary Reward. Personalize the reward by using loyalty data and CareCloud apps. Our in-depth tutorial guides you through the entire process on the CareCloud platform, from email templates to rewards and automated logic.  REWARD LOYAL CUSTOMERS How do you boost customer loyalty besides the usual…<\/p>","protected":false},"author":9,"featured_media":10028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[31],"tags":[18,13,17,20],"class_list":["post-10004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-automation","tag-emailing","tag-loyalty","tag-omnichannel"],"_links":{"self":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/comments?post=10004"}],"version-history":[{"count":4,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10004\/revisions"}],"predecessor-version":[{"id":10065,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/posts\/10004\/revisions\/10065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media\/10028"}],"wp:attachment":[{"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/media?parent=10004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/categories?post=10004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crmcarecloud.com\/cz\/wp-json\/wp\/v2\/tags?post=10004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}